Welcome to Stockholm Furniture & Light Fair and Stockholm Design Week

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1 7-11 February 2017 Welcome to Stockholm Furniture & Light Fair and Stockholm Design Week stockholmfurniturefair.com northernlightfair.com stockholmdesignweek.com

2 Welcome to the world s largest meeting place for Scandinavian design During Stockholm Furniture & Light Fair, Stockholmsmässan is full to bursting point with the latest innovations within interior design and lighting for both homes and public spaces. New products, new materials, new knowledge, new trends, new business, new contacts and new environmental and technological solutions are displayed in a both informative and inspirational manner. We have the most comprehensive selection of furniture, office furnishing, lighting, design objects, textiles and other interior furnishing for both homes and public spaces. Over 40,000 people visited the fair in 2016 from over 60 countries. We had press coverage from over a 1,000 journalist and over 300 of them were from outside of Sweden. Stockholm Furniture & Light Fair is truly an international fair with visitors from the whole world.

3 If you want to meet the industry, this is the place to be! Join us for the exhibition in 2017.

4 Our exhibitions & seminares Guest of Honour A highly acclaimed international designer or design studio is invited to create a lounge/installation in the entrance hall every year. In 2016 the assignment went to the British design studio Barber & Osgerby, known internationally for their innovative furniture, industrial design and architecture. Previous Guests of Honour include Patricia Urquiola, Ronan and Erwan Bouroullec, Ineke Hans, Nendo/Oki Sato and Arik Levy to name a few. Design Bar The 2016 Design Bar was designed by architect Andreas Martin-Löf in cooperation with award-winning chef Fredrik Eriksson. The Design Bar is a cross between an exhibition and a world-class restaurant and highlights the interplay between food and its surroundings. Greenhouse Greenhouse is a platform that offers unestablished designers the opportunity to get a glimpse of the design world and fulfil their dreams. Designers and design schools from all over the world are welcome to apply to participate. 32 independent designers and 31 design schools participated in Every year we also have the traveling exhibition Young Swedish Design (Ung Svensk Form) premiering in Greenhouse. Established For 2016 year s edition of the Fair we created a brand new arena for established designers and design studios named Established. The goal was to promote diversity in the industry and support designers own small-scale productions. Established is open to all interested design studios throughout the world. Trends Exhibition Swedish designer Emma Olbers, Finnish interior stylist Susanna Vento and Danish interior stylist Christine Rudolph were each invited to design their own space at our Trends Exhibition 2016/17: the Outdoors area, the Meeting Room and the Teatime & Playtime room. The theme of the exhibition was Nature is back for good which was reflected and interpreted in different ways by the designers. Aurora Nordic Architecture and Design Aurora consists of two parts, one exhibition focusing on architecture and one focusing on design. The exhibition takes a closer look at what makes Nordic design unique and presents examples of Swedish residential architecture. The name of the exhibition was borrowed from the Latin term Aurora Borealis, or Northern Lights. Editor s Choice For 2016 we introduced a new award Editors Choice. The award includes three categories: Rising Star, Best Stand and Best Product. The Jury consists of Editors-in-chief from some of Europe s most influential design forums. The 2016 Editors Choice Jury consisted of three Editors-in-chief: Marcus Fairs from Dezeen; Adeline Seidel from Stylepark and Walter Bettens from DAMn magazine. Stockholm Design Talks Stockholm Design Talks is our forum for knowledge and discussions within the area of design and architecture s theme, Scandinavia Now, offered several well-respected firms and lecturers including Jenny B. Osuldsen from the Norwegian architect firm Snøhetta, designer Tom Dixon from London and Shohei Shigematsu from OMA in New York. Editor s Choice

5 Aurora Nordic Architecture and Design Guest of Honour Greenhouse Design Bar Estabilished Trends Exhibition Stockholm Design Talks

6 VISITORS Emma Olbers, Designer Trend Exhibition, Sweden Since the whole idea of the exhibition is to reflect current trends, I chose environmental awareness as a theme. Edward Barber and Jay Osgerby, Guests of Honor 2016, UK It s a special feeling to get to be here. Stockholm as a city and the Furniture & Light Fair hold a special place in our hearts. We like the size of the fair, it s manageable and we run into many companies you never see in Milan or Cologne. Ineke Hans, previous Guests of Honor, Netherlands All us designers and companies that meet up at Stockholm Furniture & Light Fair are one big, happy family. There s such a wonderfully relaxed and open atmosphere here in Sweden. Ruth and Daniel Aram, Furniture dealers, UK Here in Stockholm we get the chance to discover the smaller brands you never see at other trade shows. We re both great admirers of especially the classic Danish designers, but we find all Scandinavian design interesting. Vicente Porres and Adalberto Lonardi, Designers Established, Spain Established offers a huge opportunity for us to show our products and find manufacturers. We are still at the beginning of our careers and we are full of creativity and inventions. Andreas Engesvik, designer, Norway Visiting the fair is pure fun. I meet colleagues; we chat, eat and share our experiences. It s one of the highlights of the year.

7 Fredrik Flötotto Flötotto, Germany This is the second time we have attended Stockholm Furniture & Light Fair. Flötotto has truly benefited from being here in Stockholm and we will most likely be back next year. Tommy Rothoff Republic of Fritz Hansen, Denmark The reactions to our exhibits have exceeded all our expectations. The fair gets high marks and it underlines that choosing Stockholm was a successful decision. Glenn Ludwig Foscarini, Italy Scandinavia is a key market and thanks to our participation here in Stockholm, we have a strong feeling of being part of the special universe of design. Antti Olin, ISKU, Finland These are very important days for us, and so far the response has been very positive. My grade for the Fair? Nine out of ten! XHIBITORS Fredrik Franzon and John Löfgren, BAUX, Sweden It is a great exhibition. Even if Stockholm Furniture & Light Fair is our home base, we are meeting a lot of international contacts. Magnus Heijel, Mavis, Sweden We are very pleased and satisfied with our own efforts as well as about how the fair has functioned.

8 BILD

9 Stockholm Design Week The most important week of the year for Scandinavian design The same week as Stockholm Furniture & Light Fair, we also organize Stockholm Design Week, presenting more than 100 highprofile design events at various venues around the city. Stockholm Design Week has turned into a landmark event since it was launched in 2002, not just for the industry itself but also for all the design-lovers out there. The entire global elite in design and architecture gathers in Stockholm to see the latest in furniture and lighting. The Design Week features many activities, including open houses at showrooms, dinner parties, after fair meetings, vernissage cocktails as well as design schools exhibitions. To further promote the design week experience, visitors are provided with a special guide The official guide to Stockholm Design Week presenting all the events together with suggestions to the best shopping, restaurants and bars all over Stockholm.

10 7-11 February 2017 Stockholm Furniture & Light Fair Exhibitions Layout ALDER Conference Magazines Contract Market & Design EXHIBITORS Grand total from 30 countries m² (net) Upper Level BIRCH Contract Market & Design East Entrance Greenhouse Main Entrance Contract & Home CEDAR CONTACTS Home Furniture Home Lightning Rickard Dahlin, Sales Manager Hall Cedar & Greenhouse Simon Moore, Sales Manager Hall Alder & Hall Birch simon.moore@stockholmsmassan.se For sponsorship opportunities: kristian.slattberg@stockholmsmassan.se Stockholm Design Talks VISITORS Grand total International Visits Press Major visitors categories: 40% Architect & Designers 39% 15% Retail Market Furniture & Lighting Buyers Contract Market Furniture & Lighting stockholmfurniturefair.com northernlightfair.com stockholmdesignweek.com Stockholm Furniture Fair sthlmfurnfair sthlmfurniturefair fairview-blog.com #2017sff #2017sdw Sthlm Furniture Fair sthlmfurnfair

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