MOBILE NETVIEW 3.0 GLOSSARY 2013

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1 MOBILE NETVIEW 3.0 GLOSSARY 2013

2 AD-SUPPORTED (Y/N) Y = INCLUDE AD-SUPPORTED SITES. N = DO NOT INCLUDE AD-SUPPORTED SITES. Ad-Supported is a designation for Brands and Channels only. It is based on whether the website or application has advertising throughout most of its trafficked content. COMMON AUDIENCE COUNT OF PERSONS THAT HAVE VISITED ALL SELECTED ENTITIES. The number of users that are common across all the selected entities. ACTIVE REACH (%) UNIQUE AUDIENCE FOR ENTITY / TOTAL UNIQUE AUDIENCE AMONG THE ACTIVE MOBILE INTERNET & APPLICATION UNIVERSE Active Reach is defined as the total number of unique audience that have visited the entity among the active mobile internet and application universe. In this calculation, the active mobile internet & application universe means the sample of panelists that have a log uploaded in the reporting period. BRAND Brand provides the Brand-level information for each Channel in an All Channels ranking report. COMPOSITION INDEX BY PAGE VIEWS PERSONS IN THE SELECTED TARGET WHO VISITED ENTITY / PAGE VIEWS FOR THE ENTITY AMONG THE ACTIVE MOBILE INTERNET & APPLICATION UNIVERSE / [TOTAL PERSONS IN THE SELECTED TARGET / PAGE VIEWS FOR THE TOTAL ACTIVE MOBILE INTERNET & APPLICATION UNIVERSE] Composition Index by Unique Audience is the percentage of a website s Unique Audience from a specific target, indexed against the percentage of that specific target audience represented in the Active Universe for that time period. For example, if a website s index is 110 for Female, it means that a visitor to that website is 10% more likely to be Female than the average online user. CATEGORY Category is the first level of categorization based on the content type. Subcategory is the second level. All Brands and Channels receive a Category. No other entity types are eligible. The type of website; for example, Directories and Local Guides. 2 VISIT OR CALL

3 COMPOSITION INDEX BY UNIQUE AUDIENCE PERSONS IN THE SELECTED TARGET WHO VISITED ENTITY / UNIQUE AUDIENCE FOR THE ENTITY AMONG THE ACTIVE MOBILE INTERNET & APPLICATION UNIVERSE / [TOTAL PERSONS IN THE SELECTED TARGET /TOTAL ACTIVE MOBILE INTERNET & APPLICATION UNIVERSE] Composition Index by Page Views is the percentage of a website s Page Views from a specific target, indexed against the percentage of that specific target viewed across all Page Views for that time period. For example, if a website s Page View Index is 150 for Male, it means the average page view for that website is 50% more likely to be viewed by a Male than the average page viewed online. COVERAGE (%) PERSONS IN THE SELECTED TARGET WHO VISITED THE ENTITY / UNIVERSE ESTIMATE (ALL PEOPLE WITH CELLPHONES) FOR THE TARGET. LEVEL Traffic is aggregated into various levels based on a combination of Client definitions, URL patterns, and application executable (.exe) files. Parent/ Brand/Channel represents the MarketView threetiered hierarchy. It is non-duplicative which means a page can only be credited to one level. It is based on the URL owner (Parent) and it is based on either the branding or ad sales packaging for the defined pages (Brand, Channel). Brands and Channels are the only levels eligible for Categorization/Subcategorization. Levels include: Parent, Brand, Channel, Category, Subcategory, Domain, Subdomain. MINUTES PER SESSION TOTAL NUMBER OF MINUTES FOR THE ENTITY / TOTAL SESSIONS FOR THE ENTITY. PRECISION: 1 DECIMAL POINT The number of minutes per web session. Total Minutes for a website (including applications) divided by the Total Sessions. Coverage (%) is the percentage of unique persons falling within the specific target audience that visited a particular website during the time period. A percentage of 4.5 for Female would mean that 4.5% of all Active Online females visited the website within the time period. NAME The name of a website. Copyright 2013 The Nielsen Company 3

4 PAGE VIEWS PER PERSON TOTAL WEBPAGE VIEWS FOR THE SITE / UNIQUE AUDIENCE FOR THE SITE. Page Views Per Person is defined as the projected number of unique pages viewed by the total number of site audience. The average page views for an entity during the reporting period. PAGE VIEWS PER SESSION NUMBER OF PAGEVIEWS FOR THE ENTITY IN EACH SESSION. PRECISION: 1 DECIMAL POINT Page Views per Person is the Total Page Views for a website divided by Total Sessions. A session in which an application was only used would mean zero Page Views and one Session. PARENT Name of the website s parent entity. Parent provides the Parent-level information for a Brand or Channel. SECONDS PER PAGE TOTAL DURATION / TOTAL PAGEVIEWS. PRECISION: 1 DECIMAL POINT Sessions per Person is the number of sessions in which a website or application was viewed 1+ times divided by its Unique Audience. SESSIONS (VISITS) PER PERSON TOTAL DISTINCT VISITS FOR THE ENTITY / UNIQUE AUDIENCE FOR THE SITE. Sessions per Person is the number of sessions in which a website or application was viewed 1+ times divided by its Unique Audience. SUBCATEGORY Subcategory is the second level of categorization based on the content type. Category is the first level. All Brands and Channels receive a Category. No other entity types are eligible. POPULATION REACH (%) UNIQUE AUDIENCE FOR ENTITY / TOTAL UNIQUE AUDIENCE AMONG THE TOTAL US UNIVERSE (ALL US POPULATION). Population Reach is defined as the total number of unique persons that have visited the site or used the application among the total US population. TARGET THE TARGET AUDIENCE AND THE TARGET DEVICES. The Target column houses all of the reported profile/target points for the Active Online Universe. 4 VISIT OR CALL

5 TIME PER PERSON (HH:MM:SS) TOTAL MINUTES SPENT ON THE ENTITY / UNIQUE AUDIENCE FOR THE SITE. PRECISION: (HH:MM:SS) Sessions per Person is the number of sessions in which a website or application was viewed 1+ times divided by its Unique Audience. TOTAL MINUTES (000) SUM OF MINUTES SPENT ON AN ENTITY. PRECISION: THOUSANDS Total Minutes is the total number of minutes during an active web session in which a website s page is the active window for an in-focus browser or while an application is in focus. If a website or application is in focus for over 30 minutes without any user activity, the time spent is dialed back to one minute. The (000) designates that the number is in thousands. For example, 3 million is 3,000 instead of 3,000,000. TOTAL PAGE VIEWS (000) SUM OF PAGE VIEWS SPENT ON AN ENTITY. PRECISION: THOUSANDS A page view is an HTTP request. The Total Web Page Views is defined as the total number of times a web page is requested by a user. Page views are counted only when they are fully loaded into the user s browser window. Pages accessed from the user s local cache are included in Page View counts. Unique pages will be counted each time they are requested. Only text/html, text/xml, and text/javascript calls are eligible for Page Views. The (000) designates that the number is in thousands. For example, 3 million is 3,000 instead of 3,000,000. TOTAL SESSIONS (000) / TOTAL VISITS (000) COUNT OF DISTINCT VISITS FOR AN ENTITY. PRECISION: THOUSANDS A visit is defined as a continuous series of browser events or app events with no longer than 30 mins of inactivity between these events. A visit ends when the duration between 2 events is more than 30 minutess (configurable). The Total Visits is defined as the total number of visits to an entity. The (000) designates that the number is in thousands. For example, 3 million is 3,000 instead of 3,000,000. Copyright 2013 The Nielsen Company 5

6 UNDUPLICATED AUDIENCE COUNT OF PERSONS THAT HAVE VISITED ONLY ONE ENTITY FROM THE SELECTED LIST OF ENTITIES. The number of users that have visited only one of all the selected entities. UNIQUE AUDIENCE (000) COUNT OF PERSONS FOR EACH ENTITY FOR THE REPORTING PERIOD. PRECISION: THOUSANDS Unique Audience is the total number of unique persons that visited the website or used an application at least once in the specified reporting period. Persons visiting the same website or using the same application more than one time in the reporting period are only counted once. The (000) designates that the number is in thousands. For example, 3 million is 3,000 instead of 3,000,000. UNIQUE AUDIENCE COMPOSITION (%) PERSONS IN THE SELECTED TARGET WHO VISITED THE ENTITY / UNIQUE AUDIENCE FOR THE ENTITY AMONG THE ACTIVE MOBILE INTERNET & APPLICATION UNIVERSE. Unique Audience Composition (%) is the percentage of a website s Unique Audience that is from a specific target audience. The number of unique persons falling into a specific demographic target expressed as a percentage of the total number of persons visiting the site or using the application. For example, 45% of the persons that went to website A during the month of December were women. UNIVERSE REACH (%) UNIQUE AUDIENCE FOR ENTITY / TOTAL UNIQUE AUDIENCE AMONG THE TOTAL CELLPHONE UNIVERSE. Universe Reach is defined as the total number of unique persons that have visited the site or used the application among the universe estimate for all people with cell phones. This is based on the entire cellphone universe and not by your selected demo breaks. 6 VISIT OR CALL

7 WEB PAGE VIEWS COMPOSITION (%) PERSONS IN THE SELECTED TARGET WHO VISITED THE ENTITY / PAGE VIEWS FOR THE ENTITY AMONG THE ACTIVE MOBILE INTERNET & APPLICATION UNIVERSE. The number of unique persons falling into a specific demographic target expressed as a percentage of the total number of page views. Copyright 2013 The Nielsen Company 7

8 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 8 VISIT OR CALL

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