European Merchant Services. Corporate Identity Guide

Transcription

1 European Merchant Services Corporate Identity Guide version 1 - january 2011

2 European Merchant Services Corporate Identity Guide 02 Inhoudsopgave Introduction 3 01 Logo 4 Logo grayscales 5 logo colours 6 02 Basic colours 7 Basic typography 8 Basic style sheets 9 Basic photography 10 Basic design language Layouts Business applications Appendix 21

3 European Merchant Services Corporate Identity Guide 03 Introduction As a leading international card transaction acquirer, European Merchant Services offers first class services for all your card payments. EMS is a joint venture between First Data, a global leader in the field of E-commerce and payment services, and International Card Services (ICS), the Dutch market leader in issuing credit cards and, as such, offers both experience and a reliable infrastructure that is based on the best technology in the card payment industry. The intention of the corporate identity of European Merchant Services is to ensure that the organization is always defined in the same way in order to communicate brand recognition and to continue to build up the support for its image. Prerequisite for the achievement of these goals is a style that must be strictly complied with, both in depth (by all internal departments within European Merchant Services) and in the breadth (e.g. print media, online and including sponsor statements). It is therefore important not only to show ourselves as much as possible, but also to always be seen in the same way. The more we are consistent, the earlier the recognition and the stronger the message. We are building a strong brand. The guidelines are defined as completely as possible. It could happen, however, that a situation arises where the guidelines do not provide an adequate solution. If there are questions about the use of branding elements or their application, you can contact: European Merchant Services Marketing Department P.O.Box DG Diemen marketingems@emscard.com Tel.: +31 (0) This version of the guidelines was made in January 2011 For extensions, a new version will be made available.

4 European Merchant Services Corporate Identity Guide logo The logo of European Merchant Services is a framed trademark. It consists of a special typographical font style. This character style should never be modified or replaced by a different letter. This also goes for the pay-off. The logo can be used without and with the pay-off. The minimum size in which the logos can be used is also dependent on the application technique. The basic principle is that the legibility of the logo is never in doubt. This is at least 20 mm wide. EMS-cmyc/pms.eps Minimal usage size of the logo is 20 mm wide EMS-pay-off-cmyc/pms.eps

5 European Merchant Services Corporate Identity Guide logo grayscales The following versions can be used for gray and b/w print. The outline version should be used exceptionally and only if the use of the original logo is not possible. EMS-grijs.eps EMS-zw.eps EMS-diap-cmyc/pms.eps

6 European Merchant Services Corporate Identity Guide logo colours The logo consists of two colors, blue and orange. The light blue is a shade of the dark blue. EMS blue Pantone 280 FC RGB EMS orange Pantone 137 FC RGB EMS blue 40% Pantone % FC RGB

7 European Merchant Services Corporate Identity Guide Basic colours The basic colours are the same colours as those of the logo. As an extra colour, grey may be used for internal communication. For external communications the colour cyan should be used. EMS blue Pantone 280 FC RGB EMS orange Pantone 137 FC RGB EMS blue 40% Pantone % FC RGB EMS grey Pantone Cool Grey 5 FC RGB Internal communication EMS cyan Cyan FC RGB External communication

8 European Merchant Services Corporate Identity Guide Basic typography Two fonts have been selected for the corporate style. For all offline (print) text Thesis sans and Thesis serif have been chosen. Through its many weightings this is a nice letter to be varied. This font can be purchased on For all online manifestations and texts generated from the office environment, the Arial (or Calibri on Windows Vista) must be used. Thesis sans TheSans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ TheSans ABCDEFGHIJKLMNOPQRSTUVWXYZ TheSans-Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ExtraLight TheSans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Thesis serif TheSerif Light ABCDEFGHIJKLMNOPQRSTUVWXYZ TheSerif ABCDEFGHIJKLMNOPQRSTUVWXYZ TheSerif-Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ TheSerif SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Italic

9 European Merchant Services Corporate Identity Guide Basic style sheets Below is the most important information from the most common style sheets for offline (print) text. With these style sheets is a large number of texts can be created. Cover Title Font: TheSanslight Corps: 32 points Inter line: 35 points Intro texts Font: TheSanslight / Italic Corps: 9,5 points Inter line: 17 points Subheadings Font: TheSerif SemiBold Corps: 9 points Inter line: 13 points Body text Font: TheSans Corps: 8 points Inter line: 13 points Body text cursive Font: TheSans Light / Italic Corps: 8 points Inter line: 13 points

10 European Merchant Services Corporate Identity Guide Basic photography Photography is an important element in corporate style. To be flexible in the use of photography, stock photography has been selected. The photography style is clear and colourful. The images address people. On the following pages are the images that may be used unrestricted by copyright and are owned by European Merchant Services. Briefing for finding good stock photos: The credit card stands primarily for freedom, but also for convenience, fun, space, movement, flexibility and mobility. Enjoy life. Pay quickly and easily with the credit card. You have convenience and security with a credit card including online purchases and reservations. In the images these concepts come to life. The conditions People in the photo should not be clearly posing. The images radiate joy and enthusiasm. Fresh, friendly people. Originality can be achieved through an exceptional composition or separate angle from which the photo is taken. Contemporary, modern images.

11 European Merchant Services Corporate Identity Guide Basic photography Point of Sale EMS001 EMS002 EMS003 EMS004 EMS005 EMS006 EMS007 EMS008 Credit card use EMS009 EMS010 EMS011

12 European Merchant Services Corporate Identity Guide Basic photography E-commerce EMS012 EMS013 EMS014 EMS015 EMS016 EMS017 EMS018 EMS019 EMS020 klantenservice EMS EMS021 EMS022 EMS022

13 European Merchant Services Corporate Identity Guide Basic design language The design language of the European Merchant Services corporate identity has a simple style and recognizable element that connects the various communications with each other. The element that has been designed for this is "'the forming surface". Non equidem insector delendave carmina Livi esse reor iniuste totum

14 European Merchant Services Corporate Identity Guide Layouts The layouts of the resources shown below are the basis for conversions, if necessary. to different, future formats and styles. The graphic files of these tools are available on request from the marketing department of European Merchant Services (see page 3). Flyer and Brochure European Merchant Services Eén contact voor uw betalingsverkeer European Merchant Services Eén contact voor uw betalingsverkeer

15 European Merchant Services Corporate Identity Guide Layouts Website

16 European Merchant Services Corporate Identity Guide Business applications

17 European Merchant Services Corporate Identity Guide Business applications Postadres Postbus 22764, 1100 DG Diemen Bezoekadres Diemerhof 48, 1112 XW Diemen T F KvK Amsterdam Letter paper Postbus 22764, 1100 DG Diemen - Nederland Postbus 22764, 1100 DG Diemen - Nederland Envelopes

18 European Merchant Services Corporate Identity Guide Business applications Visiting card, visitor shovels, comlimentcard Denice Riedewald Marketing manager Your payment specialist Postadres Postbus 22764, 1100 DG Diemen Bezoekadres Diemerhof 48, 1112 XW Diemen T F M E driedewald@emscard.nl - Your payment specialist Visitor 000 Postadres Postbus 22764, 1100 DG Diemen Bezoekadres Diemerhof 48, 1112 XW Diemen T F KvK Amsterdam o Ter informatie o Volgens afspraak o Op uw verzoek o Graag uw reactie o Anders, nl.: With compliments, EMS/0000/2010

19 Postadres Postbus 22764, 1100 DG Diemen Bezoekadres Wisselwerking 58, 1112 XS Diemen KvK Amsterdam honderdeneen grafisch ontwerp T.a.v. Eugenie van den Haak Afdeling Design Gaelstraat 1f 2013 CE Haarlem The Netherlands Onze reverentie Telefoonnummer Onderwerp Lorem ipsum dolor driedewald@icscards.nl Huisstijl Haarlem, 28 oktober 2010 Geachte heer Janssen, Sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Met vriendelijke groet, Best regards, European Merchant Services Denice Riedewald Marketing manager EMS/0000/2010

20 European Merchant Services Corporate Identity Guide Business applications Powerpoint The title of the presentation With a subtitle Title of the chapter 1/8 Non equidem insector delendave carmina Livi esse reor, memini quae plagosum mihi parvo Orbilium dictare; sed emendata videri pulchraque et exactis minimum distantia miror. Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum. decorum, et si versus paulo concinnior unus et alter, iniuste totum. decorum, et si versus paulo concinnior unus et alter, iniuste totum. decorum, et si versus paulo concinnior unus et alter, iniuste totum. decorum, et si versus paulo concinnior unus et alter, iniuste totum. Picture page

21 European Merchant Services Corporate Identity Guide Appendix Logos (eps, pdf, jpg) EMS-pms.eps EMS-cmyc.eps EMS-diap-pms.eps EMS-diap-cmyc.eps EMS-pay-off-pms.eps EMS-pay-off-cmyc.eps EMS-grijs.eps EMS-zw.eps Images EMS.eps and.jpg image bank Layouts EMS Flyer EMS Brochure Corporate style.pdf EMS writing paper EMS EnvelopEA5 EMS EnvelopEA4 EMS ComplimentCard EMS Business card EMS Visitor badges EMS Powerpoint