Millennials. & Why They re Important to the BSA. Millenials Tagline goes here 1

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David Shon Horn
7 years ago
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1 Millennials & Why They re Important to the BSA Millenials Tagline goes here 1

2 Marketing Intelligence We have contracted with a world class marketing intelligence company called Forrester. We will leverage Forrester s breadth and depth of proprietary data and world-class research, data-driven insights, and pulse on best practices to make strategic decisions to move Scouting forward. Current Industryleading secondary market research Tailored primary market research On-going market analyst consultation Access to proprietary strategic playbooks and best practices Millenials Tagline goes here 2 1

3 Get to Know The Millennials Describes those born between 1977 and 1995, ages 18 to 36 Represent 25% of the US population 80+ million people Many agree it s the largest generations in history at a time of the greatest change in history More likely than any other generation before them to: Have more than 250 friends on Facebook Take a selfie Sleep with one eye open Get a tattoo Live with their parents after college Millenials Tagline goes here 3 2

7 Key Insights on Millennials One. The most racially diverse generation in American History. Two. The lack of a values gap between Millennial parents their children is very unique Three.

4 7 Key Insights on Millennials One. The most racially diverse generation in American History. Two. The lack of a values gap between Millennial parents their children is very unique Three. Their fluency and comfort with technology distinguish them from previous generations. Four. In general, they are less trusting than previous generations. Five. More burdened by financial hardships than past generations, but they re optimistic about the future. Six. Have fewer attachments to traditional political and religious institutions than past generations. Seven. Singlehood sets them apart from other generations. Millenials Tagline goes here 3

5 One. The most racially diverse Generation in American History Millenials Tagline goes here 4

Commonly, Millennial parents share itunes and Spotify playlists with their kids.

6 Two. The lack of values gap between Millennial parents and their children is very unique Many Millennial parents buy the same clothes as their kids. Commonly, Millennial parents share itunes and Spotify playlists with their kids. Often, Millennial parents enjoy the same movies as their kids. Millenials Tagline goes here 5

7 Three. Their fluency and comfort with technology distinguishes them from previous generations. Please indicate how much each statement describes your attitude towards technology and your lifestyle. Which of the following devices do you personally use (including any supplied by an employer)? Millenials Tagline goes here 6

8 Four. In general, they re less trusting than previous generations. To what extent do you trust each of the following types of advertising/promotions? RECOMMENDATIONS FROM FRIEND AND FAMILY 66% 71% ADS ON TV ADS IN NEWSPAPERS 23% 28% 24% 28% ADS IN MAGAZINES ADS ON THE RADIO 21% 19% 27% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% Non-Millennials Millennials (25-34) Millenials Tagline goes here 7

Five. More burdened by financial hardships than Previous generations, but they re optimistic about the future Millennials are the first in the modern era to have higher levels of student loan debt,

9 Five. More burdened by financial hardships than Previous generations, but they re optimistic about the future Millennials are the first in the modern era to have higher levels of student loan debt, poverty and unemployment, and lower levels of wealth and personal income than their two immediate predecessor generations had at the same age. Interestingly, though, 2014 data indicates that more than 80% say they currently have enough money to lead the lives they want or expect to in the future. Millenials Tagline goes here 8

10 Six. Have fewer attachments to traditional political and religious institutions than past generations. 50% of Millennials now describe themselves as political independents and 29% are not affiliated with any religion numbers that are at or near the highest levels of political and religious disaffiliation recorded for any generation in the last quarter-century. Millennials mobile tendency shapes their religious and political views. Millenials Tagline goes here 9

11 Seven. Singlehood sets them apart from other generations Just 26% of Millennials are married. When they were the age that Millennials are now, 36% of Gen Xers, 48% of Baby Boomers and 65% of the members of the Silent Generation were married. Millenials Tagline goes here 10

Executive Summary. How Millennials Want to Work and Live. IN THE U.S., ROUGHLY 73 MILLION MILLENNIALS were born between 1980 and

Executive Summary. How Millennials Want to Work and Live. IN THE U.S., ROUGHLY 73 MILLION MILLENNIALS were born between 1980 and Executive Summary IN THE U.S., ROUGHLY 73 MILLION MILLENNIALS were born between 1980 and 1996. Like those in every generation before them, millennials strive for a life well-lived. They want good jobs