STATION PROFILE: CTV

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1 STATION PROFILE: CTV 43% An audience of weekly viewers 57% PARTICIPATORY - Facilitating community generated content PROGRESSIVE - Promoting democracy, human rights & social justice INNOVATIVE - Developing creativity and local talent ALTERNATIVE - For a point of view outside of the mainstream Market Segments Average HH income of R CTV broadcasts free-to-air in Cape Town with a national reach on DSTV 263 Age LSM 33% 38% % 12% 24% 25% 17% 16% 6% LSM 1-5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 21% Survivor Balancer Middle Class 8% High Flyer GP: 10% Survivors: 34% Balancers: 18% Middle Class: 32% High Flyers: 12% % 32% TV Viewing Behaviour This audience will be more likely to spend money on basic consumer goods and hold large opportunity within lower cost brands KZN: 2% Survivors: 0% Balancers: 0% Middle Class: 56% High Flyers: 44% 50+ Source: AMPS 2015AB 17% < 1Hr 1 Hr - 4 Hr > 4Hr TV Platform CTV Viewers spend significantly more time viewing content than the average television viewer. WC: 75% Survivors: 21% Balancers: 33% Middle Class: 41% High Flyers: 6% EC: 3% Survivors: 65% Balancers: 3% Middle Class: 22% High Flyers: 3%

2 Cape Town TV Rates Mon Fri Sat Sun PROGRAMME PLACEMENT FEES Channel Rates Channel Rates 00:00 02:00 R :00 02:00 R :00 06:00 R :00 06:00 R :00 08:00 R :00 08:00 R :00 12:00 R :00 12:00 R :00 15:00 R :00 15:00 R :00 18:00 R :00 18:00 R :00 20:00 R :00 20:00 R :00 22:00 R :00 22:00 R :00 00:00 R :00 00:00 R ad rates Based on 30 ad rates. Rate card valid from 1st April st March % loading for programme specific ad breaks and/or special position. 26 minutes On request 52 minutes On request Religious programmes contact Neil Jagger at Government programmes contact Penuel Sibiya at Independent Programmes Contact Neil Jagger at INFOMERCIALS 10 minutes = R Value added 2 repeats Tuesday s and Friday s All prices include agency commissions and exclude VAT.

3 Programme Highlights Our City: CTV s flagship show. A hard-hitting studio debate hosted by Tashreeq Truebody. The show deals with all matters of importance to our city, Cape Town. From national politics to student politics, from our universities to our schools, from our townships to our leafy suburbs. OUR CITY-MATTERS talks straight to the issues that affect our viewers. Al Jazeera: Outstanding journalism and insightful coverage of News events from around the world. Workers' World: Labour experts and workers at the coalface address human rights and workplace issues. Cape Rugby: Sports personality J.P. Naudé chats to players and officials from the WP Rugby Union about rugby in the region. Ek Sê: EK Sê is Cape Town TV's kwaai and funky youth show, it s TV made for you by content provided by you! Dit het iets vir almal. Made up of a variety of interviews and music. T.E.D. Talks: Illustrated talks delivered by pioneers, inventors and innovative thinkers across a wide variety of fields. Open Studio: A space for freedom of expression and presenter training where anyone can host their own talk show. CTV broadcasts 24 hours a day and carries great local programmes, informative documentaries and local & international news.

4 The station broadcasts from a central studio and production facility, based in Observatory, connected by a microwave link to a transmitter located on the Tygerberg Hill. The broadcasting footprint encompasses all those areas that are in line-of-sight of the transmitter for a 100km radius, including all the communities between the City Bowl to Atlantis, Somerset West and Muizenberg. CTV is also available on the DSTV platform on channel 263. CTV s LOCAL FOOTPRINT

5 Contact us: Never before has television advertising been so accessible, creating an opportunity for small and medium businesses to access the airwaves and providing an excellent opportunity to increase their penetration into Cape Town's metropolitan suburbs and communities. With Cape Town TV, your brand will become a household name in no time and your profile amongst your clients and competitors will be amplified. CTV is extremely popular with Capetonians and our unique blend of local and international content appeals to a broad spectrum of viewers. CTV switchboard: Advertising & Sales: Website: Physical Address: The White House 6-7 Observatory Industrial Park 18 Lower Scott Road Observatory 7925 Postal Address: P.O Box Mowbray 7705 CTV TUNE INTO CAPE TOWN!

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