Ride - Bikestyle Magazin

Transcription

1 Ride - Bikestyle Magazin Media Kit 2016 The mountain bike magazine Ride is considered the lifestyle magazine among cycling magazines and its print edition is characterised by a very high quality standard and its online edition by being kept up-to-date by the minute. The high quality is reflected in the visual language, the design, the reporting, and the high-quality production. With many route suggestions and background reports, Ride generously illustrates the most impressive cycling trails in the Alps. In addition, the magazine reports on the most important topics related to racing, the cycling scene, politics, tourism, and products. Reports, portraits, and bike and product tests round off the publication s offerings. Ride is published five times a year during the cycling season between March and September. The editions are entirely redesigned for the ipad version with added interactive elements. Ride Online will launch in 2016 as a webzine. In addition to editorial content and news from various fields, the site comes up trumps with blogs on key issues, video entertainment, and reporting. During the year, the site will be expanded with a trail database. Access will be free of charge; optional registration will allow users to access enhanced services.

2 Ride Print magazin Facts & Figures Format: A4, 210 x 297 mm Size: Frequency: 144 pages 5x annually from March to September Retail price: CHF / EUR 9.90 Circulation: Language: Distribution: 16,000 copies German Switzerland & Germany, subscribers & newsstands topics On its Lounge pages, Ride reports on the trendiest topics related to racing, the cycling scene, politics, tourism, and products. In addition to profiling four extensive tours in each issue, the magazine offers highly visual background reports, pages for women, biking and material tests, as well as an impressive photo gallery. Dates 2016 Edition: Advertising deadline Publication date 01/ January 3 March 02/ February 14 April 03/ April 2 June 04/ July 11 August 05/ August 29 September Submission deadline is five working days after the advertising deadline. Ad sizes & RATES 420 x 297 mm chf x 297 mm chf x 148,5 mm chf x 297 mm chf x 297 mm chf SPREAD FULL PAGE 1/2 PAGE 1/2 PAGE 1/3 PAGE Special formats are available on request. SPECIAL RATES Second or third cover page 3, Fourth cover page 3, Mandatory placement request +5%

3 ADVERTORIALS RIDE BOUTIQUE It is now possible to book advertorials in the style of articles in our Lounge section. These Ride Boutique pages will receive their own individual layout and will be printed on a separate paper. This will give you a very high advertising presence. The boutique pages will be labelled as advertisements. For further details, please request our Ride Boutique fact sheet. Format Text length Image size Rate approx. ¼ page Title 50 char., copy 380 char. approx. 80 x 60 mm INSERTS & SUPPLEMENTS Only Switzerland 4, Total circulation 7, Postage costs per 10 grams Costs include processing. Details on request. DISCOUNTS 3 insertions 5 % 4 insertions 10 % 5 insertions 15 % Combined discount with simultaneous booking of a print and online advertorial: 10% Agency commission for media and advertising agencies: 15% NOTICES All rates are quoted in Swiss francs and do not include 8% VAT. PRINT AD SUBMISSION Data supplied in PDF X-1 standard, 4-colour Euro scale. Ads require 3 mm bleed. For bleed ads, key image and text elements must be at least 5 mm from the edge. Data delivery via to anzeigen@ride.ch (maximum 9MB). SUBMISSION OF Advertorials Text and image can be uploaded directly onto our site via quickly and easily. After successfully booking your advertorial, we will send detailed instructions on the uploading process. your ContaCt Swiss Sports Publishing GmbH Sacha Steiner, director of publishing & sales Clavadelerstrasse 3, CH-7270 Davos Platz P , M steiner@sports-publishing.ch

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5 Ride Boutique

6 Ride ONLINE Facts & Figures Language: German Page views/month: 183,800 Site visits/month: 89,300 Unique visitors/month: 43,100 Averages January to July Detailed statistics: web code 48 Online banners JANUARY-FEBRUARY 2016* Format per year per month per week Superbanner: 750 x 100 Px ** Rectangle: 300 x 250 Px Skyscraper: 160 x 600 Px News banner 820 x 90 Px Banners are booked separately either on the home page or on the content pages. ** In combination with the leaderboard from March Online banners from march 2016 * Format per year per month per week Placement Rectangle: 300 x 250 Px Front page Leaderboard: 728 x 90 Px ** Content ** In combination with the superbanner until February Online ADVERTORIALS As in the print magazine, you can now book online advertorials that have the style of an editorial article. These paid PR articles get their own individual layout and will be labelled as advertising. For further details, please request the Ride Online Advertorial fact sheet. This form of advertising will be available from March Text length Images Videos Rates Advertorial Short: Titel 50 Z., Fliesstext Z. max. 4 1 Clip Advertorial Long: Titel 50 Z., Fliesstext Z. max Clips VIDEO ADVERTISING From March 2016 on, you can publish commercials and video clips on our front page. Duration is on week and the videos are restricted to a a maximum length of 30 seconds. Length Rate Video ads max. 30 seconds

7 Newsletter banner Weekly delivery / 2,200 retail customer recipients / 1,600 trade/industry recipients Format per Week Leaderboard: 728 x 90 Px RIde Ipad Magazin Interactive forms of advertising in the ipad version of Ride are available on request. Ads from the print edition are not automatically included. NOTICES All rates are quoted in Swiss francs and do not include 8% VAT. Online banner SUBMISSION Erlaubte Datenformate sind JPG, GIF oder SWF. -Newsletter dürfen keine Flash- Dateien enthalten. Die Integration von Bannercodes über externe Adserver ist möglich. Datenlieferung per an anzeigen@ride.ch (maximal 9MB). SUBMISSION OF Advertorials Text and image can be uploaded directly onto our site via quickly and easily. After successfully booking your advertorial, we will send detailed instructions on the uploading process. VIDEO ADVERTISING DATA SUBMISSION After successfully booking your video ads, we will send detailed instructions on the advertising delivery. your ContaCt Swiss Sports Publishing GmbH Sacha Steiner, director of publishing & sales Clavadelerstrasse 3, CH-7270 Davos Platz P , M steiner@sports-publishing.ch Version

8 Available until the end of February 2016 Superbanner Newsbanner Skyscraper Rectangle Newsletter leaderboard *In March 2016, will be undergoing a comprehensive relaunch as the Ride Online webzine. From this point, various banner formats and the usual border placements will no longer be used. Banners will now be displayed within the content in context.