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1 About our Company 1
2 Mundosenior was founded in 1991 to run the IMSERSO Holiday Programme for Elder People concession which was awarded through the Ministry of Health, Social Politics and Equality by public tender. Mundosenior is a UTE (a temporary joint venture between companies), formed by three of the principal Spanish travel agencies specialised in holiday tourism: Vibo Viajes, Viajes Barceló and Viajes Halcón. Objectives To improve the quality of life of elder people by promoting social interrelations with leisure activities. To contribute to overcoming the dependence on seasonal tourism in tourist zones. To create and maintain jobs in the low season. About us Brand Origins Tourist destinations Collaborators: Travel angents Collaborators: Airlines Collaborators: Transport Hotels Products Organization chart Interesting details Head office and local offices Sale points Page
3 About us We are a Tour operator specialized in providing tourist services for Elder People. We are a tour operator specialized in providing tourist services for Elder People. Among our many projects, one of the main activities we are involved in is in running the Holiday Programme for Elder People, like IMSERSO, ATB and European Senior Tourism, among other programmes. MUNDOSENIOR participates actively in Holiday Plans for Elder People and the Maintenance of Employment in Tourist Zones, generating economic activity, occupation and employment in the destinations where it operates. 3
4 Brands Tour operator that manages specialized tourist services. Tour operator that runs the Domestic Tourism Programme for Senior Citizens in the Balearic Islands. Tour operator that runs the IMSERSO Holiday Programme for Spanish Elder People. Tour operator that runs the European Senior Tourism Programme for senior European citizens. Incoming services tour operator and complementary offer. Reservation system for professionals (B2B) Trips and services for Senior People. 4
5 Origins Mundosocial was created in 1991 to run the IMSERSO Holiday Programme for Elder People and for the Maintenance of Employment in Tourist Zones. The objective of the programme is to improve the quality of life of elder people and to promote the interrelationship between people from different regions and, simultaneously, to reduce the dependence on seasonal tourism in tourist zones. This is the reason why trips are offered during the low season. Since its creation and up to this season 2012/13, more than 11,5 million people have travelled with the IMSERSO Holiday Programme for Elder People and these trips have been organized and marketed by Mundosenior. The brand name used by the UTE is Mundosenior. Mundosenior is formed by: ORIZONIA (Iberworld, Iberojet, Viajes Iberia, etc.). BARCELÓ (Hotels Barceló, Viajes Barceló, etc.). GLOBALIA (Air Europa, Travelplan, Viajes Halcón, etc.). 5
6 Tourist destinations Canary Islands: Tenerife Lanzarote Gran Canaria Cultural Trips and Nature Tourism: Andalusia Aragon Asturias Cantabria Castile - La Mancha Castile and Leon Catalonia Valencia Region Extremadura Galicia La Rioja Madrid Navarre Basque Country Catalonia: Lloret de Mar Salou San Carles Santa Susanna La Pineda Pineda de Mar Calella Valencia Region: Altea Benidorm Calpe Cala Finestrat Dènia Gandía Jávea Peñíscola Santa Pola Vinarós Balearic: Majorca Minorca Ibiza Murcia: La Manga Mazarrón Andalusia: Aguadulce Almuñécar Benalmádena Fuengirola Isla Canela Isla Cristina Marbella Matalascañas Mazagón Mojácar Nerja Roquetas de Mar Torre del Mar Torremolinos Portugal 6
7 Collaborators: Travel agents To achieve our objectives, we are members to the FEAAV (Spanish Federation of Travel Agent Associations) which includes all the travel agents in Spain, with more than points of sale. 7
8 Collaborators: Airlines 8
9 Collaborators: Other transports 9
10 Hotels The hotel offer is based on hotels located on seaside towns, which are the most popular among elder people, and others situated on inland zones, taking into account their location and the urban infrastructure that surround them as well as their complementary offer capacity. 10
11 Products Types Coasts and Balearic Islands and Canary Islands Cultural Trips Nature Tourism Exchanges with other countries Stays 8, 10, 15 days, Combined stays and Stays without transport 6 days 5 days 8 days 11
12 Organization chart General Management Legal Advisory General Managemet Consultant Organization & Quality Operations Management Sales Management Financial Management Incoming services Management Information Technology Management Andalusia Balearic Islands Canary Islands Catalonia Region of Valencia Madrid 12
13 Interesting details Total numbers of hotels Stays Journeys by coach Km. travelled over land Journeys by plane Hours flown Tourist entertainers Guides en route Hotel guides Doctors + medical personnel HOLIDAY PROGRAM FOR ELDER PEOPLE (IMSERSO): DEVELOPMENT OF THE NUMBER OF SEATS / / / / / / / / / / /11 13
14 Head office and local offices Head office: Palma de Mallorca Local offices in Region of Valencia: Benidorm Gandía Jávea Santa Pola La Manga Local offices in Catalonia: Lloret de Mar Salou Peñíscola Local offices in Balearic Islands: Palma de Mallorca Mahón Ibiza Local offices in Madrid: Madrid Local offices in Andalusia: Almuñécar Benalmádena Costa Ballena Matalascañas Mojácar Roquetas Isla Cristina Local offices in Canary Islands: Puerto de la Cruz Caletillas Las Américas Puerto del Carmen Playa Blanca Costa Teguise Playa del Inglés 14
15 Sale Points *Travel Agents that collaborate in the sales programme Estonia Latvia Lithuania Poland Luxembourg Czech Republic Slovenia Hungary Slovakia Romania Bulgaria Portugal Spain Greece Lanzarote Tenerife Gran Canaria Fuerteventura 15
16 16
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