Corporate Identity Quick Reference Guide

Transcription

1 Corporate Identity Quick Reference Guide

2 Introduction This manual is a key element of the fashiontv Identity Corporate Strategy. The fashiontv logo is the most powerful and visible symbol of our company s brand. Correct and consistent usage of the logo will protect our identity from a branding and legal standpoint. This book is a short overview of our guidelines, illustrating how to apply the visual components of our brand. It includes directions on how to use our signatures, colors and typefaces. As its name suggests, this book is a brief summary of the full fashiontv Corporate Identity guidelines. For further information or to obtain artwork, please contact: fashiontv Barbara Aparo Art Director for new media Telephone: barbara@ftv.com Web site: ftv.com

3 Content 01 Brand Attributes 02 Signature Elements 03 Signature Configurations 04 Signature Clear Space 05 Company Signatures 06 Official Claims 07 Signature Color Variations 08 Identity Typeface 09 Identity Colors

4 Brand Attributes Our brand attributes are at the core of our brand. They summarize our promise to our customers, showing people not only what we do, but how we do it. Everything that bears the fashiontv name should live up to these attributes. Unique Innovative Entertaining Glamorous Worldwide Connected fashiontv is the only 24/7 Fashion, beauty and style television station worldwide. fashiontv is the biggest Fashion Medium in the world. fashiontv is the first to show the latest trends fashion weeks, models, events and fashion locations all around the world. fashiontv s unique mix in productions and distribution, innovative technology and broadcasting give its viewers a VIP seat in the show wit only the best available quality. fashiontv is fast and informative while being glamorous and stylish. fashiontv is the first global media to deliver the latest fashiontrends, models, events, news and gossip. fashiontv is first in information when it happens, where it happens. fashiontv is present in 193 countries on 5 continents. fashiontv s confirmed reach: 350 million households worldwide.

5 Signature Elements Our signatures are the most prominent expression of the fashiotv brand. That s why it s vitally important to use them correctly and consistently. Each signature is a piece of custom-designed artwork. For every signature, use only approved artwork downloaded from fashiontv.com. Localized Company Signatures Each fashiontv operating company has its own signature, consisting of two elements: the fashiontv wordmark and the operating company descriptor. Collective Signature This signature consists of the wordmark without a descriptor Wordmark Signature Descriptor

6 Signature Configuration Each of our operating companies has a preferred signature configuration; use it whenever possible. However, our signatures must also accommodate a wide range of uses, from business cards to billboards. To meet all business needs, special-use (horizontal) configuration is also available. Download approved artwork from fashiontv.com. General Use - Preferred Style Special Use - Horizontal Style

7 Signature Clear Space Our company stands out from the crowd, and so does our signature. To create maximum impact, keep the space around the fashiontv signature free from other text and graphics. The clear space on each side of the signature should always be equal to or greater than the x-height/2 of the fashiontv wordmark. x-height/2 General Use - Preferred Style x-height/2 fashiontv

8 Company Signatures Whenever possible, use these preferred signature configurations. Artwork for all of our signatures can be dowloaded from fashiontv.com. Long - lowercase, in 1 word fashiontv Short - UPPERCASE FTV

9 Official Claims A good slogan is: is hard to forget - it adheres to one s memory. Primary Slogan Secondary Slogan i love fashiontv i see it first on fashiontv

10 Signature Color Variations The colors specified for each operating company can be used as backgrounds for one-color, black and reverse signatures. Only approved artwork should be used; download it from fashiontv.com. Original Color One-Color Black One-Color Black Reverse One-Color Gold One-Color Gold Reverse

11 Identity Typeface Bodoni Book, our primary typeface, sets a stylish, contemporary tone for all fashiontv communications. Use Bodoni Book in continuous text for all printed communications. Primary Typeface Bodoni Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Bodoni Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

12 Identity Typeface Universe Condensed is our secondary typeface. Use Universe Condensed 47, 57 and 67 in headlines and for highlights in all printed communications. Secondary Typeface Univers Condensed 47 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Univers Condensed 57 Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Univers Condensed 67 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

13 Identity Colors Color shows our spirit and promotes brand recognition. Our fashionable corporate colors: fashiontv Silver, fashiontv Gold, black and white. fashiontv COLOR PANTONE EQUIVALENT CMYK RGB WEB-SAFE HEX fashiontv GOLD PANTONE 871C C20 M25 K60 Y25 R163 G145 B97 A fashiontv SILVER PANTONE 877C C0 M0 K0 Y40 R167 G169 B172 A7 A9 AC fashiontv BLACK C0 M0 K0 Y100 R0 G0 B0 FF FF FF fashiontv WHITE C0 M0 K0 Y0 R255 G255 B