FUNDRAISING TOOL KIT

Transcription

1 SEARCH FOR THE CURE A SCAVENGER HUNT FUNDRAISING TOOL KIT Tickled Pink! Scavenger Hunt Sunday, October 23, 2011 MetLife Building (200 Park 45 th Street) 1:00 p.m. to 4 p.m. Register today at engerhunt

2 Welcome to the Komen Greater NYC Tickled Pink! Search for the Cure A Scavenger Hunt We hope you will create a team for this exciting new event. This tool kit will provide you with information about the Scavenger Hunt, Tickled Pink!, and what you can do to create a team and encourage your friends to participate. We look forward to seeing you at the MetLife Building on Sunday, October 23rd! TABLE OF CONTENTS ABOUT THE SCAVENGER HUNT... 3 ABOUT TICKLED PINK!... 4 ABOUT KOMEN GREATER NYC... 5 CREATE A TEAM... 6 TEAM RECRUITMENT... 7 FUNDRAISING TIPS 8-9 PLEDGE INFORMATION SAMPLE FUNDRAISING MESSAGES

3 ABOUT THE SCAVENGER HUNT Teens for a Cure is introducing a new full-filled event Search for the Cure A Scavenger Hunt. Open to teens between the ages of 12 and 17, the scavenger hunt will take place in Midtown Manhattan in the area near Grand Central Station. The hunt will take place from 1:00 pm to 4:00 pm on Sunday, October 23, 2011, starting at the MetLife Building, 200 Park 45th Street. In addition to the professionally organized scavenger hunt, the afternoon will include additional activities encouraging participants to get involved in the fight against breast cancer and informing them about ways they can help achieve a world without breast cancer. Teens attending are being encouraged to raise a minimum $250 to help Komen Greater NYC provide increased funding for community-based breast health education, screening and treatment programs. These are difficult times. Many people do not have access to breast health education and services, because of layoffs and unemployment, reductions of government funding and inadequate or lack of health insurance. A donation of $250 goes a very long way. It will pay for one of these important services: A full clinical breast exam, including a mammogram Two mammograms Breast health educational material Hot, nutritious meals for women with breast cancer and their children Patient navigation services for women with abnormal mammograms Legal assistance for women with breast cancer 3

4 ABOUT Tickled Pink! is a fantastic family-friendly evening, which combines fashion, food, fun, shopping and breast cancer awareness. Its centerpiece is a fashion show featuring professional models and breast cancer survivors modeling the latest designer fashions. The event is hosted by Teens for the Cure, a passionate group of young women and men who have joined together in the fight against breast cancer. While attending school in the greater New York City area, these busy teens and pre-teens take the time to meet and work together to organize Tickled Pink!, which empowers and educates today s youth about breast cancer and raises funds to support the work of the Greater New York City Affiliate of Susan G. Komen for the Cure. The group and Tickled Pink! were created by former Komen Greater NYC Board member and breast cancer survivor, Iris Dankner, and her daughter Nikki. Some Tickled Pink! facts: The eighth annual Tickled Pink! will take place in spring 2012 at a location to be determined. Since its inception, Tickled Pink! has raised over $885,000 to help underwrite the programs of Komen Greater NYC. Last year s event was the largest ever with over 500 teens and their families filling the Marquee nightspot on Tenth Avenue Tickled Pink! emcees included television personality and chairman of Deutsch Inc., Donny Deutsch, and LX New York co-host Sara Gore. Singer/songwriter Matisse was on hand to perform and DJ Kisss kept the music going for dancing until the lights were dimmed Pink Diamond Sponsors were Diane von Furstenberg and exhale MindBodySpa. Tickets for the 2012 will be available in the Spring on the Komen Greaterr NYC website (link to / For more information, please visit or contact CURE. 4

5 ABOUT THE GREATER NEW YORK CITY AFFILIATE OF SUSAN G. KOMEN FOR THE CURE The Greater New York City Affiliate of Susan G. Komen for the Cure was founded in 1990 by friends of the late television journalist Benita Feurey friends committed to keeping her memory alive by providing breast health education, screening, treatment, and other services to underserved and uninsured individuals in the five boroughs of New York City, on Long Island, and in Westchester and Rockland Counties. Komen Greater NYC is the #1 Affiliate out of 125 in fundraising and grants awarded. Komen Greater NYC is one of the nation s largest Komen affiliates. Since its inception, Komen Greater NYC has raised nearly $60 million to-date. Seventy-five percent of net monies raised supports local community-based breast health programs; twenty-five percent goes to national research to find the cures. In 2011, Komen Greater NYC is awarding a record-breaking $4.8 million in grants: $2.9 million supports 36 community-based breast health programs, providing educational outreach, screening coordination, support and treatment services to underserved populations in the New York metropolitan area $400,000 supports clinical trials enrollment at three hospitals, increasing the capacity of local researchers to enroll women in breast cancer clinical trials. $40,000 in grants for local breast cancer conferences and education programs. $1.5 million for national peer-reviewed research. Komen Greater NYC is different from other breast cancer organizations because it has a powerful local community focus and ties to many grassroots organizations. Our service area encompasses 12 million people one of the most ethnically, culturally and economically diverse populations in the country including New York City, Long Island and Westchester and Rockland Counties. New York State has the 10th highest incidence of breast cancer deaths among the 50 states, the District of Columbia, and Puerto Rico. In New York City, multiple neighborhoods have breast cancer mortality rates that are well over the national average. For more information, visit or call

6 CREATE A TEAM Starting a team will let you and your friends enjoy the Tickled Pink! Scavenger Hunt, while raising lots of money for the fight against breast cancer. Here s what you need to create a team: A Team Captain The Team Captain is responsible for all team communications and organization. A team name Pick a name that best fits your group. It can be a fun name, serious name or just your name. After selecting a team name, please make sure to choose the Tickled Pink Scavenger Hunt. Five (5) members or more. Once you ve decided to create a team and have its name and captain, just follow these easy steps: Register the team The Team Captain should register the team at S/he will be responsible for recruiting team members, encouraging fundraising, and maintaining the team page, which can be customized to show your team goal and fundraising progress. Don t forget to write down your username and password. You will need this to access your Participant Center (view online messages for help with your fundraising) Register team members Every team member has to register using the Join Team link on the registration page found at 1. The registration fee is $ Ten dollars ($10) of your registration fee is taxdeductible. 6

7 TEAM RECRUITMENT The Scavenger Hunt is going to be terrific fun! We hope you re exciting about the event, and if you are, your enthusiasm will go a long way when you try to recruit team members. Talk to your friends, siblings, cousins and schoolmates. Invite all your New York City area Facebook friends. Send the word out on your Twitter feed. Send texts. Use the sample messages we have provided or create your own. Remember that even though the afternoon is going to be great, fundraising is an important part of the event. You ll be helping Komen Greater NYC educate people about breast health and have access to the breast cancer screening and treatment they might otherwise not be able to afford. In other words, you re going to help save lives! 7

8 FUNDRAISING TIPS Remind your team members of the importance of fundraising encourage team members to contact their friends, family, Facebook friends and Twitter followers to get donations. Many of you are first-time fundraisers. Don t worry. It s easy. Many teens and adults know people whose lives have been affected by breast cancer. You ll be amazed how happy people will be to support Komen Greater NYC s vision of a world without breast cancer. Here are some tips to help you with your fundraising: Start asking for pledges now. October isn t very far away. Set a goal and let people know what it is. A good minimum is $250 but more is better! Let everyone know how cool the Scavenger Hunt is and how donation will contribute to saving lives. Learn about Komen Greater NYC and where the money goes at Remember to thank everyone who helps you reach your goal. Let them know they re making a difference. Provide updates on how much you ve raised and how close you are to your goal. Let people know via your Facebook page, Twitter and texts. Remember to ask: Family Friends Schoolmates Facebook friends; Twitter followers Neighbors Local businesses Ways to Ask: Via Text Via Facebook, Twitter Via Through Others Ask your parents, friends, Facebook friends and Twitter followers to spread the word! 8

9 Pledge Amounts: Be clear about your goal. Ask everyone to give something. Remember, no amount is too small! Every contribution will make a difference even $5.00. Multiply $5.00 each from 20 people. You will have raised $100.00! Remember: Komen Greater NYC distributes 75 percent of its net income to fund local communitybased breast health education, screening and treatment programs and clinical trials enrollment. The remaining 25 percent underwrites national research to find the cures. Our grants program supports essential, life-saving services for underserved residents of New York City, Long Island, Westchester and Rockland Counties. Donations are tax-deductible. Learn more about our grant programs at 9

10 PLEDGE INFORMATION There is no minimum fundraising amount, but we hope you ll set a minimum goal of $250. Pledge online or mail pledges to Tickled Pink! Scavenger Hunt, PO Box 27963, GPO, New York, NY If you send a check, make sure that it indicates the money has been raised for the Tickled Pink - Scavenger Hunt. 10

11 SAMPLE FUNDRAISING MESSAGES Join the Fight to End Breast Cancer Hi: I m attending a really cool event the Tickled Pink! Scavenger Hunt on Sunday, October 23rd sponsored by Teens for the Cure. The scavenger hunt will be raising money for a great organization, Komen Greater NYC, and increasing awareness of tweens and teens about breast cancer. Can you please make a donation in my name? I bet you know someone in your family, at school or a friend s family who has had the disease. Did you know that there are lots of women in the New York City area who don t have doctors and can t pay for their medical care? Many don t know about breast health and don t get a yearly mammogram. This is really important because early detection of breast cancer saves lives. I m trying to raise $xxx. That money will help Komen Greater NYC pay for breast exams, breast health education, meals for women with breast cancer and their kids, and legal help for women with breast cancer. Please help me save lives by making an online donation on the Komen Greater NYC website. Just go to and click Donate. Or, if you prefer to send a check, mail it to Komen Greater NYC Tickled Pink! Scavenger Hunt P.O. Box 27963, GPO New York, NY Make sure you put my name on the line on the bottom left, so I get credit for your donation. Thanks! Your donation is a big step in creating a world without breast cancer! 11

12 Make A Difference Today Hi: I bet you know someone in your family, at school or a friend s family who has had breast cancer. I ve decided to take a stand in the fight against the disease by raising money for the Tickled Pink! Scavenger Hunt. I m going to be there on October 23rd, dedicating my participation to, who is battling breast cancer right now. The scavenger hunt, sponsored by Teens for the Cure, is going to be a fun-filled event for tweens and teen between the ages of 12 and 17. The afternoon will not only include the hunt (with great prizes), but also activities to encourage kids like us to get involved in the fight against breast cancer. Did you know that there are lots of women in the New York City area who don t have doctors and can t pay for their medical care? Many don t know about breast health and don t get a yearly mammogram. This is really important because early detection of breast cancer saves lives. You can help make a difference by supporting my fundraising campaign. I ve set a goal to raise $. All you have to do is go to and click Donate. You can also call me with how much you want to donate or send it to the address below. Make sure to write my name on line on the left-hand side of the check. Komen Greater NYC Tickled Pink! Scavenger Hunt P.O. Box 27963, GPO New York, NY Thanks! Your donation will help save lives! Thank you Thank you for your awesome donation to my fundraising drive for the Tickled Pink! Scavenger Hunt. You gift is going to help save lives, allowing Komen Greater NYC to fund vital breast health education, outreach, screening and treatment programs for underserved women here in the New York metropolitan area. Thanks again your support of the fight against breast cancer. Together, we re going to make a difference and get closer to our vision of a world without breast cancer. 12