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1 CULTURA DA EDIÇÃO CONTEMPORÂNEA To analyze the history of the artist books and the context of their appearance as artistic expression To define the concept of «artist book», so as to end the many misunderstandings that still linger about this art form To divide the artist book in formal typologies To study the several krafts in their technical aspects and expressive possibilities To study techniques of bookbinding To make the student aware of the possibilities of expressive use of the several media, aiming at making the project of an artist book To obtain comparison, visual and conceptual stimulations by the study of contemporary art, studying innovative artists and the way they incorporate and profit visually from the several materials used in their works, aiming at the realization of a project. Acquisition of knowledge and competencies mentioned above so as to realize the project of an artist book. Study of history and of the formal and conceptual evolution of artists books Analysis of the artists books in terms of their form materials used: Created from scratch Created by appropriation/transformation/transfiguration of existing objects Created by the destruction of an existing object/book Study of the krafts, engraving and sculpture in their technical aspects and expressive possibilities Sculpture: techniques: Subtractive, stone, wood Additive: clay, plaster Casting in bronze, aluminium, steel, iron Engraving; techniques: Wood, linoleum, acrylic engraving Metal, dry point, etching Lithography Serigraphy Mixed techniques, potential combinations of all the techniques above mentioned Bookbinding techniques, the several ways to form and to combine the interior of the book with its cover Study of contemporary artists whose works possess an innovative component in three-dimensional level of the combination of its composing materials Conception and execution of an artist s book

2 ESTUDOS AVANÇADOS DE CULTURA VISUAL / ADVANCED STUDIES IN VISUAL CULTURE The framing of the Visual Culture field on the contemporary debate. The spanning of critical references through contemporary art. The performing of oppositional readings on cultural subjects. The practice and use of semantic exchange of signifiers to detect ideological bias. The knowing of the most influent authors and their original texts. Sign: expression and content, syntagm e paradigm, langue and parole, metaphor and metonymy, synchronic and diachronic, difference and equivalence. Ideology: alienation and separation, reification, fetishism, cultural industry, spectacle. Main contributions on these concepts. Revision and deepening of the main concepts: geist, dialectic idealism (Hegel), alienation, fetishism, ideology (Marx), Sign (Saussure), sign plans (Hjelmslev), rhetoric, myth (Barthes), Cultural industry, aura (Benjamin, Adorno, Horkheimer, Marcuse), spectacle (Débord), dispositive, power, rhetoric (Foucault).

3 EXPLORAÇÕES DIGITAIS INTERATIVAS & TIPOGRAFIA / INTERACTIVE DIGITAL EXPLORATIONS & TYPOGRAPHY Students should acquire references, question concepts and technologies and take effective ownership of languages aiming at the realization of interactive projects that use typography as their raw matter. We aim at stimulating the student s creativity and the development of a critical attitude with a global perspective. At the end of this curricular unit, students should be able to define conceptual frameworks and to select technologies used in the implementation of innovative typographic projects. In this curricular unit we supply the students with references and practices so that they may know, question and explore the realization of several emerging creative practices, combining typography with contemporary technologies and approaches including interactivity, production, computation and space relationships.

4 PRODUÇÃO DE CONTEÚDOS E SELF PUBLISHING / CONTENT PRODUCTION AND SELF-PUBLISHING This curricular unit aims to give access to knowledge and possibilities of practices of content production and self-publishing in several supports. Knowledge of editorial practices from the historical point of view: from production and publishing on paper, film and vinyl to the new digital devices. Critical understanding of the several approaches and possibilities of intervention be it in the creation of contents, be it in content publishing. Understanding of strategies of publishing and dissemination of contents in the various supports, emphasizing the new paradigms created by the information society. We intend to make students critically aware of the new forms of intervention by the designer: as author, editor and producer of contents. - History and evolution of editorial processes from paper, film and vinyl production and publishing to the new digital devices. - Content production in diversified fields (design/sound/video/multimedia). - Crowdfunding. - The role of the designer as author, editor and producer. - Editorial strategies. - Long Tail. - Presentation of examples in printed and digital format.

5 PROJETO EM PRÁTICAS TIPOGRÁFICAS E EDITORIAIS CONTEMPORÂNEAS I / PROJECT IN TYPOGRAPHIC AND EDITORIAL PRACTICES I ECTS: 12 To underline the history of writing and of the calligraphic styles that were the origin of the alphabet until the use of moveable types. To consolidate the notion of code on which the Latin alphabet is based and an urgent address of phonetics and linguistic. To come into contact with the moveable types typography, allowing the student to have physical contact with the letter and the learning of the modes of letter presentation, as an isolated entity with a body. In the typography, to learn about typographic nomenclature, seeking to understand the anatomy of the letter and an approach to classification and stylistic classification. - Alphabet, signs linguistics and phonetic alphabet - History and evolution of writing: stylistic and chronological analysis of calligraphy - Calligraphy in Portugal: Manuel Barata and the triad of calligraphy in Portugal - Edward Johnston and the foundational hand - Letter design and the conception of a set of calligraphic styles - Frotage and Lettercutting in stone - Typometry: typesetting, the typesetter and the typography box - Trabalho de cheio; Text revision; Print - Exploration of expressive capabilities of moveable types - Spacing and hyphenation - Typographic nomenclature and typological language, stylistic classification - Readability versus legibility/supports - Certainty of deciphration and typographic literacy - Onomastic screen, authors and typographic creations - The use of typography in Portuguese Experimental Poetry typographic poetry - The use of typography in contemporary art language art - Type design and the development of letter types, computer graphics

6 PROJETO EM PRÁTICAS TIPOGRÁFICAS E EDITORIAIS CONTEMPORÂNEAS II / PROJECT IN TYPOGRAPHIC AND EDITORIAL PRACTICES II ECTS: 12 _To characterize and explore the publishing act in its most diverse manifestations; _To master the structure of the page (text, paratext, image, grid and morphology) as well as the relationship among its elements; _To explore multiple strategies of drawing and page organization as well as its volume; _To explore relationships between form and content, thought and expression; _To explore narratives and reading modes; _To explore several formats and media; _To explore the cohabitation, contamination and reaction between material and immaterial publishing; _ To analyze phenomena of the renaissance of the printed object; _ To enhance authorial expressivity; _ To develop strategies of content production; _ To explore the potential in contemporary editorial practices. _Edition/publishing; _Printed publications; _The book as paradigm 1; _The page; the typographic structure of the page; _From page to volume; _Anatomy of publications; _Material/Immaterial publishing; _Remediation and replication; _From volume to the page; _The survival of the printed object; _ The book as paradigm 2; _Author s edition, independent edition and DIY; artists books; _Organization of contents and strategies/production methodologies; _ The sourcebook of the publication.

7 TECNOLOGIAS DA EDIÇÃO, MATERIALIDADE, IMATERIALIDADE I / EDITION TECHNOLOGIES, MATERIALITY, IMMATERIALITY I ECTS: 6 This subject is meant to provide technological and computer support to the defined contents for the course. It should give students a technical background that will allow them to accomplish the suggested challenges and the projects to be developed not only in this subject, but in all other subjects. We intend to put into practice and to execute theoretical concepts of typography and of editorial practices through practical exercises that simulate real situations of the designer s professional practice. Through experimentation, we shall demonstrate the importance of methods and materials in the process of creating letters and typographic characters, from manual and analogue to digital techniques. We shall explore the possibilities of computer technology to change the expression and the semiology of typography through animation. Calligraphy materials and instruments. Experimentation, performing tests and comparisons. - Typography materials and instruments. Relationship of materials and history. - Methods of conversion of designs, from analogical to digital. - Drawing along Bezier curves. - Digital instruments for letter design and building font families. - Spacing in a document with the digital font «keming» and «Keming Pairs» - Finalization and post-production of the font digital project. - Animation language applied to typography. - Movement as semiotic element applied to typography. - Computer animation technology. - Exporting and preparing the animated content for general use.

8 TECNOLOGIAS DA EDIÇÃO, MATERIALIDADE, IMATERIALIDADE II / EDITION TECHNOLOGIES, MATERIALITY, IMMATERIALITY II ECTS: 6 This subject is meant to provide technological and computer support to the defined contents for the course. It should give students a technical background that will allow them to accomplish the suggested challenges and the projects to be developed not only in this subject, but in all other subjects. We intend to put into practice and to execute theoretical concepts of typography and of editorial practices through practical exercises that simulate real situations of the designer s professional practice. Students should master computer tools adequate for pagination, image treatment and digital design. We shall explore the possibilities of computer technology in the creation of interactive editions, meant for several digital supports. - The editorial object, materials and ancient and present methods. - Computer technology for pagination (adobe in Design) - Image and color treatment. - Editorial work flow. - Art finalization and pre-printing. - Interactive digital editorial object. - Interactive digital text, the question of adjustable pagination by user. - Video and interactive element inclusion in the digital book. - Digital content, sales, distribution and consumption.

9 PRÁTICAS EM MÚLTIPLOS E REPRODUÇÃO I / PRACTICES IN MULTIPLES AND REPRODUCTION I The program of Practices in Multiples and Reproduction focuses on two decisive study moments: 1. The study of reproduction techniques as a global subject of theoretical research; and 2. The practice of ample areas of Multiples Production, using several techniques and processes. This two study moments will serve as a framework for students from diverse areas in Arts and Design. This subject will serve as a basis for the understanding of general concepts of the subject of Practices in Multiples and Reproduction, based on contemporary subjects with strong environmental, ecological and cultural concerns, in an interdisciplinary context. It will also serve as a basis for the understanding of project methodologies specific to the areas of technological production, as well as of new technologies. The students will experience several techniques and production processes, which will give them an awareness of practice reinforced by a scientific component. To study the history of graphic production To revive the areas of reproduction, namely engraving/serigraphy and to widen their scope of intervention, by the inclusion of new processes and methodologies To deconstruct and (re)construct production processes To value multiples To promote scientific systematic research together with other areas of knowledge To recover cultural, social, historical and scientific values To increase the visibility of production technologies in the fields of design and the arts To promote communication, design and the arts in public places, through printing techniques To develop (re)design of graphic production arts To transform production processes, introducing project alternatives and innovative materials To explore the expressive abilities of graphic production techniques

10 COMUNICAÇÃO TEXTUAL E EDITORIAL II / TEXTUAL AND EDITORIAL COMMUNICATION II - To reflect on the implications of the mechanical reproduction of text and image - To discuss the evolution of graphic record processes within the framework of pre-industrial and industrial mechanical reproduction - To study the implications of the notion of projectuality of the Renaissance in typographic and imagetic inscription - To contextualize and to implicate projectuality and reproduction (pre-industrial, industrial and digital) in communication processes - To evaluate the image in the era of advanced industrialism and the changes in paradigm 1. Renaissance projectuality and the beginning of the Modern Era. The birth of the modern notion of author and authorship. 2. Changes in paradigm in text and image relationships towards the end of the Middle Ages. Image reproduction and the beginning of typography. 3. Reproduction and the Industrial Revolution. The industrial city and the creation of a public space: The new intervention of text and image in the wake of industrial culture and of new paradigms of the notion of publication. The new awareness of copyright. 4. Advanced industrialism and the new communication paradigms: cinema, radio and television intervention. 5.The digital Era and the new communication relationships and the relation between text and image. 6. Inscription, text and image in the present day.

11 PRÁTICAS EM MÚLTIPLOS E REPRODUÇÃO II / PRACTICES IN MULTIPLES AND REPRODUCTION II The program of Practices in Multiples and Reproduction focuses on two decisive study moments: 1. The study of reproduction techniques as a global subject of theoretical research; and 2. The practice of ample areas of Multiples Production, using several techniques and processes. This two study moments will serve as a framework for students from diverse areas in Arts and Design. This subject will serve as a basis for the understanding of general concepts of the subject of Practices in Multiples and Reproduction, based on contemporary subjects with strong environmental, ecological and cultural concerns, in an interdisciplinary context. It will also serve as a basis for the understanding of project methodologies specific to the areas of technological production, as well as of new technologies. The students will experience several techniques and production processes, which will give them an awareness of practice reinforced by a scientific component. To study the history of graphic production To revive the areas of reproduction, namely engraving/serigraphy and to widen their scope of intervention, by the inclusion of new processes and methodologies To deconstruct and (re)construct production processes To value multiples To promote scientific systematic research together with other areas of knowledge To recover cultural, social, historical and scientific values To increase the visibility of production technologies in the fields of design and the arts To promote communication, design and the arts in public places, through printing techniques To develop (re)design of graphic production arts To transform production processes, introducing project alternatives and innovative materials To explore the expressive abilities of graphic production techniques

12 COMUNICAÇÃO TEXTUAL E EDITORIAL I / TEXTUAL AND EDITORIAL COMMUNICATION I - To inform on the processes of graphic recording, their evolution and transformation - To discuss the evolution of graphic recording processes - To reproduce processes of graphic recording - To contextualize graphic recordings in each society 1. Theoretical framework on graphic recordings and their supports 2. From the first graphic recordings, in High Paleolithic, to writing and recording processes 3. The origin of the alphabet, different alphabets and recording processes 4. Latin alphabet and recording processes from Antiquity to the end of the Middle Ages 5. The expansion of the Latin alphabet: from manual copy to moveable types with Gutenberg 6. Graphic recording in the western world, from the 16th to the 18th century