Advertising, Sales and Promotion

Transcription

1 FORMAT 2 Submit originals and one copy and electronic copy to Governance/Faculty Senate Office See for a complete description of the rules governing curriculum & course changes. SUBMITTED BY: CHANGE COURSE (MAJOR) and DROP COURSE PROPOSAL Department Business Administration College/School School of Management Prepared by Contact Jacob Joseph Phone ffjj@uaf.edu 1. COURSE IDENTIFICATION: Faculty Contact Dept BA Course # F441 No. of Credits 3 Jacob Joseph COURSE TITLE Advertising, Sales and Promotion 2. ACTION DESIRED: Change Course X If Change, indicate below what change. Drop Course NUMBER X TITLE X DESCRIPTION PREQUISITES X FREQUENCY OF OFFERING CREDITS (including credit COURSE CLASSIFICATION distribution) CROSS-LISTED Dept. (Requires approval of both departments and deans involved. Add lines at end of form for such signatures.) STACKED (400/600) Dept. Course # OTHER (please 3. COURSE FORMAT NOTE: Course hours may not be compressed into fewer than three days per credit. Any course compressed into fewer than six weeks must be approved by the college or school's curriculum council. Furthermore, any core course compressed to less than six weeks must be approved by the core review committee. COURSE FORMAT: (check one) OTHER FORMAT (specify) Mode of delivery (specify lecture, field trips, labs, etc) X 6 weeks to full semester 4. COURSE CLASSIFICATIONS: (undergraduate courses only. Use approved criteria found on Page 10 & 17 of the manual. If justification is needed, attach on separate sheet.) N = Natural S = Social H = Humanities Science Sciences Will this course be used to fulfill a requirement for the baccalaureate core? YES X NO IF YES, check which core requirements it could be used to fulfill: O = Oral Intensive, Format 6 W = Writing Intensive, Format 7 Natural Science, Format 8 5. COURSE REPEATABILITY: Is this course repeatable for credit? YES X NO Justification: Indicate why the course can be repeated (for example, the course follows a different theme each time). How many times may the course be repeated for credit? If the course can be repeated with variable credit, what is the TIMES CREDITS

2 maximum number of credit hours that may be earned for this course? 6. CURRENT CATALOG DESCRIPTION AS IT APPEARS IN THE CATALOG: including dept., number, title and credits BA F441 Promotion Management 3 Credits Offered Fall or Spring Advertising, publicity, sales management, sales promotion, direct marketing and the interrelationships necessary for effective promotions in domestic or international, small or large, goods or services, and for-profit or nonprofit organizations. Special fees apply. Prerequisites: BA F343. (3+0) 7. COMPLETE CATALOG DESCRIPTION AS IT WILL APPEAR WITH THESE CHANGES: (Underline new wording strike through old wording and use complete catalog format including dept., number, title, credits and cross-listed and stacked.) PLEASE SUBMIT NEW COURSE SYLLABUS. For stacked courses the syllabus must clearly indicate differences in required work and evaluation for students at different levels. BA F Promotion Management Advertising, Sales and Promotion 3 Credits Offered Fall or Spring Advertising, publicity, sales management, sales promotion, direct marketing and the interrelationships necessary for effective promotions in domestic or international, small or large, goods or services, and for-profit or nonprofit organizations. Special fees apply. Prerequisites: BA F343. (3+0) 8. IS THIS COURSE CURRENTLY CROSS-LISTED? YES/NO No If Yes, DEPT NUMBER (Requires written notification of each department and dean involved. Attach a copy of written notification.) 9. GRADING SYSTEM: LETTER: X PASS/FAIL: 10. ESTIMATED IMPACT WHAT IMPACT, IF ANY, WILL THIS HAVE ON BUDGET, FACILITIES/SPACE, FACULTY, ETC. None 11. LIBRARY COLLECTIONS Have you contacted the library collection development officer (ffklj@uaf.edu, ) with regard to the adequacy of library/media collections, equipment, and services available for the proposed course? If so, give date of contact and resolution. If not, explain why not. No X Yes The course already exists we are just changing the level 12. IMPACTS ON PROGRAMS/DEPTS: What programs/departments will be affected by this proposed action? Include information on the Programs/Departments contacted (e.g., , memo) none 13. POSITIVE AND NEGATIVE IMPACTS Please specify positive and negative impacts on other courses, programs and departments resulting from the proposed action.

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4 ADDITIONAL SIGNATURES: (If required) Signature, Chair, Program/Department of: Signature, Chair, College/School Curriculu Council for: Signature, Dean, College/School

5 ATTACH COMPLETE SYLLABUS (as part of this application). Note: syllabus must follow the guidelines discussed in the Faculty Senate Guide The department and campus wide curriculum committees will review the syllabus to ensure that each of the items listed below are included. If items are missing or unclear, the proposed course change will be denied. SYLLABUS CHECKLIST FOR ALL UAF COURSES During the first week of class, instructors will distribute a course syllabus. Although modifications may be made throughout the semester, this document will contain the following information (as applicable to the discipline): 1. Course information: Title, number, credits, prerequisites, location, meeting time (make sure that contact hours are in line with credits). 2. Instructor (and if applicable, Teaching Assistant) information: Name, office location, office hours, telephone, address. 3. Course readings/materials: Course textbook title, author, edition/publisher. Supplementary readings (indicate whether required or recommended) and any supplies required. 4. Course description: Content of the course and how it fits into the broader curriculum; Expected proficiencies required to undertake the course, if applicable. Inclusion of catalog description is strongly recommended, and Description in syllabus must be consistent with catalog course description. 5. Course Goals (general) and Student Learning Outcomes (more specific) 6. Instructional methods: Describe the teaching techniques (eg: lecture, case study, small group discussion, private instruction, studio instruction, values clarification, games, journal writing, use of Blackboard, audio/video conferencing, etc.). 7. Course calendar: A schedule of class topics and assignments must be included. Be specific so that it is clear that the instructor has thought this through and will not be making it up on the fly (e.g. it is not adequate to say lab. Instead, give each lab a title that describes its content). You may call the outline Tentative or Work in Progress to allow for modifications during the semester. 8. Course policies: Specify course rules, including your policies on attendance, tardiness, class participation, make-up exams, and plagiarism/academic integrity. 9. Evaluation: Specify how students will be evaluated, what factors will be included, their relative value, and how they will be tabulated into grades (on a curve, absolute scores, etc.) 10. Support Services: Describe the student support services such as tutoring (local and/or regional) appropriate for the course. 11. Disabilities Services: The Office of Disability Services implements the Americans with Disabilities Act (ADA), and insures that UAF students have equal access to the campus and course materials. State that you will work with the Office of Disabilities Services (203 WHIT, ) to provide reasonable accommodation to students with disabilities.

6 UNIVERSITY of ALASKA FAIRBANKS SCHOOL OF MANAGEMENT BA 241 Advertising, Sales and Promotion Fall 2008 CONTACT INFORMATION Instructor: Erin Berry Office Hours: M,W pm and by appointment; please feel free to stop by if I am in the office other times as well. Class Time: T, Th 11:30am -1:00pm Class Room: GRUE 308 Office: 218 B, Bunnell Phone: ffebb@uaf.edu COURSE INFORMATION Text: Integrated Advertising, Promotion, and Marketing Communications. 3 rd edition. Kenneth E. Clow and Donald Baack. Pearson Prentice Hall, ISBN Course Description: Advertising, publicity, sales management, sales promotion, direct marketing and the interrelationships necessary for effective promotions in domestic or international, small or large, goods or services, and for-profit organizations. Course Overview: This course is designed to introduce concepts of marketing from advertising, promotion, and sales perspectives. Integrated marketing communications, image and brand management, and buyer behavior will be discussed as both fundamental aspects of marketing as well as intricate components of promotional activities. Special attention will be given to advertising design and message appeals, customer-driven public relations management, sales tactics, internet marketing, and appropriate media outlets for everything from large scale advertising campaigns to one-on-one personal sales functions. Legal and ethical issues will also be addressed as will the impact of ethnicity, culture, and psychodemographics on promotional activities. Course Objectives: Upon completion of the course, the student will be: 1) Familiar with the field of promotion management. 2) Understand the managerial, social, legal, and ethical considerations involved in the promotional planning process. 3) Understand what integrated marke4ting communications is and why it is critical to marketing. 4) Determine how insight into the target market provides critical input to the design of advertising, promotion, and sales. 1

7 Class Format/ Attendance: The format of this course is lecture/discussion/demonstration. Lectures will be used to introduce new material as well as a focal point for discussion. Your attendance and participation in class is required. You are encouraged to make effective use of classroom discussions to clarify anything you do not understand about the course content. You should be prepared daily to respond to questions on the material assigned for that day and on material previously discussed. From time to time guest speakers, tours, and current topic discussions will occur. These activities are subject to homework, quizzes, and exams. Missing this information will not only reduce what information you may receive from this class but lower your grade as well. Text Readings/ Homework (10 points): In this course it is extremely important that you complete all assigned readings and assigned homework. Past experience indicates that the students who do not read the assigned material and complete the homework prior to the time it is discussed in class invariably experience more difficulty than is necessary. Much of the material is cumulative, and consistent daily preparation is imperative for you to understand and master the material that currently is being covered. All homework is due at the start of each class period and the student must attend the class to receive credit. Homework will be graded for completeness only. However, the instructor will offer feedback to the student for his or her effort and future success. An assignment will be considered complete if the instructor determines that an honest effort was made. Each assignment will be worth 2 points with a maximum 10 points possible. Homework topics will be assigned in class as lecture material is presented. Students are responsible for speaking with the instructor concerning homework if an excused absence occurs. Homework is designed to be FUN FUN FUN, creative in nature, enhance understanding of the promotion topics discussed, and should take approximately one hour to complete. The following are homework due dates for your convenience: Topic 09/18/08 Image 10/16/08 Advertising Message 11/06/08 Customer Relations 11/13/08 Public Relations/ Public Service Announcement 12/11/08 Internet Marketing Quizzes (10 Points): Quizzes will be given at the beginning of each Tuesday class period. These quizzes will be worth one point each and will be graded for completeness only. Quizzes may consist of problems, multiple choice questions, essays, etc. and will mimic mid-term examinations as well as the multiple-choice questions on the final exam. Quizzes will most often consist of questions but the instructor reserves the right to change or alter this estimate. Students are encouraged to use these quizzes to their advantage. Preparing for quizzes in order to use them for studying, self-testing, and self-evaluation in preparation for the mid-terms and final is highly suggested. Ten points will be allocated to these quizzes. As you can tell from the schedule below, quizzes are designed to be incrementally comprehensive for your benefit. These quizzes are closed-book/ closed-note assessments. Each student will be allowed to drop or miss one quiz without penalty. Any excused absence allows a make-up quiz to be scheduled. Please see the instructor prior to the quiz date, if possible, to schedule such a make-up. Being late 2

8 to class is NOT considered excused and quizzes will not be distributed to tardy students. All completed quizzes will be handed back to students for study purposes once graded. The quiz schedule is as follows: Chapters Covered 9/09/08 Chapter 1 9/16/08 Chapters 1, 2, 3 9/23/08 Chapters 2, 3, 4 9/30/08 Chapters 3, 4, 5 10/14/08 Chapters 5, 6, 7 10/21/08 Chapters 6, 7, 8 11/04/08 Chapter 9 11/11/08 Chapters 9, 10, 11 11/18/08 Chapters 10, 11, 12 12/02/08 Chapters 11, 12, 13 12/09/08 Chapters 13, 14, 15 Examinations (300 Points): There will be 2 midterm exams and one comprehensive final exam. Each mid-term exam is worth 100 and the final is worth 200 points. Mid-term examinations may consist of problems, multiple choice questions, essays, etc. They may cover all material assigned, whether explicitly covered in class or not. Mid-term exams must be taken at the time and place announced unless the student has an excused absence. A make-up exam will be given for excused absences only. However, the instructor must be notified prior to the exam in question and the instructor will determine if the reason for missing is acceptable. Unexcused absences will result in a grade of zero on the exam. A comprehensive final exam will be given during final exam week. This exam will be all multiple choice questions. This exam will consist of 80% content pulled from the quizzes and the mid-term exams and 20% content from new lecture material and the text/ handout/ other course information not yet represented on such an assessment. The exam schedule is as follows: Exam 09/25/08 Mid-term I 10/28/08 Mid-term II 12/16/08 Final Exam Promotion and Presentation Project (80 Points) BE THINKING!!! Each person will be responsible for a promotion and presentation project that will be assigned approximately 1/3 way into the semester. The instructor will provide parameters and more information as fundamental concepts are addressed. This project will have to do with promotion in some way and is very open to interpretation. Students are encouraged to BEGIN to pay attention to advertisements, public relations concepts, sales and the like. A JOURNAL of sorts may even be appropriate as an aid to considering different promotion concepts. Personal Promotion (Extra Credit 10 Points) A personal self-promotion option will be introduced as a way to accumulate 10 extra credit points in the class. BE THINKING!!! As we begin the course, think about your strengths, your talents, what an employer might gain from hiring you! A JOURNAL of sorts might help! 3

9 Grading Policy: The following points will be assigned to quizzes and examinations: Exams 300 Quizzes 10 Promotion and Presentation Project 80 Homework 10 Total points 400 The grading scale is as follows: A+ A 92% - 100% A- 89% - 91% - B+ 86% - 89% B 83% - 85% B- 80% - 82% C+ 76% - 79% C 70% - 75% C- 67% - 69% D+ 64% - 66% D 60% - 69% D- 55% - 59% F below 60% IMPORTANT COMMENTS Students with Disabilities: If you have a specific physical, psychiatric or learning disabilities and require reasonable accommodations, please let me know early in the semester so that your learning needs may be appropriately met. You will need to provide documentation for your disability to UAF Disability Services in the Center for Health and Counseling. Phone Honor Code: As a UAF student, you are subject to the student code of conduct. Please review the entire code. It is available in the back of the class schedule, the UAF catalog, and on line. Cell Phones: Please turn off cells phones during class or put them on vibrate if needed. NOTE: The instructor reserves the right to make changes in the syllabus and class schedule. All changes will be announced in class and it is the student s responsibility to learn of these changes. 4