VISION ICHRIE will become the recognized global leader in hospitality and tourism education and research.

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1 Founded in 1946, the International Council on Hotel, Restaurant and Institutional Education (ICHRIE) is the global advocate of hospitality and tourism education for schools, colleges and universities offering programs in hotel and restaurant management, foodservice management and culinary arts. In recent years, International CHRIE has expanded and evolved into a marketplace for facilitating exchanges of information, ideas, research and products and services related to education, training and resource development for the hospitality and tourism industry (food, lodging, recreation and travel services). Serving as the hospitality and tourism education network, International CHRIE strives to unite educators, industry executives and associations. VISION VISION ICHRIE will become the recognized global leader in hospitality and tourism education and research. MISSION MISSION International CHRIE, a non-profit, professional association, provides programs and services to continually improve the quality of global education, research, service and business operations in the hospitality and tourism industry. VALUES VALUES ICHRIE, an inclusive, collegial association, values creative, ethical and progressive action aimed at improvement of global hospitality and tourism education and research. HEADQUARTERS HEADQUARTERS The headquarters for International CHRIE is location at 2810 North Parham Road, Suite 230, Richmond, Virginia, USA, The telephone number is 01 (804) and FAX is 01 (804)

2 SCHOLARLY PUBLICATIONS The periodicals offered by ICHRIE give educators the tools to prepare students enrolled in hospitality and tourism education programs for careers in the industry. Whether it s targeting students currently assessing education options, developing current students techniques, easing them into graduate or study-abroad programs, or preparing them for professional life in the industry, ICHRIE s publications offer information on all topics of interest in hospitality and tourism. LEAD ARTICLE ISSN Volume 20, Number The Bologna Process: Building Bridges for Education Internationalization and the Bologna Process: What Does it Mean for European Higher Education Institutions? REFEREED ARTICLES The Three Waves of Internationalisation Sweeping Thailand s Tourism and Hospitality Education: Current Progress and Future Prospects The Dragon is Roaring The Development of Tourism, Hospitality and Event Management Education in China The Purchasing Experiences of Chinese Tourism and Hospitality Students in Australia Joint International Hospitality Management Programs: The Case of Cornell-Nanyang Institute of Hospitality Management, Singapore The Internationalization of Tourism Education The Case of MCI Journal of Hospitality and Tourism Education The award-winning Journal of Hospitality and Tourism Education (JHTE) is a quarterly-published magazine filled with refereed and interdisciplinary articles by leading sources in the hospitality and tourism industry. Offering teaching techniques, curriculum development, trends and practices in education and the industry as well as human resources develpoment, JHTE is designed to serve the needs of all levels of hospitality and tourism education by fascilitating scholarly exchange. With an audience of college professors, university libraries and industry leaders, JHTE is a invaluable hospitality and tourism resource. Distribution is approximately 2,500 per issue with four issues a year. HOSTEUR The only internationally-distributed career and selfdevelopment magazine for future hospitality and tourism professionals, this publication is a webzine posted in the Spring and Fall of each year with unrestricted access on International CHRIE s website, for Future Hospitality & Tourism Professionals HOSTEUR Vol. 17 No. 1 ISSN: Spring 2008 Used as a classroom and training resource by many educators and industry professionals who want to integrate academic theory and pragmatic experience for the workforce of tomorrow, this publication reaches up to 100,000 hospitality and tourism students worldwide. Each issue is approximately 30 pages and is targeted to secondary, undergraduate and graduate students, but is available for faculty and others as well. Closing Dates: Spring Issue --- January 31 Fall Issue --- August 30 A student Webzine from the International Council on Hotel, Restaurant, and Institutional Education Green Hospitality: Saving the Environment CHRIE INTERNATIONAL The Hospitality & Tourism Educators

3 Continued on p. 4 ICHRIE PUBLICATIONS Communiqué Communiqué is a monthly newsletter that includes timely news and information about the world of hospitality and tourism education, special features and a Professional Opportunities section listing employment openings in the industry. This publication is circulated through the postal service to members throughout the hospitality and tourism industry and is also available online (with membership). Distribution is approximately 2,500 per issue with 12 issues a year. CHRIE May 2008 Volume 22 Number 5 International Council on Hotel, Restaurant, and Institutional Education 2810 N. Parham Road, Suite 230 Richmond, Virginia USA Telephone 01 (804) Fax 01 (804) chrie@chrie.org Website I Thank You Peter Jones is President of ICHRIE and is also a Professor in the School of Management at The University of Surrey, Surrey, UK I am fairly certain that I am the first President of International CHRIE in its sixty year history that is able to say - I have been invited to meet Her Majesty Queen Elizabeth II at Buckingham Palace, London on 6 May The reception is being held in recognition of the role that the British Hospitality Industry plays in the life of the United Kingdom. Having got your attention (maybe!), one of the tough things about being ICHRIE President is writing a column in every edition of the Communiqué for a year and still have something interesting to say! So far I have written about the importance of appointing members to ICHRIE Committees, the internationality of ICHRIE, implementing Vision 2015, potential new ICHRIE products and services, improvements to ICHRIE services, managing change, and networking globally. So what to write about in this column? Actually it s a no brainer. On 15 May I am visiting the ICHRIE Office in Richmond and then 18 May chairing the ICHRIE Executive meeting in Chicago (by the way, I hope to see some of you at the Alligator Hour there!). So my column this time is dedicated to all the ICHRIE staff that serve our association. ICHRIE is like a swan swimming upstream. The serene, splendid bird you see on the surface is the Executive and Board, but the forward propulsion is actually provided by the staff paddling like fury against the current of deadlines, enquiries, and Feedback on Proposed Federations Cynthia S. Deale, PhD, is the Interim Director of Chapters of ICHRIE and Associate Professor of Hospitality & Tourism Management at Western Carolina University. Since my last piece in the Communiqué, I have communicated with numerous members of ICHRIE about the proposed model for restructuring our organization. As mentioned in my last Communiqué article, the current proposal is to restructure the United States ICHRIE chapters into four federations. These would be formed by grouping the states into the following federations: the U.S. West Federation (with 192 members), the U.S. Central Federation (with 212 members), the U.S. Southeast Federation (with 268 members), and the Northeast Federation (with 245 members). The proposed reorganization tries to consider already existing chapter relationships and attempts to balance the number of members Continued on p. 4 between the federations. The major reasons for this reorganization are to try to create an environment to provide members with better opportunities for participation and to more closely parallel the organizational structure of our international members, such as the AsiaPacific CHRIE and EuroCHRIE federations. Feedback I have received from ICHRIE members over the last month about the proposed changes has been varied, although primarily positive. Several members have expressed enthusiastic support for this change in our organizational structure, noting that they believe that the larger federations would offer them the opportunity to create more meaningful events for federation members and allow them to network with a more diverse set of colleagues to share ideas for teaching, industry relationships, career development, and research projects. Other members have articulated the need to make this a truly global organization by unifying the structure of ICHRIE around the world, and still others have stated that they believe that the streamlined nature of federations might make it easier for members to communicate with each other and increase the level of activity throughout ICHRIE. A couple of members conveyed a desire to become more involved in ICHRIE themselves May 2008 Check Out What s New On Our Web Site! ANNUAL PUBLICATIONS CHRIE Communiqué 1 Annual Industry Publications ICHRIE annual publications have a long shelf life and are in constant use by industry leaders. The ICHRIE Annual Conference Program Book & Exhibit Guide is included in every ICHRIE attendee registration packet and is only complete listing of all Exhibitors and conference scheduled events. Advertising in this publication will maximize the exposure of exhibitors and will provide a conference exposure opportunity to those who are unable to exhibit. The Annual Conference Proceedings Manual, published annually on CD-ROM, is a compilation of the papers presented each year at the annual conference. Sponsors of this publication must be exhibitors at the ICHRIE Conference. For advertising or other information in any of International CHRIE s publications, contact Amie Garrett Grayson, Publications Manager at Telephone: 01 (804) x13 or agrayson@chrie.org or publications@chrie.org

4 RATE INFORMATION Journal of Hospitality & Tourism Education (JHTE) ICHRIE Member Standard Rate Full Page (7½ x 10 ) $3,200 $3,600 Inside Covers (7½ x 10 ) $3,900 $4,300 Back Cover (7½ x 10 ) $4,500 $4,900 Black & White Ad Rates Full Page (7½ x 10 ) $2,100 $2,500 Inside Covers (7½ x 10 ) $2,500 $2,900 Back Cover (7½ x 10 ) $2,900 $3,300 Two-Thirds Page (4-7/8 x 10 ) $1,800 $2,200 One-Half Page (3-5/8 x 10 or 7½ x 5 ) $1,500 $1,900 One-Third Page (2½ x 10 or 4-7/8 x 5 ) $1,100 $1,500 CHRIE Communiqué Black & White Ad Rates Full Page (7½ x 10 ) $2,100 $2,500 Two-Thirds Page Vertical Only (4-7/8 x 10 ) $1,700 $2,100 One-Half Page Vertical (3-5/8 x 10 ) $1,400 $1,800 One-Third Page Horizontal (7½ x 5 ) $1,400 $1,800 One-Third Page Vertical (2½ x 10 ) $1,100 $1,500 One-Third Page Horizontal (4-7/8 x 5 ) $1,100 $1,500 HOSTEUR Full Page (7½ x 10 ) $4,000 $4,500 Inside Covers (7½ x 10 ) $4,750 $5,250 Back Cover (7½ x 10 ) $6,000 $6,500 Two-Thirds Page (4 7/8 x 10 ) $3,000 $3,500 One-Half Page (3 5/8 x 10 or 7½ x 5 ) $2,500 $3,000 One-Third Page (2½ x 10 or 4 7/8 x 5 ) $2,000 $2,500 Annual Conference Program Book & Exhibit Guide Annual Conference Proceedings Manual Inside Covers (7½ x 10 ) $3,250 $3,900 Back Cover (7½ x 10 ) $5,000 $5,400 Black & White Ad Rates (Program Book Only) Full Page (7½ x 10 ) $1,700 $2,100 One-Half Page (3 5/8 x 10 or 7½ x 5 ) $1,300 $1,700 Annual Conference Proceedings CD-ROM Annual Guide to College Programs CD-ROM Front Cover Logo EXCLUSIVE (1½ x 1½ ) $3,000 $3,400 Logo on Inside Cover (2 x 2 only 4 spots available) $1,500 $1,900 Inside Cover EXCLUSIVE (4½ X 4½ ) $6,000 $6,500

5 Have you checked out our website? The International CHRIE website is averaging over 6,000 hits per day or 200,000 hits per month! Checking out the features and frequently-updated information on ICHRIE s website ( is one of the best ways to stay informed on what s happening in the hospitality and tourism industry. One of the clear reasons the ICHRIE website is the #1 place for hospitality and tourism educators to visit is the Professional Opportunities listing right on the home page! Just ask Niagara University s Gary Praetzel, PhD, who knows firsthand what an invaluable resource ICHRIE offers, From my perspective, money spent running an online ad for faculty positions with ICHRIE is money well spent. Online ads with ICHRIE provide your best value in generating the results colleges and universities need for faculty recruitment. College and universities all over the world know to get the results they are looking for from their faculty openings, there s only one place to post them - ICHRIE s online Professional Opportunities listing. In addition, ICHRIE members can access publications for review and/or download. What you will find on ICHRIE s website Industry news, industry events information and calendar Annual conference information & registration Association and membership information, Member and Chapter News Complete information regarding ICHRIE publications Online ordering for publication back issues Professional Opportunities listings Industry-related Conference News and Call for Papers ICHRIE Members will have access to additional information, such as: ICHRIE member directory Online Access to JHTR and JHTE Access to CHRIE Communiqué online For more information on the ICHRIE website and more contact the ICHRIE office and one of our dedicated staff will be happy to assist you. For Membership Information Mia Williamson, Membership Manager Telephone: 01 (804) x17 mwilliamson@chrie.org or membership@chrie.org For Publications/Advertising Information Amie Grayson, Publications Manager Telephone: 01 (804) x13 agrayson@chrie.org or publications@chrie.org For ESD Information Susan Moore, Operations Manager Telephone: 01 (804) x16 smoore@chrie.org or esd@chrie.org