Tourism Trends and Emerging Markets
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1 Tourism Trends and Emerging Markets 5th UNWTO-PATA Forum on Tourism Trends and Outlook Guilin, China, 26 October 211 Xu Jing Director, UNWTO
2 Results 21 International Tourist Arrivals 94 million +6.6% International Tourism Receipts US$ 919 billion (euro 693 bn) +4.7% (real terms)
3 International Tourism International tourist arrivals and receipts and market share (%) International Tourist Arrivals (ITA), 21* 94 million International Tourism Receipts (ITR), 21* US$ 918 billion Europe ITA: 477 million (51%) ITR: US$ 46 billion (44%) Americas ITA: 15 million (16%) ITR: US$ 182 billion (2%) Middle East ITA: 6 million (6%) Africa ITR: US$ 5 bn (6%) ITA: 49 million (5%) ITR:US$ 31 billion (3%) Asia and the Pacific ITA: 24 million (22%) ITR: US$ 249 billion (27%) Source: World Tourism Organization (UNWTO)
4 Inbound tourism: World 21 International tourist arrivals and receipts, * International tourist arrivals (million) International tourism receipts (US$ billion) mn US$ 918 bn * Source: World Tourism Organization (UNWTO)
5 North-East Asia 112 mn (+13.8%) US$ 122 bn (+16%) Asia and the Pacific, 21* International Tourist Arrivals 24 million (+12.8%) 22% of the world share South Asia 11 mn (+11.9%) US$ 19 bn (+17%) South-East Asia 7 mn (+12.5%) US$ 68 bn (+14%) International Tourism Receipts US$ 249 billion (+12.8%) 27% of the world share Receipts per arrival US$ 122 vs. US$ 98 for the world Oceania 12 mn (+6.1%) US$ 39 bn (-.6%) Source: World Tourism Organization (UNWTO)
6 International Tourist Arrivals, monthly evolution World (% change) V-shape decline of 15 consecutive months of negative growth % -3.8% +6.6% +4.5% * Source: World Tourism Organization (UNWTO) Source: World Tourism Organization (UNWTO)
7 International Tourist Arrivals, monthly evolution Asia and the Pacific (% change) % -1.7% +12.8% +5.7% * Source: World Tourism Organization (UNWTO) Source: World Tourism Organization (UNWTO)
8 21 and 211 year to date by subregion International Tourist Arrivals (% change over same period of the previous year) /9 11*/1 January - August World Northern Europe Western Europe Central/Eastern Europe Southern/Mediter. Eu. North-East Asia South-East Asia Oceania South Asia North America Caribbean Central America South America North Africa Subsaharan Africa Middle East Source: World Tourism Organization (UNWTO) Source: World Tourism Organization (UNWTO)
9 China Hong Kong (China) Japan Korea, Republic of Macao (China) Mongolia Taiwan (pr. of China) Cambodia Indonesia Lao P.D.R. Malaysia Myanmar Philippines Singapore Thailand Vietnam % change over previous year North-East and South-East Asia by country YTD Source: World Tourism Organization (UNWTO)
10 Australia Cook Is Fiji French Polynesia Guam New Caledonia New Zealand Niue Papua New Guinea Samoa Tonga Tuvalu Vanuatu Bhutan India Maldives Nepal Sri Lanka % change over previous year Oceania and South Asia by country YTD Source: World Tourism Organization (UNWTO)
11 International Tourism: Forecast Forecast 211 World +6.6% +4.% to +4.5% Europe +3.2% +5% to +6% Asia and the Pacific +12.8% +5% to +6% Americas +6.4% +4% to +5% Africa +7.8% -2% to +1% Middle East +14.8% -1% to -5% Update October 211 ; source: World Tourism Organization (UNWTO)
12 Outlook: World International tourist arrivals Forecast 211: 4.% to 4.5% 212: 2% to 4% change (%) * 212* Source: World Tourism Organization (UNWTO)
13 Source: World Tourism Organization (UNWTO) Emerging Markets
14 share (%) Growth: Driven by emerging destinations (share) 1 International tourist arrivals by country of destination 9 8 advanced economies emerging economies * Source: World Tourism Organization (UNWTO)
15 Diversification of destinations Rank 195 Share 197 Share 199 Share 21 Share 1 United States Italy France France 2 Canada Canada United States United States 3 Italy 71% France 43% Spain 39% China 31% 4 France Spain Italy Spain 5 Switzerland United States Austria Italy 6 Ireland Austria Mexico United Kingdom 7 Austria Germany Germany Turkey 8 Spain 17% Switzerland 22% United Kingdom 18% Germany 14% 9 Germany Yugoslavia Canada Malaysia 1 United Kingdom United Kingdom China Mexico 11 Norway Hungary Greece Austria 12 Argentina Czechoslovakia Portugal Ukraine 13 Mexico 9% Belgium 1% Switzerland 9% Hong Kong (China) 11% 14 Netherlands Bulgaria Yugoslav SFR Russian Federation 15 Denmark Romania Malaysia Canada Others 3% Others 25% Others 34% Others 44% Total 25 million 166 million 436 million 94 million
16 2 major outbound markets in the world 9 International Tourism Expenditure (US$ billion) * Germany United States China United Kingdom France Canada Japan Italy Russian Federation Australia Saudi Arabia Netherlands Belgium Korea, Republic of Hong Kong (China) Spain Singapore Brazil Norway Sweden
17 World and regions: Outbound Tourism International Tourism Expenditure 1 9 (US$ billion) Everybody chasing the Chinese tourist 8 Germany United States China United Kingdom 4 France 3 Canada Japan Italy Russian Federation 2 Netherlands 1 '95 '96 '97 '98 '99 ' '1 '2 '3 '4 '5 '6 '7 '8 '9 '1 Source: World Tourism Organization (UNWTO)
18 Outbound tourism participation is highest in Europe and still low in Asia and the Pacific Outbound tourism by region of origin International Tourist Arrivals generated per 1 population World Africa Americas Asia and the Pacific Europe Middle East source: World Tourism Organization (UNWTO)
19 UNWTO reports and information on outbound markets Reports: The Chinese Outbound Travel Market The Indian Outbound Travel Market The Russian Outbound Travel Market The Middle East Outbound Travel Market (forthcoming) See also Tourism Factbook =>
20 Thank you for your attention!
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