THE KEYS OF FASHION & BEAUTY SUCCESS
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1 THE KEYS OF FASHION & BEAUTY SUCCESS
2 Plan of the presentation 1. What is Fashion and Beauty today? 2. Marie Claire a strong international presence 3. A long-term expertise in Beauty 4. Beauty best case 5. Preview A new signature
3 What is Fashion & Beauty today?
4 Fashion Top 10 fashion advertisers in international women s press-2011 (1) 2011 % vs 2010 TOTAL FASHION ADVERTISERS % 1 CHANEL COUTURE % 2 LOUIS VUITTON % 3 GUCCI % 4 CHRISTIAN DIOR COUTURE % 5 GUESS % 6 PRADA % 7 GIORGIO ARMANI % 8 CALVIN KLEIN % 9 CARTIER JEWELLERY % 10 DOLCE & GABBANA % (1) Marie Claire, Elle, Vogue, Cosmopolitan, Harper s Bazaar, Glamour Top 10 fashion advertisers in international women s press- first half rst half 2012 % vs 1rst half 2011 TOTAL FASHION ADVERTISERS % 1 CHANEL COUTURE % 2 LOUIS VUITTON % 3 CHRISTIAN DIOR COUTURE % 4 GUCCI 877 9% 5 PRADA 654 8% 6 GUESS % 7 GIORGIO ARMANI % 8 CALVIN KLEIN 534 4% 9 FENDI % 10 TOD S %
5 Fashion Top 10 fashion advertisers in Marie Claire worldwide % vs 2010 TOTAL FASHION MC ADVERTISERS % 1 CHANEL COUTURE % 2 CHRISTIAN DIOR COUTURE % 3 LOUIS VUITTON 217-7% 4 GUCCI % 5 GUESS % 6 DOLCE & GABBANA % 7 SWAROVSKI % 8 CALVIN KLEIN % 9 TOMMY HILFIGER % 10 MAX MARA % Top 10 fashion advertisers in Marie Claire worldwide -first half rst half 2012 % vs 1rst half 2011 TOTAL FASHION MC ADVERTISERS % 1 CHANEL COUTURE % 2 CHRISTIAN DIOR COUTURE % 3 LOUIS VUITTON % 4 GUCCI 111 8% 5 GUESS 91 20% 6 DOLCE & GABBANA 64-37% 7 TOD S 62 17% 8 TOMMY HILFIGER 57-5% 9 FENDI % 10 CALVIN KLEIN 54-14%
6 Ranking Marie Claire editions for fashion pagination-2011 Fashion 2011 % vs ITALIE % 2 KOREA % 3 TURKEY 859-1% 4 CHINA % 5 HONG-KONG % 6 TAIWAN 531 7% 7 FRANCE % 8 INDIA % 9 RUSSIA % 10 BRAZIL % 25 HUNGARY 137 8% Ranking Marie Claire editions for fashion pagination-first half 2012 % vs 1rst half 1rst half ITALIE 727-4% 2 KOREA 575-5% 3 TURKEY % 4 CHINA % 5 TAIWAN % 6 HONG-KONG % 7 RUSSIA % 8 FRANCE 228-5% 9 INDIA 210 7% 10 UNITED KINGDOM 193 4% 24 HUNGARY 69-5%
7 Beauty Top 10 beauty advertisers in international women s press % vs 2010 TOTAL BEAUTY ADVERTISERS % 1 L OREAL PARIS % 2 PROCTER & GAMBLE % 3 LANCOME % 4 CHRISTIAN DIOR PARFUMS % 5 ESTEE LAUDER % 6 CHANEL PARFUMS % 7 MAX FACTOR % 8 UNILEVER % 9 COTY % 10 GEMEY MAYBELLINE GARNIER % Top 10 beauty advertisers in international women s press- first half rst half 2012 % vs 1rst half 2011 TOTAL BEAUTY ADVERTISERS % 1 L OREAL PARIS % 2 CHRISTIAN DIOR PARFUMS % 3 PROCTER & GAMBLE % 4 LANCOME % 5 CHANEL PARFUMS % 6 ESTEE LAUDER % 7 UNILEVER % 8 PROCTER & GAMBLE PRESTIGE % 9 GEMEY MAYBELLINE GARNIER % 10 MAX FACTOR % Procter & Gamble Pantène, Braun, Gillette,Allways.. Procter & Gamble prestige Gucci fragr.; D&G fragr. Unilever Dove Coty Balenciaga fragr, Chloé fragr., Marc Jacobs fragr., Calvin Klein fragr.
8 Beauty Top 10 beauty advertisers in Marie Claire worldwide % vs 2010 TOTAL BEAUTY MC ADVERTISERS % 1 PROCTER & GAMBLE % 2 L OREAL PARIS % 3 LANCOME 474-2% 4 CHRISTIAN DIOR PARFUMS 422-4% 5 UNILEVER % 6 ESTEE LAUDER 410 9% 7 CHANEL PARFUMS % 8 MAX FACTOR % 9 SHISEIDO 345 9% 10 CLINIQUE 301 5% Top 10 beauty advertisers in Marie Claire worldwide -first half 2012 % vs 1rst half 1rst half TOTAL BEAUTY MC ADVERTISERS % 1 L OREAL PARIS 270 0% 2 LANCOME 255 5% 3 PROCTER & GAMBLE % 4 CHRISTIAN DIOR PARFUMS % 5 UNILEVER 206 1% 6 ESTEE LAUDER 186-8% 7 CHANEL PARFUMS 174-5% 8 MAX FACTOR % 9 SHISEIDO 161-5% 10 PROCTER & GAMBLE PRESTIGE %
9 Ranking Marie Claire editions for beauty pagination-2011 Beauty 2011 % vs HONG-KONG % 2 KOREA % 3 TAIWAN 990 4% 4 CHINA 898-3% 5 UNITED KINGDOM % 6 UNITED STATES 636 2% 7 AUSTRALIA % 8 ITALY % 9 RUSSIA % 10 FRANCE 458 0% 27 HUNGARY 124 8% Ranking Marie Claire editions for beauty pagination-first half rst half 2012 % vs 1rst half KOREA 632 7% 2 HONG-KONG 621 8% 3 TAIWAN % 4 UNITED KINGDOM 353 9% 5 UNITED STATES % 6 CHINA % 7 RUSSIA % 8 ITALY 258-7% 9 AUSTRALIA 247 1% 10 FRANCE 211-7% 26 HUNGARY 57 11%
10 A Strong global presence
11
12 38 4 1
13 FRANCE BRAZIL CHINA A brand new BI ANNUAL FASHION MAGAZINE ITALY KOREA NETHERLANDS 9 Now in countries ROMANIA TAIWAN UK
14
15 websites
16 now reaches 12.1 million unique users + 140%
17 with 114 million page views + 180%
18 BRAZIL FRANCE HUNGARY ITALY KOREA TAIWAN UK USA 8 Marie Claire websites now mobile optimized
19 BRAZIL 5 ITALY CHINA TAIWAN Enriched Tablet Magazines USA
20 AUSTRALIA FRANCE HONG KONG INDIA NETHERLANDS INDONESIA RUSSIA KOREA SOUTH AFRICA + 13 Tablet Magazines SPAIN TAIWAN THAILAND UK
21 SOCIAL MEDIA REACH Twitter: 1.4 million Facebook: 443,000 Youtube: 28,000 Instagram: 44,637 Pinterest: 8, million+
22 DYNAMIC mobile applications
23 BRAZIL DOWNLOADS 47,906 FRANCE DOWNLOADS 63,000 KOREA DOWNLOADS 44,884 TAIWAN DOWNLOADS 64,332 SPAIN DOWNLOADS 267,371
24 UK 105,520 SINCE NOV 2010 LAUNCH
25 TAIWAN A to Z accessories shopping tablet app. Sponsored Shiseido USA Backstage Beauty Trends ipad app. Sponsored by Chanel UK Marie Claire Runway tablet app.
26 QR CODES on DRIVING innovation with
27 WEBSITES SOCIAL MEDIA MOBILE APPS E-READING ON TABLETS NATIVE TABLET APPS VIDEOS EVENTS TV
28
29 Marie Claire A strong expertise In beauty
30 Published in all Marie Claire International editions
31 INTERNATIONAL AWARDS 1 INTERNATIONAL JURY 15 BEAUTY EDITORS MARIE CLAIRE INTERNATIONAL & FRENCH COMPETITORS 5 CRITERIA INNOVATION, EFFICACITY, TEXTURE, DESIGN & COMMUNICATION
32 A strong global PRESENCE 34 INTERNATIONAL EDITIONS PUBLISH THE PEB RESULTS 16 INTERNATIONAL EDITIONS ORGANIZE NATIONAL AWARDS +300 EDITORIAL PAGES 15m READERS WORLDWIDE
33 Published in 18 countries
34 FACTORIES
35 BEAUTY FACTORY
36 BEAUTY FACTORY Research, expertise and services for beauty brands DIGITAL BOUDOIR BEAUTY E-BOOKS PACKAGES
37 DIGITAL BOUDOIR CHATS Digital 100 Beauty addicts Beauty brands Beauty editors
38 BEAUTY E-BOOK BEAUTY TRENDS BEAUTY FOCUS Consumers insights Beauty experts Beauty editors
39 BEAUTY E-BOOK
40 Beauty Factory
41 PACKAGES Beauty Boudoir Beauty Box Beauty Buzz
42 Beauty Boudoir Clinique Chubby Stick BRIEF To adapt a print & TV campaign initiated in the UK to the French market Beauty Boudoir Solution 1. Test of claims 2. Test of words 3. Test of voice - over
43 Beauty Boudoir L Oréal Paris Hydratation minceur BRIEF Product development and commercialization Beauty Boudoir Solution 1. Packaging test 2. Name test 3. Product attractiveness 4. Brand message perception 5. Purchase intentions 6. Women image perception
44 soon in 2012 DESIGN FACTORY
45 BEAUTY Best cases Print Digital Videos
46 THE MARIE CLAIRE CLING Marie Claire US 2010 innovation that ran in every issue A removable sticker with Master Class step by step lessons you put on your mirror for a daily use Clients : Gemey Maybelline, John Frieda.
47 WHAT I LOVE ABOUT ME Editorial section, exclusive to Marie Claire, which has been adapted as an advertorial in an advent calendar style for Maybelline Fit me Line #1 recalled ad in the issue 90% of readers said seeing the product on so many different women makes me more likely to try Maybelline FIT Me 93% of Marie Claire readers who saw the ad took action 3 our of 4 readers plan to purchase Maybelline FIT Me products as a result of seeing the ad
48 Marie Claire Australia - Lancôme
49 Marie Claire Belleza Italy - Lancôme
50 Marie Claire USA LVMH Unit
51 Marie Claire UK website Dior
52 «Bridge Products» operation 360 platform
53 Bridge Products Clarins The context The Bridge Products are cosmetics positioned between make-up and skin care. They are easy to use, effective, for every woman, and can be used on a daily basis. The brief To showcase these products To integrate them in daily beauty habits To create long-term «Bridge Products» routines Creation of an exclusive and completely new brand content platform combining complementary media and magazines
54 Bridge Products Clarins The GMC Factory proposal In order to associate the benefits of Clarins products to the brand message, Marie Claire emphasizes the message with strong content (videos) aiming to touch the consumer in a close way PRINT Advertorial regular sections with a double page and 2 single pages in 3 issues ( July, September and November), in a section named «SOS Make Up» The beauty editorial team of Marie Claire decodes these products with immediate effects : for every need, a prompt solution and a «Whaou» effect WEB A series of 3 short video programs Presence in a dedicated space "L'instant Make Up" integrated in the Beauty channel» Presence on the MC TV channel and on the video platforms (youtube, dailymotion)» Presence on social networks MOBILE
55 The Bridge Product de Clarins operation The print editorial content Marie Claire
56 The Bridge Product Clarins operation The Brand Content Video to insert
57 When print becomes video-marie Claire UK
58 A new signature La marque De l Emotion
59
60
61 Thank you!
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