Tilapia Production and Marketing Update

Size: px

Start display at page:

Download "Tilapia Production and Marketing Update"

Harvey Roberts
7 years ago
Views:

1 Tilapia Production and Marketing Update Kevin Fitzsimmons, Ph.D. Professor, University of Arizona Sec. Tres. American Tilapia Association Past President World Aquaculture Society Seattle WA February 17, 2009

2 Overview Global perspective on tilapia US and EU markets for tilapia products Production systems Processing and packaging changes Demands on farmers NGO s Future trends

3 World Tilapia Production of 2,600,908 mt in 2007 Ecuador Vietnam Costa Rica Honduras Malaysia Others United States Cuba Colombia Indonesia Brasil Taiwan China Thailand Mexico Philippines Egypt

4 World Tilapia Production of 2,600,908 mt in 2007 Others Americas Africa Asia

5 Global production of tilapia Aquaculture Fishery 3,000,000 2,500,000 2,000,000 1,500,000 1,000, , Metric tons Year

6 Top Ten Seafoods (U.S.) per capita (lbs) Tuna 3.5 Shrimp 3.4 Shrimp 3.7 Shrimp 4.0 Shrimp 4.2 Shrimp 4.1 Shrimp 4.4 Shrimp 4.1 Shrimp 3.2 Tuna 2.9 Tuna 3.1 Tuna 3.4 Tuna 3.4 Tuna 3.1 Tuna 2.9 Tuna 2.7 Pollock 1.6 Salmon 2.0 Salmon 2.0 Salmon 2.2 Salmon 2.2 Salmon 2.4 Salmon 2.0 Salmon 2.4 Salmon 1.5 Pollock 1.2 Pollock 1.1 Pollock 1.7 Pollock 1.7 Pollock 1.5 Pollock 1.6 Pollock 1.7 Catfish 1.1 Catfish 1.1 Catfish 1.1 Catfish 1.1 Catfish 1.1 Catfish 1.0 Tilapia 1.0 Tilapia 1.14 Cod 0.8 Cod 0.6 Cod 0.7 Cod 0.6 Tilapia 0.7 Tilapia 0.8 Catfish 0.97 Catfish 0.90 Clams 0.5 Clams 0.5 Crabs 0.6 Crabs 0.6 Cod 0.6 Crabs 0.6 Crabs 0.7 Crabs 0.68 Crabs 0.4 Crabs 0.4 Clams 0.5 Tilapia 0.5 Crabs 0.6 Cod 0.6 Cod 0.5 Cod 0.47 Flatfish 0.4 Flatfish 0.4 Tilapia 0.4 Clams 0.5 Clams 0.5 Clams 0.4 Clams 0.4 Clams 0.45 Scallops 0.3 Tilapia 0.4 Flatfish 0.3 Scallops 0.3 Scallops 0.3 Scallops 0.3 Scallops 0.3 Flatfish 0.32 Tilapia 0.3

7 Percentage of US finfish sales 2007 % of sales Fish type Salmon Tilapia Catfish Cod Tuna Haddock Flounder Swordfish Halibut Trout Others2

8 US Consumption of tilapia from domestic and imported sources 500, , ,000 Tilapia (000's of kg of live weight) 350, , , , ,000 Domestic 100,000 50, Imports

9 US Tilapia consumption (imports and domestic) 229,000 mt of live weight (equivalent) ,410 mt of live weight (equivalent) ,295 mt of live weight (equivalent) ,000 mt of live weight (equivalent) ,264 mt of live weight (equivalent) 2008

10 29,213 mt fresh fillets, 100,603 mt frozen fillets, 49,648 mt whole frozen (2008) Tilapia product forms imported to the U.S. Metric tons 200, , , , , ,000 80,000 60,000 40,000 20,000 0 Whole Frozen Fillet Frozen Fillet Fresh

11 $297,413,000 (2004) $392,978,298 (2005) $482,742,515 (2006), $559,788,809 (2007), $734,450,306 (2008) $800,000,000 $200,000,000 Value Value of of Tilapia Tilapia product product forms forms imported to to the the U.S. U.S $700,000,000 $180,000,000 $160,000,000 $600,000,000 $140,000,000 $500,000,000 $120,000,000 $400,000,000 $100,000,000 $ US $ US $300,000,000 $80,000,000 Whole Frozen Whole Frozen Fillet Fillet Frozen Frozen Fillet Fillet Fresh Fresh $200,000,000 $60,000,000 $100,000,000 $40,000,000 Whole Frozen $20,000,000 $0 $ Fillet Frozen 1999 Fillet Fresh

12 US Sales of tilapia Imports in 2008 were $734,450,306 US production of 20,000,000 lbs at farm 2008 US tilapia farmgate sales over $50,000, US Tilapia Sales estimate $734,450,306+ $50,000,000 = $784,450,306

13 Tilapia (May 25, 2005 Madrid Daily) Europe is following US trend of adopting tilapia as replacement for traditional fishes

14 Tilapia (June 2007, Tesco, UK) $8 US per lb whole fish!!!!

15 Gaining NGO certifications NaturLand World Wildlife Fund Aquaculture Certification Council WWF, ACC, and Whole Foods have released draft sustainability guidelines (Best Aquaculture Practices) for public comment Each reviewing sustainability of aquaculture practices and providing a certification and marketing logo

16 Basic goals of NGO s Protect environment reduce effluent impacts, protect wildlife, mitigate damage Protect consumers reduce (eliminate) hormones, antibiotics, contaminants Protect workers safe environment, fair wages, follow local labor laws and rules Protect society and farm neighbors follow local laws and land tenure, reduce environmental externalities

17 Tilapia situation in Latin America Early in year, fresh sales from Central and South America increased Late in year, severe problem with letters of credit Importers cannot borrow to buy fish Slumping exports to the US Only biggest firms with cash can continue buying

18 Tilapia situation in Latin America Decreased fresh sales from Ecuador and Peru Increased fresh sales from Brazil, Nicaragua, Honduras, Colombia, Costa Rica

19 Tilapia situation in Asia Huge decrease in frozen sales from China in early part of year due to winter kill Increased frozen sales from Indonesia and Thailand By end of year, China equaled 2007 sales volume, but large increase in value

20 December 18, 2008 Government of China proposes to ban use of CO for treatment of tilapia (and other fish and meat products). Final decision to be made in Production costs in China rose 20% last year. Expect 10%+ increases in coming years.

22 Gracilaria Shrimp Tilapia

23 Demands on farmers and processors Demand for even more food safety, high quality, organic or green tilapia products. - Reduce or eliminate use of methyl-testosterone hormone. - No anti-biotics or other chemicals - Reduce environmental impacts - More integrated, re-use water for farming crops - Re-use processing waste products More value-added tilapia products More demand for all forms, especially frozen meals Rapidly increasing demand from Europe

24 Improved quality control: Required for US, EU, and Japan markets Samples checked for bacterial and chemical contamination Follow HACCP procedures, ISO, and EU guidelines Many plants are using ozone dips to reduce surface bacteria

25 Improvements in packaging

26 IQF Fillets in re-sealable packages

33 Buy TILAPIA

34 Tilapia Orange Juice

35 Tilapia Leather

36 Global Tilapia Market Trends Prices have been constant, only fresh fillets have increased significantly, will not see increases beyond inflation $/kg Fresh fillet Frozen fillet Whole Live (est)

37 Global Aquaculture Tilapia Sales For year 2000 =US $ 1,744, (FAO FishStat 2007) 2005 sales = $ 2,457,312,000 (FAO FishStat 2007) 2010 sales >$ 5,000,000,000

38 Future global tilapia aquaculture

39 Conclusions Improved production systems with more sustainability. More demands for food safety, quality assurance, improved packaging, and environmental safeguards (with little if any increase in price) ISO, HACCP and NGO certifications will be a fact of life.

40 Funding for this research was provided by the COLLABORATIVE RESEARCH SUPPORT PROGRAM The AquaFish CRSP is funded in part by United States Agency for International Development (USAID) Cooperative Agreement No. EPP-A and by US and Host Country partners. The contents of this presentation do not necessarily represent an official position or policy of the United States Agency for International Development (USAID). Mention of trade names or commercial products in this presentation does not constitute endorsement or recommendation for use on the part of USAID or the AquaFish Collaborative Research Support Program. The accuracy, reliability, and originality of the work presented are the responsibility of the individual authors.

Seafood Report By Jennifer MacKay and Stefan Friedman-Gerlicz Department of Research AmCham Chile August 2008

Seafood Report By Jennifer MacKay and Stefan Friedman-Gerlicz Department of Research AmCham Chile August 2008 U.S. Global Seafood Imports In 2007, the U.S.A. imported a total of US$10.6 billion (US$10,660,426,824)