KICKFIRE. Make Great Marketing Together
|
|
- Bonnie Merritt
- 7 years ago
- Views:
Transcription
1 KICKFIRE Kic ickf ire Make Great Marketing Together
2 KICKFIRE KICKFIRE RE-BRANDING INITIATIVE Challenge Distinguish newcomer AccelerateNow in a crowded marketplace of similar companies offering software-as-as-service marketing project management solutions Key Strategies Re-name company and product KickFire to convey the smashing success professional marketers are capable of achieving using the software s communication and collaboration tools Introduce high-level brand messaging in the form of a tagline that simply and powerfully communicates the products key feature (collaborative marketing tools) and key benefit (creating successful marketing campaigns in a team environment) Tagline Make Great Marketing Together Media Brand Identity Brand Tagline Business Systems Agency Cymbic Interactive / Profile Design Role Brand Strategy Naming Copywriting
3
4
5 DOS EQUIS Dos Equis Original Website Branding Challenge Develop brand strategy and messaging for Dos Equis first consumer website that compliments and expands upon the current advertising campaign - Viva La Revolucion! - and further helps move the brand beyond burritos in the minds and purchasing habits of consumers. Key Strategies Translate Viva La Revolucion! into Live the Revolution! and develop a socially responsible web campaign that encourages visitors to live a purposeful, free-thinking revolution of mind, body and spirit. Position Dos Equis as a conscientious beer brand that doesn t engage in the silly, sexist or scheming marketing tactics normally found is beer promotions. Create a manifesto that articulates this strategy and invites visitors to Revolt, Research, Rethink, Respond and Recreate to navigate through the site and participate in the campaign Key Messaging / Tagline Live the Revolution! Media Consumer Website, Online Promotion Agency Real Branding Role Strategy, Copywriting Creative Direction
6 NATURAL CASTLE
7 NATURAL CASTLE Natural Castle Environmental Home Center New Branding Initiative Challenge Brand a new sustainable building supply retailer after the merger of two previously independent companies - Environmental Home Center and Environmental Building Supplies - to better position itself for growth, expansion and marketplace supremacy Key Strategies Name merged company Natural Castle and retain company #1 s name as the descriptive, sub-brand name. Natural Castle is both what customers aspire to create (a healthy, safe, environmentally responsible home) and what the stores themselves are (green building super centers ). If every man s home is his castle, every green-minded person s home is his or her Natural Castle. Natural for its eco/green connotations. Castle for its sturdy/durable/built-to-last and stately/regal/chateau/mansion connotations. Key Messaging / Tagline Build Green. Live Grand. Media Name, Identity, Tagline, Retail Design System Agency Waterseed Role Strategy, Naming, Design, Copywriting
8 UT-STARCOM
9 UT-STARCOM UT-STarcom First U.S. Branding Campaign Challenge Develop comprehensive brand platform for leading Chinese telecommunications business entering U.S. marketplace. Key Strategies Position the company as offering tomorrow s technology, today. Turn the liability of the nondescript wedge logo into an asset by embodying it with meaning to represent the company s cutting-edge technology Introduce five brand tenets Innovative Technology, Invaluable Investment, International Scope, Interpersonal Service, Integrated Solutions to vivify and delineate the company delivers cutting-edge proposition Corporate Tagline Next Generation Technology. Now. Brand Messaging Cutting Edge is... Innovative Technology, Invaluable Investment, International Scope, Interpersonal Service, Integrated Solutions Media Brand Messaging, Corporate Tagline Collateral, Website Agency Cymbic Interactive / Profile Design Role Brand Strategy, Creative Direction Copywriting
10 DEL MONTE
11 DEL MONTE Del Monte Fruit Smoothie Blenders Product Launch Advertising Challenge Create memorable, enticing advertising to engage mothers, students and others who love smoothies, but previously had to go outside-the-home to enjoy one Key Strategies Showcase the packaging prominently so consumers can easily recall and identify the new product in their grocers freezer section. Bring the animated packaging to life with photo-realistic imagery to further reinforce the product Emphasize the product s ease-of-use and make-at-home features with fun, attention-grabbing, high-impact headlines Key Messaging / Tagline Real Fruit. Real Convenient. Just Add Ice and Blend. Media Full-Page Newspaper Advertising Agency McCann-Erickson Role Strategy, Copywriting, Design Concept
12 BOOSTWORKS
13 BOOSTWORKS BOOSTWORKS Brand Enrichment Challenge Enrich brand to better convey the company s performance enhancement niche in the network software technology space Key Strategies Change tagline from Accelerating the Last Mile to Fuel for Fast Networks to more clearly and more memorably characterize the company s key offering Introduce the a gas can symbol to serve as an iconographic memetic used on all branded marketing materials Expand fuel for faster networks concept to a unique, buzz-creating trade show theme featuring a booth designed to look like a service station information kiosks in the form of fuel pumps, tool carts used a presentation desks, Union 76-like signage, staffers dressed in mechanic shirts with embroidered name patches and a free gas for life promotion aimed to drive booth visits and demo trials. Brand Messaging / Tagline Fuel for Faster Networks. Media Tagline, Collateral Advertising, Website Trade Show Marketing Agency Kimball Group Role Brand Strategy Creative Direction Copywriting
exhibit marketing & design worksheet
exhibit marketing & design worksheet marketing Company Name: Contact/Title: Address: Phone: Fax: E-mail address: First use: show date: show location: booth size linear island peninsula Describe your company
More informationImproving Exhibiting Effectiveness
IMHO making saving Improving Exhibiting Effectiveness With the E3 Expert Evaluation by Jefferson Davis, Competitive Edge A value-added exhibitor service provided complimentary by your show organizer. 21
More informationCase Study: PointClear Solutions Atlanta, GA
Case Study: PointClear Solutions Atlanta, GA The Objective When PointClear Solutions decided to launch a rebranding campaign in 2012, the company turned to Dodge Communications to lead these strategic
More informationCreating Effective Landing Page LeadFormix Best Practices
The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.
More information33 Standout Exhibit Ideas Selected by the E 3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis, Competitive Edge
wef 33 Standout Exhibit Ideas Selected by the E 3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis, Competitive Edge As a value-added exhibitor service, CDS provided ALL exhibiting companies
More informationCTSO Course Alignments: Advertising and Public Relations
CTSO Course Alignments: Advertising and Public Relations Below you will find standards for the Advertising and Public Relations course aligned with competitive events from appropriate career and technical
More informationGive your company altitude with expert marketing & design from the Mile High Creative crew.
Give your company altitude with expert marketing & design from the Mile High Creative crew. Mile High Creative partners with small-large companies to maximise their marketing communications and design
More informationObjectives. Define visual identity. List the most common applications comprising a visual identity
162 Chapter 7 Objectives Define visual identity List the most common applications comprising a visual identity Comprehend the meaning of a visual identity program that coordinates every aspect of graphic
More informationNational Funeral Directors & Morticians Association, Inc. 78th Annual National Convention & Exposition
National Funeral Directors & Morticians Association, Inc. 78th Annual National Convention & Exposition Renaissance St. Louis Grand & America s Center August 1-6, 2015 St. Louis, MO Sponsorship 2015 SPONSORSHIP
More informationyour success is our business
your success is our business the missing piece of the puzzle pointing you in the right direction Advertising your product or service effectively is a difficult thing in today s diverse market. It s hard
More informationLearning Objectives. Creative Planning Essentials. Learning Objectives (cont.) Advertising Plan. Creative Development Process. Client Responsibility
CHAPTER 5 Creative Planning Essentials Learning Objectives Identify communications process elements Distinguish between client & agency responsibilities in creative development Explain creative development
More informationTactics for Successful Marketing
Tactics for Successful Marketing Celebrate National School Breakfast Week One of the easiest ways to promote your breakfast program is to celebrate National School Breakfast Week, held annually during
More informationBrand Strategy Plan Template
Brand Strategy Plan Template A Brand and Content Guru Tool Developed by Jackie Deutsch Delivering messaging with a point > on-point copywriting and content marketing that increases sales and brand awareness
More informationHampshire County Council. September 2015
Hampshire County Council Cycling Strategy September 2015 The purpose of this strategy The Hampshire Cycling Strategy has been prepared by Hampshire County Council to accompany the Hampshire Local Transport
More informationSponsorship opportunities
Sponsorship opportunities 1. Show bags - $9,500+GST 2. Lanyards - $9,500+GST 3. Central Bar - $15,000+GST 4. Registration & Badge - $12,000+GST 5. Digital Signage - $1,000+GST 6. Speaker Series Partner
More informationIs Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales
Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier
More informationPromotion & Advertising Tips
Promotion & Advertising Tips Here is a basic truth of small business: if people don t know who you are, it doesn t matter how good your product and services are. Baring this in mind it, it is imperative
More informationHow To Achieve Mobile Success, Even if You Don t Have an App
How To Achieve Mobile Success, Even if You Don t Have an App 1 In our multi-channel world marketers are faced with two main challenges at any given moment - shifting a negative brand image, and boosting
More informationClient Questionairre. Website Design Checklist
Client Questionairre Website Design Checklist Every website design project begins with a plan! We ve created this to help you define your requirements, preferences, and resources. When you put the plan
More informationMarketing Communications Strategy Issues. Lecture Notes MBA
s Strategy Issues Lecture Notes MBA Summer 2002 KEY IDEAS 1. The success of a firm's advertising crucially depends on hiring a creative and capable ad agency that understands the market and provides turnaround
More informationWEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online
WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites
More informationBUSINESS DEVELOPMENT AND MARKETING AGENCY
BUSINESS DEVELOPMENT AND MARKETING AGENCY Ad Astra Overview Ad Astra is a full-service business development and marketing agency that has been in business since 1995. We are proud to provide our clients
More informationLifeSmarts Safety Smart Ambassador Program PowerPoint Discussion Notes
Slide 1 Safety Smart Ambassador Program LifeSmarts challenges teens to engage in service learning and community service This presentation will help you understand more about the Safety Smart Ambassador
More informationMeet the most influential government marketing decision makers by becoming a sponsor at GAIN 2016!
GROW ACCELERATE INNOVATE NETWORK SPONSORSHIP PROSPECTUS GROW / ɡrō to become better or improved; make progress; advance ACCELERATE / əkˈseləˌrāt to cause faster or greater activity, development, progress,
More informationThe Research of Vancl Network Marketing
The Research of Vancl Network Marketing WU Zhonghua School of Business Administration, Jiangxi University of Finance and Economics, China, 330013 13870916825@163.com Abstract: In recent years, the garment
More informationSLO TBID MARKETING PLAN
SLO TBID MARKETING PLAN 2015-2016 1 Copyright 2015 - Barnett Cox & Associates. All Rights Reserved. No distribution or reproduction is allowed without expressed written permission or authorization. TABLE
More informationExhibitor Booth Marketing Packages. Marketing & Show Promotional Opportunities
Exhibitor Booth Marketing Packages PACKAGE A: Included with your Booth Purchase Show Program - Directory Listing with Company Name Vendor Listing - Website Listing with Company Name & Logo Show Specials
More informationBuilding Blocks of Modern Marketing
Small Business Series: Marketing Your Business April 4, 2014 About The Presenter Jennifer Delaporte Director of Business Development (602) 956-1323 jdelaporte@wespacaz.com Wespac Construction, Inc. is
More informationUSEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns
This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and
More informationRFID Journal LIVE! 2014
RFID Journal LIVE! 2014 Exhibitor Marketing Tools and Services For more information, please contact: Kathy Roach Marketing Coordinator 212-584-9400 x3 kroach@rfidjournal.com Alan McIntosh Director of Sales
More informationA Strategic Approach To Environmental Branding
A Strategic Approach To Environmental Branding What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental
More informationNew for 2016. Badge Stock Insert (Exclusive) NEW
New for 2016 Badge Stock Insert (Exclusive) NEW Every ISA Sign Expo attendee and exhibitor is required to wear a name badge throughout all conference sessions and the exhibit hall. Insert your company
More informationMARKETING KUNG FU: 25 Things. Every Marketing Department Needs. Use this checklist as a guide or as a starting point for your complete marketing plan.
MARKETING KUNG FU: 25 Things Every Marketing Department Needs Use this checklist as a guide or as a starting point for your complete marketing plan. 1 Your Business Plan How big is your market opportunity?
More information2016 YOUNG ONES LEGO CLIENT BRIEF. sponsored by
BE THE PLAYFUL ONE CREATE GREAT SHOPPING EXPERIENCES. CLIENT LEGO Retail Experience THE MISSION Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand
More informationMarketing at McDonald s
at McDonald s Careers McDonald s is one of the best known brands worldwide. This case study shows how McDonald s aims to continually build its brand by listening to its customers. It also identifies the
More informationsupercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now
tm supercharge sales with symantec Website security solutions 10 Tactics You Can Implement Right Now Promote the Most Recognized Trustmark on the Internet. You don t always need a grand or expensive strategy
More informationUnique Value Proposition (UVP) and Your Website Designing
Law Firm Marketing Checklist By Alan Weiss, aussiedivorce.com.au criminallegal.com.au t h e r e a r e o v e r 4 0, 0 0 0 s e a r c h e s o n G o o g l e e v e r y s e c o n d. I t t a k e s 5 s e c o n
More informationMarketing and Sponsorship Opportunities
Supporting Youth Soccer For Fifteen Years!!!! Marketing and Sponsorship Opportunities XL SOCCER WORLD The Triangle s Only Exclusive Indoor Soccer Facility Our facility is located conveniently between Cary
More informationunit 1421 background
Leeds University Union - North West PCT - 2006 unit 1421 background Unit 14 21 was developed by the Leeds University Union Marketing Department with funding from the local Primary Care Trust. It aims to
More informationSITES CLOUD. Engaging Websites Made Easy
SITES CLOUD Engaging Websites Made Easy Why Sites Cloud Service? With Oracle Sites Cloud Service, you can rapidly build and publish marketing and community websites from concept to launch for every part
More informationAll of these circumstances indicate that the world of tomorrow is as different as today s water utility business is from that of yesteryear.
EXECUTIVE SUMMARY PROJECT OVERVIEW Why Should We Invest in Strategic Planning? Strategic planning is a set of intentions expressed as a plan. The plan turns the intentions into reality by focusing on the
More informationHow To Market An Exhibit
Present How to Increase Brand Awareness and Drive Qualified Booth Traffic at HITEC Participant Learning Objectives: By the end Custom of this webinar, you will... 1. Learn how attendee behaviors have changed
More informationMARKETING MATERIALS: POINTS TO CONSIDER
MARKETING MATERIALS: POINTS TO CONSIDER Marketing Design Questions/Things to consider when developing your Marketing Materials and your Marketing Plan These questions will help you prepare to work with
More information30 Ways To Do Real-Time Personalization
30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized
More informationHow To Win An Edac Marketing Canada Award
2013 Marketing Canada Awards Marketing Awards winners will be announced over three days at the 2013 EDAC Annual Conference Sept. 21-24 in St. John s, NL. As always, EDAC s Marketing Canada Awards acknowledge
More information2015 SPONSOR OPPORTUNITIES
2015 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary 2014 Sponsors Top 10 Reasons to Sponsor the 2015 Uptown Art Fair Sponsor Benefit Grid Sponsor Option Packages Additional Information Request
More informationTHE ULTIMATE TRADE SHOW EXPERIENCE IN 10 STEPS
THE ULTIMATE TRADE SHOW EXPERIENCE IN 10 STEPS A WHITE PAPER DECEMBER 2015 How to succeed at Trade Shows It s 10am on Tuesday, an hour into the second day of a 3-day trade show. The excitement and energy
More informationSAP VIRTUAL AGENCY GETTING STARTED GUIDE
GETTING STARTED GUIDE TABLE OF CONTENTS Introduction 3 Starting Out 5 Creating Campaigns and Collateral 8 Customizing and Executing a Pre-Packaged Campaign 9 Create your own Campaigns 11 Create a Landing
More informationJulaine Stark Project #1: Direct Mail Campaign, Strategy & Design Prototype
Project #1: Direct Mail Campaign, Strategy & Design Prototype Marketing Strategy & Tactics Communication Strategy Prototype Development Targeted (niche) Communication Marketing Collateral Design Graphic
More informationStandout Exhibit Ideas Selected by the E 3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis, Competitive Edge & Tradeshow Bob Milam
wef Standout Exhibit Ideas Selected by the E 3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis, Competitive Edge & Tradeshow Bob Milam As a value-added exhibitor service, IFT provided first-time
More informationDesigning Brand Identity Features Online Brand Management
Reprint with permission of Alina Wheeler Designing Brand Identity Features Online Brand Management In the fourth edition of Designing Brand Identity: an essential guide for the whole branding team, Alina
More informationEntro Solutions DIGITAL AGENCY. Your digital Partner WEB DESIGN AND DEVELOPMENT & ONLINE MARKETING. http://entro.solutions/
Entro Solutions Your digital Partner DIGITAL AGENCY WEB DESIGN AND DEVELOPMENT & ONLINE MARKETING http://entro.solutions/ Innovation distinguishes between a leader and a follower. Steve Jobs WHO WE ARE
More informationwts spa Building better lifestyles. 2009 wts international, inc. all rights reserved.
wts spa Building better lifestyles. 2009 wts international, inc. all rights reserved. There is nothing that makes its way more directly into the soul than beauty. joseph addison services overview Founded
More informationDEMAND GENERATION EVENT
ADVERTISING Description: Marketing campaigns designed to create awareness of partner and Polycom brands through the purchase of space in print, radio, television or Internet-based media. Proof of Performance:
More informationHOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES
HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile
More informationdata access 270 brands throughout the journey Over offering shopping convenience to passengers
data access throughout the journey Over 270 brands offering shopping convenience to passengers Innovation Continuous Creative advertising formats to increase appeal Executive Management s Report Hong Kong
More informationNetwork Marketing - A Case Study inDigital Innovation and Retail
Analysis April 2015 Reinventing Your Business: It s about Telling Your Story! Table of Contents Key Highlights... 2 Introduction... 2 Allied Printing Gets Customers to Rethink Ink... 3 Qdmh Creates a Buzz
More informationCreative graphic design and marketing services that. Grow Your. Business
Creative graphic design and marketing services that Grow Your Business Idea Garden Studio is an Atlanta-based advertising and design firm that cultivates great ideas for companies seeking to make an impact
More informationShare Kasasa Marketing Guide
Share Kasasa Marketing Guide 1 Welcome to Share Kasasa! Congratulations on adopting our automated online refer-a-friend program to further extend your marketing efforts! Are you ready to start turning
More informationWHITE PAPER. Vehicle branding: Is there hidden value in your fleet?
WHITE PAPER Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Executive summary In today s challenging business landscape, companies often find themselves striving to shrink expenses as
More informationSmart Card Security Access Modules in VeriFone Omni 3350 Countertop and Omni 3600 Portable Terminals
Security Access Module White Paper Smart Card Security Access Modules in VeriFone Omni 3350 Countertop and Omni 3600 Portable Terminals With the proliferation of smart card solutions, VeriFone s use of
More information12-13 OCTOBER 2015 / NEWCASTLE NSW AUSTRALIA SPONSORSHIP PACK
12-13 OCTOBER 2015 / NEWCASTLE NSW AUSTRALIA SPONSORSHIP PACK THE OPPORTUNITY Design Innovation Growth DiG Festival is delighted and proud to present its sponsorship opportunities for the 2015 festival
More informationHOW WE USED LINKEDIN SPONSORED UPDATES AND DARK SOCIAL TRACKING TO MAKE B2B CONVERSIONS SKYROCKET
CASE STUDY HOW WE USED LINKEDIN SPONSORED UPDATES AND DARK SOCIAL TRACKING TO MAKE B2B CONVERSIONS SKYROCKET CHALLENGE As an Certified Ad Partner, we ve seen firsthand how LinkedIn ads achieve excellent
More information7.1 Tagline Usage. Tagline Usage
Tagline Usage Format A- Preferred Format B- Acceptable 2M ht..25m ht. M height 1M ht..50m ht. M height 1M ht..50m ht. 7.1 Tagline Usage Taglines should be created and used in the same way every time. The
More informationLocal SEO Marketing Company
Local SEO Marketing Company CAPTAIN MARKETING is a California-based web marketing company providing small and mid-sized companies with what they desperately need. We re masters of SEO, SEM, Social Media,
More informationTexas System of Care Social Marketing Plan
Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where
More informationWebsite Design Guide and Tips (Small Business)
Toll Free: (877) 537-9030 Fax: (877) 391-2835 Email: info@weblifepro.com www.weblifepro.com Website Design Guide and Tips Introduction The time taken to prepare a detailed design is well worth the effort.
More informationPowering Local Marketing with Signage
Powering Local Marketing with Signage Prepared for FedEx Office by: Comments or Questions? Table of Contents Introduction...3 Defining Local Marketing...3 The Power of Signage in Local Marketing...3 Examples
More informationContent and Design Strategies for Digital Signage
An AVI-SPL Tech Paper Content and Design Strategies for Digital Signage Digital signage is an excellent way to inform, build trust, promote products and services, and more. The signs are everywhere. Some
More informationCapture Leads With Effective Call To Action Buttons
1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who
More informationAre your Customers your Biggest Fans? To Score a Business Loan - Check your Credit Score. Conduct a Webinar for Fun and Profit
Business Briefs for July 2010 Are your Customers your Biggest Fans? Besides your mother and perhaps your cousin, who are your biggest fans? It should be your customers. For a small business, your customers
More informationConvention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:
Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE
More informationWHO WE ARE. Our Services
WHO WE ARE Rohne communications is a full service agency that offers Integrated Marketing, Brand Management and Corporate Affairs services. Our mission is to support organizations achieve their objectives
More informationRenewable and Sustainable Energy Communications Concepts and Designs by Sonalysts, Inc.
Renewable and Sustainable Energy Communications Concepts and Designs by Sonalysts, Inc. SONALYSTS, INC. 215 PARKWAY NORTH WATERFORD, CT 06385 (860) 442-4355 www.sonalysts.com I n t r o d u c t i o n Sonalysts
More informationPARTNERSHIP PROPOSAL 2011
5 11 SEPT 2011 PARTNERSHIP PROPOSAL 2011 PRESENTED BY Key Results 2010 212 MSFW events 78% increase in attendance to a total of 80,709* *Does not include ambient visitation at City Square 57% increase
More informationWHAT S BRAND GOT TO DO WITH IT?
WHAT S BRAND GOT TO DO WITH IT? WHAT S BRAND GOT TO DO WITH IT? Workplace Design: Brand Has everything to do with it Summary: Does workplace design strengthen brand awareness? Does it matter? Yes! say
More informationthe elements of innovation
the elements of innovation JULY 12 14 Advertising and Sponsorship Opportunities Advertising and Sponsorship Opportunities fact: Trade show industry statistics show that exhibitors who invest in pre-show
More informationCreating a High Performance Website
Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information
More informationPartnership Program Guide. Joining forces to deliver world-class digital signage & advertising solutions.
ship Program Guide Joining forces to deliver world-class digital signage & advertising solutions. Table of Contents Program Overview 3 ship Levels 4 Solution Sales s 5 Service s 8 Content s 11 Network
More informationCORPORATE PARTNER PROSPECTUS. Connecting Members. Building Careers.
2 0 1 6 CORPORATE PARTNER PROSPECTUS Connecting Members. Building Careers. IAIP Connecting Members. Building Careers. The International Association of Insurance Professionals is dedicated to the development
More informationmarketing communications technology portfolio Smart. Agile. Creative.
marketing communications technology portfolio Smart. Agile. Creative. Marketing is more than just talk. It s strategically creating demand for your service or product making connections happen and enabling
More informationMCC Branding Overview and Survey Results. Meeting of the Board of Trustees Thursday, July 23, 2015
MCC Branding Overview and Survey Results Meeting of the Board of Trustees Thursday, July 23, 2015 Brand Overview More than a logo or tagline About the experience that begins with someone s first introduction
More informationGUIDE TO BEST PERFORMING EMAILS PART 2 : CLICK RATES
GUIDE TO BEST PERFORMING EMAILS PART 2 : CLICK RATES Everlytic recently released the Guide to Best Performing Emails: Opens. In Part 1, we examined emails that achieved exceptional open rates of more than
More informationAdvertising & Sponsorship Opportunities
Advertising & Sponsorship Opportunities www.easterncoatingsshow.com Taj Mahal Atlantic City, NJ May 18-21, 2015 Premium Packages Packages provide A La Carte Savings and Exclusive Placement for Maximum
More informationChecklist: Are you ready for ecommerce?
ORGANIZATION 1. Please provide your e-mail address so we can mail your results: 2. ebusiness Plan in Place? An e-business plan is much the same as any business plan where the business concept, its financials,
More informationThe IT Central Prepared for: Brian McConnell of The IT Central Prepared by : The Savy Agency Savy Proposal LOA No. 97525 Date: May 5th, 2015
The IT Central Prepared for: Brian McConnell of The IT Central Prepared by : The Savy Agency Savy Proposal LOA No. 97525 Date: May 5th, 2015 May 5th, 2015 Re: Request for Proposal Dear Brian: We appreciate
More informationHealthcare Marketing White Paper. 2016 Healthcare Marketing Trends
Healthcare Marketing White Paper 2016 Healthcare Marketing Trends Speed and personalization of content are popular themes in 2016 H E ALTH C A R E M A R K ETI N G TRE NDS 2016 HEALTHCARE MARKETING TRENDS
More information100 SEO Tips. 1. Recognize the importance of web traffic.
1. Recognize the importance of web traffic. 100 SEO Tips SEO or Search Engine Optimization is one of the techniques to use in order to achieve more volume of traffic to your site. Without a good number
More informationREACH. CONNECT. ENGAGE.
REACH. CONNECT. ENGAGE. POSITION YOUR COMPANY WITH CONFIDENCE. B2B PUBLICATIONS Print & Online Advertising INDUSTRY EVENTS Sponsorship & Exhibitor Opportunities MARKETING SERVICES Creative, Responsive
More informationTurnkey B2B Lead Generation Campaigns
Turnkey B2B Lead Generation Campaigns Fill your pipeline with leads Marketing that works Introduction IDS Technology Marketing is a marketing group that delivers turnkey lead generation campaigns, branding
More informationOur Festival, Basin Summer Sounds
Our Festival, Basin Summer Sounds For the past nine years, Basin Summer Sounds has grown into the largest free music festival in Washington State, featuring a progressive mix of live music, dance, crafts,
More informationCHAPTER 5: Advertising and Marketing
CHAPTER 5: Advertising and Marketing The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. Derby Brown Advertising There are many mediums
More informationFindLaw firmsite. websites that connect your firm to people seeking legal help
FindLaw firmsite websites that connect your firm to people seeking legal help FindLaw firmsite websites that connect your firm to people seeking legal help why findlaw? we deliver qualified clients. A
More informationHow to Plan a Charity Walk or Run
How to Plan a Charity Walk or Run Charity events in any form are always popular, but increasingly, many organizations are choosing to recruit their fundraisers through more interactive events such as walks
More informationInside 1. 2. 3. 4. 5. 6. 7. 8. 9.
Inside 1. 2. 3. 4. 5. 6. 7. 8. 9. Welcome to the Office brand Brand promise The Office brand is the foundation for all expression Visual identity Digital / social media Naming Direct marketing Packaging
More informationHow to Guide Users Guide to Door Drop Marketing
How to Guide Users Guide to Door Drop Marketing 2nd Edition, 2011 540 Television channels 400 Radio stations 9000 Magazines & newspapers 100 Million websites ONLY 1 LETTERBOX CONTENTS An introduction to
More informationThe Sales Lead System
The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...
More informationPORTFOLIO SAMPLES. 3020 Old Ranch Parkway, Suite 300 Seal Beach CA 90740 / 562.594.6761 BRANDSTRATA.COM
PORTFOLIO SAMPLES 3020 Old Ranch Parkway, Suite 300 Seal Beach CA 90740 / 562.594.6761 BRANDSTRATA.COM PROJECT: Port of Hueneme Branding DETAILS: Brand redesign including strategy and messaging, logo and
More informationP.O. Box 673692 Marietta, GA 30006 Phone: 678.618.6264 E-Mail: robin@thewareagency.com @robinmware PRESS KIT
P.O. Box 673692 Marietta, GA 30006 Phone: 678.618.6264 E-Mail: robin@thewareagency.com @robinmware PRESS KIT Robin Ware loves bringing her clients events and conferences to life! As President of The Ware
More information