Milano Capitale del Design 2013 (8-14 April 2013) Università degli Studi di Milano Via Festa del Perdono 7, Milan (8-21 April 2013)

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1 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano During the FuoriSalone 2013, INTERNI has organized, for Milan Design Week (8-14 April 2013), a major exhibition-event, entitled HYBRID ARCHITECTURE & DESIGN. The exhibition is on the theme of métissage in architecture and design: the concept of the hybrid is interpreted here as an encounter of cultures and technologies capable of generating solutions for the unknowns and problems of the contemporary world. As the French sociologist Michel Wieviorka has observed, at times the encounter between different cultures triggers processes of mutual influence and changes that create original cultural forms. This métissage, this cultural exchange, authorizes the production of difference in the outlook of encounter and relations between single individuals, who live in the ambivalence of belonging to multiple identities. So métissage, shifted into the field of architecture and design, appears to be a credible alternative to the concept of the Melting Pot (the acritical aggregation of cultures and traditions) and to the linguistic and cultural uniformity produced by globalization. With the event Hybrid Architecture & Design, Interni activates a stimulating dialogue between designers and companies, taking the form of site-specific works seen as new forms of intercultural communication, in a perspective that goes beyond ethnocentrism, while bringing out the contributions and expressions that arrive from the cultures of different countries. Internationally acclaimed architects and designers whose work stands out for research and innovation express their visions in an evocative, spectacular way, through experimental microarchitectural pavilions or macro-objects, with the support of leading companies in the field of materials, technology and environmental sustainability. The installations will be positioned in the following spaces at the State University in Milan: 1. Loggiato Ovest 1st floor Cortile d Onore 2. Cortile del Hall Aula Magna 4. Cortile Farmacia 5. Cortile d Onore 6. Portico del Richini Press Conference Monday 8 April, h AULA MAGNA Università degli Studi di Milano Opening Night - Tuesday 9 April, h Università degli Studi di Milano Theatrical performance Pinocchio - Wednesday 10 April, h AULA MAGNA Università degli Studi di Milano Milano Design Run Saturday 13 Aprile, h /11.30 S. Foro Bonaparte, 50 - Milano F. Cortile d Onore, Università degli Studi di Milano Hours: 8-14 April from h to h aprile from h to h

2 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Milan and the FuoriSalone Design=Milano is the equation to refer to, in order to understand the Milanese FuoriSalone, an event organized for the first time in 1990 by Interni, when Salone del Mobile, usually held in Setember, was held instead in April, and that has now crossed the boundaries of a conventional market-show, from the point of view of cultural interest and experimentation, to become a festive event, the design project, invading the whole city. In Italy, when you speak of design you inevitably end by speaking of Milan. That explains why FuoriSalone came into being right in Milan, on home ground, and the development of which seems to be almost unrelenting, as for a week it takes up large areas of the city, that change into showcase districts luring the so-called design community, invading and conquering the city. Furthermore, as years go by FuoriSalone has influenced the city morphology, re-inventing and upgrading some of its districts permanently. The April Design Week is by now a unique rendezvous on an international plane, felt by everybody as a transversal, spectacular and unmissable happening, apart from any specific interest in design. Within this project covering the whole city, FuoriSalone takes up every space available, from the usual locations to traditional places such as museums and art galleries, on this occasion cleared of their collections to accommodate experimental furniture and objects; from found out places (workshops, warehouses, disused factories) to monumental places well-known to tourists yet squatted by temporary installations, thus atypical, The most important component of FuoriSalone, apart from the content of the many proposals, is the cultural-spectacular as well as market consumption rendered in performances, installations, shows and experimental events for everybody, spontaneously, in city spots transformed in atypical and attractive places, stages for a collective and many-sided pièce, that are also a direct training process on a planningeducational plane. A balance of the last few FuoriSalone allows to set a team effort historically, with Interni as one of the players, the result of concepts backed by a multilinear production, entrepreneural and creative context, that wants to be complementary and not opposed to the renowned Salone del mobile di Milano and that takes the city as ideal place for the interaction of a widespread culture to make design a factor of meditation, development and encounter. Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano 2

3 \C5;70 \C5;210 \C5;70 \C5;210 \C7;116 \C30;SERVOSCALA With the Patronage of Cortile Pesci \C7;96 \C7;43 Cortile Ospedale \C30;SERVOSCALA Cortile del 700 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini via Festa del Perdono, 7 \C5;90 \C5;210 \C5;70 \C5;70 \C5;210 \C5;210 Autoban Loggiato Ovest Decò Ter / Regione Lombardia Autoban Aula Magna Conferenze/Conferences Cortile d Onore Tchoban & Kuznetsov/Speech e Marco Bravura Sfelab Press Room Mac Stopa Luca Scacchetti Archizero Dean Skira Martí Guixé Steven Holl Caffetteria Michele De Lucchi Daniel Libeskind Mario Cucinella Federica Marangoni Simone Micheli \C104;50 \C104;75 via Francesco Sforza design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Akihisa Hirata Aula di Rappresentanza Christophe Pillet Studio Azzurro Cortile Farmacia Cortile Ghiacciaia Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe Portico largo Richini Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano Cortile Bagni Cortile Legnaia Largo Richini Portico San Nazaro 3

4 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano The Università degli Studi of Milan Founded in 1924, the Università degli Studi of Milan is one of the youngest of the major Italian universities, though at its birth it merged institutions with over two centuries of history. One of the leading Italian universities in terms of scientific productivity, it is the only one in Italy to be part of LERU, the League of European Research Universities. It offers 136 programs of study, on the first and second levels, 21 doctoral schools and 71 schools of specialization. The research work is done by 31 departments, 30 inter-departmental research centers, 34 subsidized research centers and 49 inter-university centers. L Ospedale Maggiore, now the State University of Milan This monumental hospital building, popularly called Ca Granda (great house) by the inhabitants of Milan, was established in 1456 by Francesco Sforza, Duke of Milan, and his wife Bianca Maria to gather in one large building the many small hospitals that had been built in various parts of the city. The project was assigned to Tuscany born Antonio Averlino, called Filarete ( ), who described it in detail in his famous Treaty of Architecture, and envisaged the construction of two large four-sided buildings separated by a large main courtyard, surrounded by a four-sided portico on two floors. Two-floor porticoes also surrounded the four minor courtyards in which each four-sided building was divided, like a cross. The project of the building (surface area of 43,000 square metres) was carried out in various stages, following bequests and donations, but especially the popular contribution of a special jubilee called the Day of Pardon and celebrated on the 25 March of each odd year with a generous distribution of indulgences. The first stage of the works, followed by Filarete (ground floor) until his death in 1469, continued with Milan born Guiniforte Solari (second floor) and then with Giovanni Antonio Amadeo. The second stage of the works began in 1624 (17th century). The main courtyard, inherited by Filarete, was finished based on the designs of Giovanni Battista Pessina, soon supported by Francesco Maria Richini, Fabio Mangone and Giovanni Battista Crespi. The baroque front and the church of SS. Annunziata were built. On the front along Via Festa del Perdono Richini re-utilized the windows with two lancets and on the inside presented again the stone decorations made by Giovanni Antonio Amadeo which had belonged to the portico wing that had been demolished to build the new large courtyard. The third stage included the years from 1797 to 1804, during which the three internal courtyards of the second quadrilateral were built and the left part of the wide façade was completed. The hospital functions were then passed onto the halls of nearby Policlinico and, in 1939, to the Niguarda Hospital; so that the Ca Granda was adapted to become the headquarters of the Dean s office of the State University. The left wing (late 1700s) features a sober Neoclassical design. The front (283 metres long) is marked by three volumes that precede the two side quadrilaterals and the main courtyard in between. The right wing (15th century) is fully covered by red brick and consists of the portico built by Filarete which stands on a tall base, and of the upper floor built by Solari, pierced by elegant windows with two lancets, underlined by a continuous fascia with rich earthenware decorations. The main body (17th century), follows on the design of the 15th-century building and features the grand Baroque gate by Richini, flanked by niches with the statues of Saint Charles and Saint Ambrose. The grand main courtyard is surrounded by a four-sided portico, on top of which stands the ethereal open gallery. In the side of the courtyard opposite the entrance there is the small church of SS. Annunziata, built in the 17th century by architects Richini, Pessina and Mangone. The four small courtyards of the Filarete building in the right wing were long ago restored. The first, built by Solari in 1467 and called in the past the grocery, is a four-sided portico with an open gallery on top standing on elegant marble columns. It is followed by a second courtyard called the women s Baths (1473), and by a third courtyard, called the Giazzeria (Ice-House) (1468). The last of the four small courtyards is called the Woodshed. The current situation is the result of the significant restoration started in 1953 on the project of architects Piero Portaluppi and Liliana Grassi. 4

5 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini Entrance of Università degli Studi di Milano - Via Festa del Perdono, 7 design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Entrance Portico Cortile d Onore - Scalone d onore Loggiato Ovest Section of Loggiato Ovest Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano 1 st floor - Loggiato Ovest 5

6 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini Cortile d Onore design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano Cortile del 700 Cortile della Farmacia Cortile dei Bagni Portico del Richini (internal view) 6

7 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe ARCHITECTURE Cortile del 700 Inversion by Steven Holl ARCHITECTS with Pimar sheet of water Teuco Guzzini fragrance Acqua Essenziale by SALVATORE FERRAGAMO Cortile Farmacia House of Senses by CHRISTOPHE PILLET video STUDIO AZZURRO Interactive Experiences by SFELAB with Be Open Portico Richini Energetic Energies by Akihisa Hirata with Panasonic Cortile d Onore SenSai by Archizero with FranchiUmbertoMarmi Aria Pura by Mario Cucinella with Marazzi Sguardi Indiscreti by Michele De Lucchi with Safilo Beyond the Wall by Daniel Libeskind with Cosentino Group Moduloibrido by Simone Micheli with Aqua Industrial Group, Glip, ZamboGROUP The View by LUCA SCACCHETTI with WOLF Haus Golden River by SPEECH TCHOBAN & KUZNETSOV and Marco Bravura with Arch-Skin HALL AULA MAGNA Hooked Up by DEAN SKIRA with iguzzini Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano 7

8 architecture Cortile del 700 Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums Cortile Farmacia Christophe Pillet video Studio Azzurro Interactive Experiences Sfelab with Be Open Portico Richini Akihisa Hirata with Panasonic Cortile d Onore Archizero with Franchiumbertomarmi Mario Cucinella with Marazzi Michele De Lucchi with Safilo Daniel Libeskind with Cosentino Group Simone Micheli with Aqua Industrial Group, Glip, ZamboGroup Luca Scacchetti with Wolf Haus Speech Tchoban & Kuznetsov and Marco Bravura with Arch-Skin Hall Aula Magna Dean Skira with iguzzini DESIGN Portali Transition by Autoban with Deborah Milano and GRUPPO POZZI Cortile d Onore #501 What s your interpretation by MARTÍ GUIXÉ with LEVI s Through Architecture by FEDERICA MARANGONI with F.A.R.T. LOGGIATO OVEST Decò Ter: Success in Progress with REGIONE LOMBARDIA Press Room by Przemyslaw Mac Stopa with Samsung Chemical EUROPE design Portali Autoban with Deborah Milano and Gruppo Pozzi Cortile d Onore Martí Guixé with Levi s Federica Marangoni with F.A.R.T. Loggiato Ovest Decò Ter with Regione Lombardia Press Room Przemyslaw Mac Stopa with Samsung Chemical Europe Thanks to: Italcementi, Samsung Electronics, Caffè Vergnano 8

9 Co-Producer BE OPEN FOUNDATION BE OPEN is a global think tank to foster creativity and innovation, a cultural and social initiative that promotes people and ideas proposing solutions for the future. BE OPEN is the result of an initiative of Russian philanthropist, businesswoman and entrepreneur Elena Baturina, who works with an international team. As the Founder of the organization, she has always been committed to excellence in architecture and design. Her career in real estate involved collaborations with leading architects such as Ricardo Bofill, Norman Foster and Hadi Teherani, which sparked her interest in the creative process of architecture and design, and the desire to support young creative talents whose visionary ideas will shape tomorrow s world. BE OPEN functions as a bridge between the talents of our time designers, architects, artists, thinkers, publishers, writers, businessmen and opinion leaders and the most promising minds of the next generation. The Foundation operates as a hub for the promotion of innovative thinking: ingenious projects are discovered through competitions and platformed through exhibitions, before being put forward for economic development. BE OPEN to the Future was the first project the foundation launched in Milan with the magazine INTERNI during the FuoriSalone 2012 at the Università degli Studi. In a series of debates and conferences, a group of international personalities of design and the creative professions gathered to discuss a wide range of themes, in relation to the evolutions of the near future. Alongside the talks, the BE OPEN installation Verge showcased the works of seven leading contemporary Russian artists and the winners were announced for the first edition of the BE OPEN Awards, supporting emerging creative talent. The Foundation then moved on to Design Miami/ Basel, to launch the initiative BE OPEN Inside the Academy, a platform to showcase and honor recent achievements in educational approaches that promote real-world problem solving through innovative thinking. A discussion amongst educators explored ways in which budding designers can be nurtured to address the needs of tomorrow s world. For 2013, BE OPEN is focusing on design through the five senses, to discover how to trigger the sixth sense, or intuition, with projects that produce a synthesis of sensory experience and technology. The research began with sound in September 2012, during the London Design Festival, with the BE OPEN Sound Portal, a site-specific installation coproduced with the London Design Festival for Trafalgar Square. A program of talks and events was also held in collaboration with WIRED magazine and the V&A; a Young Designers Fair BE OPEN Space was staged at The Dock with Tom Dixon, and the BE OPEN Awards and exhibition were held at 100% Design. The next stop in the BE OPEN itinerary was Design Miami 2012, where designers whose work addresses stimulation of the senses spoke at the BE OPEN Forum. For Design Week in Milan in 2013, BE OPEN will once again co-produce the exhibition-event of INTERNI at the State University. Responding to Interni s theme of Hybrid Architecture&Design, in the Cortile della Farmacia BE OPEN presents an installation by the designer Christophe Pillet that investigates multisensory space with videos by Studio Azzurro. In the porticos of the same zone, the Sfelab collective will install an interactive project on the concept of designing for the sixth sense through technology. Critic Philippe Daverio will introduce and moderate an illustrious panel discussion on concepts relating to sensory experience in the future. Finally, the sense of taste will be explored at the Moroso showroom, where an installation by Patricia Urquiola with Kvadrat will offer an exclusive setting for a dining experience that launches a focus on food and taste throughout

10 Verge, exhibition realized by BE OPEN Foundation in the context of INTERNI LEGACY event at Università degli Studi di Milano. FuoriSalone 2012 BE OPEN Sound Portal, installation at Trafalgar Square, London. London Design Festival 2012 BE OPEN Into the Academy, installation in the context of Design Miami/ Basel 2012 Co-Producer BE OPEN 10

11 Co-Producer iguzzini The design of the effective use of light has been the salient characteristic for over fifty years of the activity of iguzzini, the Marches-based manufacturer of indoor and outdoor lighting fixtures, now one of the most important firms of its kind on a European level, with sales of 186 million euros, 20 worldwide affiliates and over 1000 employees. A characteristic that translates into constant pursuit of 360 quality, not only in the production of objects that illuminate, but also in the creation of an orchestration of light capable of improving the quality of the environment: fixtures with excellent design, created to fit perfectly into the many places of everyday life and the widest range of types of architecture, in an awareness of the role light can play to enhance our interpretation of spaces. Architectural lighting, applied in museums, retail facilities, offices and urban areas. The company has selected a series of guiding values, pursued and updated over time in a constant way, with great determination: innovation and research, human resources and training, design and culture, architecture and territory, internationalism and communication. iguzzini, in fact, is the promoter and pioneer of a true culture of light, always open to the progress offered by technological innovation, transferred into every single project. iguzzini spreads its knowledge through activities of multi-channel communication and activities of training, and collaboration with great architects, designers and lighting designers on the international scene. The goals of the company, already back in the early 1980s, are energy savings, respect for the Earth and all its resources, thanks to efficient lighting solutions to reduce consumption, offering high performance, and using light sources that combine LEDs with traditional sources from the latest generation. The culture of light and design that is so deeply rooted in the genetic makeup of iguzzini cannot help but find expression in concrete works, transferring into constructed architecture and temporary installations that complex of knowledge that is the company s most authentic asset. Years of experience with light, in pursuit of the improvement whereby lighting design can have a positive influence on the quality of life, working towards the concept Better Light for a Better Life that has been a part of the iguzzini identity for some time. This is the spirit that motivates iguzzini, also in the contributions made in the context of Interni Hybrid Architecture & Design, alongside some of the most prestigious architects on the scene today. Once again, in this partnership with Interni, quality and excellence are the company s true leitmotivs. For Hybrid Architecture & Design iguzzini is the sponsor of the installation Hooked Up, created by the lighting designer Dean Skira and positioned in the Hall of the Auditorium of the State University. 11

12 Headquarter iguzzini, Recanati (Macerata), project by Maurizio Varratta Co-Producer iguzzini 12

13 STEVEN HOLL ARCHITECTS is a 40-person innovative architecture and urban design office working globally as one office from New York City and Beijing. Steven Holl, born in 1947 in Bremerton, Washington, leads the office with senior partner Chris McVoy and junior partner Noah Yaffe. Holl graduated from the University of Washington and pursued architecture studies in Rome in 1970; in 1976 he attended the Architectural Association in London and established Steven Holl Architects in New York City. Considered one of America s most important architects, Steven Holl is recognized for his ability to blend space and light with great contextual sensitivity and to utilize the unique qualities of each project to create a concept-driven design. Steven Holl is a tenured faculty member at Columbia University where he has taught since In 2001 Time Magazine named Steven Holl Ph. courtesy Mark Heitoff as America s Best Architect; he was awarded the 2012 AIA Gold Medal, and the 2010 Jencks Award of the RIBA. Steven Holl Architects, internationally-honored with architecture s most prestigious awards, has realized architectural works with extensive experience in campus and educational facilities, the arts (including museum, gallery, and exhibition design), and residential work. With each project Steven Holl Architects explores new ways to integrate an organizing idea with the programmatic and functional essence of a building. Rather than imposing a style upon different sites and climates, the unique character of a program and a site becomes the starting point for an architectural idea. Steven Holl Architects specializes in seamlessly integrating new projects into contexts with particular cultural and historic importance. Several of the projects involve renovation and expansion of historically important structures: in 2007 the much celebrated addition to The Nelson-Atkins Museum of Art in Kansas City, Missouri, opened to the public; recently completed are the Sliced Porosity Block (Chengdu, China), the Daeyang Gallery and House (Seoul, Korea), the Cité de l Ocean et du Surf (Biarritz, France) and the Horizontal Skyscraper (Shenzhen, China). The Campbell Sports Center at Columbia University will open within the spring 2013, and the Glasgow School of Art will open in September Steven Holl Architects Daeyang Gallery and House received a 2012 Annual Design Review Award, and a 2012 Emirates Glass LEAF Award. The Cité de l Ocean et du Surf received a 2012 American Architecture Award, a 2011 Emirates Glass LEAF Award and an Annual Design Review Award, and the Horizontal Skyscraper won a 2011 AIA National Honor Award. 13

14 Inversion by STEVEN HOLL ARCHITECTS with PIMAR, sheet of water TEUCO GUZZINI fragrance Acqua Essenziale by SALVATORE FERRAGAMO lighting iguzzini Concept The materials of installation are cut from 21 million year old Lecce limestone from a quarry in Lecce, Italy, which has been open since Roman times. The creative process - beginning with a 18x12,50 cm watercolor sketch in New York City, which is transformed into a 3d file, and then sent to a five-axis cutter in Lecce - required no working drawings. Steven Holl Architects s research on Lecce stone began back in 2010, thanks to the exhibition Su Pietra held at the Castle of Acaya (Vernole, Lecce) and organized by the Institute of Mediterranean Cultures of the Province of Lecce. Beginning in Lecce and trucked to Milan, the heavy stones of Inversion will be flown air freight to Princeton, New Jersey (USA), in the permanent configuration of the new Performing Arts Center. Project Measuring 1,2 m tall and weighting lbs (1,15 tons), the six Lecce limestone blocks are digitally cut with a five axis CNC milling machine by the Lecce stone fabricator Pimar. The forms are carved out rectangular stone blocks, and their direct reversal as solid. Reflected in a sheet of water, these forms are again reversed. The sheet of water created by Teuco Guzzini is equipped with a misting system. In the evening they glow like stone lanterns powered with flexible high-powered Led strip tubes provide by iguzzini. To complete the project, the new mens fragrance by Salvatore Ferragamo: Acqua Essenziale. A combination of essence, the highest form of authenticity, and water, the most essential of the natural elements. Pimar With over 150 years of experience in the quarrying and working of Lecce stone, Pimar is a reference point on national and international markets, involved in prestigious architectural projects designed by talents like Renzo Piano, Steven Holl, Alvaro Siza and Philippe Starck. Technological innovation and highly specialized technical staff are the ingredients behind the company s success, making Pimar one of the top 100 excellent Italian businesses. Today, thanks to its consolidated experience, Pimar is ready to meet new challenges in the world of architecture and design, to make ideas that will go down in history become reality. Teuco Guzzini Since 1972 Teuco Guzzini is leader in the whirlpool bath business. Today is a global bathroom brand, offering exclusive, complete and comprehensive collections by leading names in the world of international design. Teuco has always been a pioneer in the development of new materials, with its 60 international patents including: Hydroline, now available also on acrylic bathtubs, Hydrosilence and Hydrosonic. Among the latest awards, the Interior Design Award - Winner 2013, Red Dot Award: Product Design 2012, Design Award Teuco has created the Contract Division, with a dedicated staff capable of offering the finest custom solutions for places of residence and hospitality. Acqua Essenziale by Salvatore Ferragamo According to the style of Ferragamo, authenticity is the highest form of luxury. From this philosophy comes the inspiration Acqua Essenziale. A precious blend of breezy notes combined with the most precious Mediterranean aromatic and woody notes. 14

15 Cortile del 700 installation Inversion (14,80 x 7,50 x h 1,20 m) project by STEVEN HOLL ARCHITECTS with PIMAR, sheet of water TEUCO GUZZINI fragrance Acqua Essenziale by SALVATORE FERRAGAMO lighting iguzzini 15

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17 CHRISTOPHE PILLET is a french designer who has won international acclaim for the spectrum and quality of his creations. Architecture, objects, furniture, art direction: his signature is invariably associated with the finest brands and projects of ever-increasing weight and prestige, from transforming the Lancel boutiques across France and the rest of the world, designing the new Hotel Sezz in St Tropez, and the restaurant Maison- Blanche in Casablanca, to creating stands for Renault at international automobile shows. Whether it be as design director for Lacoste, or in longterm collaborations with Driade, Cappellini and Emu, his considered interpretations are a testament to highvoltage chic, distinguished both by its precision and rigor. If a Pillet style exists, it is that of efficiency, service and humanity: the ability to crystallize, in the project, the excitement of the proposition. Ph. Romain Cabon Collaborations over time, such as those with Catherine Malandrino and John Richmond, signify his interaction with the world of fashion, a domain which is particularly dependent on the art of seduction. Pillet s works also indicate a capability, to achieve recognition on a global scale (in Japan, the US, Great Britain), the sensitive, material translation of a happy relationship with the world which, logically, is oblivious to borders. Pillet s ranges were originally italian. There were certainly few places as magical as Milan for designers in the 1980s. Business in Italy has never ceased to be a family affair, where major companies remain loyal and the idea of the meeting is still privileged. Having been awarded his diploma from the Domus Academy (master class), he became part of the Memphis Group (as an assistant to Martine Bedin and Michele De Lucchi), when they led the vanguard of a new approach to design. Upon his return to Paris, Pillet was involved in the development of the Starck agency, during the period when American hotel interiors and the toothbrush were subject to a major reinvention. Having graduated from extra to actor, Pillet would take on the role of director in 1993 with the creation of his own agency. In the same year he was nominated Designer of the Year at the Salon du Meuble de Paris, and his independent career was launched. His personality and his career offer distinctive characteristics. Whilst having an art school background (he studied in Nice), he initially launched a music career: he has retained a taste for certain rhythms and time signatures, as well as a search for harmony. Displacement, travel, transit - an interest in movement has never ceased to be present. Pillet is not a native of the southeastern France but spent his adolescence in Nice; in the 80s, he was a young designer in Italy. Today he is a designer developing international projects in France. Design welcomes this desire for ubiquity, that of gaining intimacy with a problematic as well as the maximum distance possible, creating the conditions for innovation. This is attested to by the attention that is now devoted to architecture in the agency s projects, or the emphasis on modest projects, in which practical character and economy are privileged exclusively over any other criteria. 16

18 House of Senses by CHRISTOPHE PILLET video by Studio Azzurro with BE OPEN lighting iguzzini Concept An installation for meditation, an evocative construction that combines natural elements, technological devices and artistic videos in a creative mixture to reawaken the senses. The external structure is in black wood, covered and crossed by vegetation: large LED screens on the wall constantly broadcast video images, a gathering of experiences through the five senses produced by the award-winning Studio Azzurro, a group of new media artists. Interactive installations by the studio Sfelab in the cloisters engage visitors in an intense sensory and emotional experience. Project House of Senses is an installation located at the center of the Cortile della Farmacia and integrated with the existing geometry of the garden. Built entirely in wood with anthracite black stain, with a brushed finish, the installation rests on a platform. Vegetation covers the rectangular flat roof. The three walls are screens showing synchronized videos that explore the universe of the senses, created by the artists of Studio Azzurro. The floor and ceiling are made with a special reflecting material that increases the impressionistic effect of the space, reflecting the images shown on the walls. Tall slender trees cross the roof and become the heart of the installation, putting nature into contact with the technology of the screens. Visitors are attracted by the lively video images projected throughout the pavilion and by the interactive installations of Sfelab, positioned in the spaces of the portico and created to investigate the world of the senses. BE OPEN BE OPEN is a global initiative to foster creativity and innovation, a think tank whose mission is to promote people and ideas today to build solutions for tomorrow. It is a cultural and social initiative founded by the Russian philanthropist, businesswoman and entrepreneur Elena Baturina behind whom stands an international team. Elena Baturina s commitment to excellence has been inspired by working with leading architects such as Ricardo Bofill, Norman Foster and Hadi Teherani during her international construction career. She became interested in the creative process of architecture and design, which led to the conception of the BE OPEN Foundation to support talent and visionary ideas that will shape tomorrow s world, through a system of conferences, awards, exhibitions and cultural events. For 2013 BE OPEN is focusing on design for the five senses, with the aim of discovering how to trigger the sixth sense, or intuition, through innovative projects that create the ultimate synthesis of the sensory and technology. The Foundation is proud to be working with worldrenowned designer Christophe Pillet and to present his response to the sensory journey. 17

19 Cortile Farmacia installation House of Senses (7 x 11 x h 3,60 m) project by CHRISTOPHE PILLET video by Studio Azzurro with BE OPEN lighting iguzzini 18

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21 House of Senses video by STUDIO AZZURRO with BE OPEN STUDIO AZZURRO is an artistic studio that focuses its research on the expressive potential of new Information Technologies. In 1982 Fabio Cirifino (photography), Paolo Rosa (visual arts and film) and Leonardo Sangiorgi (graphics and animation) began an experience which, over the years, has explored the poetic and expressive possibilities of new technological cultures; in 1995 they were joined by Stefano Roveda. Through the creation of video environments, sensitive and interactive environments, museum exhibitions, theatre performances and films, they have developed a broad artistic experience which cuts across traditional disciplines, forming a team which is open to various contributions and other significant collaborations. In addition to experimental work, the activity of the group is linked to experiences in the social sciences and humanities to promote, through the use of multimedia and new technologies, teaching and training through workshops, seminars, courses and meetings. Its artistic research was, at first, directed toward the creation of video environments, in which the electronic image became a part of the physical environment in order to give central importance to the spectator and the surrounding context. Video environments are narrative devices based upon a highly evocative scenario, upon recorded video sequences of short repeated events and upon an arrangement of monitors which makes it possible to avoid the limitations of the screen. Works such as Il Nuotatore (va troppo spesso ad Heidelberg, 1984) and Vedute (quel tale non sta mai fermo, 1985), involving the human figure and nature as their elements, are projected according to the spatial and social context in which they are to be viewed. Various works during this period, such as Camera astratta (1987) commissioned by Documenta 8 in Kassel and winner of the Ubu Prize took their research into the area of theatre and performance, finding an original way of bringing together theatre action and video image with the invention of the double scene, based on the live interaction between the body of the actor and the virtual space of the video. Experimentation continued over the following years through theatre dance and musical, in which The Cenci (1997), presented at the Almeida Theatre, London, represented an important moment. During the same period, Studio Azzurro s cinema activity was further developed with L osservatorio nucleare del sig. Nanof (1985), culminating in the release of the feature film Il Mnemonista (2000), a voyage into the labyrinths of memory, freely adapted from a clinical case described by Alexander Luria. In 1995 they developed an important new interest in questions of interactivity and multimedia, with the creation of a series of works described as sensitive environments, including Tavoli (Perché queste mani mi toccano?, 1995) and Coro (1995). 19

22 These are environments which are capable of responding to a human action, in which technology is combined with narration and space, where the effects produced derive from choices and from the presence of people and systems, through natural interfaces, reacting without the use of technological controls but through ordinary means of communication, such as touch, foot contact or sound. In 2002, after two years of travel and research, an exhibition entitled Meditazioni Mediterraneo was presented at Castel Sant Elmo, Naples, and at the Mori Art Museum in Tokyo, consisting of five unstable landscapes, interactive installations on the theme of Mediterranean identity. This work was to mark the beginning of a new investigation into place, with its memory and identity, using the results of earlier experiences in order to design multimedia museum exhibitions, including Il Museo della Resistenza at Sarzana (2000) and the Montagna in Movimento museum (2007) in the Fortress at Vinadio. The strong narrative and immersive content, the relational and interactive approach, make these museums into ecosystems of learning, narrative habitats which form a dialogue with visitors and with virtual communities. This contact with the values of memory, of places and of communities was also to have a notable influence on their artistic experience, with the production of a new cycle of works called Portatori di storie in which a highly participatory form of interactivity was tried out, involving the visitor, in order to explore the local area through the accounts of its inhabitants. The first works in this project, which is still being developed, are being presented in Casablanca, with Sensible Map, at the International Biennial at Santa Fe, with La quarta scala. In 2011, another work of this cycle, Sensitive City, is presented at Shanghai World Expo. In the same year stands out among the many multimedia paths and museums realized, Fare gli italiani, exhibition produced on the occasion of the 150th anniversary of the Unification of Italy. Studio Azzurro has recently completed the realization of the interactive multimedia gallery for MeMus - Museum and Archives of the Teatro di San Carlo and the recent opening of the Gallerie d Italia s Intesa San Paolo was accompanied multimedia opera projected on buildings of Piazza Scala Risveglio, allegoria per figure e musica. La Fabbrica del Vapore, the current headquarters of Studio Azzurro, born from the precise need to create, in the city of Milan, a center of cultural production focused on young generation. Studio Azzurro is promoting training activities since ever. 20

23 Cortile Farmacia House of Senses video by STUDIO AZZURRO with BE OPEN 21

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25 Interactive Experiences by SFELAB with BE OPEN SFELAB - Something For Everyone is a studio located in Cantù (Como) that works on research and communication, with expertise in a range of different disciplines: interaction art, web, photography, video, graphics, illustration. The studio was founded in 2011 by Marco Brienza (computer processing and photography), Giorgio Pagani (computers and sound) and Tommaso Nava (graphics and illustration). In 2012 Pietro Porro (director) joined the group. Sfelab s works develop by taking knowledge and force from the different forms of expertise of the group: their variety makes it possible to approach multidisciplinary projects, effectively covering both aesthetic and practical aspects. Research in the area of new technologies encounters communication, to generate active user participation. Marco Brienza Giorgio Pagani Tommaso Nava Pietro Porro Concept The project is based on synesthesia and re-presents, in a contemporary way, thanks to the use of multimedia technologies, the works on multisensory perception of the Milanese Futurists. The group led by Filippo Tommaso Marinetti tried to visualize sounds (like the Parole in libertà ); the same pursuit can be found in the works of Wassily Kandinsky, who compared the effects of painting to a visual music, where the focus of the painter becomes the gesture, the sudden event, the apparition. The American artist Jackson Pollock also accepted the idea of a painting that no longer has ties to figuration, but becomes the trail of an event. The goal of the project is to offer visitors a synesthetic, elementary, playful and immediate experience. Play is a voluntary and intrinsically motivated activity, performed by adults and children, for recreational purposes; it is a fundamental part of human nature and also a part of learning, especially for children. Project The experience of play is the main focus of the project, for both individuals and groups. The goal is to encourage collaboration among visitors. The installation is built with the forms and colors of the place, mingling with the walls and columns of the portico, revealing its true identity only through sensory stimuli. The machine becomes capable of seeing, hearing, speaking and, above all, interpreting the senses, just like us. A touch-sensitive surface (tactograph) is positioned in the corridor of access to the Farmacia cloister (main passage point). The perception of the functioning of the surface is immediate, because it reacts instantly: touching the projection screen, the machine responds with a sound and a variation of the projected graphic content. In the cloister two sound sensitive positions have been installed, so that the sounds emitted by visitors will be propagated in the form of a sound and light wave, bringing out the architectural forms of the building. The luminous wave continues along the route in the cloister, in a game of lights and mirrors. The system of mirrors is made with a series of small reflecting surfaces suspended under the vaults of the portico. 22

26 Cortile Farmacia Interactive Experiences project by SFELAB with BE OPEN 23

27 AKIHISA HIRATA was born in 1971 in Osaka, Japan. After having completed his postgraduate studies in Engineering at the Kyoto University, he worked for eight years in the studio Toyo Ito & Associates, Architects before founding his own studio in Since his first project the Masuya agricultural equipment showroom, winner in 2007 of the New Face Award of the Japan Institute of Architects it was clear that Hirata s interests were in the area of hybrids. Even as a child, he thought about the differences between nature and manmade edifices; observing uncontaminated nature up close, he had the desire to create spaces in which people would feel immediately at ease. Hirata is convinced that architecture is in the tangles, it is a matter of intertwining factors: constructions have to be an integral part of the biosphere, just as living organisms intersect with each other, from micro-proteins to macro-forests. Ph. Luca Gabino He rejects the modernist schemes of the 20th century that interpret interiors as hermetic spaces separate from the environment. His vision is of humans and things that blend in spaces with organic shapes, based on natural principles and enriching the environment. Like the shape of coral, rising smoke, water that flows down from a crest. Ideas that lead to the creation of projects and furnishings, almost artworks, like the csh chair, presented at the 2008 edition of Frieze Art Fair in London, an organic gathering of expanding folds, a concept reprised later in many other structures formed by continuous surfaces. With the undulated Animated Knot shown at the Milan Triennale in 2009, Hirata won the Elle Decor Young Japanese Design Talent Award. Hirata also applies simple geometric forms, explaining that organic is not necessarily a synonym for complex: the Bloomberg Pavilion in 2011, installed in the courtyard of the Museum of Contemporary Art of Tokyo and made with steel sheets of identical size, is striking due to its tree-like structure. In 2012 Hirata won the Elita Design Award for the best FuoriSalone exhibit with the installation Photosynthesis presented for Panasonic in the exhibition INTERNI LEGACY, and also took first place in the architecture competition for post-disaster reconstruction Housing + Kindergarten at Kamaishi; he also had a solo show Tangling at the Architecture Foundation of London. He was one of the winners of the Leone d Oro at the 13th Venice Architecture Biennial, for the Japanese Pavilion. Active both in Japan and on an international level, he works in many fields, from furnishings to art installations to residential architecture. 24

28 Energetic Energies by AKIHISA HIRATA with PANASONIC Concept Energetic Energies provides a representation of a new nature-city dynamic. Focusing on the connection to the environment, research and technological development are applied to create a sustainable life system based on the creation, conservation and rational use of renewable energies. This system can be applied not just to homes, offices and shops, but also to entire cities, with the aim of creating a sustainable, intelligent city. Faced with environmental issues or the view of nature and human society as opposites that cannot be reconciled, the installation proposes a different perspective that observes our cities from above, as part of the planet and the universe. With the use of solar panels that cover cities and blend with nature in a seamless way, the project promotes a hybrid vision of common health permeated by vital force. Project Panasonic with Akihisa Hirata aspired to make a model of the future city: in Energetic Energies solar panels are scattered, spreading like plants, on volumes resembling a cluster of buildings that forms a city to create a landscape of hills. Shadows of clouds pass slowly over this hills, as if moving atop natural terrain, thus encouraging city residents to regain their relationship with the forgotten sky. In the near future, numerous solar panels will cover the roofs of buildings, while changing the scenery of daily life. Hirata believes that it can develop both a system of solar-power generation with the panels in a fixed arrangement and other options that take into account various relationships, such as that involving the pattern of foliage. The architect hopes that future city streets, where the use of natural energy is vital, teem with life by becoming enmeshed with their natural environment. Panasonic Panasonic Corporation is a group of reference on an international level in the development and production of electronic products that respond to the needs of a wide range of consumers, on the commercial and industrial levels. Founded in 1918 by Konosuke Matsushita, since its birth and in keeping with the founder s philosophy the company has attempted to conduct all its activities with the goal of improving the lives of people and promoting social progress. As its 100th anniversary approaches, Panasonic has set the goal of becoming the leading Green Innovation company in the electronics industry, combining environmental action with corporate growth. To achieve this goal the firm wants to promote a green revolution, moving towards a business model that enriches the life of people in a sustainable way. 25