How To Attend The 2Nd Annual Value In Healthcare Forum

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1 An Essential Program for Physicians and Healthcare Executives The 2nd Annual Value in Healthcare Forum Practical Insights for an Era of Change The Drake Hotel, Chicago, IL November 20 21, 2015 Program Chairmen & Directors learn what s changing and how to stay ahead Payers Steve Ondra, MD Senior VP, CMO Health Care Service Corp. Integrated Health Systems Robert Nesse, MD CEO Mayo Health System Providers Gunnar Andersson, MD, PhD Chairman Emeritus Rush University Medical Center Providers Sig Berven, MD Professor UCSF School of Medicine Medical Companies Hal Mathews, MD, MBA Executive VP, CMO Paradigm Spine, LLC To register visit: Broad-Water.com Early Supporters: Health Care Service Corporation Paradigm Spine Jointly Provided by: Executive Conferences

2 The 2nd Annual Value in Healthcare Forum The Drake Hotel, Chicago, IL November 20 21, 2015 Dear Colleagues: 100% of 2014 s responding participants would recommend this program to their colleagues. The dramatic changes in healthcare are affecting all stakeholders: providers, payers, hospital systems, patients, pharma and device companies, and more. But rarely do leaders from all of these stakeholders gather at one meeting to present insights, debate issues, and give practical recommendations on how to respond to the changes. That is why we re pleased to invite you to the 2nd Annual Value in Healthcare Forum at the Drake Hotel, Chicago, IL, November 20 21, In a packed program, leaders from across the world of healthcare will address the most pressing issues facing providers and healthcare executives. In addition, extended times of discussion and interaction will ensure that you can ask the questions that matter most to you. If you are a physician or senior executive in the healthcare field, we recommend you join us. We re confident that you ll find it to be an exceptional meeting. Best regards, The Forum Hosts Payers Steve Ondra, MD Senior VP, CMO Health Care Service Corp. Integrated Health Systems Robert Nesse, MD CEO Mayo Health System Providers Gunnar Andersson, MD, PhD Chairman Emeritus Rush University Medical Center Providers Sig Berven, MD Professor UCSF School of Medicine Medical Companies Hal Mathews, MD, MBA Executive VP, CMO Paradigm Spine, LLC Co-Chairman Co-Chairman Who Should Attend? Providers: Physicians and allied health providers.* * Program is CME accredited. See page 6 for details. executives and Leaders from: ACOs Device companies Government Health care consultants Health tech companies Hospital systems Health care investment companies Medical societies Payers Patient advocacy groups Pharmaceutical companies Practice management 2

3 5 Reasons to Attend 1 Vital Topics Will private physician practices be sustainable beyond 2020? How must device and pharma companies change to generate more value? The impact of Supreme Court and legislative changes on all stakeholders. Which accountable care models will succeed and why? Payment for performance. How? When? Will it create value? Hospital versus private employment for physicians. Cost minimization versus value enhancement. How can device and pharma work with hospitals and ACOs to create value? Case studies of value generation from all stakeholders. (See full program on pages 4 5) Expert Faculty 2 Practical Answers You re too busy to spend time only discussing theories and concepts. That s why this Forum is designed to present practical insights that you can implement to help your medical practice or healthcare company thrive. 3 Elite Faculty The faculty is remarkable: top business experts and leading physicians from household-name healthcare entities. 4 Multiple Stakeholders From Physicians to Pharma When was the last time you had the chance to interact with key leaders from across the healthcare field? Or to ask those leaders the questions that matter to you? Now s your chance. One meeting, multiple stakeholders, and a full spectrum of opinions and ideas. 5 Networking This is not a convention. The Forum will be held in one meeting room, with open floor Q&A, and a reception attended by faculty and participants. It s your chance to meet, connect, and discuss. Co-Chairmen Faculty Steve Ondra, MD Senior VP, CMO Health Care Service Corp. Robert Nesse, MD CEO Mayo Clinic Health System Gunnar Andersson, MD, PhD Chairman Emeritus Rush University Medical Center Sig Berven, MD Professor UCSF School of Medicine Roy A. Beveridge, MD Senior VP, CMO Humana Cynthia Brown VP, Government Affairs American Medical Association Simon Dagenais, DC, PhD Senior Director, Health Outcomes and Value Assessment Pacira Pharmaceuticals, Inc. J. Stephen Jones, MD, MBA President, Regional Hospitals and Family Health Centers Cleveland Clinic Foundation Harry Leider, MD CMO Walgreen Co. Shawn Martin VP, Practice Advancement and Advocacy American Academy of Family Physicians Hal Mathews, MD, MBA Executive VP, CMO Paradigm Spine, LLC Matthew McGirt, MD Vice Director N2QOD Diane E. Meier, MD Director Center to Advance Palliative Care Mitchell Morris, MD Vice Chairman and Global Healthcare Leader Deloitte LLP Dan Murrey, MD CEO OrthoCarolina Lee B. Sacks, MD Executive VP, CMO Advocate Health Care Marshall Votta Senior VP Leverage Health Faculty subject to change. To learn more and register go to: Broad-Water.com 3

4 The 2nd Annual Value in Healthcare Forum The Drake Hotel, Chicago, IL November 20 21, 2015 Program Friday, November 20 7:30 am Registration and continental breakfast 8:00 Session 1: Where Are We Now? The Rapidly Changing Healthcare Environment What is the quantifiable problem that needs to be fixed? What does Value in Healthcare really mean? What are the barriers? Can we find common ground? Where are we now? What s changing and what are the implications? Perspective from: > Providers > Payers > Hospitals / Networks > Pharma > Patients > Device Panel: Which changes have created value? What opportunities and obstacles exist? 10:50 Session 2: New Models for Accountable Care Keynote: Panel: Idea Exchange: Defining current models of care. What lessons can we learn from models that are creating measurable value? Are ACOs creating value? What factors are needed for an ACO to be successful? Models for the future: How will medical groups, ACOs, and hospitals look in 2020? New care models and their impact on value. Cost minimization versus quality enhancement. Aside from just offering price cuts, how can device and pharma work with hospitals and ACOs to create value? 12:30 pm Session 3: Lunch with Breakouts (Not CME Accredited) (Subject to change) What will the physician/surgeon practice look like in 2020? How to prepare now. Outcomes data: What is needed? How can practices prepare? How will retail medicine transform healthcare? The impact of virtual medicine and wearable health tools: Will they increase value? Personalized medicine: What is it? What are the implications? 1:35 Session 4: Impact of Supreme Court Decisions and Legislative Changes Panel: The SCOTUS decision, and related legal and legislative changes in The impact and strategic issues. What will be the impact on healthcare s stakeholders of 2015 s major legal and legislative changes? 2:20 Session 5: Device & Pharma Value generation and medical device: re-shaping companies for How to evaluate new technologies for value enhancement. Value generation and pharmaceuticals: re-shaping companies for Value enhancement through pharma. 4

5 Idea Exchange: 3:40 Session 6: Providers & Value Creation Hospital versus private employment: Who s better off? Does either option create better value? Perspectives: > Private employment > Hospital employment The rise of new providers: Does Main Street retail medicine create value? The role of new technology: Enhancing value through personalized medicine. 4:45 Adjourn 4:45 5:45 Forum Reception There was huge value in hearing thought leaders from so many viewpoints Forum participant Saturday, November 21 7:30 am Registration and continental breakfast 8:00 Session 7: Can Private Physician Practices Be Sustainable Beyond 2020? Part 1: How Will Providers be Paid, and How to Prepare Understanding the new environment: > Bundled payments and other models: Are physicians prepared for the risk? > The future of pay-for-performance. > Is fee for service really going to end? The move towards performance payments and shared risk: Do they create value and for whom? Are they working? Perspectives: > Payers > Hospitals > Providers Practical insights for providers: What are my options? How should practices of all sizes position themselves and prepare for the changes? Narrow networks: How do payers choose their narrow network of physicians? Why do patients choose to go out of network? What BCBS is doing to network with physicians: What has worked? What hasn t? Part 2: Measurements, Metrics, and Outcomes: What s Needed and How to Prepare Which metrics matter? Quality vs. value? Outcome timeframes: 30 days - lifetime? Outcomes measurement: Why it matters, and how your practice can do it. Outcomes measurement: Collecting and utilizing patient reported outcomes. Prospective analytics: What is it? Why does it matter? How soon will it be a reality for the typical practice? Part 3: Case Studies for Enhancing Value in Provider Practices Incorporating value based payment strategies in your practice. Implementing value based healthcare in your practice. 12:00 pm Adjourn Program subject to change. To learn more and register go to: Broad-Water.com 5

6 The 2nd Annual Value in Healthcare Forum The Drake Hotel, Chicago, IL November 20 21, 2015 Who Should Attend If you re a decision maker in the healthcare field, you should attend! Specifically, physicians and allied health providers, and executives of insurance companies, device and pharma companies, provider networks, medical practices, medical societies, hospitals, government agencies, medical technology companies, healthcare consultants, and other entities involved in healthcare. Commercial Support Early supporters include: Paradigm Spine, LLC Health Care Service Corporation Accreditation for Physicians This activity has been planned and implemented in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education through the joint providership of Medical Education Resources and BroadWater. Medical Education Resources is accredited by the ACCME to provide continuing medical education for physicians. Credit Designation Medical Education Resources designates this live activity for a maximum of 10.5 AMA PRA Category 1 Credits. Physicians should only claim credit commensurate with the extent of their participation in the activity. Objectives At the conclusion of this activity, participants should be better able to: Discuss the concept of Value in Healthcare, and related topics regarding quality and cost of care. Describe emerging models for payment of healthcare providers, and resultant changes in medical practices that may need to be implemented. Demonstrate knowledge of reasons and methods for collection of outcomes data. Discuss new and emerging care models, and the implications thereof for the practice of medicine. Describe recent major legislative, economic, and technological changes within healthcare that impact the practice of medicine in the United States. 6 Disclosure of Conflicts of Interest It is the policy of Medical Education Resources to ensure balance, independence, objectivity, and scientific rigor in all of its educational activities. In accordance with this policy, MER identifies conflicts of interest with its instructors, content managers, and other individuals who are in a position to control the content of an activity. Conflicts are resolved by MER to ensure that all scientific research referred to, reported, or used in a continuing education activity conforms to the generally accepted standards of experimental design, data collection, and analysis. Excellent meeting. I ll be back next year! 2014 Forum participant

7 To register, go to: RegOnline.com/ValueinHealth2015 Registration Fees Corporate registration: (Add $50 after August 31, 2015) $845 Physicians, allied health, and not-for-profit $775 executives registration: (Add $50 after August 31, 2015) Registration includes admission to sessions, program materials, meeting meals, and reception. Refunds A full registration refund will be provided, less a $195 administrative fee, dependent upon written notice being received by August 31, Refunds will not be made after this date. Substitutions are allowed at any time but must be submitted in writing. Contact: CGill@Broad-water.com 100% of 2014 s responding participants learned information that will be used to shape their organization s business strategy. For additional information about the meeting please contact: BroadWater, LLC 301 South County Farm, Suite L Wheaton, IL USA Tel: (630) Fax: (630) Registration, Hotel, and Program Christy Gill Tel: (630) ex 302 E: CGill@Broad-Water.com Exhibits and Support Karen Johnston Tel: (630) ex 309 E: KJohnston@Broad-Water.com Hotel The meeting will be held at: The Drake Hotel 140 East Walton Place Chicago, IL The Drake is a truly classic Chicago hotel. With its prime location overlooking Lake Michigan and its exquisite Gold Coast Room providing a memorable meeting setting, guests will be perfectly accommodated to enjoy both the meeting and Chicago. Room rate: $209 plus tax Reservations: Call: DRAKE (or ) and state that you are attending the Value in Health meeting (or provide the group code VAL) for the special room rate. To book online: Please reserve your room as soon as possible, as space will fill rapidly. Reservations at the group rate may not be available after October 28, About BroadWater, LLC The 2nd Annual Value in Healthcare Forum is brought to you by BroadWater, LLC. BroadWater provides the worldwide medical community with outstanding educational events. From New York to Hong Kong, our meetings bring together top-tier presenters to address vital topics in the ever evolving world of medicine. Whether it s an elite forum on health care economics, or a live surgical broadcast, we deliver programs that improve patient care. Cancellation Policy: In the highly unlikely event of insufficient enrollment, we reserve the right to cancel the course up to 21 days prior to the course. Registrants will be notified by and/ or mail and registration fees will be refunded. Airline and other costs incurred by the registrant are the responsibility of the registrant and will not be refunded. Language: The program will be presented in English. To learn more and register go to: Broad-Water.com 7

8 301 South County Farm, Suite L Wheaton, IL USA Presort Standard U.S. Postage PAID Carol Stream, IL Permit No. 475 The 2nd Annual Value in Healthcare Forum Practical Insights for an Era of Change The Drake Hotel, Chicago, IL November 20 21, 2015