KUNPENG LI. Ph.D. Operations Management 2008 College of Business, University of Illinois at Urbana-Champaign

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1 KUNPENG LI Management Department Jon M. Huntsman School of Business Utah State University Logan, UT Fax: ACADEMIC POSITIONS Utah State University, Jon M. Huntsman School of Business Assistant Professor of Operations Management, present Sam Houston State University, College of Business Administration Assistant Professor of Operations Management, Utica College, Department of Business and Economics Assistant Professor of Operations Management, University of Illinois at Urbana-Champaign, College of Business Instructor, EDUCATION Ph.D. Operations Management 2008 College of Business, University of Illinois at Urbana-Champaign M.S. Business Administration 1999 Graduate School of Management, Nankai University, P.R.China B.S. Electrical Engineering 1996 Shandong Institute of Technology, P.R.China RESEARCH INTERESTS Supply Chain Management New Product Development Product Design Operations and Marketing Interface Game Theory/Economic Modeling Service Operations RESEARCH Refereed Journal Publications 1. Li, K., S. Mallik, and D. Chhajed (2012). Design of Extended Warranties in Supply Chains under Additive Demand, Production and Operations Management, Vol. 21, No. 4, pp Curriculum Vitae Kunpeng Li, page 1 of 5

2 2. Li, K., B. Shao, and P. Zelbst (2012). Project Crashing Using Excel Solver: A Simple AON Network Approach, International Journal of Management & Information Systems, Vol. 16, No. 2, pp Li, S., L. Shi, X. Feng, and K. Li (2012). Reverse Channel Design: The Impacts of Differential Pricing and Extended Producer Responsibility, International Journal of Shipping and Transportation Logistics, Vol. 4, No. 4, pp Shao, B. and K. Li (2012). Cross Sale in Integrated Supply Chain System, Journal of Business and Economics Research, Vol. 10, No. 5, pp Bellah, J., K. Li, P. Zelbst, and Q. Gu (2014). Use of RFID Technology for Automatic Job Costing, International Journal of Information Systems and Social Change, Vol. 5, No. 1, pp 6. Geng, Q. and K. Li (2011). Service Quality and Inventory Designs under Demand Uncertainty, Review of Business Research, Vol. 11, No. 5, pp Li, K., Q. Geng, and B. Shao (2011). Warranty Designs and Brand Reputation Analysis in a Duopoly, California Journal of Operations Management, Vol. 9, No. 1, pp Shao, B., C. Wu, and K. Li (2011). Competition in Multi-Channel Supply Chains, Academy of Information and Management Sciences Journal, Vol. 14, No. 2, pp Li, K., P. Zelbst, Q. Gu, and J. Bellah (2010). Warranty Designs in Duopoly, International Journal of Business Research, Vol. 10, No. 6, pp Geng, Q., C. Wu, and K. Li (2010). Pricing and Promotion Frequency in the Presence of Reference Price Effects in Supply Chains, California Journal of Operations Management, Vol. 8, No. 1, pp Refereed Conference Proceedings 1. Li, K., D. Chhajed, and S. Mallik (July 2010). Quality Signaling through Warranty and Brand Reputation. Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, China, ISBN: , pp Li, K., Q. Geng, C. Wu, and B. Shao (April 2010). Product Upgrade and Time-to-Market, Academy of Information and Management Sciences Proceedings, New Orleans, LA, Vol. 14, No. 1, pp Working Papers 1. Li, K., Q. Geng, C. Wu, and B. Shao. Product Upgrade and Time-to-Market. 2. Li, K., D. Chhajed, and S. Mallik. Brand Reputation, Warranties, and Product Quality. 3. Li, K., D. Chhajed, and S. Mallik. System Components Bundling: Integrated and Non-integrated Models. RESEARCH GRANT Li, K. (PI). Optimal Warranty Strategies for Companies with Different Quality Reputations, Competitive Summer Research Grant, Sam Houston State University, $8,000, Curriculum Vitae Kunpeng Li, page 2 of 5

3 TEACHING INTERESTS Production and Operations Management Supply Chain Management Operations Research/Management Science Project Management Service Operations Management Quality Management TEACHING Sam Houston State University Operations Management (MBA, undergraduate core) Service Operations Management (undergraduate) Project Management (MBA) Utica College (undergraduate courses) Operations Management Management Science Supply Chain Management University of Illinois at Urbana-Champaign (undergraduate core courses) Operations Research Operations Management PROFESSIONAL ACTIVITIES Invited/Contributed Seminars and Conference Presentations 1. An alternate Solver approach for project crashing, 43rd DSI Annual Meeting, San Francisco, CA, November, System Components Bundling, INFORMS 2012 Annual Meeting, Phoenix, AZ, October, Design of Extended Warranties in Supply Chains under Additive Demand, Southwestern University of Finance and Economics, June 18, 2012 (invited) 4. Remanufacturing under Extended Producer Responsibility, INFORMS International Conference, Beijing, China, June, The Interaction of Quality, Warranty, and Brand Reputation, 23rd Annual POMS Conference, Chicago, IL, April, Reverse Channel Design: The Impacts of Differential Pricing and Extended Producer Responsibility, 24 th Annual CSU-POM Conference, San Jose, CA, February, Supply Chain Contract Design with Extended Warranties, INFORMS 2011 Annual Meeting, Charlotte, NC, November, Service Quality and Inventory Designs Under Demand Uncertainty, IABE (International Academy of Business and Economics) Annual Meeting, Las Vegas, NV, October, Optimal Decisions on Time-to-Price-Reduction, 22 nd Annual POMS Conference, Reno, NV, April, Active Learning in Operations Management Class: An X-bar Chart Experiment, 38 th Decision Sciences Institute Southwest Region Conference, Houston, TX, March, 2011 Curriculum Vitae Kunpeng Li, page 3 of 5

4 11. Warranty Designs and Brand Reputation Analysis in a Duopoly, 23rd Annual CSU-POM Conference, Bakersfield, CA, February, New Method for Project Crashing Using Excel Solver, INFORMS 2010 Annual Meeting, Austin, TX, November, Optimal Price Reduction Strategy in Product Sales, INFORMS 2010 Annual Meeting, Austin, TX, November, Competition in Multi-Channel Supply Chains, Allied Academies Conference, Las Vegas, NV, October, Warranty Designs in Duopoly, IABE (International Academy of Business and Economics) Annual Meeting, Las Vegas, NV, October, New Product Development and Time to Price Reduction. Product Development and Management Association (PDMA) Annual Research Forum, Orlando, FL, October, Quality Signaling through Warranty and Brand Reputation. IEEE International Conference on Service Operations and Logistics, and Informatics, Qingdao, China, July, Product Upgrade and Time-to-Market, Allied Academies Conference, New Orleans, LA, April, Pricing and Promotion Frequency in the Presence of Reference Price Effects in Supply Chains, 22 nd Annual CSU-POM Conference, San Marcos, CA, February, Optimal Sales Strategy for Durable Goods, INFORMS 2009 Annual Meeting, San Diego, CA, October The Development and Upgrade of RFID in the Sower Technology Lab in the College of Business Administration: Investing in Our Students Future, RFID Integrated Supply Chain Fifth Symposium, Waco, TX, October A Classroom Distribution Simulation Using Barcodes and RFID, RFID Integrated Supply Chain Fifth Symposium, Waco, TX, October, Integrating RFID and ERP, RFID Integrated Supply Chain Fifth Symposium, Waco, TX, October, System Components Bundling: Integrated and Non-integrated Models, INFORMS 2008 Annual Meeting, Washington, DC, October Brand Reputation, Warranty, and Product Quality, ICPR-19 (International Conference on Production Research), Valparaiso, Chile, July Brand Reputation, Warranty, and Product Quality, INFORMS 2006 Annual Meeting, Pittsburgh, PA, November Design of Extended Warranties in Supply Chains, INFORMS 2005 Annual Meeting, San Francisco, CA, November Extended Warranty Design in Supply Chain Management, INFORMS 2004 Annual Meeting, Denver, CO, October The Interaction of Quality, Warranty, and Price, INFORMS 2003 Annual Meeting, Atlanta, GA, October 2003 Research Symposium 1. Supply Chain Symposium, Texas A&M University, November 2, 2012 Professional Service Sam Houston State University Founder and Faculty Advisor of SHSU APICS Student Chapter Coordinator for COBA s Study in China Program Curriculum Review Committee COBA Scholarship Committee Curriculum Vitae Kunpeng Li, page 4 of 5

5 COBA Career Fair Committee Strategic Mgt. Advisory Committee International Business Committee Teaching Effectiveness Committee Academic Standards Committee Who s Who Selection Committee Utica College College Judicial Committee Curriculum Committee Various Faculty Search Committees Student Advising Other Academic Service Secretary of CSU-POM (California State University Production and Operations Management) Editorial Review Board, Scientific Journals International Editorial Review Board, International Journal of Operations Research and Information Systems International Program and Advisory Committee of the 20 th ICPR (International Conference on Production Research) Professional Affiliation Member of INFORMS (The Institute For Operations Research and The Management Sciences) Member of MSOM (The Manufacturing and Service Operations Management Society) Member of POMS (Production and Operations Management Society) Member of DSI (Decision Science Institution) Industry Experience Media Executive, Grey Worldwide, Guangzhou, China, Responsible for Strategic Media Planning, Budgeting and Data Analysis HONORS AND AWARDS Nominee for University Excellence in Teaching, Sam Houston State University, 2011 Nominated by recent graduates as a faculty member who contributed significantly to their academic success and development, Sam Houston State University, Utica College Faculty Leadership Fund, Utica College, Campus Teaching Award, University of Illinois, 2004 Research Board Grant, University of Illinois, 2003 Fellowship, University of Illinois, Verdell Frazier Young Awards, University of Illinois, Motorola Fellowship, Nankai University, Top - Merit University Scholarship, Shandong Institute of Technology, Curriculum Vitae Kunpeng Li, page 5 of 5