ECOMMIS: Course of internet marketing. Assoc. prof. Vida Davidavičienė

Transcription

1 ECOMMIS: Course of internet marketing Assoc. prof. Vida Davidavičienė

2 Internet Marketing - annotation Course of internet marketing presents: web marketing tools, technologies, specifics, web marketing strategy formation principles, internet consumer behavior and segmentation principles, quality of internet marketing solutions evaluation methods, internet marketing plan, market research options, ethical issues of internet marketing.

3 Internet Marketing BA 56 h /2 ECTS Fontys University of Applied Sciences MA 32 h / 1 ECTS VGTU

4 Internet Marketing -BA Theoretical background Main concepts Main methods More practice, tasks, gain experience Difference from classical marketing environment More attention to e- advertising solutions

5 Internet Marketing -BA AIM: To give theoretical knowledge and practice about e. marketing solutions, tools and methods of planning and organizing, provide abilities to evaluate e. marketing processes and to form decisions for e. marketing development in the information age.

6 Learning outcomes of Internet Marketing BA Students: will know principles of e. marketing planning, organizing, management, coordination, and their evaluation methods, e. marketing strategy formation principles, alternative solutions evaluation methods, technologies of implementation; will understand e-markets, consumer behavior peculiarities; will be able to analyze e. marketing processes, implement internet marketing solutions which create competitive advantage of company, evaluate efficiency of e. marketing decisions.

7 Common learning outcomes -BA ability to apply innovative data collection and analysis methods; self-support activity; analytical, systematical and critical thinking; project management; written, oral and intercultural communication; innovative activity and decision making; social responsible and ethical activity; creativity and self-expression.

8 Internet Marketing -MA Scientific approaches Scientific research results E-marketing strategies, classifications, e-markets analysis, e-consumer, consumer behavior New trends in e-marketing Ability to evaluate and analyze e-marketing decisions and efficiency of different solutions

9 Internet Marketing -MA AIM: To give deeper (scientific) knowledge about e. marketing solutions, strategies, factors influencing quality and efficiency. To provide abilities to analyze e. marketing processes and evaluate alternative e- solutions.

10 Learning outcomes of Internet Marketing MA Students: will know e. marketing processes, e. marketing planning, organizing, management, coordination, and evaluation methods, concepts of e. marketing strategy formation; will understand e-markets, consumer behavior peculiarities and factors influencing it, e. services and information flow, structure and principles of e. marketing strategy formation will be able to analyze e. marketing processes, created value, efficiency of e. marketing decisions, and implement internet marketing solutions which create competitive advantage of company.

11 Common learning outcomes -MA ability to apply innovative data collection and analysis methods; self-support activity; analytical, systematical and critical thinking; project management; written, oral and intercultural communication; innovative activity and decision making; social responsible and ethical activity; creativity and self-expression.

12 Teaching/ learning methods Discussion, case study, individual and group work, individual scientific literature study, problematic and project learning methods, presentations, research report preparation.

13 Assessment methods Individual case study, presentation (public speaking), research report, exam (test). E= 0.3*W *W 2 W 1 individual case study + presentation + research report; W 2 exam

14 Challenges Themes 1. ICT development. Society changes, transaction processes. E-marketing evolution. 2. E-markets, evaluation and analyzis methods. Trends and perspectives. 3. E-marketing solutions efficiency evaluation methods: qualitative and quantitative, technologies, assesment challanges. 4. E-consumer: behavior models, factors influencing consumer decisions, behavior and preferences in e-space. Cultural issues. Lectures Consultati ons Contact work hours Seminars Practiacl work Laboratory work Placement s Total contact work Time and tasks for individual work Individual work Tasks 5. E-marketing strategies (passive, active) E-marketing ethics Total