Escape to the Southeast Travel Guide. EscapeToTheSoutheast.com MEDIA KIT. The #1 brand for Southeast travel

Transcription

1 Escape to the Southeast Travel Guide EscapeToTheSoutheast.com MEDIA KIT The #1 brand for Southeast travel

2 Find the travelers that are trying to find you. Be a part of these two great travel resources that work hand-in-hand to drive traffic, cultivate qualified leads and bring visitors to you. Adding this integrated media approach to your marketing plan helps you to reach travelers on multiple platforms. Escape to the Southeast Travel Guide As a part of the annual Escape to the Southeast (ETTS) Travel Guide, your advertisement will be seen by more than 250,000 travelers prospective visitors to your destination, attraction, accommodation, event or dining establishment. Your advertisement + ETTS multimedia = increased response and improved results. We re focused more than ever on targeted distribution, ensuring the guides are in the hands of the most qualified travelers when they are looking for vacation ideas. The focus helps this important resource maintain its position as the #1 travel guide covering the 12-state southeastern region. PUBLICATION DATE Annually in January CIRCULATION 100,000 copies 250,000+ readership DISTRIBUTION Direct Mail Program Consumer Trade Shows AAA Travel Offices Consumer Requests Armed Forces Travel Centers Leisure Travel Agencies by Request Visitor Centers SAVE 10% & Reach More Travelers

3 Escape to the Southeast.com When your paid content is a part of EscapeToTheSoutheast.com (ETTS), not only are travelers able to immediately associate your destination, attraction, accommodation, event or dining establishment as a quality option to consider for their next vacation, but you have the ability to attract and more quickly interact with those who raise their hand and want more information directly from you. EscapeToTheSoutheast.com provides advertisers the opportunity to receive leads from opt-in travelers including coveted addresses when one of the eligible content options are chosen. These leads include click-outs to your website, pageviews of your content, click-outs to your Facebook and Twitter pages and the travelers self-submitted personal information. STANDARD FEATURES Full contact information, including A link to your existing website Unlimited calendar event listings A link to your Facebook page A link to your Twitter page OPTIONAL ADD-ONS Downloadable PDF Brochure Content Page Video Featured Video Destination Spotlight Banner Advertising Monthly Opt-in Newsletter PARTICIPATION LEVELS INCLUDE: Bronze Level Main Page (up to 300 words total) 1 Color Photo Silver Level Main page and 1 sub-page (up to 600 words total) 3 Color Photos 3 Hyperlinks Leads Retrieval Gold Level Main page and 2 sub-page (up to 1,000 words total) 5 Color Photos 6 Hyperlinks Leads Retrieval Platinum Level Main page and 3 sub-page (up to 2,000 words total) 12 Color Photos 12 Hyperlinks Leads Retrieval When you advertise in the Travel Guide and Online. Call Today and Learn More:

4 R a te s PUBLICATION DATE January 2016 CIRCULATION 100,000 copies 250,000+ readership DISTRIBUTION Direct Mail Program Consumer Travel Shows Armed Force Travel Centers Leisure Travel Agencies by Request Consumers Requests Increased Response & Improved Results Visitor Centers As a part of the annual Escape to the Southeast (ETTS) Travel Guide, your advertisement is seen by over 250,000 travelers prospective visitors to your destination, attraction, accommodation and events. Receive a 10% discount when purchasing advertising in the ETTS Travel Guide and on EscapeToTheSoutheast.com in the same year. All rates net. Receive a 5% Early Reservation Discount when reserving your space on or before Friday, September 12, ADVERTISING RATES MEMBER RATES travelers, this important resource maintains its position as the #1 travel guide covering the 12-state southeastern region. ROI: Print + Online Leads = Database = Visitors Escape To The Southeast, the STS consumer facing brand, offers an integrated lead generation program both in print and online. Leads will be ed every two weeks throughout the year. Consumers can request your information by sending in the postage paid reply card or accessing our online reader service option. Further increase your ROI by integrating your message with content on EscapeToTheSoutheast.com and receive additional requests for your information. And don t forget Escape To The Southeast Integrated packages get an extra 10% discount. NON-MEMBER RATES w/discount w/discount Full page: $3,731 $3,358 $4,289 $3,861 Half page: $2,678 $2,411 $3,086 $2,778 1/3 page: $2,094 $1,884 $2,415 $2,175 PREMIUM POSITIONS Inside Front Cover: $4,611 $4,150 $5,288 $4,759 Inside Back Cover: $4,241 $3,817 $4,885 $4,397 Back Cover: $4,805 $4,325 $5,529 $4,977 Space Close: November 7, 2015 Materials Due: November 14, 2015 TERMS: Advertising must be submitted in digital PDF format (PDFx1A). All images and elements must be placed at 100% in CYMK to SWOP standards with a minimum resolution of 300 dpi. positions available. Measurements = Width x Height Contact your ETTS account executive today to learn more about how your organization can participate. Proudly and exclusively represented by MECHANICAL SPECIFICATIONS NON-BLEED TRIM BLEED Full Page 7.25 x x x 11 Two Full Pages (Spread) x x 11 Half Page, Horizontal 7 x an integrated media company Phone: Fax: ETTS@AJRMediaGroup.com Half Page, Vertical 4.75 x 7.25 One-third Page, Vertical x One-third Page, Square 4.75 x

5 Web Rates.com ANNUAL TRAFFIC 2014 Visits: 439,079 Pageviews: 1,575,285 ADVERTISING RATES Escape To The Southeast is the consumer brand of STS and includes the #1 Travel Site promoting the 12 Southeastern States. Receive a 10% discount when purchasing advertising in the Escape to the Southeast Travel Guide and on EscapeToTheSoutheast.com in a single insertion order. ALL RATES NET. STS MEMBER RATES w/ Travel Guide discount CONTENT (Annual Rates) $795 $716 $914 $823 Silver $1,595 $1,436 $1,850 $1,665 Gold $1,960 $1,764 $2,250 $2,025 Platinum $2,500 $2,250 $2,875 $2,588 PDF (Annually) $250 $225 Video (Annually) $295 $266 $350 $315 Video FEATURED VIDEO (Monthly) $750 $675 $975 $877 Destination Spotlight DESTINATION SPOTLIGHT (Monthly) $600 $540 $800 $720 Monthly enewsletter (100,000 each) EXCLUSIVE CONTEST (Monthly) $1,475 $1,328 $1,695 EscapeToTheSoutheast.com is the paid content solution to your digital marketing needs. Flexible - Four Paid Content Plans to Fit Your Needs Lead Generation PDF Download of Your Brochure Banners, Contests, Mobile and So Much More 24 Hour Client Access to Real-time Reporting Bronze w/discount Options database of entrants included $295 $266 $1,526 enewsletter (Monthly to 100,000 travelers) $1,250 $1,125 $1,400 $1,260 $700 $630 $795 $716 Med. Rectangle 300x250 px $495 $446 $575 $518 executive today to learn more about how your Leaderboard 728x90 px $375 $338 $450 $405 organization can participate. Wide Skyscraper 160x600 px $375 $338 $450 $405 Rectangle 180x150 px $175 $158 $200 $180 Mobile Leaderboard 300x50 px $375 $338 Get a 10% discount when included as part of an integrated package with the Annual Escape To The Southeast Travel Guide. Contact your Escape To The Southeast account Proudly and exclusively represented by an integrated media company Phone: Get.ETTS ETTS@AJRMediaGroup.com Fax: Featured Spotlight Exclusive Banner - 300x250 px BANNERS Width/Height (Monthly) $450 Banners are sold in 25,000 impression-increments which are scheduled to be delivered in a 30-day period. In the event that the impressions are not delivered in 30 days, banners will run until 25,000 impressions are delivered. Limit of six banners in each position (18 banners total) may be purchased for each product/service in a 12-month period. Mobile banner positions are semi-exclusive (only two per month), run-of-site and the number of impressions are not guaranteed. * Non-member rates available $405

6 Escape To The Southeast Media Products are produced in conjunction with Proudly and exclusively represented by Oakhurst Drive, Suite 201 Spring, Texas