2013 Media Kit PULSEBEAT.TV Media Kit

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1 2013 Media Kit PULSEBEAT.TV 2011 Media Kit

2 About PulseBeat.TV PulseBeat.TV team members come from a variety of backgrounds, including major television networks, the fashion industry, stage productions and non-profit organizations. PulseBeat.TV creates and designs integrated programs that feature celebrity entertainment as a vehicle for corporate brand building. Owned by Emmy-winning producer, Joel Boykin and Emmy-nominated journalist, Greg Dunmore, the company draws from their experience at BET and NBC respectively. PulseBeat,TV currently has clients that range from local businesses to international corporations, to well known non-profits. PulseBeat specializes in the development of video portfolios and entertaining programming for companies, organizations and individuals to showcase their ideas, talents and skills within their marketplace. When the team produced one of Comcast s most successful programs, the nationally aired, Detroit Jazz Jewels, an Emmy nomination, Telly and Beacon Awards for Programming Excellence was all they needed to decide to develop and distribute their own entertainment programs and PulseBeat.TV was born. PulseBeat.TV produces Greg Dunmore s Hot Happenings!!! televised daily multiple times on Comcast Detroit WTD-10 and Detroit s Educational Comcast Channel 22 (as well as programs can be viewed via AT&T U-verse On Demand). Also, Pulsebeat.TV is broadcast on EVERY television in Michigan via its statewide network CN900 (Channel 900) and Xfinity on Demand. Moreover, the Hot Happenings segment can also be heard on Detroit s most popular afternoon drive time radio talk program, The Mildred Gaddis Show every Friday from 6:30pm - 7pm on Radio One's WCHB 1200am/99.9fm and worldwide on the web at In 2014, PulseBeat.TV became the new arts and entertainment program on the ABC acquired WMYD TV20 Detroit. Greg Dunmore s Hot Happenings which has consistently received impressive Nielsen ratings now airs (in a 30 min format) every Sunday at 10am on this popular Detroit station under the direction ABC s Detroit affiliate WXYZ. On the Air The show broadcasts on a number of Broadcast and Cable TV networks. You ll find us on Radio One, Comcast and TV20 Detroit (WMYD) under the direction of ABC s Detroit affiliate WXYZ. Online Archived episodes of the show are available at: On-The-Go The show will be available as an interactive enabled App for ipads and other tablets (TBA).

3 About PulseBeat.TV con t Greg Dunmore s Hot Happenings!!! brings audiences the latest and the greatest news on what s hot in arts, entertainment and culture with a dash of historical context. Whether it s a discussion about a new film, music release or celebrity, the latest buzz on the most happening event or an engaging profile about a celebrity from yesteryear---you will find it all on Greg Dunmore s Hot Happenings and PulseBeat.TV! Always providing a great mix of relevant programming on and offline, Pulsebeat.TV has sponsored events such as the PulseBeat Music Festival which began in 2010 featuring performances from the legendary Jerry The Iceman Butler, Barbara Mason, Clarence Carter, Kelly Price, Dru Hill and has the distinction of being the last Detroit performance of Blues icon, Bobby Blue Bland. In 2013, PulseBeat.TV was honored by the National Association of Black Journalists for the Salute to Excellence Award in the format of Public Affairs/Discussion/Interviews. In addition to being found on the web, radio, and TV, in development PulseBeat will take their audience and company to the next level as it launches an online publication, an international travel version of the radio and TV program called PulseBeat Excursions and a new music showcase called PulseBeat LIVE. Greg Dunmore, host Hot Happenings!!!

4 Awards & Accolades PulseBeat.TV and its producers have been honored with numerous prestigious broadcasting honors, including the following: Telly Award Beacon Award Regional Emmy Award National Association of Black Journalists for the Salute to Excellence Award in the format of Public Affairs/Discussion/Interviews Dr. Charles H. Wright Museum of African American History Award for Excellence in Journalism.

5 Television is Lifestyle Television is known not just for what it provides on the screen but also for how it influences the lives of those who watch. Television is often the infrastructure of the home - offering an array of programming that brings together families of all ages. Television helps to create indelible memories that shape our generation. With cutting-edge, insightful programming, television is a learning experience for viewers of all ages. Great programming creates appointment television, a time to come together.

6 Why PulseBeat.TV? Audience Size: In an average week, PulseBeat.TV reaches 3,000,000+ households Television viewing in the home is up +3.6% since last year the average person watches hours per month Highest Nielsen rated program on WMYD-TV20 Detroit in its time slot since its debut with a proven loyal following Male/Female Age % 31% 46% 44% / 56% male to female Occupation Prof. Working Women Retired Blue Collar Clerical 41% 34% 17% 11% 9% Source: Nielsen 4th Qtr 2008 A2/M2 Three Screen Report/NSI Nov 08/Marshall Marketing 2009/2009 Claritas Education HS/Some College 44% College 31% Graduate+ 19% HH Income Less than $30k $30k-$50k $50-$75k $75k-$100k $100k+ 29% 28% 17% 10% 16%

7 Local Roots PulseBeat.TV and the Community Public Service Credibility... Our Public Service goal is to truly make a difference in our community. Not only does PulseBeat.TV provide awareness for various issues and causes, we act to make tangible improvements for the communities we serve. Greg Dunmore s Hot Happenings!!! is a locally produced PulseBeat.TV program that touches upon the pulse of the community-at-large. Awards & Accolades. Our community affairs campaigns have earned high praise, including Bullying Is No Joke in partnership with Defeat The Label and Laughing The Pain Away (a Homelessness Initiative) in association with the Detroit Entertainment Commission.

8 Benefits of working with PulseBeat.TV Connect with your local market PulseBeat.TV works with many advertisers in helping create their local strategy in the metro Detroit area as well as statewide. Benefits of working with PulseBeat.TV on a local level include the following: Specific local message Working with local broadcast television allows you greater versatility with crafting your campaign to a local viewership. 360 degree opportunities When working with PuseBeat.TV locally, you can tap into our portfolio of integrated offerings, including PulseBeat.TV online, public service programming, promotional opportunities, partnerships, events, and more. Local production PulseBeat.TV s Commercial Production Department works with hundreds of advertisers to bring their campaigns to life with eye-dazzling production and professional quality editing. Additionally, PulseBeat.TV has full High Definition production capabilities!

9 Comcast Cable Centered Sponsorship Information Comcast Detroit-WTD/TV10; Educational Channel 22; and, statewide via CN900 A sponsorship announcement on PulseBeat.TV s Greg Dunmore s Hot Happenings* which airs multiple times daily on Comcast Detroit Channels 10 and 22 is typically 15 seconds, and must comply with FCC guidelines for sponsors. Announcements can: Describe your business Identify your products or services Express your corporate philosophy Include your corporate logo, business location, Web site or toll free number Express your support of Comcast WTD10 and our programs Announcements cannot: Be a call to action Provide price or value information Provide endorsements or inducements Use qualitative or comparative language Our marketing dept. will work closely with sponsors to insure that existing media spots are easily adapted to these requirements. *Our show also airs on Comcast High Definition Channels 902 and 915 Daily with multiply encore broadcasts.

10 Detroit Loves PulseBeat.TV! PulseBeat.TV is the #1 Arts & Entertainment show among viewers Our Rate Card Radio RadioOne WCHB AM 1200 & 99.9 FM (Call for rates) TV WMYD-TV20 One (1) 60-sec spot $250 Comcast-WTD10 (Call for Information) Comcast-CN900 (Call for Information) Blasts $175 sent out through PulseBeat.TV s listserv about product or service upgrade to Editorial Blasts for additional $250 Video includes a 2 minute maximum video featured on website (Starting at :) $500 Website Takeover client will be assigned a tab on PulseBeat.TV s website that allows customization through logo placement, company colors, banners and featured posts (Call for rates) Website Banners Standard Banner 300x250 $ x90 $ x600 $325 Premium header banner 960x340 $450

11 DIGITAL & PRINT ADVERTISING COMBO Pack the most powerful punch by running a print advertisement alongside a digital campaign. Sales Department: (313)

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