The Innovative Makeup Packaging Design & Engineering Contest

Transcription

1 The Challenge! Makeup in New York invites Kansas State University to participate in the First Innovative Makeup Packaging Design & Engineering Contest. The contest will consist to Design, Engineer and Rapid Prototype an Innovative new Face Make-up Package. At the heart of Manhattan! MakeUp in NewYork will take place next year on 16th and 17th September 2015 at the PENNPLAZA PAVILION. A unique venue and extremely convenient to access, right in front of Penn Station, actually the main intercity train station in New-York where most subway lines and trains converge including those coming from New Jersey, where the real industrial core of the New-York Beauty sector is. A unique event! Next year it will be the turn of MakeUp in NewYork to celebrate its fifth anniversary! "It s both a very young and very old age," explains Jean-Yves Bourgeois, President of Beauteam US. "Very young because the creation of this event seems to have happened yesterday... very old because with today's digital economy and speed of information along with the evermore ephemeral nature of our consumer society, events that pass the five year mark are not so many nowadays. MakeUp in NewYork is offering a platform of opportunities to grow knowledge and build network with like-minded professionals. Exciting concepts at MakeUp in NewYork! GATHERING THE INDUSTRY REACHING OUT TO KEY DECISION MAKERS MASS & SELECTIVE MARKET Suppliers - formula, packaging, full-service, accessories, ingredients Brands - Marketing, R&D, Buyers Creative - Makeup artists, make-up schools, designers art directors

2 Competition Design, Engineer and Rapid Prototype an Innovative new Face Make-up Package. Student teams will research different types of consumer needs in the category of face makeup, specifically face, eyes, and lips to identify an unfilled consumer need. You will identify current packaging concepts that fail to meet the consumer need and why. It will be your task to design and engineer an innovative new packaging concept to meet the unfilled need. Prizes to be awarded Make-Up in New York and Sponsors will allocate a fixed lump sum to cover the travel expenses to the 5 selected team finalists to be present at MUNY Winning entries ( Winners ) will be selected form all qualifying, eligible and timely received entries. Financial awards will be given to the Winners as follows: First Place $3000 Second Place $2000 Third Place $1000 Honorable Mention $500 Deadlines for submissions Kindly Ms. Marie Wimmer at marie@makeup-in.com if your school plans to participate in The Innovation Makeup Packaging Design and Engineering Contest and the number of teams by Friday, March 27, All final contest submissions must be sent by no later than 11:59 PM. (Eastern Standard Time) on Sunday, June 14, Acceptance of untimely submissions shall be in the sole and absolute discretion of the Organization, whose decision shall be final, binding and non-appealable in all respects. Please send your submission to: Ms. Marie Wimmer Beauteam US 575 Madison Avenue Suite 2512 New York, NY 10022

3 ENTRY FORM Please complete this form for each package design being submitted for judging. Graphic Rendering and Rapid Prototype (3D printing) of your packaging concept 3D Prototype of your Innovative Package Design Photos of your 3D mock up or drawings of your package design Poster Template: 36 x 48 Display board Background information on the design Materials of design Functionality- Does your package promote consumer convenience? Creative & Originality- How does the product stand out on the shelf? Practicality- Designed for business Emotional connection- Does it have the got to have it feeling? 1 copy (word or pdf) of the design rationale supporting your entry, maximum 1000 words Title Author(s) and Contact information Abstract Consumer need Comparable current packaging Describe your Innovative New Concept (including) o Engineering Drawings o Graphic Renderings (high pixels) Written in APA (American Psychological Association) format 1 YouTube style video with your sales pitch, max. 2 minutes. (Provide a link to the video URL on YouTube on your Entry Form below AND include a compressed version in your zipped folder. If for some reason the file is too large for uploading on our ftp server, you may also send it via WeTransfer. Make sure you name the video file in your university and team leader s name, so we know from whom it is. All documents should be included in one zipped folder; the folder must be named in your name and university.

4 Qualifying entries must send form of shipment with tracking number of submission to ( ) by 12:59 PM, on Sunday, June 14, College/University: YouTube URL: Advisor Contact Information: Name: Title Team Leader Contact Name:

5 There can be no more than 4 students per team!