Emerging Trends in Online Academic Advising
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1 Emerging Trends in Online Academic Advising Distance Education Advising Commission Dr. Kristen Betts Drexel University November 12, 2009
2 Presenter Dr. Kristen Betts Association Clinical Professor, School of Education, Drexel University Online education research - started in 1995 Teaching online - started in 1998 Research focus: Online and blended/hybrid program design Faculty/adjunct recruitment, development, and retention Student engagement and retention Learning simulation and work-integrated learning Online Human Touch and personalizing online education
3 National Data (1) 10.2% unemployment (Nov09/26 yr high) Surges in higher education enrollment Fewer jobs = great employment competition Suspect fear of losing job, retooling skills Displaced and dislocated workers Individuals not retiring rewiring Individuals coming out of retirement Economic/demographic factors are changing the higher education landscape
4 Factors Driving Online National & Blended Data (2) Education (5) Results of economic and demographic shifts: 1. Extreme cuts in state funding (same work w/less funding; funds likely not to return to before) 2. Institutions forced to re-examine operating budgets, tuition dependency, and enrollments (65%+ tuition dependent) 3. Increased focus on efficiency 4. Critical focus on engagement and retention 5. Increasing competition w/in state and nationally
5 National Data (3) Two messages for higher-education institutions: (1) competition is going to become fierce (2) higher education is part of the larger economic system, there will be casualties. Peter Facione, March 2009, AACU
6 Factors Driving Online National & Blended Data (4) Education (5) Projected shifts High School Graduates to VT (-23%) LA (-23%) MD (-22%) ND (-18%) NY (-14%) WY (-12%) NV (+33%) AZ (+29%) UT (+24%) ID (+20%) CO (+20%) GA (+20%) 1. How do you sustain operating budgets with decreasing high school populations w/in state and bordering states? 2. How do you increase enrollments to compensate for decreasing high school enrollments? 3. How can you accommodate surges in high school enrollments w/limited budgets for increasing campus capacity?
7 Factors - Online & Blended Education (5)
8 National Data (5) Times are tough, very tough. It is time for some straight talk, starting with the realization that organizations that can't or won't adapt will fail. Peter Facione March 2009 Association of American Colleges and Universities
9 Word crisis in Mandarin is a combination of two characters Danger + Opportunity
10 Emerging Trends (1) Severe economic pressures have created a defining moment for colleges and universities, which must fundamentally reinvent themselves to survive. E. Gordon Gee, 2009
11 Emerging Trends (2) Online education integral part of higher education Nearly 12 million post-secondary students take some or all of their classes online now More than 22 million students will take some or all of their classes online in the next five years ~ Ambient Insight % national average attrition for undergraduate students Online attrition estimated 10% to 20% higher Higher education landscape changing = re-examination of roles w/ higher education (faculty, academic advisors, etc.)
12
13 Emerging Trends (3) Increasing role of academic advisor DDDM (trends engagement, potential risk, attrition) Increasing student needs (multi-generational; changing workforce, particularly unemployed and transitioning) Need to collaboratively define best practices across areas of advising with projected online trends: Recruitment Training Ongoing professional development Multi-generational learners Social presence/online Human Touch Bringing campus and services to students worldwide
14 Academic Advisors are an institution s greatest resource and KEY to online student recruitment and retention. Proactive role issues, trends, emerging trends ~ Personalizing Online Experience ~ Online Human Touch (Betts, 2008-JOLT)
15 Subcommittee: Research on Academic Advising in Online Education Opportunity to: Support NACADA mission, vision, and strategic plan Goal 3 NACADA mission statement "Anticipate the academic advising needs of twenty-first century students, advisors and institutions Distance Learning Advising Commission Lead research on Academic Advising in Online Education Conduct collaborative research Examine/publish best practices and trends Send to kbetts@drexel.edu - join new subcommittee
16 Q & A Dr. Kristen Betts Drexel University kbetts@drexel.edu Phone:
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