# Business Planning and Financial Forecasting A Start-up Guide

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1 Business Planning and Financial Forecasting A Start-up Guide Ministry of Small Business and Economic Development

2 Ministry of Small Business and Economic Development

18 Example Jan is a home-based potter who makes custom mugs by the case. Her capacity is no more than 15 cases of mugs per week. She has calculated the variable cost for each case, including clay, glaze and packaging to be \$50 per case. It costs Jan \$3,000 per week to run her business, including her wage. The cost per case, when we include the \$3,000 per week in fixed costs, changes depending on the number of cases produced each week. This is calculated in the table following. Units Produced Fixed Costs Variable Costs Price Per Unit 5 \$ 3,000 \$ 250 \$ \$ 3,000 \$ 300 \$ \$ 3,000 \$ 350 \$ \$ 3,000 \$ 400 \$ \$ 3,000 \$ 450 \$ \$ 3,000 \$ 500 \$ \$ 3,000 \$ 550 \$ \$ 3,000 \$ 600 \$ \$ 3,000 \$ 650 \$ \$ 3,000 \$ 700 \$ \$ 3,000 \$ 750 \$ 250 Notice that the break-even is not a point, but it varies for each different price point. If she can get \$425 per case for her mugs, she needs to be able to produce and sell eight cases of mugs per week. We can plot this on a graph as follows: The area above the line is profit and the area below the line represents loss. Break Even with a Gross Profit Margin Sometimes, a company does not sell products, or it sells so many different products that doing a break-even for each unit does not make sense. When this is the case, such as in a retail business, we calculate the break-even in revenue rather than in units. A Start-up Guide 15

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