Iowa's Top Ten County Hotel Markets Source: 2014 STR, Inc.

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Mitchell Fleming
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1 Iowa's Top Ten County Hotel Markets Source: 2014 STR, Inc. Occ % ADR PAR Percent Change from Occ ADR PAR Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Current Month Occ % ADR PAR Percent Change from YTD Occ ADR PAR Jan Feb Mar Apr May June July Aug Sept Oct Nov. Dec Year to Date 2014 vs 2013 Participation Properties s Includes: Polk County, IA Johnson County, IA Census Sample Census Sample Scott County, IA Dubuque County, IA Jan Linn County, IA Story County, IA Feb Pottawattamie County, IA Woodbury County, IA Mar Black Hawk County, IA Dallas County, IA Apr May June July

2 Aug Sept Oct Nov. Dec 2013 STR, Inc. Average Daily Rate (ADR) revenue divided by rooms sold, displayed as the average rental rate for a single room. Census (properties and rooms) The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report. Demand (s ) The number of rooms sold or rented (excludes complimentary rooms). Occupancy (Occ) s sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Percent Change Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100. enue ( enue) Total room revenue generated from the sale or rental of rooms. PAR (enue Per able ) revenue divided by rooms available. Sample or % Participants The percent of rooms from which STR receives data. Calculated as (Sample s/census s)* "100" Supply (s able) The number of rooms times the number of days in the period. Year-to-date Measures (Occ, ADR, PAR, Supply, Demand, enue) are calculated using the sum of the values from January 1 of the given year.

3 Iowa's Top Ten County Hotel Markets Source: 2013 STR, Inc. Current Month Occ % ADR PAR Percent Change from Occ ADR PAR Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Year to Date 2013 vs 2012 Occ % ADR PAR Percent Change from YTD Occ ADR PAR Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Participation Properties s Includes: Polk County, IA Johnson County, IA Census Sample Census Sample Scott County, IA Dubuque County, IA Jan Linn County, IA Story County, IA Feb Pottawattamie County, IA Woodbury County, IA Mar Black Hawk County, IA Dallas County, IA Apr May June July

4 Aug Sept Oct Nov Dec STR, Inc. Average Daily Rate (ADR) revenue divided by rooms sold, displayed as the average rental rate for a single room. Census (properties and rooms) The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report. Demand (s ) The number of rooms sold or rented (excludes complimentary rooms). Occupancy (Occ) s sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Percent Change Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100. enue ( enue) Total room revenue generated from the sale or rental of rooms. PAR (enue Per able ) revenue divided by rooms available. Sample or % Participants The percent of rooms from which STR receives data. Calculated as (Sample s/census s)* "100" Supply (s able) The number of rooms times the number of days in the period. Year-to-date Measures (Occ, ADR, PAR, Supply, Demand, enue) are calculated using the sum of the values from January 1 of the given year.

5 Iowa's Top Ten County Hotel Markets Source: 2012 STR, Inc. Current Month Occ % ADR PAR Percent Change from Occ ADR PAR Jan $ $ $ $ Feb $ $ $ $ Mar $ $ $ $ Apr $ $ $ $ May $ $ $ $ June $ $ $ $ July $ $ $ $ Aug $ $ $ $ Sept $ $ $ $ Oct $ $ $ $ Nov $ $ $ Dec $ $ $ Year to Date 2012 vs 2011 Occ % ADR PAR Percent Change from YTD Occ ADR PAR Jan $ $ $ $ Feb $ $ $ $ Mar $ $ $ $ Apr $ $ $ $ May $ $ $ $ June $ $ $ $ July $ $ $ $ Aug $ $ $ $ Sept $ $ $ $ Oct $ $ $ $ Nov $ $ $ Dec $ $ $ Participation Properties s Includes: Polk County, IA Johnson County, IA Census Sample Census Sample Scott County, IA Dubuque County, IA Jan Linn County, IA Story County, IA Feb Pottawattamie County, IA Woodbury County, IA Mar Black Hawk County, IA Dallas County, IA Apr May June July

6 Aug Sept Oct Nov Dec STR, Inc. Average Daily Rate (ADR) revenue divided by rooms sold, displayed as the average rental rate for a single room. Census (properties and rooms) The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report. Demand (s ) The number of rooms sold or rented (excludes complimentary rooms). Occupancy (Occ) s sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied. Percent Change Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100. enue ( enue) Total room revenue generated from the sale or rental of rooms. PAR (enue Per able ) revenue divided by rooms available. Sample or % Participants The percent of rooms from which STR receives data. Calculated as (Sample s/census s)* "100" Supply (s able) The number of rooms times the number of days in the period. Year-to-date Measures (Occ, ADR, PAR, Supply, Demand, enue) are calculated using the sum of the values from January 1 of the given year.

Analysis One Code Desc. Transaction Amount. Fiscal Period

Analysis One Code Desc. Transaction Amount. Fiscal Period Analysis One Code Desc Transaction Amount Fiscal Period 57.63 Oct-12 12.13 Oct-12-38.90 Oct-12-773.00 Oct-12-800.00 Oct-12-187.00 Oct-12-82.00 Oct-12-82.00 Oct-12-110.00 Oct-12-1115.25 Oct-12-71.00 Oct-12-41.00