RACE FOR IMPACT Team Captain Guide 2016

Transcription

1 RACE FOR IMPACT Team Captain Guide 2016 Mother s Day Weekend, May 7, 2016 National Mall KomenDCRacefortheCure.org

2 Thank you for your commitment to lead a team for the 2016 Susan G. Komen Washington, D.C. Race for the Cure! Get your team recruitment and fundraising up and running by following the tips included in this guide. TOP 10 STEPS TOWARD FUNDRAISING, TEAMBUILDING AND RACE DAY SUCCESS: Customize your team fundraising page. Log in to your Participant Center at 1 6 KomenDCRacefortheCure.org to get started. Plan a team fundraising event. See page 5 for tips on planning a fun and successful team fundraiser. Send s from your Participant Center to kick off your fundraising and invite others to 2 join your team. You can do all of this on your 7 mobile phone with our SGK Fundraise app. Become a Power Team! Recruit 5 team members and raise $5K to earn a Power Team table where your team can gather before the Race. Recruit 10 team members and raise $10K to earn entrance to the VIP Area and breakfast on Race Day. Install the Facebook app on your Facebook page. This is a fast and easy way to spread the 3 8 word about the Race! Create a team T-shirt or banner to wear or display on Race Day. Add the Komen Washington, D.C. Race for the Cure fundraising widget to your 4 signature. Encourage each of your teammates 9 to do the same! Send your team members encouraging notes and tips as they tackle their fundraising. info@komendcraceforthecure.org to request that a Team Captain Kit be mailed 5 10 to you. As your new team members register, make sure they have all the important Race info they need. Be sure to pick a spot for your team to meet on Race Day. 2 SUSAN G. KOMEN WASHINGTON, D.C. RACE FOR THE CURE

3 Team Name Team Goal Captain Name Phone Photography contributed by: Andrew Geraci Susan G. Komen WHAT S ONLINE? At KomenDCRacefortheCure.org > Teams > Team Resources you ll find the following tools to help lead your team to success! Special Tools for Captains How to Use Your Participant Center to Support Your Team: This is the hub for your fundraising activity and team recruitment learn how you can harness your Team Page to inspire donors and entice others to join your team! Team Poster: Hang this in your office, clubhouse, church, etc. to help you raise donations and support for your team! Team Tracking Sheet: This will help you stay organized with your team members contact information as well as help you track their individual fundraising progress. Top Fundraiser Certificate: Award this to every member of your team that fundraises. Fundraising Tools Facebook App: Fundraise for the Race from your Facebook page with this handy app! See page 4 for tips on using Facebook to fundraise. Sample Fundraising Letters: Sending fundraising s is easy when you use one of our sample messages. You ll find many to choose from in your Participant Center. Personal Fundraising Poster and Cards: A great way to help you recruit members and solicit donations. Team Business Cards: Hand these out at fundraising parties, at work, or any social gathering, to spread the word about your team s commitment! Team Donation Form: Use this form to fundraise as a unit (for donations that will be credited to your entire team, not an individual participant). RACE FOR IMPACT Washington, D.C. has the highest breast cancer incidence and mortality rate in the nation. It s time to do something about that. Komen funds lifesaving breast cancer screenings, treatment and research right here in the National Capital Region. Step up and lace up and race with us. Join us! Register or donate today at KomenDCRacefortheCure.org Saturday, May 7, 2016 Mother s Day Weekend National Mall RACE FOR IMPACT SATURDAY, MAY 7, 2016 National Mall Donate today or register to join us at KomenDCRacefortheCure.org. (Click on "Donate" and search for my personal fundraising webpage.) My Name My Fundraising Goal My Team Name Your dollars help our community! Send fundraising and recruitment s directly from your phone, and track your progress, with the SGK Fundraise app Susan G. Komen Team Poster Team Business Cards 2016 TEAM CAPTAIN GUIDE 3

4 BUILDING YOUR TEAM FUN WITH FACEBOOK One of the best ways to make an impact on Race Day is to have the biggest and boldest team possible! Your first step is to spread the word and invite everyone you know to jump on board. Follow the steps below to build your team. Facebook can be a very powerful tool for both fundraising and teambuilding. Last year, Race participants raised over $20,000 in donations through the Facebook app alone. Here are some quick tips to help you get started! Team captains must register to start the team. First, think of a team name, then go to KomenDCRacefortheCure.org > Register, then select the Start a Team option and follow the instructions. Once you start the team, contact prospective team members and invite them to join your team. Team members will register and pay individually. Make sure they know the name of your team. If they register online, they should select the Join a Team option and search for your team name. If someone is already registered as an individual and would like to join your team, tell them to log in to their Participant Center. In the actions on the right side (pink boxes), select Change Team Membership under Participant Center Home. Select Join a team and enter a team name or captain name and click Search. Scroll down to view the results and select the team to join. Click the green Join Team button. On the next screen, click the Confirm team membership button. Get the Facebook Fundraising app for the 2016 Race. This app installs on your Facebook page and allows your Facebook friends to donate directly to you. You ll find a link to the app in your Participant Center at KomenDCRacefortheCure.org. Post fundraising and recruitment messages in your news feed. For example: My fundraising goal for the Komen Washington, D.C. Race for the Cure is $1,000. If each of my Facebook friends donates just $10, I ll reach my goal! Will you help me? Make your donation now at [personal fundraising web address]. Thank you! [Team name] is getting ready for the Komen Washington, D.C. Race for the Cure on May 7! Visit KomenDCRacefortheCure.org to register and join us! Visit KomenDCRacefortheCure.org > Fundraising > Fundraising Resources for more sample messages. Thank your donors by tagging them in a post. This will make them feel appreciated and encourage others to give! I could not do what I do to fundraise for the Race if it wasn t for Facebook. Facebook is key being able to have a completely virtual fundraising effort has been critical. Kathy, Race participant who has raised over $23,000 with the help of Facebook Don t forget to like the Komen Washington, D.C. Race for the Cure at and post on our wall to update us on your progress! 4 SUSAN G. KOMEN WASHINGTON, D.C. RACE FOR THE CURE

5 FUNDRAISING WITH YOUR TEAM As the leader of your team, and therefore a leader in the fight to end breast cancer, it s important for you to know and share with your team members the importance of fundraising. Registering and showing up on Race Day will raise awareness, but it s the fundraising dollars that will help find the cures. Those dollars will fund education, screening and treatment programs for women right here in the National Capital Region. Keep your eye on your competition! Check out the Top 10 fundraising teams. With a little time, effort and camaraderie, your team can join this list! Go to KomenDCRacefortheCure.org > Teams > Top Teams. Five Simple Steps to Planning a Team Fundraiser 1 Choose a fundraising activity or party that will be fun for your team. We ve seen teams hold movie nights, barbecues, bake sales, dinner parties, benefit nights at restaurants and bars the possibilities are endless! 2 Pick a date and venue for your event. Host it at a home, community center, conference room, local restaurant, etc. 3 Make your guest list and send out invitations. Invite as many people as possible. Don t forget to send out a reminder or note right before your event. 4 Get your materials ready. Make plenty of copies of the registration form and a team donation form so anyone who is interested can sign up or donate on the spot. Don t forget to provide plenty of pens! 5 Prepare for the party including food and entertainment! Keep it simple. A few snacks and some fun music can do the trick. For more tips on hosting a team fundraiser, check out How to Host a Fundraising Party at KomenDCRacefortheCure.org > Teams > Team Resources TEAM CAPTAIN GUIDE 5

6 THE MONEY MAKES THE DIFFERENCE Susan G. Komen is attacking breast cancer on all fronts: research, treatment and screening services, education and advocacy. We need your team s fundraising support to bring us one step closer to a world without breast cancer. And because Washington, D.C. has the highest breast cancer incidence and mortality rate in the nation, we need to raise funds that will be put to work right here. The good news is that our Race participants are anything but average. Last year, with the help of our extraordinary Race teams, we raised nearly $1.5 million. It s outstanding fundraising from teams like yours that is directly impacting the lives of women in the National Capital Region. In the past 25 years, Komen has provided more than $35 million and funded more than 300 community grants to reach low-income, minority and uninsured women who fall through the healthcare gaps in the Washington, D.C. Metropolitan Area. Komen-funded programs in Washington, D.C. include: Health Services - Mammograms, prosthetics and surgeries Treatment Assistance - Insurance co-pays, transportation, translators, meals, psychosocial support Education - Cultural sensitivity training, targeted awareness messages, community-wide education outreach programs Past recipients of this funding include local organizations such as: Arlington Free Clinic Georgetown University Providence Health Foundation Washington Cancer Institute Capital Breast Care Center Holy Cross Hospital Alexandria Neighborhood Health Services DC Cancer Consortium CASA de Maryland Prevent Cancer Foundation Without the fundraising efforts by Race teams, all of the above would not be possible. Breast health services would go unfunded and lives of women in the Washington, D.C. Metropolitan Area would be at even greater risk. Though breast cancer incidence and mortality rates in Washington, D.C. have been steadily decreasing since 2006, these rates are still higher than the national average. So, as you can see, even with all of this progress, the needs are still profound. And because Washington, D.C. has the highest breast cancer incidence and mortality rate in the nation, we need to raise funds that will be put to work right here. In 2016, we hope to make an even greater impact but we need your help to achieve this! As a team captain, we rely on you to lead your teammates toward fundraising success. And you can do this confidently, knowing that the funds you raise are making a difference in the lives of so many in your own community. Please share this information with your teammates and donors so they understand the significant impact that their donations make in the fight to end breast cancer. Visit KomenDCRacefortheCure.org > About the Event > Why We Race for more information on how the funds you raise are making an impact. 6 SUSAN G. KOMEN WASHINGTON, D.C. RACE FOR THE CURE

7 IMPORTANT DEADLINES Registration Deadlines: Friday, April 15 Postmark your mail-in registration form by this date to receive an Event Kit (Race T-shirt/bib) via mail. Event Kits will arrive in the mail no later than Friday, May 6. Mail-in registration forms may still be postmarked after this date (up until Friday, April 22), however, you must pick up your Race T-shirt and bib at Event Kit Pick-Up during Race Week. (Exact dates/times and locations of Event Kit Pick-Up will be available in April.) Monday, April 25 Register online by this date to receive an Event Kit (Race T-shirt/ bib) via mail. Event Kits will automatically be mailed to your home address (and should arrive no later than Friday, May 6). If you register online after this date then you must pick up your Event Kit during Race Week. (Exact dates/times and locations of Event Kit Pick-Up will be available in April.) Friday, May 6 Last day to register online as a walker, runner, Sleep in for the Cure or Kids for the Cure participant. Please note: Unless you registered on or before Monday, April 25, you will have to pick up your Event Kit (Race T-shirt/bib) during Race Week. (Exact dates/ times and locations of Event Kit Pick-Up will be available in April.) Fundraising Reward Deadlines: Please note: In order to qualify for fundraising rewards, the Komen Washington, D.C. Race for the Cure must have a valid address on file for you, and you must have agreed to receive communication from the Race. Monday, April 25 This is the last day to postmark donation forms (either individual or team forms) to be considered for the Top Team recognition in your division. (Donations submitted online or in-person at Donation Drop-Off before Thursday, May 5 at 7:00 p.m. ET will count toward Top Team recognition.) Monday, April 25 Postmark mail-in donation forms* by this date to have them count towards earning a fundraising reward. After Monday, April 25, you should plan on bringing your donation forms to the Donation Drop-Off Tent on Race Day, or to the Donation Drop-off at Event Kit Pick-up. Thursday, May 5 Online donations** must be made by 7:30 p.m. ET on Thursday, May 5 in order to count towards earning rewards or recognition. Power Team Deadline: May 4 Your team can earn your very own space in the Power Team Area of the Race Day site by having 5 or more registered team members (this can include Sleepers ), and by raising a minimum of $5,000 in donations. With 10 or more registered team members and a minimum of $10,000 in donations, your team will gain access to the VIP area and breakfast on Race morning! To view the deadlines for Top Fundraiser Awards & Recognition, visit KomenDCRacefortheCure.org > Fundraising > Fundraising Rewards. Registrations and donations must be processed or posted online by Wednesday, May 4, in order to count towards Power Team status. If mailing in registration forms or donation forms, please be sure to postmark them no later than Monday, April 25. Once you have met the above requirements, you will be contacted by Race staff to confirm the details of your Power Team VIP reservation. * Only donations made using your Individual Participant Donation Form will be counted towards these individual fundraising rewards. Donations made via the Team Donation Form will not be counted, nor will they be divided amongst team members individual fundraising accounts. ** Only donations made via your individual Participant Center (personal webpage) will count towards these individual fundraising rewards. Donations via the Team Participant Center (team webpage) will not be counted, nor will they be divided amongst team members individual fundraising accounts TEAM CAPTAIN GUIDE 7

8 Thank you for your leadership and participation in the 2016 Susan G. Komen Washington, D.C. Race for the Cure and for making an impact by fundraising. We look forward to celebrating with you and your team on May 7, 2016! Photography contributed by: Joel Addams, Andrew Geraci and Gameface Media. KomenDCRacefortheCure.org 2016 Susan G. Komen