Section Head 1. ShapeWorks TM Training Manual. The Guide to Success. Personalized weight loss for healthy results. Making the world healthier.

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1 Section Head 1 Personalized weight loss for healthy results. ShapeWorks TM Training Manual The Guide to Success Making the world healthier.

2 Personalized weight loss and healthy results are as simple as

3 3 2 1 You ll see just how simple inside this easy-to-follow ShapeWorks Training Manual. TM First, learn what makes work Cellular Nutrition and the power of protein.. Next, see how fun and simple it is to talk about ShapeWorks products using as your foundation.. And finally, help your customers manage their weight by personalizing with products that deliver healthy results results that customers will describe as unbelievable!

4 4 Cellular Nutrition The Winning Combination Behind Combining Herbalife s exclusive Cellular Nutrition products and the power of protein makes the ShapeWorks Program unique. ShapeWorks is a personalized weight-management program that delivers healthy weight-loss results and helps your customers manage hunger and feel great as they lose weight, get in shape and stay that way for life! Cellular Nutrition Cellular Nutrition is the cornerstone of the ShapeWorks Program. Our Cellular Nutrition products are scientifically balanced to nourish cells for optimal metabolism, growth, repair and reproduction. This helps to ensure that the nutrients your body needs daily are absorbed and delivered throughout your body at the cellular level. As a result, customers experience more energy and easier weight loss. Cellular Nutrition begins with these three key products:. Formula 1 Nutritional Shake Mix available in five mouthwatering flavors: French Vanilla, Dutch Chocolate, Cookies n Cream, Tropical Fruit, Wild Berry. Formula 2 Multivitamin Complex. Cell Activator What is Cellular Nutrition Certified? Herbalife s Medical and Scientific Advisory Boards have established criteria for products related to nutritional content and manufacturing quality. All products meeting these guidelines receive the Cellular Nutrition Certification.

5 The Power of Protein 5 + Power of Protein The ShapeWorks Program personalizes each person s protein intake to match their body s needs. By getting the right amount of protein, your customers are able to control their hunger naturally while feeling healthy and energized. The power of protein helps your customers manage their weight in two important ways: Hunger Control: Protein-based shakes, meals and snacks help control hunger because protein is digested slowly and it sends a message to the brain that the body is full and satisfied. Fat Burning: Eating the right amount of protein daily helps maintain lean body mass as you lose weight, which in turn keeps your metabolism up, so you continue to burn fat at a steady rate. Formula 3 Personalized Protein Powder is Herbalife s own proprietary blend of soy and whey protein. This proprietary blend works to satisfy your hunger and keep controlling hunger throughout the day. In addition to the protein in Formula 3, you can also personalize your protein intake with the following products: Protein Bars: Chocolate Fudge, Chocolate Coconut, Peanut Butter, Lemon Protein Drink Mix (formerly HPLC Shake Mix): Vanilla, Chocolate Beverage Mix Packets: Peach Mango, Wild Berry Roasted Soy Nuts with Cardia Salt. Soup Mix: Cream of Chicken As a part of the ShapeWorks Program, these products provide protein, healthy carbs and other key nutrients without adding excessive calories or fat. They help you personalize a program to keep your customer s weight loss on track. Did You Know? When you increase your protein intake, it helps you control your appetite and maintain your lean body mass (LBM). The more LBM you have, the higher your metabolism and the more calories you ll burn each day.

6 6 As Simple as ShapeWorks Made Simple Sharing ShapeWorks products is fun and simple. When you talk to potential customers, tell them how easy it is to lose weight with 3-2-1: 3 Times a Day Take your supplements and enhancers to promote health and improve nutrient absorption at the cellular level.* 2 Shakes Personalized Enjoy two meal-replacement shakes personalized to the protein needs of your body, plus protein snacks to keep your metabolism up and hunger at bay. No need to count calories. Shakes are simple, delicious and fun. 1 Colorful Meal Eat a healthy meal, including colorful fruits and vegetables. It really is that simple! Get your customers started on and help them begin their weight-loss countdown today. Personalizing Herbalife does more than just weight loss. We also provide nutrition programs that help customers maintain their weight, gain weight and feel great. Whether your customers want to lose weight, maintain weight or gain weight, you can follow the simple guide below and personalize your customer s daily plan. Lose Weight Maintain Weight Gain Weight Supplements and Enhancers 3 times a day 3 times a day 3 times a day Shake Personalized 2 times a day 1 time a day 3 times a day Colorful Meal 1 time a day 2 times a day 3 times a day * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

7 3 Times a Day 7 Take Your Supplements and Enhancers It s easy to help customers feel great as they lose unwanted pounds or maintain their ideal weight. Get basic Cellular Nutrition from Formula 2 Multivitamin Complex and Cell Activator taken three times a day. You can also help customers overcome personal weight-loss hurdles by recommending any of our wide array of Enhancers. Add one or several enhancers as needed to target your customer s challenges. Share these benefits with your customers: Enhancer Total Control Snack Defense Herbal Concentrate Cell-U-Loss Active Fiber Aminogen Beige Herbal Tablets Thermo-Bond Benefit. Boosts metabolism*. Builds energy*. Promotes weight loss*. Provides snacking control*. Provides a natural energy lift*. Helps eliminate excess body fluid*. Helps reduce the appearance of dimpled skin*. Supports digestive and intestinal health*. Helps create a feeling of fullness*. Helps break down proteins, improving their digestion in your body*. Helps eliminate excess body fluid*. Helps reduce fat absorption* For a detailed description of these Herbalife products, including pricing, refer to the Herbalife Product Guide supplement. * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

8 8 2 Shakes Personalized The Power of Protein Personalized to You Hunger is the #1 reason why most diets fail. The key to success with the ShapeWorks Program is personalizing the protein levels in each customer s program so they feel full and satisfied, not hungry. ShapeWorks makes personalization simple and fun with delicious shakes and mouthwatering protein snacks. Share these benefits with your customers:. Formula 1 shakes are loaded with an exclusive blend of nutrients including soy protein, vitamins, minerals and botanicals so you get all the nutrition of a meal with minimum calories.. For customers with higher protein requirements, Formula 3 Personalized Protein Powder can be added to your shakes. It s a proprietary blend of soy and whey protein that satisfies your hunger and keeps controlling hunger throughout the day.. Try our healthy protein snacks for added protein. They re satisfying and so delicious, you won t feel the need to cheat!

9 1 Colorful Meal 9 Good Choices, Great Results With the ShapeWorks Program, you never feel deprived or bored. In addition to the wide variety of shake recipes and snack options, you eat a delicious meal with your favorite foods. ShapeWorks meals are based around a source of lean protein, such as grilled chicken, and healthy carbs, including colorful fruits and vegetables. Share these benefits with your customers:. The ShapeWorks Program lets you eat the foods you love and feel satisfied while you burn calories and get the results you want.. Colorful meals supply your body with protein, healthy carbohydrates, essential vitamins and minerals to help you look and feel great.. Colorful fruits and vegetables are packed with health-boosting phytonutrients that keep your entire system strong and healthy.

10 10 Personalizing Your Customer s Meal Plan Using the ShapeWorks Lean-Protein Estimator Choosing the right meal plan for your customer is easy with the Lean-Protein Estimator. This convenient tool uses your customer s height, weight and gender to suggest a meal plan for weight loss either A, B, C or D*. With this information, you can coach your customer on how to personalize shakes, snacks and meals without ever counting calories. How do you use the Lean-Protein Estimator? Just follow the simple steps illustrated below. Example: Your customer is a woman 5 4 tall and 150 lbs. 1 Set the height so that the 2 Find the weight on the 3 Set the Body-Mass Index, arrow points to it. ruler and read the Body-Mass Index. rounding up to the nearest whole number. 4 Find the height and read 5 Set the Protein Factor 6 This is your suggested the Protein Factor for women (in this example) Range identified in step 4. meal plan for weight loss. Fun Fact If you enter your customer s protein factor from Step 4, the Lean Protein Estimator will tell you your customer s Resting Metabolic Rate how many calories they burn at rest! *The ShapeWorks QuickStart, Advanced and Ultimate kits are excellent programs for all customers on Meal Plans A, B, C or D.

11 Meal plans A, B, C and D are summarized below. You can share these plans with your customers based on their results from the Lean-Protein Estimator. If you don t have a Lean-Protein Estimator handy, use meal plan A for women and meal plan B for men. The average man and woman will lose weight on these plans. ShapeWorks Meal Plan Guide A Daily Protein Range Times a day Take your supplements 2 Shakes - Personalized. 1 Colorful Meal. Add up to 1 tbsp. Formula 3 Personalized Protein Powder to your shakes or other Herbalife protein options for additional protein needs.. Choose 1 protein snack.. Enjoy lean protein, fruits and vegetables and whole grains as part of your colorful meal. B Daily Protein Range Times a day Take your supplements 2 Shakes - Personalized. 1 Colorful Meal. Add up to 2 tbsp. Formula 3 Personalized Protein Powder to your shakes or other Herbalife protein options for additional protein needs.. Choose 1 protein snack.. Enjoy lean protein, fruits and vegetables and whole grains as part of your colorful meal. C Daily Protein Range Times a day Take your supplements 2 Shakes - Personalized. 1 Colorful Meal. Add up to 2 tbsp. Formula 3 Personalized Protein Powder to your shakes or other Herbalife protein options for additional protein needs.. Choose 2 protein snacks.. Enjoy lean protein, fruits and vegetables and whole grains as part of your colorful meal. D Daily Protein Range Times a day Take your supplements 2 Shakes - Personalized. 1 Colorful Meal. Add up to 3 tbsp. Formula 3 Personalized Protein Powder to your shakes or other Herbalife protein options for additional protein needs.. Choose 2 protein snacks.. Enjoy lean protein, fruits and vegetables and whole grains as part of your colorful meal. Refer to the 7-Day Meal Plans in the Customer Success Guide or on MyHerbalife.com for examples of daily menu options for your customers.

12 BREAKFAST LUNCH SNACK DINNER PROTEIN OPTIONS ShapeWorks Daily Meal Plans Average Female Plan A grams of protein. Formula 1 shake + nonfat milk or soy milk Personalize with fruit, ice, Herbal Aloe Concentrate or protein options. Formula 1 shake + nonfat milk or soy milk Personalize with fruit, ice, Herbal Aloe Concentrate or protein options 1 protein snack. 1 vegetable 3 oz. protein 4 cups salad 2 vegetables 1 grain. 1 fruit. Formula 3 Personalized Protein Powder. Herbalife protein snacks: protein bars, soy nuts, soup mix, beverage mix packets, protein drink mix Average Male Plan B grams of protein. Formula 1 shake + nonfat milk or soy milk Personalize with fruit, ice, Herbal Aloe Concentrate or protein options. Formula 1 shake + nonfat milk or soy milk Personalize with fruit, ice, Herbal Aloe Concentrate or protein options 1 protein snack. 1 vegetable 6 oz. protein 4 cups salad 2 vegetables 2 grains. 1 fruit. Formula 3 Personalized Protein Powder. Herbalife protein snacks: protein bars, soy nuts, soup mix, beverage mix packets, protein drink mix

13 Personalizing Your Customer s Program 13 How to Set Target Weight Goals You can easily help your customers set realistic weight-loss goals by estimating their body frame size. Using the chart below, just match your customer s frame size with their gender and height. It s that simple! Example: A woman who is 5 4 tall with a small frame would have a target weight range of 117 lbs. to 130 lbs. WOMEN / HEIGHT SMALL FRAME MEDIUM FRAME LARGE FRAME 4'9" '10" '11" ' '1" '2" '3" '4" '5" '6" '7" '8" '9" '10" '11" '0" Example: A man who is 5 9 tall with a large frame would have a target weight range of 158 lbs. to 180 lbs. MEN / HEIGHT SMALL FRAME MEDIUM FRAME LARGE FRAME 5'1" '2" '3" '4" '5" '6" '7" '8" '9" '10" '11" '0" '1" '2" '3" '4"

14 14 Business Building Tools Take your ShapeWorks business to new heights with these dynamic tools for retailing, recruiting and customer care. For the full range of ShapeWorks tools you can also refer to the Herbalife price list. ShapeWorks Customer Brochure Want to quickly spread the word about ShapeWorks to potential customers? The ShapeWorks Customer Brochure provides a quick overview of the program and its benefits in a simple format that s easy to distribute or leave behind. ShapeWorks Customer Success Guide An ideal tool to ensure your customers have the information they need right at their fingertips. This guide can help customers plan a variety of delicious, healthy meals while providing tips for successful weight loss. Highlights include: Sample 7-day meal plans Quick and delicious recipes Simple food charts Exercise recommendations Tips for dining out. And much more! ShapeWorks Online Support Tools Check out our businessboosting ShapeWorks support tools and order them online at:

15 Glossary of Terms 15 Antioxidant A vitamin, mineral or phytonutrient that helps to neutralize (destroy) free radicals, unstable oxygen molecules generated during metabolism of food and as a result of stress and exposure to pollution. It is believed that antioxidants may play a role in slowing the aging process and preventing cancer. An example of a vitamin antioxidant is vitamin C. An example of a phytonutrient with antioxidant properties is lutein. Body Frame A frame of reference of skeletal size that helps guide people of any given height to determine their ideal body weight dependent upon their bone structure. For example, a woman who is 5 4 with a small body frame would have a target weight range of 117 to 130 lbs., while a 5 4 large-framed woman would have an ideal body weight of 137 to 155 lbs. Botanicals A component of a plant (herb, fruit or vegetable) that has been shown to have some nutritional benefit. An example of a botanical would be citrus bioflavonoids found in an orange. Calorie A unit of energy-producing potential supplied by food and released upon oxidation by the body, equal to the amount of energy required to raise the temperature of 1 kilogram of water by 1 C Carbohydrates The body s principal source of energy and can be divided into three main categories: simple carbohydrates (sugars), complex carbohydrates (starches) and fiber. Most fruits, vegetables and dairy products contain natural sugars. Complex carbohydrates include grains, such as bread and rice and starchy vegetables, such as potatoes and beans. Fiber is a large group of plant compounds that essentially cannot be digested by humans, but are important in supporting healthy digestive function. Lean Body Mass A measurement excluding your body fat that has been shown to be useful in determining resting metabolic rate (RMR). For every 1 pound of lean body mass, your body burns approximately 14 calories. Minerals Inorganic compounds essential to a host of vital processes in the body from bone formation to the functioning of the heart and digestive system. Seven minerals calcium, chlorine, magnesium, phosphorus, potassium, sodium, and sulfur are called macrominerals because they are present in the body in relatively large quantities. The other minerals are termed trace minerals because they are necessary in relatively minute quantities. Trace minerals include copper, iron, zinc, manganese, iodine, and chromium. Protein Protein constitutes 75% of our body s tissues, excluding water. Muscles, organs, antibodies, and most hormones and enzymes are largely composed of protein. Protein is actually a chain of amino acids. Essential amino acids are amino acids that we must obtain from food sources, as our body does not manufacture them. The non-essential amino acids can be manufactured within our bodies. Resting Metabolic Rate (RMR) The number of calories that your body burns at rest. For example, if all you did all day was sit on the couch and just breathe, your RMR would be the number of calories your body burns in the course of the day. Soy Protein Pure protein isolated from soybeans that is cholesterol, lactose, and fat free. Target Weight A person s healthiest weight; it can be estimated based on an individual s body frame, height and gender. Vitamins Organic substance required by the body to regulate cellular function. Vitamins affect all functions of the body, including promoting good vision, forming normal blood cells, and ensuring proper functioning of the heart and nervous system. Whey Protein Protein isolated from milk; lactose-free.

16 2004 Herbalife International of America, Inc. All Rights Reserved. Printed in the USA. #6632-US-00 09/04 Making the world healthier.

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