Commercial Listing Presentation Talking Points

Transcription

1 Slide 1 Commercial Listing Presentation Talking Points Coldwell Banker Commercial NRT Slide 2 We service all your needs Office, Retail and Industrial Properties For Sale and Lease Investment Opportunities Landlord and Tenant Representation We have been trained to assist Sellers, Landlords, Buyers and Tenants with any type of Commercial and Investment Property. Slide 3 Our Mission To provide professional, reliable and consistent commercial services to all of our existing and future clients and customers. To be considered for every commercial order in our marketplace through our expertise, knowledge of the market and superior unmatched service. Our goal is professional service, when we represent you we do what is in your best interest.

2 Slide 4 Our experience is our strength Over 100 years of dedicated service with offices Worldwide. Did you know, Coldwell Banker was started in 1906 in San Francisco as a purely Commercial Brokerage firm; it was not until 1923 that we added our residential component. 100 years of commercial brokerage experience. Slide 5 Being one of the largest Commercial Brokers in the country gives us additional resources in marketing your property. Slide 6 Purposely deleted

3 Slide 7 Locally we are the largest commercial firm on Long Island with 17 offices throughout Nassau, Queens and Suffolk counties.

4 Slide 8 Market Research Financial Analysis Prospect Generation Internet Platform What We Do For You Transaction Management Qualify Prospects Communicate Regularly Contract/Lease Negotiations * We know this market and can share with you the facts that will help determine proper pricing of your property * We have been trained in financial analysis and we also can call upon our corporate staff to assist in analysis. * All of our agents have existing customers and we target market. * We will talk about the internet in a moment. * Qualifying potential buyers and tenants is an important part of the job; we need to make sure they have the money. * I know the importance of communication and I pledge to you that I will give you a weekly progress report. * Our primary role in the transaction is negotiating. I work for you; I will negotiate the best deal for you. * After the deal is made is a very important time. I will assist in the process of engineering and environmental inspections and any other needs to get you closed in a timely fashion.

5 Slide 9 Did you Know Capital Gains Taxes may be deferred with a IRC 1031 Exchange. A Qualified Intermediary Owned by our parent company: Realogy I am not an expert in 1031 Tax Deferred Exchanges but you may want to talk to an expert and see if you can defer your Capital Gains Taxes. I will leave you a brochure from our 1031 Exchange Company. Slide 10 About Today s Customer 80% of real estate buyer s and tenant s first look for properties and information on the Internet. We have responded to this fact and have changed the way we do business. Slide 11 We Have the Tools to reach Today s Consumer Broadcasts Internet Mailings Newsgroups Local and National Listing Services National Web Sites Our company s technology is state of the art. After we load your listing with the push of a few buttons, all of our agents have your information. Any existing customers looking for your type of space instantly have the information.

6 Slide 12 CBCWorldwide.com Here s where the public searches for your property, or for one of our offices or professionals, in a location where they want to move their business to. Slide 13 Property Overview The customers can search by Town, type of property or size. When they ask for details they see this property overview. Slide 14 Interior Further information is obtained by selecting the various icons, here interior description.

7 Slide 15 Exterior Exterior information Slide 16 Demographics on every listing Each listing on our web site provides full 1, 3, and 5 mile demographics. Slide 17 Mapping Users of our site can find maps and satellite images of your property and the surrounding area.

8 Slide 18 Plus your listing now appears on the Wall Street Journal online WSJ.com or RealEstateJournal.com with a link to a detailed flyer! Our exclusive listings are automatically posted on the online version of the Wall Street Journal. Slide 19 When the customer finds your property there, with one click, a full descriptive flyer of your property appears. Slide 20 Existing customers receive flyers of your property. Our marketing system also automatically creates a descriptive flyer of the property which we print and to potential customers.

9 Slide 21 Slide 22 CBCNRT Internet Marketing We immediately share your listing CBCNRT LI Market Advantage With 140 commercial agents in our company and over 600 other commercial agents and firms in our area. Exclusive List sent to Other Brokers Promoting your Property Listing Magazine goes to other brokers and customers! Some folks think when a broker takes an Exclusive ; they are going to try to only do the deal themselves. Not true at Coldwell Banker Commercial NRT, we immediately share your listing with our team of agents and our extensive data base of other commercial firms in our area. We create additional promotional pieces to market your property to brokers in various commercial organizations who may have the buyer or tenant for you. Our listing magazine is sent out to existing customers too. Slide 23 Print Media Advertising Long Island Business News We also consider using print media for certain properties. New York Real Estate Journal New York Times Wall Street Journal

10 Slide 24 Current Marketing Includes CBCWorldwide Wall Street Journal (online) Black s Guide (15,000 SF+) CoStar MLS Digital Magazine Brokers Exclusive List Let me review our marketing commitment to you. Slide 25 People Are Our Business Meet and qualify prospects Communicate activity to you Exceptional team approach Networking groups Business and Service Organizations Technology is great; but we always remember we are in the people business. We use computers to communicate and we will also talk with you personally. Our team is a great base for marketing and we also attend networking meetings of other agents to share listings and customer requirements. By serving the community through business and service organizations we know what s going on. Who s moving or looking for space!

11 Slide 26 Let s Talk About Your Property We can sell your building just like we sold these. Slide 27 Recently Sold Address Price Price Per SF Slide 28 Address Competition On The Market Price Price Per SF

12 Slide 29 Qualifying Prospects Showing Property Just to recap what we have been discussing The Marketing Cycle Personal Contacts Web Sites Broadcasts Flyers Sold Leased Letter of Intent Negotiations *Once we enter into an agreement we immediately list your property into our marketing system. Informational flyers are electronically distributed to our team, other brokers and existing customers. *Your property is posted on seven national web sites. *Target marketing and calls are made to prospective buyers or tenants. *We qualify potential customers and show your property. *This results in interest expressed as a Letter of Intent of a Purchase Offer. *We then assist you in negotiating the best deal for you. *After terms are agreed we follow all steps to closing.

13 Slide 30 We look forward to working with you. In order to start our marketing we need to sign our listing agreement. Let s take a look at it now.