vdx Exponential Creative Specifications

Transcription

1 vdx Exponential Creative Specifications

2 Contents 5 Creative Checklist 6 VDX Display 8 VDX Adhesion Banner (Tablet) 10 VDX Adhesion Banner (Smartphone) 12 VDX Mobile Leaderboard (Tablet) 14 VDX Mobile Rectangle (Smartphone & Tablet) 16 VDX Interactive Pre-Roll 2 EXPONENTIAL CREATIVE SPECIFICATIONS CONTENTS

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4 Vdx ad Formats 4 EXPONENTIAL CREATIVE SPECIFICATIONS VDX UNITS

5 Creative Checklist What we need from you Videos Design elements Brand & style guidelines Layered, hi-res or vector image source files (PSD AI) Vector logo EPS or AI preferred; PNG JPG or PSD OK Creative direction for custom features and interactions (Storyboards to cocktail napkin sketches) Approved ad copy Fonts (OTF format) Click-through URLs Third party tracking (for both HTTP and HTTPS protocols) Timeline 1-4 business days business days average turnaround time from receipt of all assets and instruction. Additional time may be necessary depending on complexity of the execution. 1-3 business days for each revision. Please allow 1-3 business days for trafficking, testing, and launch. Additional time may be required when working with 3rd party pixels. Your dedicated Account Manager is available to provide timelines specific to your campaign. 5 EXPONENTIAL CREATIVE SPECIFICATIONS VDX CREATIVE CHECKLIST

6 VDX display Exponential s VDX ad formats are the most innovative, user-initiated video ad units available. They allow advertisers to take full advantage of online video and reach their most relevant audiences when and where it matters most, across desktop and mobile. Sktscraper 160x600 Halfpage 300x600 Rectangle 300x250 Leaderboard 728x90 Billboard 970x250 Teaser: Teaser size: Teaser video: Collapsed teaser size: Rectangle 300x250, Billboard 970x250, Halfpage 300x600, Leaderboard 728x90, Skyscraper 160x600 Full video loop 970x90 Logo: Horizontal format (145x65) Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Recommended video resolution: 1280x720 minimum Max frame rate (fps): 30 Recommended bit rate: Video codecs: Audio codecs: Video file types: 1000 Kbps H.264 MPEG-4 QuickTime AVI Windows Media MP3 or AAC MOV MPEG MP4 WMV AVI Number of videos: Up to 5 6 EXPONENTIAL CREATIVE SPECIFICATIONS VDX DISPLAY UNITS

7 VDX display Expanded Unit: Expanded size: 970x546 Max file size (all content including video): 10MB Flash ActionScript version: Animation frame rate: AS3 24 fps 7 EXPONENTIAL CREATIVE SPECIFICATIONS VDX DISPLAY UNITS

8 VDX Adhesion Banner (Tablet) The VDX Adhesion Banner is a mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. This video-enabled richmedia adhesion unit provides 10% share of screen with non-intrusive ad viewability. Upon interaction users are drawn into an engaging full-screen brand experience. All adhesion banners employ responsive and are produced and delivered at no charge. Teaser: Teaser size: Teaser video: Logo: Close Button: 768x90 portrait, 1024x90 landscape 5 second loop Horizontal format (145x65) 20x20 in the upper left corner Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Recommended video resolution: 1280x720 minimum Max frame rate (fps): 30 Recommended bit rate: Video codecs: Audio codecs: Video file types: 1000 Kbps H.264 or MPEG-4 MP3 or AAC MOV or MP4 Number of videos: Up to 5 8 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (TABLET)

9 VDX Adhesion Banner (Tablet) Expanded Unit: Expanded size: 768x928 portrait, 1024x672 landscape Max file size (all content including video): 10MB Animation frame rate: 24 fps 9 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (TABLET)

10 VDX Adhesion Banner (Smartphone) The VDX Adhesion Banner is a mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. This video-enabled rich-media adhesion unit provides 10% share of screen with nonintrusive ad viewability. Upon interaction users are drawn into an engaging full-screen brand experience. All adhesion banners employ responsive and are produced and delivered at no charge. Teaser: Teaser size: Teaser video: Logo: 320x50 portrait, 568x50 landscape 5 second loop Horizontal format (85x48) Close Button: 20x20 in the upper left corner Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Recommended video resolution: 1280x720 minimum Max frame rate (fps): 30 Recommended bit rate: Video codecs: Audio codecs: Video file types: 1000 Kbps H.264 or MPEG-4 MP3 or AAC MOV or MP4 Number of videos: Up to 5 10 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (SMARTPHONE)

11 VDX Adhesion Banner (Smartphone) Expanded Unit: Expanded size: 320x460 portrait, 568x232 landscape Max file size (all content including video): 10MB Animation frame rate: 24 fps 11 EXPONENTIAL CREATIVE SPECIFICATIONS VDX ADHESION BANNER (SMARTPHONE)

12 VDX Mobile Leaderboard (TAblet) The VDX Mobile IAB is a mobilefirst ad format that delivers constant awareness and a better way for brands to connect with their audience. This video-enabled richmedia adhesion unit provides 10% share of screen with non-intrusive ad viewability. Upon interaction users are drawn into an engaging fullscreen brand experience. Teaser: Teaser size: Teaser video: 728x90 5 second loop Logo: Horizontal format (85x48) Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Recommended video resolution: 1280x720 minimum Max frame rate (fps): 30 Recommended bit rate: Video codecs: Audio codecs: Video file types: 1000 Kbps H.264 or MPEG-4 MP3 or AAC MOV or MP4 Number of videos: Up to 5 12 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE LEADERBOARD

13 VDX Mobile Leaderboard (TAblet) Expanded Unit: Expanded size: 768x928 portrait, 1024x672 landscape Max file size (all content including video): 10MB Animation frame rate: 24 fps 13 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE LEADERBOARD

14 VDX Mobile Rectangle (TABLET & SMARTPHONE) VDX Mobile Rectangle offers the scale of display and uses video as the centerpiece in a compelling page takeover experience. A flowing multistage expansion gently draws viewers into the experience while focusing their attention on your content and message. Teaser: Teaser size: Teaser video: 300x250 5 second loop Logo: Horizontal format (85x48) Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 60 seconds recommended Aspect ratio: 16:9 Recommended video resolution: 1280x720 minimum Max frame rate (fps): 30 Recommended bit rate: Video codecs: Audio codecs: Video file types: 1000 Kbps H.264 or MPEG-4 MP3 or AAC MOV or MP4 Number of videos: Up to 5 14 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE RECTANGLE

15 VDX Rectangle Expanded Unit: Expanded size: Max file size (all content including video): Animation frame rate: Smartphone 320x460 Portrait, 568x232 Landscape Tablet 768x928 Portrait, 1024x672 Landscape 10MB 24 fps 15 EXPONENTIAL CREATIVE SPECIFICATIONS VDX MOBILE RECTANGLE

16 VDX Interactive Pre-Roll Exponential s VDX Interactive Pre-roll experience is uniquely designed to drive user engagement. Advertisers can deliver their brand message within the stream where the targeted user is visually engaged. This allows advertisers to capture their audiences attention by drawing them into an opt-in interactive brand experience. Video: For the highest quality video output, please provide Exponential with the following Video length: 15 to 30 seconds recommended and long from video accepted for default video; up to 60 seconds recommended for additional videos Aspect ratio: 16:9 Recommended video resolution: 1280x720 minimum Max frame rate (fps): 30 Recommended bit rate: Video codecs: Audio codecs: Video file types: 1000 Kbps H.264 MPEG-4 QuickTime AVI Windows Media MP3 or AAC MOV MPEG MP4 WMV AVI Number of videos: Up to 5 Logo: Horizontal format (145x65) 16 EXPONENTIAL CREATIVE SPECIFICATIONS VDX INTERACTIVE PRE-ROLL

17 VDX Interactive Pre-Roll Expanded Unit: Expanded size: 970x546 Max file size (all content including video): 10MB Flash ActionScript version: Animation frame rate: AS3 24 fps 17 EXPONENTIAL CREATIVE SPECIFICATIONS VDX INTERACTIVE PRE-ROLL

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