Thank you for listening to my presentation! I truly hope this info helps you! Best Wishes Stay Beautiful Inside and Out!

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1 Thank you for listening to my presentation! I truly hope this info helps you! Best Wishes Stay Beautiful Inside and Out! Lindsay Schlick

2 The Science of Marketing to women: Up until about 20 years ago marketing was always aimed at men! Big mistake! Marketers soon figured out that women account for 85% of all consumer purchases including everything from autos to health care! The info below is very important for mastering marketing to your clients! Don t get overwhelmed by all this info it is gold and could help you find new ways to gaining more clientele! Someone once told me Marketing should be the most creative part of your business! This scared the heck out of me! But then the same person gave me this quote and I was off and running... It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. - Darwin. Industry Standard Female Marketing Demographics Courtesy of The She Myth & Sue Bryce: Girl Power years old: Unmarried and 85% of the time still living at home with her parents. Why pay rent when she can come and go as she pleases living at home. - She is a good saver and average spender. - Spends at least 10.5 hours a week with her girlfriends. What she does, her girlfriends do also. - She is a Facebooker, a texter and a phone user! - She buys fake handbags and she is saving for a home. - She has a mom or boyfriend who will happily pay for the products she wants! - Market to her like this: Mother/Daughter Days - Girls day out, paint the town red! These girls are really hot, easy to market to, they love clothes, love hair and makeup and they love products! Liberated Lady years old: No kids, biggest earners of all 4 demographics. But also the biggest spenders, they usually live at 120% of their income. They have debt, which they struggle to pay; high mortgages, addiction to high fashion, Gucci, Dior etc. - Like to spend money. Like to travel. Like to drink. Like to eat. But they go to the gym! They are a paradox; they over do it but they balance out their lifestyle. - Often unmarried and dream about a man with money coming and saving them and making their lives better. - Market to her like this: She is the best friend, the sister; her friends are often her sisterhood they are that close! - When one makes a big-ticket purchase they all do! They don t buy to compete they buy to share with one another! - When you invite them to a wine and cheese evening they all come cos they just want to be together and catch up! Women we don t gossip we network! We want to share with our friends! Gorgeous group of women, they love to be pampered. Famous tagline Because Your Worth It! - They know they no longer have the body of a 20 year old, but they have a brain, they are powerful with a sensuality they have never felt before! Family First 25 years and up with kids: As soon as you have kids you go from the top of the shopping list to the bottom. Everyone else in the family comes first, before her (the mom)! This is the plight of the mother! - She is time poor; her time is being sucked by responsibilities to others. She is at home a lot, she uses the Internet religiously, and she can be easily contacted. She is the

3 biggest Internet user and online researcher out of all 4 demographics! Often does not have a lot of money, one of the reason s why she researches for good value! - She comes with various age groups of kids but she does not want to be pigeon holed as the mommy or the soccer mom. - She wants to be known as the goddess, the woman that can do it all: Job, kids, wife and keeper of the home! She wants to be known as the power woman, a rock-star! - She is everything to everyone: The lover, fighter, feeder and nurturer and she deserves to be called all these things! She is the center of the family and everyone loves her. She is the Matriarch!!! Market to her like this: Family Day! Husband and kids. Makeover/Pampering/Products for mom, dad and kids part of the experience but Mom comes first for once! Mother/daughter Day. Wine and cheese event. Show the family first story! Mothers Day is a great way to target her market: it is a day just for her! 50 and Fabulous! Ladies 50+: They are the most un-marketed to demographic in the world!!! I will say it again... They are the most un-marketed to demographic in the world!!! Plus and more importantly... They are holding the world s wealth!!!! They are inheriting from their parents and their husbands. - They have a high divorce rate, they are rich and they have money to spend! - They are crying out to be marketed to! They are the mother of the bride, the grandmother and the matriarch of the family, when she speaks everyone comes running! They are holding the world s wealth in their bank accounts! They are the biggest spenders of luxury lingerie and world travel! They are the 2 nd biggest Internet researchers after the mothers. - They like to buy big-ticket items, they are big spenders and they are beautiful women! They take care of their bodies, they like to be fit and healthy, they love yoga and palates, and they love looking fabulous! Take care of this demographic, market to their wonderful life and their independence. Tell their story! They have a lot to say if you invite them into your world! Find ways to blog/market/talk to this demographic and you will do well! Use these demographics to your advantage Talk-ability Tell a story Marketing should be the most creative part of your business. Use photos and/or video every time you post something. People don t read just words anymore - When I post words and a link I get 5 likes! When I post words, a link and a photo/video I get 50 likes! These photos are not just about my photography!!! Find each client s story and tell it! Story Bogging = a connection with your clients. How are you going to tell the story about your business? VIDEO, VIDEO, VIDEO!!! It is not just word of mouth anymore it is also word of mouse! Your online connection and your personal connection. - They are both equally important. It s not what you say on Facebook, its how you say it! Aim it at demographics and always positive! Avoid negative posts when it comes to your business people don t respond when posts involving your business are negative. I hope this info helps you as much as it has for me!

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11 Great Recourses! Lynda.com - Fantastic online training video s for any subject you might want to know more about. Really easy to use, I cannot live without this company they are amazing! Great for learning more about social media marketing!!! CreativeLive - Free daily online workshops, for everything from marketing - networking - business etc! Youtube - Free online videos to learn more about social media all in one place! Audible.com - Don t have time to read books with everything else you have to do? Join audible and listen while you are in the car, or at you desk! I listen while I edit photos - this is a life saver for gaining knowledge! :) Blogs and Websites: Ground Breaking Books: Duct Tape Marketing by John Jantsch, The Referral Engine by John Jantsch, The personal MBA - Master the art of Business by Josh Kaufman, The 4-Hour Workweek by Timothy Ferriss, The Zen of Social Media Marketing by Shama Hyder Kabani. Audible.com - Don t have time to read books with everything else you have to do? Join audible and listen while you are in the car, or at you desk! I listen while I edit photos - this is a life saver for gaining knowledge! :) Lindsay Schlick Info: Website: Blog:

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