O Fallon Township High School

Transcription

1 Version 1.0 Copyright Brand Identity Guidelines Prepared By: For info call:

2 Version 1.0 Copyright Introduction Building our brand School districts are a reflection of the communities they serve. We serve a very diverse St. Louis Metro community area comprised of local, military, rural environment. Our district is just minutes east of St. Louis, Mo. in southwestern Illinois. The Metro-East region where we reside offers plentiful residential options, outstanding cultural attractions, and great transportation amenities. is unique with an impressive academic reputation. Our challenge is to maintain the current culture of excellence while moving forward. With a dedicated staff, a supportive community and terrific students, we will continue the district s high standard of performance. Our goal is to remain an acknowledged leader in public education in the southwestern Illinois region. Our job is to help develop a community of learners in partnership with parents and guardians. Today s students - perhaps more than all generations before them - must be adaptable. The amount of information available to them and the methods in which they are expected to use it changes rapidly and grows exponentially. As technology evolves, the world changes - sometimes in the blink of an eye. Our challenge is to continue to improve programs and ensure their relevance for today s students. District #203 offers the best for our students: a highly trained staff, clean, modern facilities, outstanding technology and a wide range of extra-curricular activities. We provide Excellent in Education for Every Student Every Day.

3 Version 1.0 Copyright Introduction Vision, mission and positioning The mission of is to access the talents of community, family, and staff to provide a positive environment that maximizes the potential of students to become informed decision makers, engaged learners, and responsible citizens in an ever-changing and diverse society. Serving students in an area of fifty square miles in St. Clair County, has been recognized by the United States Department of Education as one of the finest high schools in the country. District #203 has a student body of 2,500 students and a faculty and staff consisting of over 200 employees.

4 Version 1.0 Copyright Introduction Using the brand identity guidelines () brand identity is the tangible expression of all that we stand for. It embodies what we do, how we do it and why we are trusted throughout the communities we serve. In a very real way, members of our communities, our partners, and our investors experience the brand through our deeds, as well as through the verbal and visual messages we send. A carefully managed and well-implemented brand identity program will help carry our brand message to the world. These guidelines are provided to ensure the correct and consistent use of the brand identity system. Along with the brandmark, typography, color palette and other visual elements, specific directions are included to help you manage your visual communication materials. By accurately implementing this brand identity system, you protect the equity of the brand and better support its repositioning. The most fundamental visual element of a brand identity is its brandmark. The new brandmark signals a change for a new approach to the future. The evolution of our brandmark is most dramatic in its new configuration. The symbols are now coordinated with the name in a bold alliance. Its integrated brand look is unifying and inviolable. The changes to these key elements are intended to express new brand characteristics innovative, dynamic and results oriented characteristics that we need to help us achieve our school community impact and mission.

5 Version 1.0 Copyright Brandmark Elements The consistent and correct application of the brandmark is essential. At times the primary horizontal format may not be best suited for application. In these situations it is acceptable to use the vertical format. The icon alone can be used as a graphic element or later by itself when you feel your brandmark is established. Primary Icon: Primary Mascot: Secondary Mascot Symbol: Mascot Name:

6 Version 1.0 Copyright Nicknames Over the years our school has been affectionately nickname with these shorter versions. Use them in concordance with the brandmark guidelines. Nickname: Special Usage Nickname:

7 Version 1.0 Copyright Brandmark Family Icon As one of our most important assets, the brandmark must always appear in conjunction with what is shown on this page or in one of the color variations described in these guidelines. Never attempt to redraw or rescale the brandmark or add other graphic elements to its presentation. We must use a trademark symbol (TM) with the brandmark to ensure our legal rights are protected. Always display the trademark symbol (TM) in the position indicated. Mascot Symbols Mascot Name Nickname Special Usage Nickname Tagline Abbreviation Excellence in Education for Every Student Every Day Excellence in Education for Every Student Every Day Excellence in Education for Every Student Every Day Excellence in Education for Every Student Every Day E 4 E 4 E 4 E 4 Mascot Symbols with Nickname Mascot Symbols with Nickname & Mascot Name Icon with Name Mascot Symbols with Mascot Name Icon with Nickname

8 Version 1.0 Copyright Icon with Name When reproduction constraints prevent the use of the primary fullcolor brandmark, use one of the alternative one-color versions. See the provided artwork files. One-color brandmarks: The onecolor brandmark is to be used when full color or two color option are not available. The brandmarks should never appear in any color other than is in this document.

9 Version 1.0 Copyright Icon with Nickname and Mascot Name The full-color version of the brandmark is the primary brandmark of the identity system. It is strongly recommended that this version be used in branded applications whenever possible. Pantone, CMYK and RGB reproduction files of the full-color brandmark are available for specific application requirements. See the artwork for various formats. On a dark field reverse the darkest color of the brandmark to white.

10 Version 1.0 Copyright Mascot Symbols with Nickname Background colors and graphics can easily overpower or compete with brandmarks. A white field should be built in the back of the artwork to maintain separation between the brandmark and the backgrounds where it will appear.

11 Version 1.0 Copyright Mascot Symbols with Nickname and Mascot Name The consistent and correct application of the brandmark is essential. Always follow the standards presented in these guidelines. Never attempt to redraw or rescale the elements of the brandmark or add other graphic elements to its presentation.

12 Version 1.0 Copyright Mascot Symbol with Mascot Name The one color brandmarks are used when printing on colored surfaces, or screening of inks is not possible. This may occur when reproducing on plastic, glass, metal, fabric or other materials used for merchandise or signage. For printed materials, these brandmarks may only be used when the method of reproduction is faxing and photocopying or the surface of the paper is a color other than white. For example, this may occur when printing a black & white laser print on blue paper. When printing on white paper, the full-color or onecolor brandmarks should be used at all times.

13 Version 1.0 Copyright Brandmark: Minimum Size To ensure the integrity of the brandmark, do not reduce its width to less than.75 inches for print or special usage, and 90 pixels or 1.25 inches for screen applications. Other reproduction methods may require the minimum size to be greater than the sizes identified here. Screen Print Special usage 90 pixels or 1.25 wide.75 wide.75 wide

14 Version 1.0 Copyright Brandmark with tagline Our tagline is our primary marketing message. All communications and creative materials are rooted in the Excellent in Education for Every Student Everyday concept. The tagline should be used on all marketing communications, including print collateral, advertising and websites. The tagline can be placed in two ways: with a fixed lock-up and flexible placement relative to the brandmark. The tagline always appears in Constantia Italic typeface. As one of our most important assets, the tagline should always appear as described in these guidelines. Never attempt to switch the font. Excellence in Education for Every Student Every Day Excellence in Education for Every Student Every Day Excellence in Education for Every Student Every Day Excellence in Education for Every Student Every Day Reverse Application: E 4 E 4 E 4 E 4

15 Version 1.0 Copyright Tagline: Lockup treatment When the tagline is locked up with the brandmark it appears in a fixed position underneath the brandmark. The tagline always appears in Constantia Italic typeface. Never use the tagline over a complicated part of an image or a color that hinders its legibility. Excellence in Education for Every Student Every Day

16 Version 1.0 Copyright Tagline: Flexible placement You may choose not to lock up the tagline with the brandmark. However, in order to protect the integrity of the brandmark and tagline, you must place both on the same page in the size proportions indicated. The brandmark and tagline is placed at the same distance from the edge of the application. You may place both elements anywhere along their edge as long as you maintain the distance and the size relationship prescribed. However, it is preferred that the brandmark and tagline appear in close proximity, especially when there is a large body of copy on the same page. Greater flexibility of placement is allowed when there is little or no body copy on the page. Excellence in Education for Every Student Every Day

17 Version 1.0 Copyright Support elements Artwork Finder - Key to file naming Many custom artwork files have been developed for the brandmark. These files follow a specific naming convention so you may quickly understand the contents of each file and locate them easily. Each part of the file name is an abbreviated form of information about the file. All file names consist of lowercase letters and use underscores to separate information. Example File: _2s_horz.pdf 2s horz rev. pdf Company Color Orientation Background Format Suffix Terra Properties cmyk 4-color process rgb video/monitors 2s 2-color spot 1s 1-color spot k black g grayscale vert Vertical orientation horz Horizontal orientation Icon Graphic part of Brandmark rev If present, indicates reversed color logo for use on black background pdf Universal file format for many applications eps Hi-resolution artwork created in Adobe Illustrator jpg Raster image for digital applications w white

18 Version 1.0 Copyright Support elements Color Palette It is important to maintain a consistent appearance of the brandmark and all visual communications across various media types and materials. Using colors consistently in all communications will strengthen brand recognition, create impact and differentiate our programs. Tints of these colors can be used for added flexibility in accent graphic scenarios. On this page you will find specifications for reproducing the colors in a variety of ways. Note: The colors shown on this page and throughout this manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. For accurate PANTONE Color Standards, refer to the current edition. Color Swatches for PMS, CMYK and RGB process applications, use the color specifications as follows: PANTONE 280 C C: 100 M: Y: K: R: 2 G: 33 B: 105 PANTONE 116 C C:0.65 M: Y: K: 0 R: 255 G: 206 B: 0 Color expresses something by itself - Vincent VanGogh

19 Version 1.0 Copyright Support elements Typography A standardized typeface that has been chosen for the brand identity. It is to be used in all printed and online communications. The font was selected for its compatibility in the market and for its ability to convey a personality that is consistent with our brand. Only use the font family shown on this page. PRIMARY TYPEFACE - Constancia Regular Name and Headlines ABCDEFGHIJKLMNOPQRSTU- VWXYZ abcdefghijklmnopqrstuvwxyz Constancia Bold typeface: Is the primary typeface in the brand identity system. Constancia is a classic serif and clean typeface that conveys a humanistic and caring, yet professional tone. Use Constancia in all headlines and subheads in printed and online applications. Constancia may also be used for text. Constancia Regular typeface: May be used in text, but should not be used in headlines or subheads. SECONDARY TYPEFACE - Constancia regular Body text TERTIARY TYPEFACE - Constancia Italic Emphasized Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Constancia Italic typeface: Is used for the tagline and other text that needs to be emphasized.

20 Version 1.0 Copyright Additional Integrated Services... Please consider us in these other areas. For info call: Visual Communications Room Signs Interior Wayfinding Dimensional Lettering Conference & Meeting Room Enhancements Recognition Walls Food Services Environmental Enhancements Interior Branding / Identification Signage Exterior Signs Exterior Wayfinding Tradeshow Displays Electronic Informational Displays Marketing Communications Identity Web Promotions Print Agency Partnership Artistic Communications Art Accents Custom Concepts Illustrations Paintings Sculptures