The Economy and Its Impact on Dentistry The Bright Now! Perspective. Steve Bilt President & CEO

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1 The Economy and Its Impact on Dentistry The Bright Now! Perspective Steve Bilt President & CEO

2 Bright Now! History Building a National Platform Bright Now! acquires Monarch Dental Corporation in February Monarch adds 152 affiliated offices in 13 states and 2,200 team members Gives Bright Now! a national presence and strong Texas platform, with offices primarily located in Dallas, Houston and San Antonio Bright Now! transitions from a business-tobusiness approach to a direct consumer marketing program for generating new patient flow Bright Now! refines its business strategy Smiles for Everyone! SM officially becomes company vision G3 Greeting, Guiding and Gratitude becomes company-wide service platform Bright Now! Finance created and pilot testing launched Three West Coast dental companies acquired to form Bright Now! Dental Bright Now! becomes large regional player 52 affiliated offices in three states; 950 employees and affiliated dentists Bright Now! Acquires Castle Dental Centers, Inc. in June, adding 73 offices and creating density in several markets Bright Now! becomes a #1 player in the $90 billon dental care industry with 270 offices generating over $300 million in annual revenue Bright Now! Makes strategic investments in Information Technology and Human Resources Five-year De Novo growth plan created = 140 offices generating $162 million in revenue by affiliated offices, 18 states, 24 markets, 4,200 team members

3 What is Bright Now! Dental?

4 Real Estate Strategy Retail Facilities Site Selection Visibility Market Densification

5 Marketing Brand One brand / One market Visual on Materials / Collateral

6 Call Centers In-bound New patient Existing patient Out-bound Incomplete treatment Scheduling

7 1 Level of Service Serving Patients & Customers is Why We re Here!

8 Patient Financing Focus groups universally say payment over price Consumers say payment over interest 78% of all American households are deemed creditworthy 3 rd Party + EFT + Bright Now! Finance Enable 1 Level of Service

9 Central Business Office 70% of offices supported by Plano, San Antonio or Fullerton 15% of offices supported by in-market CBO The goal is to simplify life inside the four walls, lower administrative cost, reduce DSO, and increase collection percentages

10 Company Reach 300 Offices, 24 Markets, 18 States, ONE Company Washington 11 Oregon 8 Northern California 17 Southern California 43 Utah 9 Arizona 9 Colorado 14 New Mexico 2 Oklahoma 1 Dallas 53 Arkansas 9 Cleveland 7 Indiana Dayton/ 5 Cincinnati 8 Tennessee 10 Philadelphia New Jersey 2 1 Maryland Virginia 2 7 West Texas 4 Austin 13 Houston 31 Florida 19 San Antonio 18

11 Patient Volume New Patient and Recall Patient Volume (000 s) New Patients Recall All Patients Bright Now! Now! Dental Inc. Inc. Confidential and and Proprietary

12 Bright Now - Affiliated Doctor Growth Affiliated Doctor Growth Bright Now! Now! Dental Inc. Inc. Confidential and and Proprietary

13 Economic Cycles Cyclical Counter-cyclical A-cyclical General Hygiene Specialty Different Aspects of the Business Thrive in Different Cycles.

14 Market Cycles Affect Patient Choices Market trend Basic Optional A More Consistent Partner for Plans

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