How the High Speed is going to change the Italian Lifestyle

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Jordan Dickerson
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1 Fast track to Sustainable Mobility HIGH SPEED RAIL AND LIFESTYLE How the High Speed is going to change the Italian Lifestyle 1

2 Messages we deliver HS is right now Italy is shorter HS is for all 2

3 Italy is right now: december 2009 Milano - Salerno 3

4 High Speed: and Italy will be shorter TORINO - MILANO 1 h MILANO TORINO BOLOGNA-FIRENZE h 10 MILANO-VENEZIA 2 h 10 1 h 35 MILANO-BOLOGNA BOLOGNA FIRENZE 1 h 44 1 h FIRENZE-ROMA 1 h 36 1 h 20 JOURNEY TIME TO - NA 7 h 30 4 h 54 MI - NA 6 h 4 h MI - RM 4 h 30 3 h MI - VE 2 h 10 1 h 35 ROMA-NAPOLI 1 h 45 1 h 10 ROMA NAPOLI Now Tomorrow 4

5 Italian railways network HS network will cover all main mobility generation/attraction centers. Private journeys take the main part, except between Rome and Florence, where HS works since Torino Milano Venezia Bologna Bologna-Firenze Car 65% Train 32% (7 %) (10 %) HS lines 1200 Suburban network km Main speed lines Milano-Torino Car 70% Train 27% Genova Milano-Bologna Car 57% Train 43% Firenze Roma Roma-Firenze Car 34% Train 59% (16 %) (27 %) km Main lines also cargo lines km Milano-Roma Car 22% Train 39% Plane 36% Roma-Napoli Car 57% Train 37% Napoli Local lines (40 %) 6.800km Source: Trenitalia

6 High Speed: reasons for using Speed Comfort Safety/Quietness Untroubled Up to date Quality Caring Facilities Other Source: Trenitalia ,6 2,5 0,9 16,2 3,9 15,7 52,2 REASON LINKED AT: speed needs area comfort needs area quality needs area What does HS train offer more than others transportation systems between Rome and Florence? SPEED: journey time of 95 comparing to 180 by car (from city center to city center) COMFORT: quality trains and stations full of services LEGIBILITY: strong and systematic offer (quite one train per half hour): so frequent and easy to remember that allows travelers to feel free ACCESSIBILITY: stations are well linked to cities and suburbs by buses, local and regional trains (frequent and systematic too), subways, taxies. 6

7 Comfort: High Speed trains fleet ETR 500 ETR 480 TILTING -ETR 600 7

8 Redevelopment of existing stations MILAN CENTRAL NAPLES MERGELLINA 8

9 New High-Speed Rail Stations Turin Porta Susa Rome Tiburtina Naples Afragola Florence Belfiore 9

10 High Speed: segmentation Business and Leisure Travel are the main customer clusters Basic Business 1,8 Commuting 14,0 High Spending Leisure 24,8 Business High Spending Leisure 12,2 Basic Transportation 11,3 Basic Leisure 17,1 Students and Future professional 18,8 BUSINESS TRAVEL: 40,6 LEISURE TRAVEL: 29,3 Source: High Speed Customer Satisfaction Trenitalia (November 2007) 10

11 A new profile: long-distance frequent travelers Thanks to High Speed it is not always necessary to move to another city: it is possible to live in a region and work in another!!! And of course this will be an improvement of quality of life and a starting change of urban and economic trends. Trenitalia has historically considered as daily travelers only the regional and local trains frequent users: people who travel every day typically for work and study. A special Department takes care of local and regional trains issues, as: ticketing: season tickets (for week month year) and integrated tickets information systems accessibility policy with local authority and other public transport systems dialogue with travelers committees and customers associations travelers investigations The new profile of long-distance frequent travelers needs different services: this will be our challenge in the next future to be competitive according to the new urban trends. 11

12 HS between Rome and Naples: changing life 2006 HS starts with 4 trains per day 7 millions journeys in the year: 18% more than ,3% of journeys by train: 4% more than HS service offers 28 trains per day 16% journeys more in the first 7 months as to % of journeys by train: 5,7% more than 2006 HS customer satisfaction index: 92% Car 46,9% Time journey (center to center) HS train: 1h and 27 : 30 less than former ES 40 less than IC train 40 less than car Source: Trenitalia Trend is growing more than Italian average: journey time and prices (fixed compared to room/flat rental cost) allow people to re-move to their town of origin although they work in another. 12

Parallel session A.3 Preparing the next generation of high speed services The high speed rail stations: concept and business opportunities Carlo De

Parallel session A.3 Preparing the next generation of high speed services The high speed rail stations: concept and business opportunities Carlo De Vito Director Railway Station and Freight Terminal Business