Fit for Partnership with Germany
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1 Fit for Partnership with Germany The German Economics Ministry s Training Programme for Managers from Foreign Companies
2 Fit for Partnership with Germany The Economics Ministry s Manager Training Programme is an element of Germany s policies to promote foreign trade and investment. Entitled Fit for Partnership with Germany, it prepares managers from Eastern Europe, Central Asia and Asia to do business and co-operate with German firms bringing success for both sides. In total, more than 7,000 foreign companies have participated in the programme so far, sending managers for training in Germany. On average, a group of 20 foreign managers reaches more than 60 German firms, most of them small or medium-sized.
3 Skills and contacts If the programme is to work well, it needs to strike the right blend between imparting skills and providing insights into how German companies function. Interactive training courses are provided to familiarise the participants with the idiosyncrasies of German business culture, to improve the way they present themselves as business people, and to brush up their negotiating techniques. Visits to companies from different sectors provide practical examples from the German business world. The participants gain first-hand practical expertise and learn on the spot about state-of-the-art technology and equipment. And of course they can establish contact with potential business partners. The programme thus offers benefits to everyone involved: foreign firms can find business partners in Germany, and German firms gain access to upcoming markets: a win-win situation.
4 A long-standing success story The results generated by the programme are impressive and bear witness to the commercial benefits of the programme, both for the participating German firms and for the foreign companies. The volume of trade in goods and services which has been generated by the training periods in Germany is far greater than the amount of taxpayers money invested by Germany. Another benefit: The period spent in Germany creates lasting contacts and helps to focus the attention of future business elites on Germany and Europe. The companies involved learn how to do business with German firms and will draw on this expertise in the long term. The programme generates visible improvements in the partner country. On their return from Germany, many of the participants implement their newly acquired expertise in their own companies and improve their business policies: they diversify their products and services, make better use of their resources, optimise their procurement or acquire international quality certificates. In this way, many companies are able to boost their economic efficiency making them attractive and reliable partners for German firms.
5 Partner countries Participating companies (up to end of 2011) Russia 4,538 Ukraine 658 Kazakhstan 323 Uzbekistan 222 Belarus 215 Vietnam 160 China 135 Kyrgyzstan 105 Mongolia 103 Azerbaijan 88 India 108 Moldova 85 Turkmenistan 79 Programme: Fit for Business in Russia 225 Total companies 7,044 New partner country from 2012: Egypt A partnership-based approach The Manager Training Programme takes a partnership-based approach, and is especially popular in upcoming emerging economies and countries in transition. It is currently operated on the basis of bilateral agreements with 14 countries, and is to be extended to cover more countries. The Economics Ministry has commissioned the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) as its agent to co-ordinate the programme. The programme is implemented decentrally in Germany by eleven business-oriented training consortia, consisting of roughly 40 individual companies, most of them private-sector, which qualified via a bidding process. At present, about 800 foreign managers from an equivalent number of companies participate in the manager training courses each year. At the same time, several thousand firms are involved on the German side.
6 International network The programme attaches great importance to follow-up contacts. The alumni meet in national alumni associations to share their insights. Every year, matchmaking sessions are held with German firms; in many countries, these are organised in co-operation with Germany s bilateral chambers of commerce. Also, the alumni remain available as contacts for German firms following their return home. Online networking site A website has been established to network the participants, and German firms can also access it to contact the foreign business representatives directly. Find out more at: gc21.giz.de/mp
7 Fit for Business in Russia In response to the interest displayed by German firms, a training course in Russia has also been offered for German managers since Under the Fit for Business in Russia programme, the Russian government invites German managers to visit upcoming business regions from Kaliningrad to the Far East of the country. The programme aims to initiate business and to open the door to the Russian market. Some 225 German firms have benefited so far and have trained up staff members to become Russia specialists.
8 Imprint Publisher Federal Ministry of Economics and Technology (BMWi) Public Relations D Berlin, Germany Kontaktadresse Federal Ministry of Economics and Technology (BMWi) Division EB6 Scharnhorststr Berlin, Germany Tel.: Fax: Internet: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Manager Training Programme Friedrich-Ebert-Allee Bonn, Germany Tel.: Fax: Internet: gc21.giz.de/mp Status April 2012 Print Silber Druck ohg, Niestetal Design and production PRpetuum GmbH, Munich Images GIZ, Bundesregierung (Bundesbildstelle) The Federal Ministry of Economics and Technology was awarded the audit berufundfamilie for its family-friendly staff policy. The certificate is conferred by the berufundfamilie ggmbh, an initiative of the non-profit Hertie Foundation. This brochure is published as part of the public relations work of the Federal Ministry of Economics and Technology. It is distributed free of charge and is not intended for sale. The distribution of this brochure at campaign events or at information stands run by po lit ical parties is prohibited, and political party-related information or advertising shall not be inserted in, printed on, or affixed to this publication.
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