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1 V 12 Faculty of Business, Environment & Society Programme Specification for Postgraduate and Advertising Programmes Postgraduate Honours Courses: MSc Strategic MSc International MA Advertising and MA Full-time Students Academic Year 2013/14 MSc Strategic.docx 1

2 Contents Introduction Part 1: Programme Specification 1-10 Basic Programme information 5 11 Educational Aims of the Programme 6 12 Intended Learning Outcomes 6 13 Programme Structure and Requirements Support for Students and their Learning Criteria for Admission Methods for Evaluation and Enhancing the Quality and Standards of Teaching and learning Regulation of Assessment Indicators of Quality and Standards Additional Information List of mandatory and core option modules Curriculum Map Capabilities (Skills) Map 23 Part 2: Supporting information Relationship to the national Qualifications Framework, Subject Benchmarks and Professional/Statutory Body requirements. Teaching and Learning Strategy 28 Assessment Strategy 31 Programme/Course management 33 Entry Requirements and Selection Procedures 34 Compliance with the University s Academic Regulations and Current Legislation Principles for Responsible Education (PRME) 35 V 12 Page MSc Strategic.docx 2

3 Introduction V 12 The Faculty of Business, Environment and Society Post Graduate Suite of courses are intended to offer students a range of post graduate opportunities based around a core of modules fundamental to understanding the application of marketing and advertising concepts and theories in a variety of business contexts at an advanced level. Pathway specific modules then allow students to develop more specialist knowledge, understanding and skills whilst following routes to named qualifications focusing on either strategic marketing, international marketing, marketing management or advertising and marketing. The modules are designed to give students a range of cognitive, practical and transferrable skills appropriate to the management roles completing students are likely to fulfil. The critical review of the postgraduate and Advertising programme has provided the course team with the opportunity to appraise the content and delivery of the suite of marketing courses. Key to this review was an analysis of market and course data, and extensive consultation and engagement with all major stakeholders including students, employers, professional bodies, external examiners etc. Furthermore, the University s mission statement and Corporate Plan were very much in mind such that opportunities for innovation in subject areas and further integration of employment skills could be embedded into the programme. Some of these distinctive and innovative features will be outlined below. Demand for marketing and advertising courses has remained high; with 747 applications and 135 enrolments in 2012 this demonstrates intense competition for places. Of the four courses MA Advertising and and MA recruit stronger than the other two courses. MSc International and MSc Strategic although smaller courses, are important in terms of student choice and to differentiate our offering from competitors. The course team has also developed excellent links with the Chartered Institute of (CIM) and local employers including marketing and advertising agencies. We continue to identify collaborative opportunities to input into the teaching, learning and assessment of the courses. Distinctive features The provision of four course awards at Coventry University is similar to other local universities. Although the mix of courses makes us uniquely placed amongst our closest competitors such as Birmingham City University, De Montfort University and Nottingham Trent University, and is key to retaining our competitive advantage. All courses are approved by the Chartered Institute of for dual award status. As a CIM accredited study centre, Coventry University is one of a few UK universities that enable students to top-up their degree with the CIM Professional Diploma in qualification. Study skills are run by specialist tutors and include direct support and involvement from the Faculty s Employability and Placement Unit and the Department s Employment Personal Tutor. and advertising lecturers continue to make a leading contribution to academic research journals and conferences, nationally and internationally to inform research led teaching. Use of bespoke marketing simulation software such as the SIM Brand game, designed to develop team skills and applied marketing management decision making. Developing research skills through participation in live projects, for example working with advertising briefs adapted from the D&AD Awards that require students to apply problem solving skills in producing creative solutions to real situations faced by actual organisations. A focus on practical marketing and advertising skills development, and emerging themes in marketing in modules such as Communications and Contemporary Issues in. All the courses allow students to undertake a company internship, where they apply the theoretical knowledge to a real life project. Internationalisation is an increasingly important feature and students have many opportunities to explore and foster an international outlook through the use of international formative case studies and summative assessments, diversity among the course cohorts and among the teaching staff. MSc Strategic.docx 3

4 V 12 Four Advertising and Course Awards The MA courses are aimed at those who have limited knowledge in and wanting to develop their understanding of the field and its applications. The MSc courses are aimed at those who have either studied or worked in and wanting to further develop and build on their existing knowledge of. The MSc element of the course will also be apparent in studying statistics as part of Research modules. MSc Strategic This course is aimed at those with considerable academic or work based experience of marketing, the course aims to enrich and build on existing marketing knowledge as a base for a successful high-level career in industry or the public services or for further research study. An extended portfolio of subjects are offered to expand on pre existing business and marketing knowledge and skills, with a clear focus on both research-led teaching and marketing in practice. MSc International This course is aimed at those wanting to consolidate their academic or work based experience of marketing to develop a greater insight into the international marketing arena. The course aims to enrich and build on existing marketing knowledge as a base for a successful high-level career in industry or the public services or for further research. Focusing marketing in the context of a global market environment, as well as exploring the various challenges of marketing across countries and cultures. MA Advertising and This course is aimed at those with limited applied knowledge of marketing or advertising wanting to develop a particular specialised focus on marketing communications. The course features specialist marketing and advertising modules with a focus on the creative and communications aspect of marketing. MA This course is aimed at those with limited applied knowledge of marketing wanting to develop a broad appreciation of the operational marketing management functions. The course covers core marketing elements, together with specialist sub disciplines within marketing such services, retail and digital marketing. MSc Strategic.docx 4

5 V 12 Postgraduate and Advertising MA/MSc Available Award(s) and Modes of Study Title of Award * Mode of attendance* UCAS Code FHEQ Level* Master of Science in Strategic F/T one year P/T two years N/A 7 Master of Science in International F/T one year P/T two years N/A 7 Master of Arts in F/T one year P/T two years N/A 7 Master of Arts in Advertising & F/T one year P/T two years N/A 7 PG Cert Fallback award N/A 7 PG Diploma 2 Awarding Institution/Body * 3 Collaboration N/A 4 Teaching Institution and Location of delivery* 5 Internal Approval/Review Dates 6 Programme Accredited by* 7 Accreditation Date and Duration Fallback award Coventry University N/A Coventry University, Faculty of Business, Environment & Society Date of Last Full Review: March 2008 Date of latest review: March 2013 Date for next review: December 2018 MSc Strategic, MSc International, MA Advertising and and MA are all accredited by the Chartered Institute of (CIM). Successful PG students gain 50% credit towards the CIM Professional Diploma in qualification and are exempt from two (of four) CIM modules. Students are given the opportunity to enrol on a top-up course at the end of their PG programme to complete the two further CIM modules, to gain the CIM Professional Diploma in qualification. 7 8 QAA Subject Benchmark Statement(s) and/or other external factors * 9 Date of Programme Specification * The programmes match the QAA subject benchmark statements for specialist Master s awards in business and management. The courses meet the required CIM benchmarks to allow direct entry onto the Professional Post Graduate Diploma qualification. All /Advertising courses have also been designed to meet CIM benchmark statements. The course content is appropriately mapped to CIM syllabi to gain maximum exemptions. Latest update of the current programme specification: March MSc Strategic.docx 5

6 V PG Course Director Dr. Husni Kharouf 11 Educational Aims of the Programme * The aims of the /Advertising Undergraduate courses are designed to: Develop students ability to apply the knowledge and skills they acquire to both the theory and practice of marketing and advertising and the ability to reflect on these skills Equip students with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions Develop students critical awareness and understanding of contemporary marketing and advertising concepts and theories Provide a broad and varied educational experience within which learning occurs Enhance skills for learning and personal development so that learners are able to work with selfdirection and autonomy Provide students with the opportunity to pursue careers in the marketing, advertising and business world, and to participate in relevant professional marketing qualifications such as CIM Provide students with the opportunity to expand their international perspective through the exposure to different real life business cases, guest speakers and the application of marketing theories in different settings. 12 Intended Learning Outcomes* These courses satisfy the QAA General Business and Benchmark Statements (2008) and Coventry University s Code of Practice for Academic and Professional Skills Development. Section 21 maps the intended learning outcomes as described in the next section to the courses mandatory and option modules (as listed in section 20) Section 22 shows the capabilities that students will be taught, given the opportunity to practise and will be assessed in. The principal teaching, learning and assessment methods normally used on the course to achieve these learning outcomes are identified in the next section Knowledge and Understanding* Generic Programme Learning Outcomes On successful completion of the programme a student should be able to demonstrate knowledge and understanding of: KU2 customers and stakeholders KU3 how to identify and apply an appropriate depth of analysis from relevant sources of marketing information and research techniques KU4 how to conduct an independent project, by analysing and applying appropriate marketing theories KU5 how to critically evaluate and apply the strategic management and operational management aspects of marketing KU6 selected specialist sub-disciplines within marketing, advertising or management at an advanced level KU7 demonstrate the ability to build, implement and critically evaluate a full marketing plan KU8 critically apply concepts of digital and new media in a marketing and advertising context MSc Strategic On successful completion of this course students should additionally be able to: KU9 demonstrate an in-depth awareness and understanding of marketing strategies and implementation KU10 clearly elucidate the current contemporary issues in marketing MSc Strategic.docx 6

7 V MSc International On successful completion of this course students should additionally be able to: KU10 clearly elucidate the current contemporary issues in marketing KU11 apply an understanding of the management of marketing across different countries and cultures MA Advertising and On successful completion of this course students should additionally be able to: KU1 the essential principles and practice of marketing and advertising KU12 critically analyse consumer responses to advertising and marketing activities KU13 apply an in-depth awareness and understanding of advertising strategy and implementation MA On successful completion of this course students should additionally be able to: KU1 the essential principles and practice of marketing and advertising KU8 demonstrate an in-depth awareness and understanding of marketing strategies and implementation KU12 critically analyse consumer responses to advertising and marketing activities KU14 apply an understanding of the management of marketing in different contexts and in different organisational settings Teaching, learning and assessment The development of business knowledge and understanding will underlie all the courses, however highlighted below are some of the principal teaching, learning and assessment methods used on the programme to achieve the learning outcomes for individual students. KU1 KU2 Teaching and Learning Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies Lectures, Seminars, textbooks, module webs, journals (hardcopy and electronic), case studies Assessment Examinations, Individual written coursework, Project work, time constrained tests Examinations, Individual written coursework, Presentations, Dissertation KU3 Lectures, group tutorials, individual supervision Literature Review, Dissertation KU4 Problem-based learning Individual coursework KU5 Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs Examinations, Individual written coursework, Project work, time constrained tests KU6 KU7 KU8 KU9 Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies, simulations Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies, simulations Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies Lectures, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies Examinations, Individual written coursework, Project work Examinations, Individual written coursework, Project work, presentations, reports Examinations, Individual written coursework, Project work, presentations, Group work, SIM Brand Examinations, Individual coursework, Project work, debates, guest speakers KU10 Examinations, Individual written coursework, Project work, presentations, blogs KU11 Lectures, Workshops, Tutorials, Problem-based learning, Examinations, group coursework, Project MSc Strategic.docx 7

8 KU12 KU13 KU14 textbooks, module webs, journals (hardcopy and electronic), case studies Lectures, Seminars, textbooks, module webs, journals (hardcopy and electronic), case studies Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies, videos Lectures, Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies, blogs, web design work, presentations V 12 Examinations, Individual written coursework, Presentations, presentations, brief, creative workshops Examinations, Individual written coursework, Project work Examinations, Individual written coursework, Project work, presentations, reports 12.2 Cognitive (thinking) Skills* Generic Programme Learning Outcomes On successful completion of a degree course within the PG /Advertising suite students should be able to: CS1 apply appropriate business concepts, models or techniques to analyse marketing or advertising problems CS2 communicate effectively in written, verbal or electronic format using appropriate business media and IT applications CS6 synthesise and critically evaluate different academic views on a specialised subject CS7 identify a marketing or advertising problem, choose and justify an appropriate research method and attempt to answer a question posed MSc Strategic On successful completion of this course students should additionally be able to: CS3 apply appropriate techniques to solve strategic marketing problems in business MSc International On successful completion of this course students should additionally be able to: CS3 apply appropriate techniques to solve strategic marketing problems in business CS4 apply appropriate techniques to solve a range of different global business management problems MA Advertising and On successful completion of this course students should additionally be able to: CS5 apply appropriate techniques to develop creative solutions to marketing communications problems MA On successful completion of this course students should additionally be able to: CS3 apply appropriate techniques to solve strategic marketing problems in business CS5 apply appropriate techniques to develop creative solutions to marketing communications problems The principal teaching, learning and assessment methods normally used to enable outcomes to be achieved and demonstrated are identified below. MSc Strategic.docx 8

9 V 12 CS1 CS2 CS3 Teaching and Learning Seminars, case studies, problem-based learning, Practical exercises Problem-based learning, projects, workshops, electronic business resources and databases, university library, ICT packages Seminars, global academic journals, text books, case studies, problem-based learning, simulations Assessment Examination, time constrained tests, individual written coursework Written projects, presentations, poster display, seminar papers, written reports, Dissertation Examinations, seminar papers, written coursework, time-constrained tests, dissertation, group work Examination, time constrained tests, individual written coursework Individual coursework, Project work, presentations, creative briefs, advertising plans CS4 Seminars, case studies, problem-based learning, Practical exercises CS5 Seminars, Tutorials, Problem-based learning, textbooks, module webs, journals (hardcopy and electronic), case studies CS6 Seminars, individual supervision, academic journals Literature review, dissertation CS7 Seminars, case studies, academic journals, individual Project proposal, literature review and supervision dissertation 12.3 Practical Skills* Generic Programme Learning Outcomes On successful completion of the programme a student should be able to: PS1 source analyse and apply appropriate marketing information to support decision making PS2 present ideas and findings effectively to an audience MSc Strategic On successful completion of this course students should additionally be able to: PS3 develop a Plan PS6 analyse and interpret marketing data to inform business decisions MSc International On successful completion of this course students should additionally be able to: PS3 develop a Plan PS6 analyse and interpret marketing data to inform business decisions MA Advertising and On successful completion of this course students should additionally be able to: PS4 develop creative ideas in response to an advertising brief PS5 develop an Advertising Plan PS6 analyse and interpret marketing data to inform business decisions MA On successful completion of this course students should additionally be able to: PS3 develop a Plan MSc Strategic.docx 9

10 PS5 develop an Advertising Plan V 12 The principal teaching, learning and assessment methods normally used to enable outcomes to be achieved and demonstrated are identified below. PS1 PS2 PS3 PS4 PS5 PS6 Teaching and Learning Problem-based learning, projects, workshops, electronic business resources and databases, university library, ICT packages, practical exercises Problem-based learning, projects, workshops, electronic business resources and databases, university library, ICT packages Problem-based learning, case studies, workshops, electronic business resources, ICT packages, practical exercises, simulations Problem-based learning, projects, workshops, electronic business resources and databases, university library, ICT packages, practical exercises Problem-based learning, case studies, workshops, electronic business resources, ICT packages, practical exercises Lectures, seminars, case studies, Problem-based learning, practical exercises, simulations Assessment Seminar work, individual written coursework and dissertation Presentations, poster display, seminar papers, coursework, Dissertation Seminar work, written coursework, reports Seminar work, workshops, presentations, coursework Seminar work, written coursework Written reports, presentations, examinations 12.4 Transferable Skills * Generic Programme learning outcomes On successful completion of a course, students should be able to: TS1 act as independent and reflective learners and carry this ability into their future career development TS2 demonstrate effective self-management and an awareness of diversity in people, cultures and business TS3 apply numerical and quantitative skills to analyse and interpret data TS4 Demonstrate effective interpersonal skills and the ability to work in a team TS5 take responsibility for planning, preparing, conducting research, writing and defending a major written project TS6 demonstrate digital competency for research, analysis and strategy implementation purposes Transferable/key skills are generally incorporated within modules (see annex 3) and related to relevant assessments as appropriate. Self-directed learning forms an element of all modules and the necessity to work within tight deadlines is an essential requirement across the curriculum. The ability to communicate orally and in writing will be developed across the range of modules. The wide range of assessment techniques will ensure that students are given every opportunity to demonstrate their skills in these areas. Independent study will encourage, facilitate and stimulate independence in learning. The final dissertation module will allow students to synthesise knowledge and demonstrate intellectual and communication skills at a high level. There are therefore no additional course specific learning outcomes relating to transferable skills. MSc Strategic.docx 10

11 V Programme Structure and Requirements, Levels, Modules, Credits and Awards 13.1Rationale Aims and Objectives The philosophy of the various degrees on the marketing programmes is to contribute to the University s mission statement, in that they seek to foster innovation creativity and enterprise. These courses have been designed to allow students from a diverse range of academic and professional backgrounds to enrol on a general post graduate marketing qualification and to then choose a specific named path according to their abilities, inclination and desired career focus. As well as a substantive knowledge, each course aims to equip students with a range of appropriate technical and transferable skills. All courses within the programme share a number of objectives and outcomes. The programmes core educational aims are to: provide students with a sufficient knowledge of the relevant theoretical principles of marketing enable students to apply their marketing knowledge and subject specific skills to the solution of marketing problems enable student to develop their critical thinking and the ability to evaluate, assess and provide recommendation to various advertising and marketing situations provide students with an understanding of marketing research methodologies at PG level enhance students critical appreciation of differing marketing perspectives offer students a choice of career opportunities, including progression to further study, i.e. PhD provide a broad and varied educational experience within which learning occurs provide an educational experience where students will develop professional competencies and a range of personal transferable skills which will enable them to pursue a range of employment opportunities and to succeed in their career ensure that Coventry University maintains its established position in offering high quality educational provision in marketing Course The courses are managed by a PG Course Director, with overall responsibility for course design and delivery. Supporting the Course Director are four tutors, one responsible for each programme. This structure is communicated to the students during induction week, reinforced with several meetings during the term with the course tutors and is outlined in the student handbook which is made available in hard copy and via the VLE Patterns and modes of attendance The course is available either on a 1-year full-time basis or on a 2-year part-time basis. Section 6.4 of University regulations concerning enrolment and registration are applicable to the course. Modules within the programme, their status, the levels at which they are studied; their credit value and pre/co requisites are identified in section 20. MSc Strategic.docx 11

12 13.3 Professional Body (CIM) exemptions V 12 The course structure and teaching, learning and assessment strategies have been designed in order to gain partial exemption from the CIM Professional Diploma in qualification. The professional requirements will be met by the student completing the course and via the modules they take that are mapped against CIM syllabi Course structure Students must undertake and pass all ten modules in their programme (all modules are mandatory except for dissertation), there are five modules in semester one, worth 15 credits each and four modules in semester 2 worth 15 credits each with the exception of Research Methods and Analysis (MScs) and Research Methods for Dissertation (MAs) that are each worth 10 credits. The dissertation (or Company Internships) modules are 50 credit modules. Students must pass the dissertation (or a Company Internship) if they are to be awarded a `masters title in their respective degree. Part-time students will be able to join any of the four courses either in September or January, subject to students demand and cohort size. Typically p/t students finish their programme within two years, during which they select their module load based on their other commitments. Their module selection will be monitored and approved by the programme team in order to ensure that students select the modules in the appropriate sequential order for their progression. For example, selecting Principles of in the first semester. Course Structure September Starters Semester 1 2 MSc Strategic Strategic Consumer Behaviour Consultancy Research Contemporary Issues in Managing Corporate Reputation Global Brand Services and Retail MSc International Strategic Consumer Behaviour Consultancy Research Contemporary Issues in MA Principles of Consumer Behaviour Consultancy Research Communications MA Advertising & Principles of Consumer Behaviour Strategic Advertising Communications Global Global Managing Corporate Reputation Global Brand International Business & Global Strategy Strategic Services and Retail Advertising Psychology Global Brand Digital Digital Digital Digital 15 Crd Research Methods and Analysis Dissertation OR Company Internship Research Methods and Analysis Dissertation OR Company Internship Research Methods for Dissertation Dissertation OR Company Internship Research Methods for Dissertation Dissertation OR Company Internship MSc Strategic.docx 12

13 V 12 Course Structure January Starters Semester 1 2 MSc Strategic Strategic Consumer Behaviour Consultancy Research Contemporary Issues in Managing Corporate Reputation Global Brand Services and Retail MSc International Strategic Consumer Behaviour Consultancy Research Contemporary Issues in MA Principles of Consumer Behaviour Consultancy Research Communications MA Advertising & Principles of Consumer Behaviour Strategic Advertising Communications Global Global Managing Corporate Reputation Global Brand International Business & Global Strategy Strategic Services and Retail Advertising Psychology Global Brand Digital Digital Digital Digital 15 Crd Research Methods and Analysis Dissertation OR Company Internship Research Methods and Analysis Dissertation OR Company Internship Research Methods for Dissertation Dissertation OR Company Internship Research Methods for Dissertation Dissertation OR Company Internship Progression and Awards Students study 75 credits in semester 1, 55 credits in semester 2. Research Methods and Analysis (MScs) and Research Methods for Dissertation (MAs) are delivered over 11 weeks in their second semester and cover: literature collection, analysis, synthesis and articulation as well as research methods for primary data collection. Students are then required to submit a dissertation. PG Cert 60 credits PG Diploma 120 credits Masters 180 credits MSc Strategic.docx 13

14 V Awards Post Graduate Certificate Students who achieve a pass in 60 credits worth of modules can exit with the award of a Post Graduate Certificate in. Post Graduate Diploma Students who achieve a pass in 120 credits worth of modules can exit with the award of a Post Graduate Diploma in. MSc/MA Students who successfully complete Research Methods and Analysis and Dissertation or Company Internship and have accumulated 180 credits will be awarded either an MSc or MA according to their respective named pathway. Students who achieve an average mark of 70% (highest marks in 150 credits) may be eligible for an MSc/MA with Distinction and students who achieve an average mark of 60% may be eligible for an MSc/MA with Merit. The average mark relates to all modules studied and is specified as required under academic regulation (d). All awards are subject to the University s Academic Regulations for taught post-graduate courses. Dissertations and Internships are not eligible for condonement. 14 Support for Students and their Learning An induction programme for all new students is provided at the start of their studies. This will give an introduction to the following: The University and the Faculty of Business, Environment & Society Their programme of study and timetable The library Student portal Key staff Students are provided and walked through the content of the course handbook by the PG Course Director. The Student Union and Centre for Academic Writing also supply material detailing facilities and services available. The allocation of an Academic Personal Tutor (APT) who may be consulted on academic matters, and who will advise and manage each student s programme of study. Students will also be introduced to other University Online facilities, such as the Online Library, Library Portal and the use of LOCATE for research. The allocation of an Employment Personal Tutor (EPT). The support provided to students will be coordinated with the APT role to ensure the focus reflects the changing needs of students. A course web on CUOnline, which will provide opportunities for discussions amongst student groups and with course tutors, and enable the posting of relevant support material or links to supporting websites (e.g. relating to personal development and careers, or study skills) MSc Strategic.docx 14

15 V 12 Other CUOnline facilities The University and Faculty Student Support Centres The Faculty careers advisors Overseas students, including students from other EU countries, receive additional support from the International Office, and special events are put on for their benefit. International students will also be advised of language support that is available within the University. All support mechanisms are consistent with University policies on Equal Opportunities (including that on students with disabilities). Reasonable adjustments can be made to the teaching, learning, assessment and support of the course to maximise accessibility to students with disabilities. This will be done on an individual basis in consultation with the University Disabilities Unit. 15 Criteria for Admission Potential students should have graduated with either: an Honours Degree at 2:2 or above from a recognised British University or other recognised institution of equivalent standing the completion of a higher level award (M level) from a nationally recognised educational institution or professional body Students undertaking the MSc route must have already studied marketing as a substantial part of their Honours Degree International students English language proficiency should be at least 6.5 IELTS or equivalent. MSc Strategic.docx 15

16 V Method for Evaluating and Enhancing the Quality and Standards of Teaching and Learning The course is managed by the Board of Studies of the Faculty of Business, Environment and Society. The Programme Assessment Board (PAB) for is responsible for considering the progress of all students and making awards in accordance with both the University and course-specific regulations. The assurance of the quality of modules is the responsibility of the Boards of Studies which contribute modules to the programme. External Examiners report annually on the course and their views are considered as part of the annual quality monitoring process (AQM). Details of the AQM process can be found on the Academic Registry s web site. Students are represented on the Student Forums, Board of Studies and Faculty Board, all of which normally meet two or three times per year. Student views are also sought through module and course evaluation questionnaires. The Faculty of Business, Environment and Society also operates the following methods for evaluating and enhancing the quality and standards of teaching and learning: A faculty wide teaching observation system whereby all full time and fractional staff are observed once per year The provision of in-house seminars and workshops on teaching and learning matters which all staff are encouraged to attend 17 Regulation of Assessment University policy requires the internal moderation of all assessments. External Examiners are appointed for all named University awards. The role of the External Examiner at module level is to ensure that academic standards are in line with national norms for the subject. External Examiners undertake the moderation of examination papers and assessment tasks, and view representative samples of work for the modules for which they have responsibility. At programme level, External Examiners help to ensure fairness in the consideration of student progression and awards. They have the right to comment on all aspects of the assessment system and participate as full members of the assessment boards. The Pass mark for all modules is 40%. This overall module mark may comprise more than one component (e.g. coursework and exam). The individual module descriptors give the precise pass criteria and the weighting of the component marks that contribute to the overall module mark. Awards for Taught Master programmes may be made with Distinction or Merit (i.e. achievement of an average mark of at least 70% or 60% respectively). MSc Strategic.docx 16

17 V Indicators of Quality and Standards The following are key indicators of quality and standards: Chartered Institute of (CIM) The professional body for in the UK is the CIM. They do not have specific benchmark statements but instead map their own qualifications to QAA benchmarks. The entry requirements to the Professional Diploma in (Level 6) are as follows: Only graduates with at least a third of their credits in marketing should now start their CIM studies with the Professional Diploma in. Those with fewer should start with the Professional Certificate rather than the Diploma unless they can demonstrate that they have sufficient marketing knowledge by passing the Level 6 Entry Test. This being the case, the entry criteria have been revised to be: Any business or marketing Bachelors or Masters Degree (or equivalent) where a minimum of one third of the credits come from marketing (i.e. 120 credits in Bachelor s degrees or 60 credits with Masters Degrees) OR Experience in a marketing management role that has provided potential students with knowledge and competence equivalent to the learning outcomes of the CIM Professional Certificate in and is sufficient to pass the Entry Test to Level 6 (Source: CIM Professional Diploma in ) The specification for the suite of and Advertising courses was reviewed and approved by CIM for dual award status in August The revisions as part of the 2013 revalidation were submitted to the CIM and the content has been mapped to CIM syllabi to provide maximum exemptions from the CIM Professional Certificate in qualification and a number of units that form the CIM Professional Diploma in qualification; based on the marketing credits and content of the revalidated PG marketing degrees. The CIM dual award status of the MA and MSc and Advertising courses offer both a source of competitive advantage, being held by just universities across the UK, and content that is vocationally attractive to students and employers. In addition, as a CIM accredited study centre our students have the opportunity to study for and complete the remaining units to gain the CIM Professional Diploma in qualification. In addition all our PGMP courses meet CIM benchmark statements providing our students with exemption from the CIM Professional Certificate on completion of their course and exemption from two of the four modules of the CIM Professional Diploma in qualification. The course structure and teaching, learning and assessment strategies have been designed in order to align the courses with CIM Professional Diploma in qualification. The professional requirements will be met by the student on completion of their course and exemption from a number of units that make up the CIM Professional Diploma in qualification. Moreover, The Academic Team has several years of experience between them both as academics and as professionals in the industry. The marketing team have showcased their academic research at both academic and practitioner conferences at the national and international levels. All four revalidated courses have been critiqued and commended by an independent external academic examiner. The programme has been designed in accordance with the QAA benchmark statements for Business and The report of QAA s Institutional Audit undertaken in November 2008 confirmed that Confidence can be placed in the soundness of the institutions current and likely future management of the academic standards of its awards Confidence can be placed in the soundness of the institutions current and likely future management of the quality of the learning opportunities. MSc Strategic.docx 17

18 V Additional Information Key sources of information about the course and student support can be found in The Student Handbook Module Guides Module Information Directory (http://mid.coventry.ac.uk/) Teaching Plan and Module Resource documents produced for all modules Study Support information is accessible from student services home page Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information on the learning outcomes, content, and teaching, learning and assessment methods of each module can be found in the Module Information Directory (MID), student module guide(s) and the course handbook. The accuracy of the information contained in this document is reviewed by the University and may be verified by the Quality Assurance Agency for Higher Education. MSc Strategic.docx 18

19 MSc SM MSc IM MA MM MA A&M V Mandatory and Option Modules* Module code Module title Credit value Pre/Co requisite M43MKT M04MKT M35MKT M31MKT M33MKT M42MKT M38MKT M32MKT M37MKT M36MKT M28BSS M34MKT M30MKT M41MKT M40MKT M39MKT M99MKT M27BSS Strategic Principles of Global Consumer Behaviour Digital Strategic Advertising Consultancy Research Contemporary Issues in Communications Managing Corporate Reputation International Business & Global Strategy Global Brand Advertising Psychology Services and Retail Research Methods for Dissertation Research Methods and Analysis Dissertation Company internship Key M = Mandatory (i.e. must be studied and passed for the named award) O=optional *(The full course structure is available in section 13) MSc SM = Strategic MSc IM = International MA A&M = Advertising and MA MM = 15 None M M M 15 None M M 15 None M M 15 None M M M M 15 None M M M M 15 None M 15 None M M M 15 None M M 15 None M M 15 None M M 15 None M 15 None M M 15 None M 15 None M M 10 None M 10 None M M 50 None O O O O 50 None O O O O M M MSc Strategic.docx 19

20 21 Curriculum Map Knowledge and Understanding Cognitive (Thinking) Skills Module codes KU1 KU2 KU3 KU4 KU5 KU6 KU7 KU8 KU9 KU KU KU KU KU CS1 CS2 CS3 CS4 CS5 CS6 CS Strategic Principles of Global Consumer Behaviour Digital Strategic Advertising Consultancy Research Contemporary Issues in Communications Managing Corporate Reputation MSc Strategic.docx 20

21 Knowledge and Understanding Cognitive (Thinking) Skills Module codes International Business & Global Strategy Global Brand Advertising Psychology KU1 KU2 KU3 KU4 KU5 KU6 KU7 KU8 KU9 KU 10 KU 11 KU 12 KU 13 KU 14 CS1 CS2 CS3 CS4 CS5 CS6 CS7 Services and Retail Research Methods for Dissertation Research Methods and Analysis Dissertation Company internship MSc Strategic.docx 21

22 Intended Learning Outcomes Practical Skills Transferable Skills Module codes PS 1 PS2 PS3 PS4 PS5 PS6 TS1 TS2 TS3 TS4 TS5 TS6 Strategic Principles of Global Consumer Behaviour Digital Strategic Advertising Consultancy Research Contemporary Issues in Communications Managing Corporate Reputation International Business & Global Strategy Global Brand Advertising Psychology Services and Retail Research Methods for Dissertation Research Methods and Analysis Dissertation Company internship MSc Strategic.docx 22

23 22 Capabilities (Skills) Map Module codes Strategic Principles of Global Consumer Behaviour Digital Strategic Advertising Consultancy Research Contemporary Issues in Communications Managing Corporate Reputation International Business & Global Strategy Global Brand Advertising Psychology Services and Retail Research Methods for Dissertation Research Methods and Analysis Dissertation Company internship Learning to Learn Working with others Problem Solving and Innovation Numeracy IT and Online Learning Communication Career Information TPA TPA TPA TPA TPA PA TPA TPA TPA P PA TPA PA PA TPA P P PA TPA PA TPA PA PA PA P P TPA PA PA PA TPA P P PA TPA TPA PA TPA P P TPA TPA TPA TPA P P P TPA TPA PA PA TPA TPA P P P TPA PA PA PA TPA P P P TPA PA TPA PA P TPA P TPA PA TPA PA PA P TPA TPA TPA TPA PA TPA TP PA P PA TPA PA PA TPA P PA PA P PA TPA PA PA TPA PA PA P P P TPA P TPA PA P TPA P PA T P TPA TPA TPA TPA P TPA TPA PA TPA TPA TPA PA P TPA PA TPA PA PA P PA P PA PA TPA PA PA P Personal Development Planning MSc Strategic.docx 23

24 Key: T=Taught, P=Practiced, A=Assessed The Masters Project may cover many of the above capabilities but will be particularly useful for students in terms of their Personal Development Planning and Career. The Code of Practice for Academic and Professional Skills Development requires that each of the capabilities be demonstrated at least once during the programme. Capability Outlines (from the Code of Practice for Academic and Skills Development) Learning to Learn Students should be ready to accept responsibility for their own independent learning. They should also be able to reflect on their learning and appraise their capabilities and achievements. Students should also be able to identify their individual needs for effective learning. Students are encouraged to reflect on their learning styles within the Research Methods module that prepares them for the dissertation. Having already completed a first degree or equivalent students are expected to understand how best to manage their own learning skills. Working with Others Students should be able to work effectively as part of a group, and respect the dignity, rights and needs of others. All modules require students to work informally in small group exercises in either lectures, seminars or both. Their group-working skills are assessed several modules throughout their programme. Problem Solving and Innovation Students should be able to use problem-solving skills in a variety of practical situations. Student should be able to demonstrate creativity, flexibility, perception, decisiveness, confidence and an awareness of values. Students will be required to evaluate and propose resolutions for a range of case study material in a number of modules. They will be required to develop their problem solving skills in the project module as well as the creative skills in several other modules, such as marketing communications and digital marketing. Numeracy Students should be able to interpret, analyse and present numerical data. Students may be required to analyse a range of numerical data in various case study activities across a number of modules. They are specifically assessed in marketing Consultancy Research module and those studying for an MSc will be further enhance their numeracy skills by studying research methods and analysis. IT and Online Learning Students should be able to use computer-based systems for learning, communicating, collaborating with peers and tutors, and working with data. Students will be expected to use IT and Online learning resources extensively, particularly the virtual learning environment Moodle for all their modules. Their skills are specifically assessed in Strategic module using SIM Brand simulation game, and the use of SPSS in Research Methods and Analysis. Communication Students should be able to communicate effectively in appropriate forms in a wide variety of situations. A range of assessment styles are used allowing students to develop their communication skills and students will receive feedback on these on all of their assignment feedbacks. Career Students should appreciate the values, culture, structure and process of work organisations relevant to their area of study. Students should also appropriately match their experience and academic achievements to employer expectations. MSc Strategic.docx 24

25 Students are encouraged to see the practical applications of theory across all modules. Where possible modules will incorporate live or near live projects. Students will also be encouraged to use their project work to reflect on a career area that interests them. Information Students should be able to carry out research relevant to their field of study by retrieving and using information drawn from a variety of resources. All modules require students to develop skills in identifying, assessing, interpreting, synthesising and articulating information. Personal Development Planning Students should be able to demonstrate self-awareness, set personal goals and record achievement. Whilst all students will need to manage their own learning the project requires them to identify a plan and set goals for the achievement of the course. MSc Strategic.docx 25

26 Part 2: Supporting Information for MSc Strategic, MSc International MA Advertising and and MA 1. Relationship to the National Qualifications Framework, Subject Benchmarks and Professional/Statutory Body requirements The following general benchmark statements have been sourced from latest professional body publication (The Framework for Higher Education Qualifications in England, Wales and Northern Ireland, August 2008). The statements have been coded (NQF1 to 5 and abilities a to d) for convenience and then mapped to the learning outcomes for the four courses in the Postgraduate suite. National Qualifications Framework Descriptor for a higher education qualification at level 7: Master's degree Master's degrees are awarded to students who have demonstrated: NQF1: a systematic understanding of knowledge, and a critical awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of their academic discipline, field of study or area of professional practice; NQF2: a comprehensive understanding of techniques applicable to their own research or advanced scholarship NQF3:originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline NQF4: conceptual understanding that enables the student: To evaluate critically current research and advanced scholarship in the discipline; To evaluate methodologies and develop critiques of them and where appropriate, to propose new hypotheses. Typically, holders of the qualification will be able to: a) Deal with complex issues both systematically and creatively, make sound Judgements in the absence of complete data, and communicate their conclusions clearly to specialist and non-specialist audiences b) Demonstrate self-direction and originality in tackling and solving problems, and act autonomously in planning and implementing tasks at a professional or equivalent level c) Continue to advance their knowledge and understanding, and to develop new skills to a high level. And holders will have: d) The qualities and transferable skills necessary for employment requiring: The exercise of initiative and personal responsibility Decision-making in complex and unpredictable situations The independent learning ability required for continuing professional development. L:\REG\Quality Enhancement Unit\Quality\Programme Specifications\New or revised Programme Specs\BES\Postgrad\Mode P\BEST112 MSc Strategic.docx 26

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