JOB DESCRIPTION POSITION TITLE: PUBLIC RELATIONS DIRECTOR

Transcription

1 JOB DESCRIPTION POSITION TITLE: PUBLIC RELATIONS DIRECTOR STATEMENT OF PURPOSE: Public Relations Director is responsible for the public relations, marketing, web page updating, advertising and special events, including fundraisers, throughout the hospital. She/he works under the supervision of the President/CEO. She/he must be able to work with stern deadlines, flexible schedules, numerous interruptions and a variety of different people and personalities. She/he should be creative, and know the importance of newsworthy information, as well as an understanding of the background of the surrounding communities; their needs, wants and attitudes. Adheres to the Mission and Values of PMC. MAJOR TASKS, DUTIES AND RESPONSIBILITIES: Serves as facility spokesperson. Develops advertisements and public service announcements (PSA's) to be placed in magazines, newspapers, bulletins, community newsletters, access channel and on the radio. Interviews, photographs, writes informative stories and news released to be printed in area and regional newspapers and magazines. Coordinates and develops monthly in-house and community newsletters. Coordinates and develops promotional and marketing events and activities for the surrounding communities that are sponsored by the hospital, care center and/or clinic. Develops and coordinates promotional activities for the hospital employees. Coordinates necessary projects for attendance and participation in community events and activities. Organizes and attends news conferences. Coordinates, arranges, advertises and distributes information for telemedicine and outreach physicians. Orders promotional items for facilities. Help as a regional interest/activities spokesperson in the recruitment efforts of the facilities. Develop annual fund raiser for PMC. Update webpage. THE ABOVE STATEMENTS REFLECT THE GENERAL DETAILS CONSIDERED NECESSARY TO DESCRIBE THE PRINCIPLE FUNCTION OF THE JOB AS IDENTIFIED, AND SHALL NOT BE CONSIDERED AS A DETAILED DESCRIPTION OF ALL WORK REQUIREMENTS THAT MAY BE INHERENT IN THE POSITION. QUALIFICATIONS: Must have a high school diploma. College course work or experience in communications, marketing and public relations is preferred. Must be able to write stories and use a word processor or computer. Must be able to work with a flexible schedule, deadlines, a limited budget and a variety of people. Should be personable, creative and able to work with many interruptions. An understanding or background in healthcare, as well as an understanding of the surrounding communities is preferred. Page 1 of 8

2 Presentation Medical Center Annual Employee Development Review Performance Ratings for each of the Core Competencies will have four levels of performance: Excels (*) = Yes (+) = Inconsistent (I) = No (0) = N/A = Exceptional Contributor: A consistent model of excellence. Excels in meeting the job expectations consistently. Consistently is self motivated, solution oriented and positive. Independently identifies areas of concern and takes initiative to problem solve until resolved. Takes initiative in own learning, actively strives to find ways to add value to the department and contributes to the success of the team. Effective Contributor: Gets the job done. Achieves behaviors and contributes to department/team performance. Willingly assist others as requested. Meets all expectations consistently. Shows thorough understanding of Philosophy and consistently performs skills correctly. Needs Improvement: Inconsistent in meeting job requirements. Requires reminders and cues. Needs to commit to improving performance. Unacceptable: Does not meet this job requirement nor acceptable standards for performance. Must show consistent and immediate improvement. Not Applicable: If a goal was not met due to circumstances beyond the employee s control (e.g., budget not approved, priorities changed, etc.), the goal should be marked as Not Applicable (N/A). **NOTE: For ratings of Inconsistent and No, an action plan defining specific expectations for improved performance and time frame during which improvement must be seen, will be required. The employee should be informed that this means Probation and that employment may be terminated if the action plan is not achieved. Loving Care: This staff member understands Presentation Medical Center s values, mission and philosophy and demonstrates their understanding through their actions. Relationships are nurtured: Excels Yes Inconsistent No N/A 1. Develops and nurtures relationships with patients, families and fellow employees, getting to know them as individuals. 2. Accepts and provides direction in a positive manner. 3. Is open to new ideas and change, always keeping patients and fellow employee s needs and wishes in mind. 4. Compliments co-workers and uses words like please and thank you routinely. 5. Supports / encourages good rapport and cooperative working relationship with the department and with other departments. Works well with supervisor and those in authority position. Environment is hospitable: Excels Yes Inconsistent No N/A 1. Escorts guests to their destination rather than simply pointing them in the right direction, when possible. 2. Takes pride and care in their own personal appearance. Wears name badge so it is visible to others. Page 2 of 8

3 Stewardship of resources: Excels Yes Inconsistent No N/A 1. Makes productive use of their time while on the job. 2. Adheres to lunch/break times and schedules. 3. Operates equipment in appropriate manner to minimize wear/tear and decrease need for repairs. 4. Performs all duties in an independent manner with little or no need for direct supervision. 5. Does not abuse or take advantage of sick time or PTO. Maintains personal health rarely sick or absent due to health. 6. Demonstrates a pro-active attitude and seeks to remedy situation before an accident or mistake is made. People Directed: Excels Yes Inconsistent No N/A 1. Fulfills patients and guests needs and works to exceed their expectations. 2. Uses phrases like, How may I help you? and Is there anything else I can do for you? when providing service to patients, guests or other staff members. 3. Frequently asks and/or listens to the person they are serving for their opinion or how they feel about care/services provided. 4. Maximizes choices for the patients, giving them key decision making power in their own lives and carrying out their wishes. 5. Demonstrates the ability to work with a variety of patients / employees, regardless of racial, ethnic or sociological background. 6. Serves as facility spokesperson. 7. Coordinates necessary projects for attendance and participation in community events and activities. 8. Help as a regional interest activities spokesperson in the recruitment efforts of the facilities. 9. Helps with coordinated efforts and works with other health agencies. Page 3 of 8

4 Ethical: Excels Yes Inconsistent No N/A 1. Knocks before entering patient rooms and provides privacy as appropriate. 2. Keeps all patient/employee/family/facility information confidential, sharing information only with those who need to know it. 3. Does not discuss patients, their care or organizational business in hallways or public areas. Compassionate Care: Excels Yes Inconsistent No N/A 1. Leaves paperwork or tasks to respond to people s requests. 2. Explains what they will be doing when in a patient area and informs them of any noise or discomfort they might experience. 3. Gives the person they are serving their undivided attention when providing care or services to them (Healing Presence). 4. Shows compassion for the patients and family, trying to walk in their shoes and understand what they are feeling and going through. Teamwork and Dedication: Excels Yes Inconsistent No N/A 1. Takes responsibility to arrive on time and as scheduled or needed. 2. Talks positively about the organization. 3. Actively participates in unit / department meetings. 4. Respectfully expresses opinions at meetings and support team decisions once they are made. 5. Participates in organization committees. 6. Can be counted on to follow through on instructions given and provide appropriate feedback. 7. Remains calm and positive during crises or difficult situations. 8. Willingly helps others and provides assistance when able without having to be asked. Page 4 of 8

5 Teamwork and Dedication: (cont.) Excels Yes Inconsistent No N/A 9. Is willing to adjust schedule in case of departmental need. 10. Provides proper notification and advance notice for tardiness or absence. 11. Rotates shifts as required. 12. Reports incomplete work assignment to appropriate personnel to assure continuity. If unable to complete assigned tasks, seeks assistance. 13. Demonstrates a desire to learn more and actively pursues goals. 14. Is an active member on a variety of committees and does necessary promotional / advertising for these committees. 15. Develops and coordinates promotional activities for the hospital employees. Overall Comments on Loving Care: Page 5 of 8

6 Clinical / Technical Care: This staff member demonstrates the skills, knowledge and abilities necessary to carry out the technical and/or clinical aspects of their job in a high quality manner. Job Knowledge Excels Yes Inconsistent No N/A 1. Attends inservices as scheduled. 2. Demonstrates understanding of emergency procedures, fire/safety drills, evacuation procedures, disaster plans and infection control. 3. Demonstrates awareness of departmental policies and procedures. 4. Understands policy and function of departmental Quality Improvement / Peer Review. 5. Understands the importance of compliance with facility policies and procedures and state and federal guidelines and applies this knowledge to their daily work activities. Adheres to the Standards of Conduct and participates in Presentation Medical Center s compliance program. 6. Develops advertisements and public service announcements (PSA s) to be placed in magazines, newspapers, bulletins, community newsletters, access channel and on the radio. 7. Interviews, photographs, writes informative stories and news releases to be printed in area and regional newspapers and magazines. 8. Coordinates and develops weekly and monthly in-house and community newsletters. 9. Coordinates and develops promotional and marketing events and activities for the surrounding communities that are sponsored by the hospital. 10. Coordinates website efforts. Regularly updates the site. 11. Organizes and attends news conferences. 12. Develops and coordinates weekly articles for local papers as needed. 13. Coordinates, arranges, advertises and distributes information for telemedicine and outreach physicians. 14. Orders promotional items and gifts for facilities. 15. Administers general patient satisfaction survey. 16. Develop annual fund raiser for PMC. Page 6 of 8

7 Quality and Quantity of Work Excels Yes Inconsistent No N/A 1. Demonstrates quality performance in new routines, procedures and skills. 2. Demonstrates competence in performing assigned procedures. 3. Assumes responsibility for special projects, keeps supervisor informed. 4. Demonstrates ability to perform a variety of duties. 5. Accepts additional assignments willingly, delegates according to department authority. Judgment & Decision Making Excels Yes Inconsistent No N/A 1. Demonstrates the ability to assess a situation from a variety of perspectives, consider alternatives and choose the most appropriate course of action. 2. Seeks information necessary for the accurate completion of job duties, uses available reference material to assure accuracy. 3. Demonstrates ability to recognize priorities and deal with them properly. 4. Observes facility policy concerning smoking regulations, dress code, telephone usage and other rules governing conduct while at work. Overall Comments on Clinical / Technical Care: Page 7 of 8

8 PERFORMANCE EVALUATION SUMMARY SHEET Developmental Goals & Training Needs: Employee Comments: Employee Signature: Date: ACTION RECOMMENDED Salary Increase Extended Probation Month (New Employee Only) Current Salary $ Proposed Salary $ Salary Increase Denied Placed on Probation Probation Completed Satisfactorily Performance Review Only: No Action Supervisor/Evaluator Comments: Evaluator Signature Date Public relations Written: 6/05 Revised: 11/07 Reviewed: 9/07, 1/09 Revised: 10/13, 2/15 Page 8 of 8