Changes in viewing behaviour: the truth behind the headlines
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1 Changes in viewing behaviour: the truth behind the headlines Shaping the future of Terrestrial Television Claire Enders +44 (0) September 2015
2 Some of our subscribers Internet: Google, Microsoft, Yahoo! Music/Radio: Bauer Media, BMG Rights Management, Ministry of Sound, PRS for Music, Communicorp, Shazam, Sony Music Entertainment, Spotify, Universal Music Group Investment Banks: Allen & Co, Barclays Capital, BNP Paribas, Citigroup, JP Morgan, Moelis & Co, N.M. Rothschild Professional Services: Accenture, Atos, Bain & Company, Boston Consulting Group, Deloitte, Detica, Edelman UK, Ernst & Young, KPMG UK, McKinsey, NTT Data, OC&C, PwC UK, Venture Consulting Film/Television: Telecoms: BT, Everything Everywhere, H3G, Nokia, Post Office, SFR, TalkTalk, Telefónica, Tesco, Vodafone, Vonage Advertising/Marketing: Aegis, Engine, Fox Digital, GroupM, Karmarama, MEC, Mediacom, Mindshare, Publicis, WPP Public Sector: DCMS, European Broadcasting Union, European Commission, Ofcom, Scottish Futures Trust Press: 21st Century Fox, Arqiva, BBC, Bertelsmann, Channel 4, Digital UK, Discovery Networks, Foxtel, Freesat, Freeview, IMG Media, ITV, Liberty Global Content Investment, Ludorum, Miramax, NBCUniversal International, ProSiebenSat.1, Scripps Networks Interactive, Sky, Sony Pictures Entertainment, stv, Turner Broadcasting, UKTV, UTV Media, Virgin Media, Vivendi, Walt Disney, Warner Bros UK, YouView, Viacom Archant, D C Thomson, DMGT, Future, Guardian Media Group, Hachette UK, Haymarket Media Group, Hearst Magazines UK, Holtzbrinck Group, Immediate Media, IPC Media, Johnston Press, Local World, London Evening Standard & Independent, Menzies Distribution, News UK, New York Times, Telegraph Media Group, Trader Media, Trinity Mirror, Which? Funds: Aberdeen Asset Management, Baillie Gifford, Cedar Rock Capital, F&C Asset Management, Fidelity International, Highfields Capital Management, Morgan Stanley Investment Management, Odey Asset Management Private Equity/Venture Capital: Apax Partners, Bob & Co, Cinven, KKR, Permira Advisors, Providence Equity, Usaha Tegas Changes in viewing behaviour: the truth behind the headlines, September
3 DTT is key to providing universal access to PSB content free at the point of use DTT has a 42% share of TV set viewing, and is available free to 98.5% of the UK population DTT Household Penetration post switchover and today (%) 80% 70% 60% 50% 40% 30% 20% 10% 0% 74.1% 72.1% 42.4% 43.4% Nov Sep DTT Only Total DTT [Source: Enders Analysis, RSMB] Changes in viewing behaviour: the truth behind the headlines, September
4 UK screen-based media consumption TV dominates Total consumption (bn, hrs) f 2016f 2017f 2018f 2019f 2020f Broadcast TV Connected TV PC Smartphone Tablet Excludes offline app usage [Source: Enders Analysis] Changes in viewing behaviour: the truth behind the headlines, September
5 TV set viewing decline starting to plateau Daily average viewing time, (all individuals 4+, 2010=) H [Source: Enders Analysis, BARB/InfoSys+] Changes in viewing behaviour: the truth behind the headlines, September
6 TV set viewing decline starting to plateau Daily average viewing time, (2010=) H [Source: Enders Analysis, BARB InfoSys+] Changes in viewing behaviour: the truth behind the headlines, September
7 Viewers with largest amount of online viewing only 13% of population H UK population by age (m) Adults [Source: Enders Analysis, BARB/InfoSys+] Changes in viewing behaviour: the truth behind the headlines, September
8 All ages are watching more TV content outside the linear schedule Daily average viewing time by age (mins/day) H Live viewing mins Timeshifted/Catch up [Source: Enders Analysis] Changes in viewing behaviour: the truth behind the headlines, September
9 Live viewing to the TV set will still dominate for at least the next 20 years Forecast daily average viewing by age, 2034 (mins/day) Linear and timeshift viewing to the TV set Connected viewing to the TV set Connected viewing to other screens [Source: Enders Analysis] Changes in viewing behaviour: the truth behind the headlines, September
10 THANK YOU Changes in viewing behaviour: the truth behind the headlines, September
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