SEO And Digital Marketing Strategy
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- Beryl Sherman
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1 SEO And Digital Marketing Strategy
2 SEO ACTIVITIES SEO Activities On Page Optimization Activities Keyword & Key phrase Identification Meta tags creation (Title, Description, Keywords) Details Alt tag creation (Image Optimization) Google/ Yahoo Sitemap Generation HTML Sitemaps creation / Updation H1, H2., Bold Tags *HTML Coding, Validation & Correction Create Robots.txt & Optimization Creation of Themed SEO Pages (if required) RSS Feed Creation / Updation No follow links Creation Content Optimization & Keyword density Analysis *URL Rewriting (if required) Google Analytics Code Installation Google and Bing Webmaster Code implementation *Additional Navigation Bar (if required) Canonical Tag implementation/ 301 Redirect Internal linking Broken links, Navigation Structure, Browser compatibility, Hidden Text Analysis
3 SEO Activities Off Page Optimization Activities Sitemap Submission *Article Submission Directory Submission (manually) Search Engine Submission (manually) Regional Search Engine Submission Submission in DMOZ Blogs creation Blog Updation Blogs Promotion Blogs commenting *Press Release Submission *Forum Posting *Discussion & Forum Posting RSS Feed Submission Social Bookmarking Yahoo Answer Google & Yahoo Group Posting Local Business Listing Classified Ads Posting Other Link Building Activities Details
4 SEO Activities Content Development Activities Content for Press Release Content for Forum Posting Content for Groups Content for Free Ads Content For Marketing Creation of profile on Yahoo answers Content for Newsletter creation Details
5 Search Engine Optimization Deliverables SEO Activities Plans Output in a month/resource Website Analysis Once in a month Broken Links Checking Once in a month Analysis Navigation Structure One time activity URL Rewriting One time activity On-page optimization Keywords and Key Phrases Research Meta tags creation (Title, Description, Keywords) Alt tag creation Sitemap Generation/Updation Webmaster tool implementation *HTML Coding, Validation & Correction Create Robots.txt Creation of Themed SEO Pages (if required) 100 Keywords 10 Pages (according to requirements) For All Top pages Once in a month One time activity One time activity One time activity (After that Quarterly reviews ) One time activity (After that Quarterly reviews )
6 Search Engine Optimization Deliverables SEO Activities Plans Output in a month/resource Sitemaps Updation One time activity On-page One time activity *URL Rewriting (if required) optimization Once in a month Google Analytics Code Installation Article Submission 600 submissions Per Months 200 submissions Directory Submission (manually) Submission in DMOZ One time activity One time activity (After that Quarterly reviews ) Search Engine Submission One time activity (After that Quarterly reviews ) Regional Search Engine Submission Blogs creation One time activity *Blog Updation 5 Posts in a month Off-page Blogs Promotion optimization Blogs commenting 20 comments Per Month *Press Release Submission *Forum Posting *Discussion yahoo Posting Social Bookmarking Yahoo Answer 30 submissions Per Month 20 Postings Per Month 100 Posting Per Month 200 Per Month 10 in a month RSS Feed Submission One time activity (After that Quarterly reviews )
7 SMO ACTIVITIES
8 SMO ACTIVITIES - PROMOTIONS ON SMO SITES Facebook Twitter YouTube Pinterest Blogs Stumble upon Google Plus Other Social Networking, Social Bookmarking sites and more
9 Objective: Brand Building User Interaction Building of Fan Club Driving Traffic to Official Website Valid Lead Capturing Answering Fan s queries. SOCIAL MEDIA MARKETING GOALS Proposed Activities : lead generations. Creating Fans and Communities. Information on new offers and discounts. Replying to queries and comments. Posting of website URL's on Facebook & Twitter Formulating Festive and other offers. Educating users about our services and offers Promotion of Brand name. Educating users about your Brand. Content marketing Brand awareness
10 ACTIVITY PLAN In the first two months, we will develop the critical mass on social media platforms which could be leveraged at later stages. We would promote the your website and brands very subtly on social media networks. We would educate people about the services, Products, offers etc. Build the popularity of the Page & community of brand and diverting traffic to official website. Information & Distribution of promotional Offers, Deals & Services etc. Promotion of Stories, News, Videos etc with the people. In short, digital is about finding the best way of achieving goals, normally promoting a brand or service, through electronic connected media. This could be online on the web, through specialist Internet applications, or through mobile phone applications (both network and Bluetooth connections). Digital can also be used to extend the process into a company s/brand s inner workings; improving the supply chain, gaining direct consumer or business insight through greater transparency and movement of the underlying data.
11 SOCIAL MEDIA MARKETING DELIVERABLES SMO Activities Plans Output Facebook Making friends and joining Communities and groups At least 2 Posts on wall, per day Fan Building Driving Traffic to Official Website Brand Building/ Products, services & offers Promotion User Interaction / Answering Fan s queries. yes Twitter YouTube Twitter Account and Profile creation Post at least 2 Tweets per working day Increase Followers Traffic Diversion to the Website YouTube Account and Profile creation Video Optimization & Upload Videos in YouTube Promoting Videos and Increasing Videos viewers Driving Traffic to Official Website Brand Building/ Products, services & offers Promotion Brand Building/ Products, services & offers Promotion yes Brand Building/ Products, services & offers Promotion Increase the visibility of videos in YouTube Brand Building/ Products, services & offers Promotion Depends on the videos
12 SOCIAL MEDIA MARKETING DELIVERABLES SMO Activities Plans Output Blogs Google + Project Pinterest Stumble Upon Blog and Profile creation, optimization & Updation Blog Commenting Account/ Profile creation Friends Building, Photos uploading and sharing Create a board and add pins of products and website Create Pages, increase followers & share Brand Building/ Products, services & offers Promotion Brand Building/ Products, services & offers Promotion Brand Building/ Products, services & offers Promotion Brand Building/ Products, services & offers Promotion Help in promotion of our properties images Brand Building/ Products, services & offers Promotion
13 SEO / SMO PACKAGE PRICE SEO PRICING PLANS Package Details in Shortly : Starter Platinum Gold KEYWORDS Back Links Reporting As you need (Monthly / Fortnight) YES YES YES Review and Analysis : Website Analysis YES YES YES Keyword Analysis YES YES YES Competitive Analysis YES YES YES Meta tags creation (Title, Description, Keywords) YES YES YES XML Sitemap YES YES YES
14 SEO SMO PPC PACAGE PRICE SEO PRICING PLANS Package Details in Shortly : Starter Platinum Gold KEYWORDS Keyword & Key phrase Identification YES YES YES Alt tag creation (Image Optimization) YES YES YES Google/ Yahoo Sitemap Generation YES YES YES HTML Sitemaps creation / Updation YES YES YES H1, H2., Bold Tags YES YES YES
15 SEO PRICING PLANS Package Details in Shortly : Starter Platinum Gold KEYWORDS HTML Coding, Validation & Correction YES YES YES Create Robots.txt & Optimization YES YES YES Creation of Themed SEO Pages (if required) NO YES YES RSS Feed Creation / Updation NO YES YES No follow links Creation YES YES YES Content Optimization & Keyword density Analysis YES YES YES URL Rewriting (if required) NO YES YES Google Analytics Code Installation YES YES YES Google and Bing Webmaster Code implementation NO YES YES Additional Navigation Bar (if required) NO YES YES Canonical Tag implementation/ 301 Redirect NO YES YES Internal linking NO YES YES
16 SEO PRICING PLANS Package Details in Shortly : Starter Platinum Gold KEYWORDS SEO Activities Off Page Optimization Sitemap Submission YES YES YES Article Submission YES YES YES Directory Submission YES YES YES Search Engine Submission NO YES YES Regional Search Engine Submission NO YES YES Submission in DMOZ NO YES YES Blogs creation YES YES YES Blog Updation YES YES YES Blogs Promotion YES YES YES
17 SEO PRICING PLANS Package Details in Shortly : Starter Platinum Gold KEYWORDS Press Release Submission YES YES YES Forum Posting YES YES YES Discussion & Forum Posting YES YES YES RSS Feed Submission NO YES YES Social Bookmarking YES YES YES Yahoo Answer YES YES YES Google & Yahoo Group Posting NO YES YES Local Business Listing YES YES YES Classified Ads Posting YES YES YES Other Link Building Activities YES YES YES
18 SEO PRICING PLANS Package Details in Shortly : Starter Platinum Gold KEYWORDS Content for Forum Posting NO YES YES Content for Groups NO YES YES Content for Free Ads NO YES YES Content For Marketing NO YES YES Content for Newsletter creation NO YES YES SEO Activities - Report Traffic Report YES YES YES Keywords Ranking Report YES YES YES Alexa Ranking Report NO YES YES Page Rank Report YES YES YES Link Popularity Report YES YES YES Web Analytics Report YES YES YES
19 SMO FACEBOOK, CREATE A WEBSITE IN FACEBOOK. YES YES YES FACEBOOK LIKES EVERY MONTH Twitter Marketing YES YES YES Stumble upon Marketing YES YES YES YouTube video Marketing NO NO YES Blogs Marketing NO NO YES 5 Web 2.0 Properties will be made YES YES YES Pinterest Marketing YES YES YES Google Plus YES YES YES Other Social Networking, Social Bookmarking sites and more Man-Hour Total Price Per Month NO NO YES
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23 Thanks for your valuable time More information Please contact Skype: alina.international Call us:
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