Cisco Networking Academy Program Logo Usage Guidelines

Transcription

1 Cisco Networking Academy Program Logo Usage Guidelines

2 The Cisco Networking Academy Program Logo Usage Guidelines: Table of Contents Introduction The Cisco Networking Academy Logo and Language Usage The Cisco Networking Academy Logo: Elements, Usage, and Formats The Cisco Networking Academy Logo: Size, Staging, and Color Palette Incorrect Logo Usage Languages, Trademarks and Translations How to Use the Cisco Networking Academy Logo Web and Banner Ads Print Banners and Signage Merchandise Common Mistakes in Using the Cisco Networking Academy Logo 13 Additional information Review and Approval Process, Program Participation and Duration, and Other Terms and Conditions Page 2

3 The Cisco Networking Academy Program Logo Usage Guidelines: Introduction Welcome to the Cisco Networking Academy Program. Participation in this program provides you as an educational institution, the opportunity to use the Cisco Networking Academy Program language and logo to indicate that your institution offers the curriculum. The Cisco Networking Academy Marketing Communications team has developed this Logo Usage and Communication Guidelines document as a marketing resource tool for Academies to communicate the program accurately and consistently. Any questions about the guidelines can be directed to academyadvertising@cisco.com. The Cisco Networking Academy Program was designed to provide educational institutions the opportunity to certify students in network design and operations, as well as other IT skills, by providing curriculum and equipment support. Only institutions that have access to the program and curriculum through the official Cisco Academy Connection Website may use this logo. Cisco Networking Academy Logo Components The logo is composed of a custom font logotype appearing above the boxed bridge element and the Networking Academy descriptor as illustrated on this page. This is the only version of the logo that can be used. In all circumstances, the Cisco Networking Academy logo must be kept intact. Notice This notice serves as Cisco s permission for Academies participating in the Cisco Networking Academy Program to use one Cisco trademark, the Cisco Networking Academy Program logo, which must be used in accordance with these Logo Usage Guidelines. No permitted use of any other Cisco trademark is provided to Academies. Please refer to Cisco s Corporate Marketing policies at the following URL regarding questions pertaining to Cisco s trademark use policies: logo/policy.html, select Trademark Policy PDF. Page 3

4 The Cisco Networking Academy Program Logo and Language Usage: The Cisco Networking Academy Logo: Elements, Usage, and Formats Logo Elements The logo is composed of a custom font logotype appearing above the boxed bridge element, and the Networking Academy descriptor as illustrated on this page. This is the only version of the logo that can be used. In all circumstances, the Cisco Networking Academy logo must be kept intact. Logo Usage and Formats Logotype Bar Type Descriptor Tines Registration symbol Boxed bridge element Two-Color Black White Cisco Networking Academies are ONLY authorized to use the Cisco Networking Academy logo. They are NOT permitted to use the Cisco Systems logo. Academies are to use their institutions logos in a more prominent manner than the Networking Academy Program logo. Do not use the logo prominently on, or as the visual focal point, of any materials. Print (.eps format) The.eps format Cisco logo is available in two-color (the preferred version), black, gray, and white versions. The vertical bridge tines must be the color of the background. In one-color usage, the logo can be black, Cisco Blue, Cisco Gray, or reversed. When reversing or knocking out the logo, the boxed bridge element and the logotype Cisco Systems and the bridge tines are the color of the background. PowerPoint/Video (.eps format to.jpg) The.eps format logo should be colored with the appropriate RGB colors on page 6 of this guide; the logo should then be converted to a high-quality.jpg format for PowerPoint or video use. If necessary, adjust color values slightly to compensate for projection system and/or broadcast anomalies. Cisco Networking Academy Logo Components The Cisco Networking Academy logo is composed of the Cisco Systems name in Cisco Red, the square bridge element, the vertical line, and the words Networking Academy in Cisco Blue. Use only the artwork provided by Cisco Systems when reproducing the logos. The preferred color is the two-color version but the logo may appear in black for one-color printing. See page 5 of this guide for the correct color designations for each logo format. Web/Flash/Director (.gif/.psd formats) The.gif/.psd format Cisco logos, available in large and small formats, have been hand-drawn in Web-safe colors. They do not have a trademark symbol. These logos should never be animated, resized, or recolored. The.gif format logos can be placed in a document as-is; the.psd format logos are designed to be placed over a color background in a Photoshop document. In areas of constrained real estate such as ad banners, the clear space rules can be disregarded. Large.gif format.gif format.psd format The logo may also be print reversed out of a dark background. When reversing out the logo, the Cisco Systems name, the box surrounding the tines, the vertical line, and the descriptor are the color of the paper on which the logo is printed. The tines are the color that surrounds the logo. When used on screen only the two-color logo may be used. The Web logo example is the actual format used on screen, which is why it appears fuzzy when printed. This emphasizes the importance of using the appropriate format for the media you will use. Note that the Web version of the logo does not use the symbol. Page 4

5 The Cisco Networking Academy Program Logo and Language Usage: The Cisco Networking Academy Logo: Size, Staging, and Color Palette Logo Minimum Size/Staging Guidelines Minimum clear space is half the height of the bridge element (x). You must use the logo at minimum size or larger, as shown for each format. Do not factor in the registration mark when measuring the clear space around the logo. For example, if the boxed bridge element is one inch (x) tall, the clear space around the logo is at least half an inch (.5x)..eps format All formats in 26.1 mm.gif/psd large 165 px The Cisco Networking Academy logo should be used in a smaller size and in secondary position to the partner s corporate logo. In addition, logo placement requires the observance of clear space around the logo, equal to half the height of the boxed bridge element. The logo may only appear in the colors specified. Please refer to the table at left when selecting the correct logo colors for each format..5x.5x x.5x.5x Cisco Logo Color Palette Print Colors PMS CMYK Screen-Based Colors RGB Hex Video RGB Hex Presentations Hex RGB Cisco Blue ,0,5,72 0,51, ,57,65* 0D3941* 48,103, Cisco Red 187 0,100,79,20 153,0, ,48,58** C2303A** Black Black 100,35,0,100 0,0, ,0, ,0,0 0,0, White Reverse to paper stock. 255,255,255 FFFFFF 232,232,232 E8E8E8 255,255, ,255,255 Page 5

6 The Cisco Networking Academy Program Logo and Language Usage: Incorrect Logo Usage Do Not: The logo may not be: A Altered in any manner, including its proportion, color, element, type, or any other aspect A A A B C Distorted in its perspective or two-dimensional appearance Combined with any other graphic or text elements D Printed on a patterned background or one that does not have enough contrast A A B Additionally, the logo may not be: Used as a design element of any other logo or trademark Used in a loading sequence in a multimedia presentation C D D Curriculum Sponsor Logo Usage: You may not use sponsor logos without permission from the sponsor company. Page 6

7 The Cisco Networking Academy Program Logo and Language Usage: Languages, Trademarks, and Translations How to use the Cisco Networking Academy Program name: First Mention: Cisco Networking Academy Program Subsequent References: Networking Academy program Signage, Titles: Cisco Networking Academy Program How to refer to members of the Cisco Networking Academy Program: First Mention: Cisco Networking Academy or Cisco Networking Academies Subsequent References: Academy or Academies Do NOT Write: Cisco Networking Academies Program (Academies should be singular, Academy) Networking Academies program (Academies should be singular, Academy) Cisco networking academy (Networking Academy needs to be capitalized) Networking Academy Program (p in program needs to be lower case when used without the word Cisco) Course Name All courses should be referred to as courses or curriculum instead of semesters. Acronym Never use the acronym, CNAP. The basic trademark notice is: Copyright 2005 Cisco Systems, Inc. All rights reserved. Cisco, Cisco Systems, the Cisco Systems logo and The Cisco Systems Networking Academy Logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0403R) Languages The correct and full name of the program is Cisco Networking Academy Program. You should always use the full program name and official registered trademark (the R with a circle around it) at the first text mention of the program in all documentation and marketing materials. Subsequently, you can refer to the program simply as the Networking Academy program. Always capitalize Networking Academy, Academy, Local Academy and Regional Academy. Trademarks Please make sure that the most up-to-date trademark notice for the Cisco Systems name and Cisco Networking Academy logo appear on all printed materials, presentations, and electronic information. Translations We are aware of the fact that in certain languages, the term Networking Academy does not translate accurately. Therefore, when referring to the Cisco Networking Academy Program in text, please use the English version and, where appropriate, give a parenthetical translation only. Page All rights reserved. 15 January 2004

8 How to Use the Cisco Networking Academy Logo: Web and Banner Ads The Cisco Networking Academy logo may be used on Webpages to promote the Networking Academy curriculum. The logo should appear as close to the curriculum description as possible while maintaining appropriate clear space requirements as outlined in this document. The logo should be placed on the sidebars or on the top of the Webpages, preferably above the fold, which is above the position at which one must scroll down. When used on the Web, only the Networking Academy.gif file provided by Cisco Systems may be used. The required logo minimum size is 165 pixels wide. (See The Networking Academy logo: Size, Staging, and Color Palette section for more information.) Web Page: The Cisco Networking Academy logo appears in an appropriate position on a company s branded Webpage regarding the Networking Academy curriculum. Web Page: Alternative appropriate placement of the Cisco Networking Academy logo on a company s Webpage regarding the Networking Academy curriculum. Ad Banner: A Web banner promoting the Networking Academy curriculum may use the Networking Academy logo, but must link directly to a company s branded Webpage. Page 8

9 How to Use the Cisco Networking Academy Logo: Print LEARN THE SKILLS FOR A SUCCESSFUL FUTURE molestie consequat, vel illum dolore eu feugiat nulla facilisis at : BECOME AN EXPERT IN THE FIELD OF LEARN THE SKILLS FOR A SUCCESSFUL FUTURE : BECOME AN EXPERT IN THE FIELD OF The Cisco Networking Academy logo may be used in print advertising, collateral, direct mail, or other marketing materials promoting the Networking Academy Curriculum. In general, the maximum size of the Cisco Networking Academy logo should be appropriate to the size of the printed material but in all cases should appear smaller than the partner s own logo. An example of appropriate logo placement in print advertising would be in the bottom left or right corner of a single-page ad, with sufficient distance from the partner s logo. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Print Advertisement: The Cisco Networking Academy logo appears in an appropriate position on a company s branded print advertisement regarding the Networking Academy curriculum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut Print Advertisement: An alternate version of a print advertising promoting the Networking Academy curriculum. When used in printed materials, use only the.eps file provided by Cisco Systems. The required logo minimum size in printed materials is inches (26.11 mm) wide. (See The Networking Academy logo: Size, Staging, and Color Palette section for more information.) : BECOME AN EXPERT IN THE FIELD OF : CURRICULUM FOR A CAREER IN LEARN THE SKILLS FOR A SUCCESSFUL FUTURE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut molestie consequat, vel illum erat v olutpat. Ut wisi enim ad molestie consequat, vel illum dolore eu feugiat nulla facilisis at Minim veniam, quis nostrud commodo consequat. Exerci tation ullamcorper susci erat v olutpat. Ut wisi enim ad erat v olutpat. Ut wisi enim ad Commodo consequat. Duis erat v olutpat. Ut wisi enim ad Erat v olutpat. Ut wisi enim ad exerci tation ullamcorper sus autem vel eum iriure dolor. erat v olutpat. Ut wisi enim ad exerci tation ullamcorper suscip erat v olutpat. Ut wisi enim ad Exerci tation ullamcorper susci Minim veniam, quis nostrud commodo consequat. Autem vel eum iriure dolor in Print Advertisement: A print advertisement that includes the Cisco Networking Academy logo in an alternative appropriate placement. Data Sheet: A data sheet that includes the Cisco Networking Academy logo in an appropriate placement. Page 9

10 How to Use the Cisco Networking Academy Logo: Banners and Signage LEARN THE SKILLS FOR A SUCCESSFUL FUTURE The maximum size of the Cisco Networking Academy logo should be appropriate to the size of the banner or sign, but in all cases, should appear smaller than the partner s logo. An example of appropriate placement would be in the bottom left or right corner of a sign, with sufficient distance from the partner s logo. LEARN THE SKILLS FOR A SUCCESSFUL FUTURE : BECOME AN EXPERT IN THE FIELD OF Banner/Sign: The Cisco Networking Academy logo is appropriately placed in the partner s banner. : BECOME AN EXPERT IN THE FIELD OF Banner/Sign: An alternative appropriate placement of the Cisco Networking Academy logo in a partner s banner. Page 10

11 How to Use the Cisco Networking Academy Logo: Merchandise T-shirt or Sweatshirt: Networking Academy logo appears smaller and in a secondary position (sleeve preferred). : BECOME AN EXPERT IN THE FIELD OF Mousepad: The partner company logo is larger and more prominent than the Cisco Networking logo. EMBROIDERY LOGO FULL-COLOR Boxed bridge element: Cisco Blue Logotype: Cisco Red Descriptor text: Blue Bridge tines: White LOGO PLACEMENT SHIRTS/JACKET Smaller and in secondary position to your logo ONE COLOR Boxed bridge element, logotype and Descriptor text: Black, Cisco Blue, gray or white MINUMUM SIZE 4.11 inches ( mm) 4.11 inches ( mm) CLEAR SPACE Half the height of the boxed bridge element Half the height of the boxed bridge element APPLICATION SPECS CISCO EMBROIDERY THREAD COLORS Madeira Classic No. 60 Rayon thread 1162 Blue 1039 Red 012 Gray CAPS/HATS Smaller and in secondary position to your logo Madeira Polyneon No. 40 thread 1762 Blue 1839 Red 1810 Gray The is not conducive to the embroidery process and should be eliminated from the logo when embroidering merchandise. The should be used in all other printing processes. Embroidery vendors must not finish the edge of the boxed bridge element with a border or embroider any other graphics. The Cisco Networking Academy logo can be used in conjunction with a partner s logo on merchandise items for promoting the Networking Academy curriculum. In general, the maximum size of the Cisco Networking Academy logo should be appropriate to the size of the printed material but in all cases should appear smaller than the partner s own logo. For example, on a T-shirt, the Cisco Networking Academy logo may be printed or embroidered in the secondary position on the item, such as the left sleeve. On all merchandise items, the logo may not be smaller than inches (26.11 mm) wide. For merchandise that will not accommodate the minimum size (such as small give-away items), the Cisco Networking Academy logo should not be used. Depending on the type of printing or process being used, it may be necessary to use a larger size of the logo. For example, a minimum size of 4.11 inches (104.4 mm) for embroidery on a T-shirt. SILKSCREEN LOGO FULL-COLOR Boxed bridge element: Cisco Blue Logotype: Cisco Red Descriptor text: Blue Bridge tines: White ONE COLOR Boxed bridge element and logotype and Descriptor text: Black, Cisco Blue, gray or white Cap: Networking Academy logo appears smaller and in a secondary position on back or side of cap. Backpack: The partner company logo is larger and more prominent than the Cisco Networking logo MINUMUM SIZE inches (26.11 mm) inches (26.11 mm) CLEAR SPACE Half the height of the boxed bridge element LOGO PLACEMENT SHIRTS/JACKET Smaller and in secondary position to your logo Half the height of the boxed bridge element CAPS/HATS Smaller and in secondary position to your logo Page 11

12 How to Use the Cisco Networking Academy Logo: Common Mistakes in Using the Cisco Networking Academy Logo Do Not: The logo may not be altered in any manner, including proportions, colors, elements, type, or in any other respect. The logo may not be animated, morphed, or otherwise distorted in its perspective or dimensional appearance. LEARN THE SKILLS FOR A SUCCESSFUL FUTURE molestie consequat, vel illum dolore eu feugiat nulla facilisis at Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut : BECOME AN EXPERT IN THE FIELD OF Print Advertisement: Do not put the Cisco Networking Academy logo in a more prominent position than the partner company s logo. : BECOME AN EXPERT IN THE FIELD OF Brochure: The Cisco Networking Academy logo should never be placed on a textured, patterned, or photographic background. The logo may be globally scaled to fit the desired deliverable. The logo may not be printed on a patterned background or on one that is too light or too dark to be seen clearly. The logo may not be combined with any other graphic or text elements and may not be used as a design element of any other logo. The Cisco Networking Academy logo cannot be used on TV or radio ads, business cards, company letterhead, or product packaging. Do Not: University: Become an Expert in the Field of Networking Banner ad: The Cisco Networking Academy logo is too small. The small.gif version is preferred, which is 82 pixels wide. Brochure: The academy should always use its visual identity. This brochure artwork makes inappropriate use of the Cisco visual identity. Page 12

13 Additional Information: Review and Approval Process, Program Participation and Duration, and Other Terms and Conditions Review and Approval Process Cisco reserves the right at any time to review and approve any advertisement or collateral that contain the Cisco Networking Academy logo and require that you modify your use of the logo to conform to Cisco Systems requirements. If you have questions using the Cisco Networking Academy logo for any collateral or ad pieces, you can submit your question to Please be aware that it may take up to one week for your design to be approved. Program Participation and Duration If at any time the agreement between you and Cisco or your respective Support Academy, as applicable, is discontinued, you must stop using the Cisco Networking Academy logo and any materials provided to you and must stop advertising your organization as a Cisco Networking Academy. Your distribution of advertising, collateral, and electronic materials must cease as soon as practically possible, but in no event later than 30 days from Cisco Networking Academy Program termination. Other Terms and Conditions Only those institutions that have access to the program and curriculum through the official Cisco Academy Connection Website may use this logo. Notwithstanding any other termination provision, however, Cisco Systems reserves the right at any time in its sole discretion to terminate or modify the permission granted herein to use the logo. Nothing herein is intended to grant you any right in the logo other than the right to use the logo in accordance with the requirements set forth herein. Cisco Systems reserves the right to take action against any use that does not conform to these requirements, that infringes on Cisco Systems intellectual property or other right, or that violates other applicable law. Cisco Systems disclaims any and all warranties whether express or implied by law regarding the logo, including without limitation, warranties against infringement. By participating as a Networking Academy, you hereby acknowledge Cisco Systems ownership of the logo, agree not to challenge or otherwise do any act that would impair Cisco Systems rights in the logo, and further agree not to register or attempt to obtain rights in the logo or any confusingly similar logos. In the event of any breach of the terms and conditions set forth in this kit, or the breach of the license provisions in the underlying agreement, you agree that Cisco Systems shall be entitled to injunctive relief in addition to other available remedies. Copyright 2005 Cisco Systems, Inc. All rights reserved. Cisco, Cisco Systems, the Cisco Systems logo, and Networking Academy are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0502R) Page 13