TV Trends Nielsen TV Audience Measurement 14 Riverwalk, National Digital Park, City West Business Campus, Dublin

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1 TV Trends 2012 Nielsen TV Audience Measurement 14 Riverwalk, National Digital Park, City West Business Campus, Dublin TV Trends Report 2012

2 Dear Reader, It is with pleasure that Nielsen TV Audience Measurement brings you its 16th Irish TV trends, summarising top line television viewing behaviour in Ireland. The 2012 Trends report reflects on TV viewing trends, TVR, share and profile by station, and top programmes. From September 2010, Time-Shifted viewing data has been included as part of the Nielsen TV Audience Measurement service. Following this introduction, VOSDAL 1, timeshift 2 and consolidated 3 data has been included in the daily data release. When reviewing the 2012 Trends report, it is important to note that as timeshift viewing data isn t available historically, this data has only been included for comparison from 1 st September 2010 onwards. During 2012, the following new channels were launched, joining the service as new channels. Channel At The Races Sky Living +1 Sky2 RTÉ One +1 Channel 4 +1 Dave GOLD Nicktoons Launch Date 16th January 5th March 2nd April 16th April 18th June 2nd July 9th July 16th October The 2012 TV Trends highlights the ever evolving television landscape with data included for all channels across the last four years. We hope you enjoy reviewing this year s TV Trends. Deirdre Kelly Deirdre Kelly TAM Manager, Nielsen, Ireland 1 Viewing on same day as live 2 Viewing recorded and played back at play speed within seven days (168 hours from broadcast) 3 Live viewing plus viewing recorded and played back within seven days TV Trends Report

3 N i e l s e n T V Au d i e n c e M e a s u r e m e n t T e l e v i s i o n R a t i n g s S e r v i c e The Nielsen TV Audience Measurement Television Ratings Service provides daily ratings information from its continuous viewing panel of 1050 installed homes. The panel is selected to ensure that it represents the full population of television homes in the country. The first stage in the recruitment of the viewing panel is the Establishment Survey, done in three waves per year. Field work for the survey is completed in May, September and January 4. The Establishment Survey is a national survey of 8457 households. The purpose of conducting the survey is threefold: To provide detailed information on the size and nature of the television audience in the country To provide information on the characteristics of households and individuals, which may influence viewing and can be used to develop panel controls To provide a pool of names and addresses of households which can potentially be recruited to the viewing panel The panel is balanced according to primary and secondary controls, identified as the factors which most influence television viewing. The quarterly Establishment Survey provides up to date information on the controls, which is then reflected in the viewing panel. Households are invited to participate in the Nielsen TV Audience Measurement viewing panel if the demographics of the home meet the requirements of the panel at the time. When a home is recruited, a device called a Peoplemeter is installed on every television set in the home. The Peoplemeter monitors the television viewing of every individual in the household. Each person is assigned a button on a handset which they use to login and logout their viewing. In the early hours of the morning, (between 3.00 and 6.00 a.m.) the central computer in the Nielsen TV Audience Measurement head office dials each of the panel member households and collects the viewing data from the main meter. The data then goes through a series of quality control procedures. Reports on the previous day s viewing are made available at 9.30 a.m. the following morning. A few things to note throughout the report: All Day refers to Mon-Sun while Peak refers to Mon-Sun All Reach figures are based on a 1+ continuous minute reach All Top Programme charts use the averaging option Any Day, Any Time Best Episode and are ranked on TVR. They include programmes with a minimum duration of 20 minutes. Due to the change in universes on May 1 st, September 1st, October 1 st, November 1 st and December 1st this will result in some instances where the 000 s are not ranked in descending order. For example, a programme after September 1st with a higher 000 s figure, may be ranked below a programme before September 1st, due to an increase in the universe for that audience. From 2008 the TV Trends report has been produced from Arianna From September 2010, Consolidated data is included in the TV Trends Report. 4 Please note, to provide the most accurate reflection of reception type changes during DSO, Nielsen TAM conducted four waves of fieldwork on behalf of TAM Ireland from August through November Monthly universes will be published and implemented from September through December TV Trends Report

4 T a b l e o f C o n t e n t s Nielsen TV Audience Measurement Television Ratings Service Total TV Viewing Trends Average Hours Viewing Per Day Percentage Viewing by Daypart Percentage Viewing by Weekday v Weekend Average Minutes Viewing per Day by Month Average Ratings Average Daily Reach Profile of Viewing Day of Week Viewing Total TV Current Year (2012) Percentage consolidated uplift in Total TV viewing Distribution of viewing: Total TV and timeshift Average Daily and Weekly Reach Average Ratings by Half Hour Trends by Channel TVR by Channel Share % by Channel Current Year (2012) by Channel Channel Profiles Average Daily and Weekly Reach by Station Top Ten Other Channels Top Programmes Top 50 Programmes 2012 All Channels Top 50 Timeshift Programmes 2012 All Channels Top 20 Programmes by Channel TV Trends Report

5 1 T o t a l T V V i e w i n g T r e n d s Average Hours Viewing Per Day 5 The following charts show the average time spent viewing for several key National audiences from 2009 to In 2012, Live viewing for Individuals and Adults 15+ is similar to the levels noted in 2009 and below previous years. Timeshifted viewing adds an additional 18 minutes viewing per day for both audiences, resulting in viewing levels which are in line with 2011 and above previous years. Live viewing for Adults and is down on previous years. Timeshifted viewing adds an additional 17 daily minutes for and 24 daily minutes for Adults 15-34, representing an increase in timeshifted and overall consolidated viewing year on year for both audiences. National All Day Average Hours Viewing Per Day for Total TV: *Individuals Adults 15+ Adults Adults Live Timeshift 5 Timeshift viewing has been included separately since its introduction on TV Trends Report

6 Live and consolidated viewing in 2012 is down on previous years for Adults ABC1. Timeshifted viewing adds an additional 20 daily minutes for Adults ABC1, but does not offset the decrease in live viewing, resulting in a year on year decrease in consolidated viewing. With live daily viewing similar to 2009, Men 15+ are viewing less live in 2012 than in the previous two year. Timeshifted viewing is up slightly on the previous year for Men 15+ in 2012, resulting in overall consolidated viewing which is just below 2011 and above earlier years. Live viewing for Women 15+ is below previous years, timeshift viewing adds an additional 21 minutes for Women 15+ in 2012, bringing their overall consolidated viewing in line with 2011 and above previous years. National All Day Average Hours Viewing Per Day for Total TV: *Individuals Adults ABC1 Men 15+ Women 15+ Live Timeshift TV Trends Report

7 In 2012, with live viewing returning to 2009 levels and an increase in timeshifted viewing, Housekeepers daily consolidated viewing is in line with Housekeepers with Children are viewing less live than in previous years, while timeshifted viewing adds an additional 29 minutes for this audience. Consequently, Consolidated viewing for Housekeepers with Children is in line with 2011 and above 2009 and Average daily Live viewing for Children remains steady in Timeshifted viewing adds an additional 15 daily minute for this audience, resulting in similar viewing levels to 2011, which are above 2009 and National All Day Average Hours Viewing Per Day for Total TV: *Individuals *Hskprs *Hskprs w/kids *Children Live Timeshift TV Trends Report

8 1.2 Percentage Viewing by Daypart 6 The highest percentage of live viewing in 2012 is still late peak ( ), which at 35.3% is slightly below previous years. The percentage of live viewing in early day ( ) and daytime ( ) has continued to increase to 21.8% combined in Similar to live, the timeshifted viewing profile is highest in late peak ( ), which at 43% is almost 8% higher than the live profile. In contrast, the time shifted viewing for early day ( ) and daytime ( ) are lower than the live profile. National Individuals Total TV Percentage Viewing by Daypart: Live Timeshift Figures displayed are based on the percentage of consolidated average viewing 000s TV Trends Report

9 1.3 Percentage Viewing by Weekday v Weekend In line with previous years, 68.3% of 2012 viewing is on weekdays, while 31.7% is at weekends. At 70.8% in 2012, timeshifted viewing is slightly more concentrated during weekdays than at the weekend. National Individuals Total TV Percentage Viewing By Weekday/Weekend: Live Timeshift Monday-Friday Saturday-Sunday TV Trends Report

10 1.4 Average Minutes Viewing per Day by Month The highest Live viewing months for Individuals last year were January and December, while December was also the highest consolidated viewing month. Timeshifted viewing represents an average monthly uplift of 9.5%, with the highest monthly uplift of 11% in October and November National Individuals All Day Average Minutes Viewing Per Day by Month for Total TV: Live Consolidated % Uplift Consolidated- Live Audience Month\ Year *Individuals January % 7.8% February % 8.5% March % 9.2% April % 9.1% May % 10.1% June % 9.0% July % 9.8% August % 8.4% September % 8.1% 10.3% October % 8.6% 11.0% November % 9.0% 11.0% December % 8.6% 10.2% The highest Living viewing month for Adults 15+ last year was January, while December 2012 was the highest consolidated viewing month. Timeshifted viewing represents an average monthly uplift of 9.2% in daily Adults 15+ viewing, with the highest monthly uplift of 11.4% in November National Adults 15+ All Day Average Minutes Viewing Per Day by Month for Total TV: % Uplift Consolidated- Live Consolidated Live Audience Month\ Year Adults 15+ January % 7.8% February % 8.1% March % 8.6% April % 9.1% May % 9.3% June % 8.4% July % 9.3% August % 8.0% September % 8.0% 9.6% October % 8.1% 10.8% November % 8.5% 11.4% December % 7.7% 9.7% TV Trends Report

11 1.5 Average Ratings 7 In 2012, average Live TVR for Individuals and Adults 15+ is below 2011 and 2010, returning to 2009 levels. When consolidated viewing is added, the consolidated average TVR for Individuals and Adults is slightly below 2011, while remaining above 2009 and Average consolidated TVR for Adults having increased slightly year on year in 2012 is above previous years. The increase in the average consolidated TVR for Adults is driven by timeshift viewing, which adds an average of 1.64%. The overall consolidated TVR for Men 15+ has decreased slightly year on year in 2012, while remaining above previous years. National All Day Average Ratings for Total TV: *Individuals Adults 15+ Adults Men 15+ Live Timeshift 7 Timeshift viewing has been included separately since its introduction on TV Trends Report

12 Live average TVR is down year on year for Women 15+, Housekeepers, Housekeepers with Children and Children, returning to 2009 levels for all audiences except Housekeepers with Children whose average live TVR is below The average timeshift TVR is up for Women 15+, Housekeepers, Housekeepers with Children and Children, resulting in steady year on year consolidated average TVRs for each audience, which remain above 2009 and 2010 averages. National All Day Average Ratings for Total TV: Women 15+ *Hskprs *Hskprs w/kids *Children Live Timeshift TV Trends Report

13 1.6 Average Daily Reach 8 Live average daily reach increased year on year in 2010 for all audiences looked at in the charts below. In 2012, live average daily reach figures are either steady or slightly below 2010 and 2011 for all audiences reviewed below. Consolidated viewing represents an average uplift of 3.8% for all audiences looked at in National All Day Average Daily 1+ Reach %, Total TV: *Individuals Adults 15+ Adults Men 15+ Live Timeshift Women 15+ *Hskprs *Hskprs w/kids *Children Live Timeshift 8 Timeshift viewing has been included separately since its introduction on TV Trends Report

14 1.7 Profile of Viewing In 2012, the live viewing profile has decreased for Adults when compared to the previous three years. The live viewing profile for Adults 55+ continued to increase year on year in 2012, while the live viewing profile for Children has also increased in 2012 versus previous years. The timeshift viewing profile is higher than the live profile for Adults with a combined profile of 59.1% in 2012 versus their live combined profile of 38.7%. Children also have a stronger profile in timeshift versus live. National All Day Profile of Total TV Viewing: Live Timeshift Children 4-14 Ads Ads Ads Ads Ads 55+ TV Trends Report

15 1.8 Day of Week Viewing In 2012, Sunday remains the most popular day with Adults 15+, Men 15+ and Women 15+. As in 2011, Thursday is the least popular day for these audiences. National TVR, Total TV, by day of week - Mon-Sun All Day Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Adults 15+ Men 15+ Women 15+ Live Timeshift Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Adults 15+ Men 15+ Women 15+ Live Timeshift TV Trends Report

16 In 2012, Sunday remains the most popular day with Housekeepers and Housekeepers with Children, while Saturday continues to be the most popular day for Children. Thursday is the least popular day for all audiences except Children, for whom Wednesday is the least popular. National TVR, Total TV, by day of week - Mon-Sun All Day Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun *Children *Hskprs *Hskprs w/kids Live Timeshift Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun *Children *Hskprs *Hskprs w/kids Live Timeshift TV Trends Report

17 2 T o t a l T V C u r r e n t Y e a r ( ) Percentage consolidated uplift in Total TV viewing The following table shows the percentage uplift brought by timeshift viewing all day and peak. Timeshift viewing represents an average annual uplift of 9.5% in overall Individuals average all day TVR. The highest overall uplift of 19.5% for Adults 15-34, closely followed by Housekeepers with Children with an uplift of 19.3% National TVR All Day and Peak % Uplift from Consolidated viewing Day Part Mon-Sun Mon-Sun 18:00-23:29 Audience\ Activity Live Consolidated % Uplift Consolidated- Live/Live Live Consolidated % Uplift Consolidated- Live/Live *Individuals % % Adults % % Men % % Women % % Adults % % *Hskprs % % *Hskprs w/kids % % *Children % % 9 All current year reports include consolidated data i.e. live viewing plus viewing recorded and played back within seven days TV Trends Report

18 2.2 Distribution of viewing: Total TV and timeshift Consolidated data includes live viewing plus timeshift viewing seven days from the time of broadcast: any content viewed outside of this timeframe is therefore not included. The following chart analyses the live and timeshift average viewing thousands dispersion by day 10. At 91.3% live is the preferred method of viewing, while 96.7% of content is viewed on the same day as live (VOSDAL). By day three of the seven day window, 99.3% of TSV content has been played back Distribution of National Individuals Total TV viewing 100.0% 98.0% 96.0% 94.0% 96.7% 98.3% 98.9% 99.3% 99.6% 99.8% 99.9% 100.0% 92.0% 90.0% 91.3% 88.0% 86.0% 10 Figures displayed are based on the percentage of consolidated average TV Trends Report

19 2.3 Average Daily and Weekly Reach The average daily reach for Individuals is 71.9% in 2012 on a par with 2011, when the average daily reach was 72%. On average 92.3% of Individuals watched one minute or more on a daily basis in 2012, which remains in line with 2011 when the average weekly reach was 91.9%. National Individuals Average Daily & Weekly Reach %, Total TV by Daypart Avg Daily Avg Weekly Avg Reach % Mo-Su 03:00-08:59 Mo-Su 09:00-13:59 Mo-Su 14:00-17:59 Mo-Su 18:00-20:59 Mo-Su 21:00-23:29 Mo-Su 23:30-26:59 Mo-Su 03:00-26:59 Mo-Su 18:00-23:29 11 All Reach figures are based on consolidated 1+ minutes. Weekly reach is run using the full calendar weeks 2 nd January to 30 th December 2012 TV Trends Report

20 2.4 Average Ratings by Half Hour The most popular half hour of television viewing for Adults 15+ in 2011 on weekdays was 21:30-21:59. During weekends the previous half hour prevailed. National Adults 15+ Average TVR, Total TV Mon-Sun All Day by Half Hour Weekday Avg TVR Peak: ,494,200 adults viewing Weekend Avg TVR Peak: ,506,200 adults viewing 35 Avg TVR % :00-03:29 04:00-04:29 05:00-05:29 06:00-06:29 07:00-07:29 08:00-08:29 09:00-09:29 10:00-10:29 11:00-11:29 12:00-12:29 13:00-13:29 Weekday Avg 14:00-14:29 15:00-15:29 16:00-16:29 17:00-17:29 18:00-18:29 19:00-19:29 Weekend Avg 20:00-20:29 21:00-21:29 22:00-22:29 23:00-23:29 24:00-24:29 25:00-25:29 26:00-26:29 TV Trends Report

21 3 T r e n d s b y C h a n n e l The tables in this section have been colour coded to highlight trends by channel with year on year increases highlighted in blue, while decreases are highlighted in red. Data for each opt-out channel is included from the channel launch dates as indicated below: Channel Included from RTÉ One th April 2012 Channel th June 2012 E th February 2009 Sky Living +1 5 th March 2012 Sky Atlantic 1 st February 2011 Sky2 2 nd April 2012 Comedy Central Extra 10 th November 2010 Nicktoons 16 th October 2012 Discovery Ireland 9 th December 2009 E! Entertainment 14 th December 2009 Universal Channel Ireland 10 th December 2010 At The Races 16 th January 2012 Dave 2 nd July 2012 GOLD 9 th July Timeshift viewing has been included separately since its introduction on TV Trends Report

22 3.1 TVR by Channel National Individuals All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated -Live)/Live Channel\ Year RTÉ One % 4.2% 5.9% RTÉ Two % 6.7% 8.4% RTÉ One % TV % 9.1% 11.3% 3e % 11.8% 13.0% TG % 3.7% 4.0% UTV % 2.3% 5.4% Channel % 10.0% 11.1% Channel % E % 10.0% 20.0% E % 33.3% 25.0% Sky % 11.8% 20.0% Sky News % 0.0% 0.0% Sky Sports % 11.1% 10.0% Sky Sports % 20.0% 25.0% Sky Sports News % 0.0% 0.0% Sky Living % 18.2% 37.5% Sky Living % Sky Atlantic % 50.0% Sky % MTV % 20.0% 20.0% Comedy Central % 0.0% 11.1% Comedy Central % 0.0% 0.0% Comedy Central Extra % 0.0% Nickelodeon % 0.0% 14.3% Nick Jr % 0.0% 14.3% Nicktoons % Setanta Ireland % 0.0% 0.0% Discovery Ireland % 16.7% 14.3% E! Entertainment % 0.0% 0.0% Universal Channel Ireland % 25.0% At The Races % Dave % GOLD % BBC % 12.7% 13.0% BBC % 9.1% 10.7% Other % 7.9% 10.0% TV Trends Report

23 National Adults 15+ All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated - Live)/Live Channel\ Year RTÉ One % 4.0% 5.8% RTÉ Two % 6.7% 8.1% RTÉ One % TV % 9.3% 10.8% 3e % 5.3% 8.0% TG % 3.2% 7.1% UTV % 4.1% 4.8% Channel % 8.8% 13.3% Channel % E % 10.0% 18.2% E % 33.3% 25.0% Sky % 13.3% 21.4% Sky News % 0.0% 0.0% Sky Sports % 0.0% 0.0% Sky Sports % 0.0% 0.0% Sky Sports News % 9.1% 0.0% Sky Living % 16.7% 33.3% Sky Living % Sky Atlantic % 100.0% Sky % MTV % 20.0% 40.0% Comedy Central % 12.5% 10.0% Comedy Central % 0.0% 0.0% Comedy Central Extra % 33.3% Nickelodeon % 0.0% 0.0% Nick Jr % 25.0% 0.0% Nicktoons Setanta Ireland % 0.0% 0.0% Discovery Ireland % 16.7% 14.3% E! Entertainment % 25.0% 25.0% Universal Channel Ireland % 20.0% At The Races % Dave % GOLD % BBC % 12.9% 13.1% BBC % 8.1% 9.4% Other % 7.2% 9.7% TV Trends Report

24 National Men 15+ All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated - Live)/Live Channel\ Year RTÉ One % 3.9% 5.2% RTÉ Two % 5.4% 6.9% RTÉ One % TV % 8.5% 9.5% 3e % 6.3% 8.7% TG % 5.4% 2.9% UTV % 2.3% 2.9% Channel % 8.8% 13.8% Channel % E % 11.1% 18.2% E % 0.0% 25.0% Sky % 11.8% 18.8% Sky News % 0.0% 0.0% Sky Sports % 0.0% 5.9% Sky Sports % 0.0% 14.3% Sky Sports News % 0.0% 0.0% Sky Living % 22.2% 28.6% Sky Living % Sky Atlantic % 100.0% Sky % MTV % 0.0% 50.0% Comedy Central % 11.1% 10.0% Comedy Central % 0.0% 0.0% Comedy Central Extra % 0.0% Nickelodeon % 0.0% 0.0% Nick Jr % 33.3% 0.0% Nicktoons Setanta Ireland % 0.0% 0.0% Discovery Ireland % 11.1% 20.0% E! Entertainment % 0.0% 0.0% Universal Channel Ireland % 25.0% At The Races % Dave % GOLD % BBC % 10.6% 11.1% BBC % 7.0% 8.6% Other % 7.0% 9.3% TV Trends Report

25 National Women 15+ All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated - Live)/Live Channel\ Year RTÉ One % 4.3% 6.1% RTÉ Two % 7.1% 9.5% RTÉ One % TV % 9.0% 11.2% 3e % 9.5% 11.1% TG % 4.0% 4.3% UTV % 1.8% 4.0% Channel % 11.8% 12.9% Channel % E % 8.3% 27.3% E % 25.0% 25.0% Sky % 14.3% 23.1% Sky News % 0.0% 0.0% Sky Sports % 0.0% 0.0% Sky Sports % 0.0% 0.0% Sky Sports News % 0.0% 0.0% Sky Living % 21.4% 27.3% Sky Living % Sky Atlantic % 100.0% Sky % MTV % 16.7% 33.3% Comedy Central % 14.3% 10.0% Comedy Central % 33.3% 20.0% Comedy Central Extra % 0.0% Nickelodeon % 33.3% 0.0% Nick Jr % 20.0% 16.7% Nicktoons % Setanta Ireland % 0.0% 0.0% Discovery Ireland % 0.0% 25.0% E! Entertainment % 16.7% 16.7% Universal Channel Ireland % 16.7% At The Races % Dave % GOLD % BBC % 13.6% 15.0% BBC % 9.4% 14.3% Other % 8.0% 9.8% TV Trends Report

26 National Adults All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated - Live)/Live Channel\ Year RTÉ One % 10.1% 14.3% RTÉ Two % 9.0% 13.3% RTÉ One % TV % 14.3% 19.6% 3e % 14.3% 14.8% TG % 7.7% 8.3% UTV % 3.4% 8.0% Channel % 13.3% 19.2% Channel % E % 12.5% 27.8% E % 20.0% 28.6% Sky % 15.0% 26.3% Sky News % 0.0% 0.0% Sky Sports % 8.3% 0.0% Sky Sports % 16.7% 0.0% Sky Sports News % 7.7% 0.0% Sky Living % 21.4% 50.0% Sky Living % Sky Atlantic % 150.0% Sky % MTV % 11.1% 44.4% Comedy Central % 7.7% 5.3% Comedy Central % 0.0% 0.0% Comedy Central Extra % 20.0% Nickelodeon % 25.0% 25.0% Nick Jr % 20.0% 0.0% Nicktoons % Setanta Ireland % 0.0% 25.0% Discovery Ireland % 14.3% 25.0% E! Entertainment % 14.3% 33.3% Universal Channel Ireland % 25.0% At The Races % Dave % GOLD % BBC % 17.5% 28.6% BBC % 12.0% 11.1% Other % 9.6% 13.3% TV Trends Report

27 National Housekeepers All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated -Live)/Live Channel\ Year RTÉ One % 3.8% 5.6% RTÉ Two % 6.2% 9.2% RTÉ One % TV % 8.5% 10.5% 3e % 4.8% 10.3% TG % 2.9% 6.3% UTV % 3.2% 5.6% Channel % 10.0% 14.3% Channel % E % 10.0% 30.0% E % 0.0% 25.0% Sky % 13.3% 21.4% Sky News % 0.0% 0.0% Sky Sports % 14.3% 0.0% Sky Sports % 25.0% 0.0% Sky Sports News % 0.0% 0.0% Sky Living % 14.3% 36.4% Sky Living % Sky Atlantic % 150.0% Sky % MTV % 25.0% 40.0% Comedy Central % 14.3% 11.1% Comedy Central % 0.0% 0.0% Comedy Central Extra % 0.0% Nickelodeon % 0.0% 33.3% Nick Jr % 0.0% 16.7% Nicktoons % Setanta Ireland % 0.0% 0.0% Discovery Ireland % 20.0% 16.7% E! Entertainment % 20.0% 20.0% Universal Channel Ireland % 16.7% At The Races % Dave % GOLD % BBC % 12.2% 13.7% BBC % 7.0% 10.5% Other % 7.7% 9.6% TV Trends Report

28 National Housekeepers with Children All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated - Live)/Live Channel\ Year RTÉ One % 8.0% 12.2% RTÉ Two % 10.7% 15.2% RTÉ One % TV % 13.5% 18.9% 3e % 10.0% 10.3% TG % 13.3% 7.7% UTV % 4.9% 9.1% Channel % 16.7% 24.1% Channel % E % 7.7% 25.0% E % 0.0% 16.7% Sky % 15.8% 23.5% Sky News % 0.0% 0.0% Sky Sports % 0.0% 12.5% Sky Sports % 33.3% 0.0% Sky Sports News % 12.5% 0.0% Sky Living % 30.8% 45.5% Sky Living % Sky Atlantic % 100.0% Sky % MTV % 20.0% 42.9% Comedy Central % 12.5% 10.0% Comedy Central % 0.0% 20.0% Comedy Central Extra % 0.0% Nickelodeon % 16.7% 14.3% Nick Jr % 8.3% 6.3% Nicktoons % Setanta Ireland % 33.3% 0.0% Discovery Ireland % 20.0% 20.0% E! Entertainment % 0.0% 14.3% Universal Channel Ireland % 40.0% At The Races % Dave % GOLD % BBC % 24.0% 30.4% BBC % 12.0% 15.0% Other % 10.1% 12.6% TV Trends Report

29 National Children All Day TVR by Channel Live Consolidated (as of ) % Uplift (Consolidated -Live)/Live Channel\ Year RTÉ One % 6.9% 10.8% RTÉ Two % 5.3% 6.8% RTÉ One % TV % 14.1% 15.9% 3e % 10.0% 6.3% TG % 10.0% 0.0% UTV % 0.0% 8.3% Channel % 8.3% 18.2% Channel % E % 14.3% 40.0% E % 50.0% 0.0% Sky % 12.5% 18.8% Sky News % 0.0% 0.0% Sky Sports % 0.0% 0.0% Sky Sports % 0.0% 0.0% Sky Sports News % 0.0% 0.0% Sky Living % 20.0% 33.3% Sky Living % Sky Atlantic % Sky % MTV % 25.0% 33.3% Comedy Central % 0.0% 20.0% Comedy Central % 0.0% 0.0% Comedy Central Extra % 0.0% Nickelodeon % 7.7% 12.0% Nick Jr % 4.8% 5.3% Nicktoons % Setanta Ireland % 0.0% 0.0% Discovery Ireland % 25.0% 0.0% E! Entertainment % 0.0% 0.0% Universal Channel Ireland % 100.0% At The Races % Dave % GOLD % BBC % 14.3% 15.0% BBC % 8.3% 0.0% Other % 9.2% 11.3% TV Trends Report

30 3.2 Share % by Channel National Individuals All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

31 National Adults 15+ All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

32 National Men 15+ All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

33 National Women 15+ All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

34 National Adults All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

35 National Housekeepers All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

36 National Housekeepers with Children All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

37 National Children All Day Share by Channel Live Timeshift (as of ) Consolidated (as of ) Channel\ Year RTÉ One RTÉ Two RTÉ One TV e TG UTV Channel Channel E E Sky Sky News Sky Sports Sky Sports Sky Sports News Sky Living Sky Living Sky Atlantic Sky MTV Comedy Central Comedy Central Comedy Central Extra Nickelodeon Nick Jr Nicktoons Setanta Ireland Discovery Ireland E! Entertainment Universal Channel Ireland At The Races Dave GOLD BBC BBC Other TV Trends Report

38 4 C u r r e n t Y e a r ( ) b y C h a n n e l 4.1 Channel Profiles The following charts display the National Station Profiles Mon-Sun All Day for each station using the following audiences: Children 4-14 Adults Adults Adults Adults 55+ National Profile Total TV and By Channel All Day Total TV TG e TV RTÉ One RTÉ Two RTÉ One *Children Adults Adults Adults Adults consolidated data i.e. live viewing plus viewing recorded and played back within seven days 14 RTÉ One +1 from 16 th April 2012 TV Trends Report

39 National Profile Total TV and By Channel All Day Total TV E E Channel Channel UTV *Children Adults Adults Adults Adults Channel 4 +1 from 18 th June 2012 TV Trends Report

40 National Profile Total TV and By Channel All Day Total TV Sky Sky Atlantic Sky Living Sky Living Sky Sports News Sky Sports Sky Sports Sky News Sky *Children Adults Adults Adults Adults Includes Sky Living +1 from 5 th March 2012 and Sky2 from 2 nd April 2012 TV Trends Report

41 National Profile Total TV and By Channel All Day Total TV Comedy Central Extra Comedy Central Comedy Central Nicktoons Nick Jr Nickelodeon MTV *Children Adults Adults Adults Adults Includes Nicktoons from 16 th October 2012 TV Trends Report

42 National Profile Total TV and By Channel All Day Total TV GOLD Dave At The Races Universal Channel Ireland E! Entertainment Discovery Ireland Setanta Ireland *Children Adults Adults Adults Adults Includes At The Races from 16 th January 2012, Dave from 2 nd July 2012 and GOLD from 9 th July TV Trends Report

43 National Profile Total TV and By Channel All Day 2012 Total TV Other BBC BBC *Children Adults Adults Adults Adults 55+ TV Trends Report