Do you wish people to think well of you? Don t speak well of yourself. Blaise Pascal

Transcription

1 Do you wish people to think well of you? Don t speak well of yourself. Blaise Pascal

2 PEOPLE Personal Competencies and Experience media and communications training online communications crisis communications internal communications public affairs Raik Packeiser General Management Political Scientist and PR Consultant (DAPR) Born in 1970 Lines of Business information technology telecommunications automotive capital goods real estate non-profit organizations associations Languages English lectures and teaching BBA (Akademie der Immobilienwirtschaft e.v., Berlin) Understanding journalists and editorial teams Department for Journalism and Communications Research WS 2007/2008 and SS 2009/2011/2013 Developing PR strategies Press relations Deutsches Institut für angewandtes Insolvenzrecht: PR for insolvency crisis DOSB (Deutscher Olympischer Sportbund) PR for sport associations PR for crisis in sport Fachhochschule der Deutschen Wirtschaft: PR for small and medium enterprises Hochschule Hannover: Developing PR strategies IHK Hannover: PR for small and medium enterprises Online-PR Industrie-Club Hannover e. V.: PR for crisis Mandantenveranstaltung der Gehrke Unternehmensgruppe: PR crisis in food industry Ostfalia Hochschule: PR for the sport business: challenges and conditions vdw Hannover (Verband der Wohnungs- und Immobilienwirtschaft): PR for real estate business Improving writing skills for media issues 2

3 PEOPLE Gilles Seifert Senior PR Consultant Political Scientist and PR Consultant (DAPR) Born in 1965 Christian Wiards Senior PR Consultant Political Scientist Born in 1972 Personal Competencies and Experience online communications crisis communications print products trade fairs/events sponsoring Lines of Business food and beverages media information technology telecommunications capital goods politics Personal Competencies and Experience print products public affairs political consultant Lines of Business politics associations information technology financial service providers traffic sports Languages French, English Languages English 3

4 PEOPLE Dr. Gesa Panetta PR Consultant Social Economist M. A. Euroculture Born in 1982 Steffen Maltzan PR Consultant History / Political Sciences / Euroculture (M. A.) PR and Media Relations (IHK) Born in 1975 Personal Competencies and Experience print products editorial work internal communications Lines of Business insurances finance and banking educational providers sports Languages English Personal Competencies and Experience editorial work crosscultural communication Lines of Business media non-profit organizations information technology finance and banking Languages English, French 4

5 PEOPLE Sarah Trzynka Junior PR Consultant Public Relations (B. A.) Mediadesigner (IHK) Born in 1987 Cynthia Galle PR Trainee Political Sciences (M. A.) Born in 1985 Personal Competencies and Experience print products editorial work graphics/design Lines of Business capital goods finance and banking non-profit organizations real estate Languages English Personal Competencies and Experience editorial work events Lines of Business real estate information technology insurances capital goods Languages English Network The network also includes five freelancers. They assist in graphics and PR consulting with specialized know-how for particular branches. 5

6 PeoPle Personal competencies and experience print products editorial work events political consultant public affairs thomas franke representative in Berlin Political scientist Born in 1970 lines of Business politics associations non-profit organisations trade financial service providers languages english, french 6

7 THINKING It is possible to plan success through public relations (PR). Integrated communications ensure uniform perception customized strategies and coordinated services increase your efficiency and realize synergy effects. Our imperative is: Practicability and evaluation of success are essential elements of our work. We develop fresh concepts and ideas for you which are efficiently implemented. Our suggestions stand out for being: concrete, based on thorough analysis, creative and realistic. Close cooperation for years connects us to many clients. Customer proximity is ensured by dedicated contact persons consulting and assisting according to your individual issues and line of business just as well in times of crisis and unexpected challenges. 7

8 ACTING Within the field of Strategic Communications Consulting development and realization of comprehensive PR concepts/corporate strategies and/or products We are use these competencies for general corporate communications as well as in times of crisis for internal communications for events. we have gained particularly outstanding experience in five core competencies: press & media relations publications media & communication training investor relations political communications 8

9 ACTING Our core competencies in detail: Press & Media Relations planning and conducting press conferences, trips, discussions, visits to editorial offices and interviews creating and issuing press kits and press texts (press releases, articles, customer stories, etc.) creating and maintaining press mailing lists at events and trade fairs online Publications Text and design for internal and external media: papers and periodicals for clients, staff and other target groups booklets, flyers, mailings and CD-ROM online publications Media & Communication Training communications coaching for general managers, board members and managers preparing them for media appearances, discussions and other public events Investor Relations statutory obligatory and other capital markets communications, e. g.: obligatory communications pursuant to German Companies Act (ad hoc, quarterly and semi-annual reports, etc.) business annual reports annual general meetings Political Communications connecting and cultivating political networks issue monitoring in political environments lobbying political campaign management 9

10 Selection Of References antispameurope GmbH (IT) publications media and biogas Nord AG (biogas plants) (worldwide) text work print products for twelve national markets events Commerzbank AG Hannover (finance) get connected 2007 :, organization and realization of a premium event for diplomats and economy Custom House Ltd. Dublin (finances & real estate) conception and realization of DVD image films Flexsys GmbH (chemical industry) as lead agency media and conception and realization annual report, print products, newsletter media and communication trainings hannoverimpuls GmbH (economical development) crisis communications media relations publications media and communication trainings Kapitalbeteiligungsgesellschaft Niedersachsen mbh (NKB) (finance) media relations publications Konica Minolta Business Solutions Deutschland GmbH (IT) as lead agency specialised text works media and communication trainings Konica Minolta Sensing, Inc. (measurement technology) specialised mylife Lebensversicherung AG (insurance) media relations media and communication trainings political communications 10

11 Selection Of References Nexans Deutschland GmbH (industry) media relations publications media and communication trainings Niedersächsische Bürgschaftsbank GmbH (NBB)/Mittelständische Beteiligungsgesellschaft Niedersachsen mbh (MBG) (finance) media relations publications media and communication trainings political communications events NORD/LB Asset Management (finance) media relations media and communication trainings Outlet Centres International Ltd. London (OCI) (retail) for the first Designer Outlet Centre in Northern Germany political communications Sparda Bank (finance) Volkswagen Immobilien Service GmbH (real estate) communication training for managers ZF Sachs AG (automotive) media and communication training for managers Pandatel AG (telecommunications/it) investor relations/capital market communications/pr et al. shareholder communications organization and realization of annual general meetings & analyst conferences obligatory communications pursuant to German Companies Act text & design annual report 11

12 Press/Studies Press Several publications/scientific papers on PR-issues pubilished e. g. in: Connex Verlagsgesellschaft Messezeitung (IFA, IAAN, Caravan Salon etc.) Hannoversche Allgemeine Zeitung Hannoversche Wirtschaftszeitung Hannoversches Wirtschaftsjournal Immobilienzeitung IMMOBILIENMANAGER Immobilienwirtschaft INDat-Report Neue Presse Hannover Niedersächsische Wirtschaft Politik & Kommunikation werben & verkaufen Studies Decision-makers in demand Hanover Image Study 2005 and 2008 Shell of building - in top location PR for the real estate business 12

13 Engagement Quality insignis stands up for high and uniform standards in the communications industry. Raik Packeiser is auditor for Prüfungsund Zertifizierungsorganisation der deutschen Kommunikationswirtschaft (PZOK), lecturer at the Hanover Department of Journalism and Communication Research and active member of relevant associations. We successfully qualify trainees, conveying them pleasure and a solid foundation of expertise for pursuing a career in the communications industry. Memberships Bundesverband deutscher Pressesprecher e.v. Deutsche Public Relations Gesellschaft e.v. Deutscher Journalisten Verband e.v. Industrie-Club Hannover e.v. kre H tiv Netzwerk Hannover Marketing-Club Hannover e.v. Prüfungs- und Zertifizierungsorganisation der deutschen Kommunikationswirtschaft (PZOK) Social commitment Deutsches Spendenparlament Kongress Rio+20 Nachhaltig vor Ort! 13

14 contact hanover insignis agency for communications gmbh Berliner allee hanover Phone fax Berlin insignis agency for communications gmbh friedrichstraße Berlin Phone fax your Personal direct line: raik Packeiser raik.packeiser@insignis.de 14