India. Indian Visitors in Finland Statistical Trends and Profile

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1 India M A R K E T R E V I E W Indian Visitors in Finland Statistical Trends and Profile

2 STATISTICS ON INDIAN TOURISM IN FINLAND STATISTICAL TRENDS 3 Registered overnights 4 Number of visitors and length of stay 5 Tourism by season 6-7 Overnights by destination area 8 Destination areas by season 9 Nights spent in the Nordic countries 10 VISITOR PROFILE 11 Purpose of the trip 12 Expenditure per trip to Finland 13 Activities and experiences in Finland 14 Types of accommodation 15 MARKET POTENTIAL 16 Volume of outbound travel 17 SOURCES AND MORE INFORMATION 18 2

3 STATISTICAL TRENDS

4 REGISTERED OVERNIGHTS registered overnights* from India in Number of nights spent India Share of foreign overnights 2% % of all foreign overnights Average annual change of overnights +10 % per year ( ) and +4 % in % 0% * Incl. hotels, motels, hostels, youth hostels, holiday villages and camping sites with at least 20 bed places or caravan pitches with electrical connection points. SOURCE: STATISTICS SERVICE RUDOLF 4

5 OVERNIGHT AND SAME-DAY VISITORS FROM INDIA IN 2015 Length of stay 6+ days 27% No overnight stay 46% visitors altogether from India in % of all foreign visitors of which were overnight and same-day visitors and Helsinki Airport transit passengers 4-5 days 11% 3 days 5% 2 days 12% 46 % did not stay overnight in Finland: 11 % same-day visitors 35 % transit passengers A majority of Indian visitors stayed overnight in Finland 64 % were first-time visitors Average duration of trip was 6,6 nights SOURCE: VISIT FINLAND VISITOR SURVEY

6 56 % OF OVERNIGHTS IN THE SUMMER Winter season (11-04) Summer season (05-10) Winter share % Summer share % Indian overnights in 2015 in Finland, share: % 60% Summer 56 % overnights % 40% Winter 44 % overnights % 20% 10% Most overnights from India were registered in the summer season. Both seasons were growing in 2015: winter +23 % and winter +6 %. 0% SOURCE: STATISTICS SERVICE RUDOLF 6

7 SPRING GETTING MORE POPULAR June was the most typical month for the Indian to stay in Finland. Spring months have gotten more popular among the Indians in Indian overnights in Finland by month 2014 and TOP 3 months, percentage of yearly overnights: June 13 % May 10 % September 9 % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SOURCE: STATISTICS SERVICE RUDOLF 7

8 TWO THIRDS OF INDIAN OVERNIGHTS IN HELSINKI AREA Number of Indian overnights and share by destination area % % % % 8 SOURCE: STATISTICS SERVICE RUDOLF

9 DESTINATION AREAS BY SEASON Share of total overnights 100% 90% 80% 70% 60% 50% Number of overnights Lapland summer, % Lapland winter, % Lakeland summer, % Lakeland winter, % Coast and archipelago summer, % Coast and archipelago winter, % 40% 30% 20% 10% 0% Helsinki summer, % Helsinki winter, % Overnights winter Overnights summer Helsinki as destination area has maintained its position as the most popular destination among the Indians in the last ten years, though its share has slightly decreased. At the same time, the share of coast and archipelago as well as Lapland (winter) has increased. SOURCE: STATISTICS SERVICE RUDOLF 9

10 NUMBER OF INDIAN OVERNIGHTS IN THE NORDIC COUNTRIES 70% 60% 50% 40% Overnights in Nordic countries Denmark % Finland % Sweden % Overnights from India in Finland, Sweden and Denmark has more than doubled in the last five years. Finland s share has remained at the level of one fifth over the last three years. 30% % According to Visit Finland Visitor Survey, 86 % of Indian 10% visitors who travelled to 0% Finland, also visited another country during their trip. SOURCES: VISIT FINLAND VISITORS SURVEY 2015; STATISTICS DENMARK/ FINLAND/ NORWAY/ SWEDEN 10

11 VISITOR PROFILE

12 PURPOSE OF THE TRIP Majority of trips made from India, with Finland as the main destination, were business trips. Purpose of the trip Visit to friends or relatives 13% Shopping trip 0% 17% of trips to Finland were leisure trips Other reason (studies, tours etc.) 17% trips with Finland as the main destination Business trip 53% Leisure trip 17% 12 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

13 EXPENDITURE PER TRIP TO FINLAND Services accounted for 83 % of the total expenditure. They include accommodation and restaurant services, transportation as well as culture and recreation services, including those paid in advance. Products include shopping and food. Products 17% 528 per trip 70 per day Services 83% Average Indian visitor spent 528 during the trip to Finland, which makes India the 4th biggest spender per trip after China, Switzerland and France. Average daily spending was SOURCE: VISIT FINLAND VISITOR SURVEY 2015

14 ACTIVITIES AND EXPERIENCES IN FINLAND What is interesting about and what was experienced in Finland Share of trips to Finland 70% 60% 50% 40% 30% 20% 10% 0% 19% 39% Finnish cultural attractions 5% 27% Summer activities on land (e.g. cycling, hiking, wildlife watching) Interested in 11% 18% Finnish sauna Interested and experienced during trip 5% 18% Summer activities on the water (e.g. swimming paddling, sailing, cruises, fishing) 5% 12% Finnish culinary experiences (e.g. food) 0% 15% Finnish archipelago 1% 8% Wellness services and treatments Finnish cultural attractions were the most interesting experiences for the Indian in Finland: altogether 58 % were interested in them and one fifth of visitors had also experienced them. Summer activities on land and Finnish sauna were found next most interesting, but only a few had tried them while in Finland. 14 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

15 TYPES OF ACCOMMODATION Share of overnights Hotel or motel Friends or relatives Rental flat (incl. Airbnb) Camping area, hostel or rented cottage Other (incl. flat or cottage owned by visitor) 23% 22% 21% 18% 16% Two thirds of the nights spent in Finland by Indian visitors were spent in either hotels, with friends or relatives or in rental flats. Also other accommodation types, including camping areas, rented cottages and owned flats were popular, while a third of the nights were spent in those. 15 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

16 MARKET POTENTIAL

17 VOLUME OF OUTBOUND TRAVEL With nearly 1,3 billion people, India is the second most populated country in the world after China Outbound travel from India: 14,4 million arrivals to all destinations in % compared to 2014 Europe s share of Indian outbound travel is 16 %, Finland s 0,2 % Indians spent EUR 11 billion on outbound travel in 2015 SOURCES: CIA WORLD FACT BOOK, TOURISM ECONOMICS/ UNWTO AND NATIONAL TOURIST OFFICES, TOURIMS ECONOMICS/ IMF BALANCE OF PAYMENTS (ESTIMATES) 17

18 SOURCES AND MORE INFORMATION: TILASTOPALVELU RUDOLF STATISTICS SERVICE RUDOLF VISIT FINLAND VISITOR SURVEY NORDIC STATISTICS MARKET NEWS TRADE FOLLOW UP 18