Conoscerli, gestirli e misurarne l'impatto su Brand equity e sales

Size: px
Start display at page:

Download "Conoscerli, gestirli e misurarne l'impatto su Brand equity e sales"

Transcription

1 Conoscerli, gestirli e misurarne l'impatto su Brand equity e sales Walter Caccia Head of Brand & Communication

2 The connected world puts touchpoints at the centre of the planning universe The old world The new world PR PR Sponsorship Online retail Advertising Direct mail Advertising Direct mail Brand TV Brand community POS Interactive experience Staff Interactive experience Staff Retail Product sampling Retail Social media and more

3 Every experience has the potential to influence Store experience and staff behaviour Billboard Product experience Outside advertising Social commentary/ word of mouth News from Apple s Worldwide Developers Conference (WWDC) TV advert Website

4 Touchpoints now serve multiple purposes Servicing Seek service solutions via social 34% 47% Brand building Connecting with brands on Facebook 23% Converting Using social in P2P SOURCE : Connected Life 2016

5 What are the challenges? Optimising touchpoint management Engaging with the connected consumer Optimizing customer experiences in a multi-channel world Using emotion consistently across touchpoints Converting omnichannel shoppers to buyers

6 A push model of consumer communications and contact will not work for much longer. Soon pull or desired and requested interaction will be the only way* Fall of the Attention Economy Rise of the Engagement Economy (*) Kevin Allen Founder and CEO at Rekap Inc.

7 Power of Perception: why asking for recall of touchpoint experiences Dan Ariely Predictably irrational. The hidden forces that shape our decisions. 2008:7. Daniel Kahneman The riddle of experiences versus memory. TEDtalk February We always see things around us in relation to each other. We can t help it! We actually don t choose between experiences, we choose between memories of experiences Why we are asking instead of measuring Target metrics are mostly non-measurable, e.g. brand strength Not all touchpoints can be tracked directly, e.g. recommendation, usage experience Measurement cannot account for the entire consumer-universe experiences (Dan Ariely) Asking provides more explanation compared to measuring Why we are not measuring in the moment Most decisions are made based on memories of experiences (Daniel Kahneman) In the moment approaches tend to overestimate the impact of recent experiences because other relevant touchpoint experiences are neglected Distinguishing between relevant and irrelevant experiences is best done after some time when a natural relevance filtering has already occurred

8 Market research closer to reality by integration of three unique innovations Behavioural Economics Modelling on respondent level Questionnaire immersion

9 Touchpoint impact: high discrimination between categories and brands Positive contribution to brand equity 40% 30% Cars Coffee Supermarkets 20% 10% Negative contribution to brand equity 0% -10% TV advertising Tests/ reports Product experience Customer magazine Car seen on road

10 Touchpoint contribution to brand strength per category and country Auto Aviation Consumer Finance Retail 30% 20% 10% 0% 30% 20% 10% 0% 30% 20% 10% 0% 30% 20% 10% 0% 30% 20% 10% 0% 28,9% 17,6% 18,2% 18,7% 17,2% 18,5% 14,5% 15,9% 10,4% 9,5% 11,5% 9,5% 8,5% China China Germany Germany Germany Germany Germany Italy Japan UK UK USA USA 28,2% 31,5% 17,6% 18,6% 19,0% 16,3% 17,5% 17,5% 11,7% 13,8% 14,9% 8,9% China France Germany India Italy Japan Poland Russia Spain Sweden UK USA 17,8% 16,4% 10,2% 7,3% 8,4% 4,0% 8,6% Germany Germany Germany Germany Indonesia Italy Korea 12,1% 14,6% 5,5% 5,2% 5,9% France Germany Germany Germany Malaysia 24,6% 26,3% 31,8% 24,0% 19,8% 20,2% 24,4% Bulgarian Croatia Czech Germany Poland Romania Slovakia

11 Main questions to answer Quality of reach Engagement Impact on sales Efficiency Are we reaching the right people with my paid, owned and earned touchpoints? What is the impact on brand equity of my touchpoints relative to competitors? Which of my touchpoints help to convert brand equity into sales? Which part of my touchpoint spend is wasted?

12 1. Take a long-term view ensure marketing contributes to future sales, not just present sales 1.5 (11%) 0.8 (8%) (89%) (92%) Power in the mind Brand equity stock Recent brand experience

13 2. Do fewer things excellently focus on the most impactful touchpoints 1. Shelf presence in supermarkets 2. Own product usage POS displays 3. TV ads 5. WOM of family/ friends Paid Owned Earned

14 2. Do fewer things excellently focus on the most impactful touchpoints Which touchpoints had impact on brand equity? 17% Shelf presence in supermarkets 15% Own product usage 14% TV ads 10% POS displays 9% WoM family & friends 5% Coffee used in gastronomy 4% Print ads 2% Promotion stands in supermarkets 2% Supermarket flyers 2% Billboard ads 78% 22% Which part is wasted? Sales promotions Presence in online shops / ecommerce Trade fairs newsletter Social networks Free samples Radio ads Online TV Cinema ads Promo stands Sponsorship (event, TV, venue) Sporting events Banner ads Public transport advertising Top 10 impactful touchpoints for brand equity (reach & quality) Other 33 touchpoints

15 3. Use the right tool for your job 1. WoM family & friends 2. Recommendation by sales staff 3. TV ads Building brand equity Driving sales 1. Radio ads 2. Print ads 3. Online ads 1. Promotion stands in supermarkets 2. Coffee used in gastronomy 3. Social Media Driver for brand equity Driver for stated share Driver for both

16 4. Don t just chase eye-balls - quality of engagement is critical Tchibo vs. best in class competitor (BIC) Shelf in supermarket Own product usage TV advertising WoM family & friends Coffee used in gastronomy Print ads Reach vs. BIC Engagement vs. BIC Better than competitors Equal to competitors Worse than competitors

17 Q&A time

18 More granularity and deeper insights than other marketing mix tools 360 integrated All touchpoints, all brands and all categories Enables integrated management across consumer journey Full competitor visibility High flexibility Modelled at individual level (not aggregate) so easy to filter target audiences Modular approach No existing data necessary as inputs* Closer to reality Can capture negative impact of touchpoints Modelling of touchpoint interactions Qualitative insights bring data to life Behaviour related High predictability of consumer behaviour Short- and long-term effects Integrates behavioural economics *client spend data necessary for optimisation analysis

19 Thank you! Stay Walter Caccia Head of Brand & Communication TNS Italia srl Viale Milanofiori Str. 3 Building B Assago (MI) tel

Sfide e opportunità nel touchpoint management

Sfide e opportunità nel touchpoint management Sfide e opportunità nel touchpoint management Walter Caccia Head of Brand & Comm TNS Italia TNS Engaging with brands online is even more important in Italy since Italian internet users are considerably

More information

The Smart Shopper Snapshot. September 2015

The Smart Shopper Snapshot. September 2015 The Smart Shopper Snapshot September 2015 About the Consumer Barometer Introduction The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast

More information

Multichannel Customer Experience

Multichannel Customer Experience Multichannel Customer Experience Auke Douwe Veenstra, Principal Analyst April 4, 2013 2013 Forrester Research, Inc. Reproduction Prohibited We help you make better decisions in a world where technology

More information

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS

Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Television Advertising is a Key Driver of Social Media Engagement for Brands TV ADS ACCOUNT FOR 1 IN 5 SOCIAL BRAND ENGAGEMENTS Executive Summary Turner partnered with 4C to better understand and quantify

More information

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to

More information

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012 A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising

More information

Accenture 2010 Global Consumer Research executive summary

Accenture 2010 Global Consumer Research executive summary Accenture Global Consumer Research executive summary Introduction Accenture annually surveys consumers across geographies and industries about their experiences and behaviors. The Accenture Global Consumer

More information

Self-completion surveys via mobile phones

Self-completion surveys via mobile phones Self-completion surveys via mobile phones Content Global mobile phone penetration statistics Methods of collecting survey data via mobile phones The advantages and limitations of mobile phone research

More information

Media Pack. Oban Multilingual Strategy Ltd. Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex

Media Pack. Oban Multilingual Strategy Ltd. Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex Media Pack Oban Multilingual Strategy Ltd Sussex Innovation Centre Science Park Square Falmer, Brighton East Sussex Tel: +44 (0)1273 704 434 Fax: +44 (0)1273 704 499 info@obanmultilingual.com www.obanmultilingual.com

More information

Non-personal communication

Non-personal communication Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

November 10, 2009 Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

November 10, 2009 Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact November 10, 2009 Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact by Reineke Reitsma for Consumer Market Research Professionals Making Leaders Successful Every

More information

Push & Pull Marketing

Push & Pull Marketing Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types

More information

Marketing: Advertising and Sales Promotion

Marketing: Advertising and Sales Promotion Marketing: Advertising and Sales Promotion Food Communication II Section G Communication Mix Strategies All of the information has been adapted from: Kotler P. Armstrong, G., 2004. Principles of Marketing.

More information

Consumer Barometer. Country Report France

Consumer Barometer. Country Report France Consumer Barometer Country Report France Table of Content Where to find what The Multiscreen World - Internet usage 06-10 - Devices 11-15 The Smart Shopper - Research behavior 16-26 - Purchase behavior

More information

Using Research for Effective Media Planning Cider Advertising UK Case Study

Using Research for Effective Media Planning Cider Advertising UK Case Study Using Research for Effective Media Planning Cider Advertising UK Case Study By Samira Mohamed, Research Manager, Ipsos ASI September 2012 Ipsos ASI: Cider Advertising UK Case Study People read around 10Mb

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways

More information

CONTENT CREATION MEDIA PACK

CONTENT CREATION MEDIA PACK CONTENT CREATION MEDIA PACK With more than 1 million subscribers across Europe, Inbox Insight publish highly targeted content-driven email bulletins that offer access to key EMEA markets. We offer a range

More information

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION

RAKUTEN ATTRIBUTION MEASURING THE MODERN SHOPPER RAKUTEN ATTRIBUTION RAKUTEN MARKETING Measuring the Modern Shopper Measuring the Modern Shopper Introduction Modern retailing is developing fast and the lines between online and offline are increasingly blurred. We have come

More information

What consumers want in 2015: multi-screen experiences, personalisation and social shopping

What consumers want in 2015: multi-screen experiences, personalisation and social shopping PRESS RELEASE What consumers want in 2015: multi-screen experiences, personalisation and social shopping - DigitasLBi s 2015 Connected Commerce study of retail trends reveals a significant rise in the

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Advertising Strategy Advertising, Design & Creative Aspects of Marketing Communications

Advertising Strategy Advertising, Design & Creative Aspects of Marketing Communications Advertising, Design & Creative Aspects of Marketing Communications Chris Price- International Director, MJD Consultancy If you don t do any advertising/marketing promotions (with good creative) something

More information

125+ billion impressions per month!

125+ billion impressions per month! Media Kit ExoClick... is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

The evolution of the Internet & the importance of measurement

The evolution of the Internet & the importance of measurement The evolution of the Internet & the importance of measurement The speed of change Internet usage and penetration across EMEA 2 The speed of change Broadband quality for almost everyone Source: ISPA, private

More information

STATE OF GLOBAL E-COMMERCE REPORT (Preview) February 2013

STATE OF GLOBAL E-COMMERCE REPORT (Preview) February 2013 STATE OF GLOBAL E-COMMERCE REPORT (Preview) February 2013 THE E-COMMERCE REPORT WHAT IS THE E-COMMERCE REPORT? It is an annual investigation into the global uptake and impact of e- commerce. The report

More information

Enriching In-Store Experience with Analytics

Enriching In-Store Experience with Analytics Enriching In-Store Experience with Analytics Arun Kumar, General Manager & Global Head of Retail Consulting Practice, Wipro Ltd. www.wipro.com Balakrishna Parankusam Venkata, Principal Consultant, Retail

More information

Global Auto Shopper Study After Sales

Global Auto Shopper Study After Sales Global Auto Shopper Study After Sales Spain October 2014 Car buyers from 22 countries Canada UK France Poland Germany Russia Korea US Mexico Spain Italy Turkey India Thailand Japan Vietnam Malaysia Singapore

More information

GWI Commerce Summary Q2 2014

GWI Commerce Summary Q2 2014 GWI Commerce Summary Q2 2014 GlobalWebIndex s quarterly report on the latest trends in e-, m- and t-commerce 1 Introduction GWI Commerce is where GlobalWebIndex presents the very latest figures for online

More information

GLOBAL B2C E-COMMERCE DELIVERY 2015

GLOBAL B2C E-COMMERCE DELIVERY 2015 PUBLICATION DATE: OCTOBER 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11RELATED REPORTS I PAGE

More information

Brand Performance Programs. Proven to drive brand growth and improve return from your marketing investment

Brand Performance Programs. Proven to drive brand growth and improve return from your marketing investment Brand Performance Programs Proven to drive brand growth and improve return from your marketing investment Millward Brown s Brand Performance Programs are a best-in-class suite of in-market measurement

More information

Accenture 2013 Global Consumer Pulse Survey. Global & U.S. Key Findings

Accenture 2013 Global Consumer Pulse Survey. Global & U.S. Key Findings Accenture Global Consumer Pulse Survey Global & U.S. Key Findings Contents Executive Summary Overview of the Switching Economy Key Findings Methodology and Survey Sample Copyright Accenture All rights

More information

GfK 2016 Tech Trends 2016

GfK 2016 Tech Trends 2016 1 Contents 1 2 3 Evolving behavior today s connected consumers Driving you forward 10 tech trends for 2016 Growth from knowledge turning research into smart business decisions 2 Evolving behavior today

More information

Digital vs Traditional Media Consumption

Digital vs Traditional Media Consumption Digital vs Traditional Media Consumption Summary Comparing time spent on traditional and digital media at a global level as well as analyzing behaviors between countries and across the age groups GWI Q3

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Leading mobile retailers dominate - and the gap is growing Q4 2015 FEBRUARY 2016 Executive summary Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile is

More information

THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS

THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS TABLE OF CONTENTS Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page

More information

INVITATION EXCLUSIVE INTRODUCTION

INVITATION EXCLUSIVE INTRODUCTION INVITATION EXCLUSIVE INTRODUCTION eurobrandforum 21 January 2014, Bucharest Austrian Embassy Romania Commercial Section Speaker KommR DI Dr. Gerhard Hrebicek, MBA President European Brand Institute Mag.

More information

IAB Adex Benchmark 2012 Daniel Knapp, IHS Electronics & Media

IAB Adex Benchmark 2012 Daniel Knapp, IHS Electronics & Media IAB Adex Benchmark 2012 Daniel Knapp, IHS Electronics & Media ABOUT THE STUDY 2 3 A meta-analysis of online ad spend in Europe GROSS NET RATECARD Revenue Billed Revenue Billed No Agency commissions Campaigns

More information

SEYMOUR SLOAN IDEAS THAT MATTER MOVING BEYOND CUSTOMER EXPERIENCE TOWARDS CUSTOMER ENGAGEMENT - A WINNING APPROACH

SEYMOUR SLOAN IDEAS THAT MATTER MOVING BEYOND CUSTOMER EXPERIENCE TOWARDS CUSTOMER ENGAGEMENT - A WINNING APPROACH SEYMOUR SLOAN IDEAS THAT MATTER MOVING BEYOND CUSTOMER EXPERIENCE TOWARDS CUSTOMER - A WINNING APPROACH INTRODUCTION The traditional discussion within organisations has always focused around the customer

More information

Today s Agenda. Path to Purchase Digital Influence SEM Talk Track

Today s Agenda. Path to Purchase Digital Influence SEM Talk Track Today s Agenda Path to Purchase Digital Influence SEM Talk Track New Insights on Digital Influence New insights: What influences auto shoppers? Objective: Understand what sources are influencing shoppers

More information

KOBA 2015. Exhibition Result Post Show Report. A. at a Glance

KOBA 2015. Exhibition Result Post Show Report. A. at a Glance KOBA 2015 Exhibition Result Post Show Report A. at a Glance 1. Title : 25rd Korea International Broadcast Audio & Lighting Equipment Show -KOBA 2015-2. Theme : Broadcasting, Touching your Emotion. 3. Period

More information

41 T Korea, Rep. 52.3. 42 T Netherlands 51.4. 43 T Japan 51.1. 44 E Bulgaria 51.1. 45 T Argentina 50.8. 46 T Czech Republic 50.4. 47 T Greece 50.

41 T Korea, Rep. 52.3. 42 T Netherlands 51.4. 43 T Japan 51.1. 44 E Bulgaria 51.1. 45 T Argentina 50.8. 46 T Czech Republic 50.4. 47 T Greece 50. Overall Results Climate Change Performance Index 2012 Table 1 Rank Country Score** Partial Score Tendency Trend Level Policy 1* Rank Country Score** Partial Score Tendency Trend Level Policy 21 - Egypt***

More information

Digital Marketing VS Internet Marketing: A Detailed Study

Digital Marketing VS Internet Marketing: A Detailed Study Digital Marketing VS Internet Marketing: A Detailed Study 1 ATSHAYA S, 2 SRISTY RUNGTA 1,2 Student- Management Studies Christ University, Bengaluru, Karnataka, India Abstract: The article talk about digital

More information

Ipsos Global Reputation Centre Point of View. Your Stakeholders and Your Reputation. 2011, Ipsos Public Affairs

Ipsos Global Reputation Centre Point of View. Your Stakeholders and Your Reputation. 2011, Ipsos Public Affairs Ipsos Global Reputation Centre Point of View Your Stakeholders and Your Reputation 2 Ipsos Global Reputation Centre Your Stakeholders and Your Reputation Measuring Stakeholders Why is measuring stakeholders

More information

IAB Europe AdEx Benchmark 2014. Daniel Knapp, IHS Eleni Marouli, IHS

IAB Europe AdEx Benchmark 2014. Daniel Knapp, IHS Eleni Marouli, IHS IAB Europe AdEx Benchmark 2014 Daniel Knapp, IHS Eleni Marouli, IHS About the study A meta analysis of online ad spend in Europe GROSS NET RATECARD Revenue Billed Revenue Billed No Agency commissions Campaigns

More information

Understanding the Path to Purchase

Understanding the Path to Purchase Understanding the Path to Purchase Lisa Allan Research Director SPA Future Thinking Introduction Understanding the purchase decision process within the automotive sector is increasingly complex. In less

More information

BUSINESS. Unit 7 Marketing campaign. 2016 Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org.

BUSINESS. Unit 7 Marketing campaign. 2016 Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org. 2016 Suite Cambridge TECHNICALS LEVEL 3 BUSINESS Unit 7 Marketing campaign L/507/8154 Guided learning hours: 60 Version 2 - Revised content - March 2016 ocr.org.uk/business LEVEL 3 UNIT 7: Marketing campaign

More information

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales including in-store and internet purchases will surpass $22 trillion in 2015, up 5.6% from

More information

Theme: The path to e-commerce purchases. E-commerce in the Nordics Q2 2015

Theme: The path to e-commerce purchases. E-commerce in the Nordics Q2 2015 Theme: The path to e-commerce purchases E-commerce in the Nordics Q2 2015 Nordic e-commerce valued at SEK 40.5 billion in Q2 FOREWORD E-commerce in the Nordics rose significantly during the second quarter.

More information

INSIGHTS ON THE ROMANIAN FMCG MARKET Prepared for the Austrian Embassy

INSIGHTS ON THE ROMANIAN FMCG MARKET Prepared for the Austrian Embassy INSIGHTS ON THE ROMANIAN FMCG MARKET Prepared for the Austrian Embassy Flavia Florea I Key Account Executive I GfK Consumer Panel Services May 7 th 2015 Austrian Embassy Presentation 1 Agenda 1 2 International

More information

New Shopper Journeys

New Shopper Journeys New Shopper Journeys The Important New Role of Digital Media This research collaboration between Carat and Microsoft sought to define the structure of consumers paths to purchase and how different touchpoints

More information

October 2007. Trust in Advertising. a global Nielsen

October 2007. Trust in Advertising. a global Nielsen October 2007 Trust in Advertising a global Nielsen consumer report Word-of-mouth the most powerful selling tool: Nielsen Survey Traditional Media Advertising Still More Credible Worldwide Than Ads on Search

More information

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail

www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail www.footfall.com +44 (0) 121 711 4652 ARE CLICKS CRUSHING BRICKS? Ecommerce and the digital influence on bricks-and-mortar retail Rumours of the store s death are greatly exaggerated Traditional retail

More information

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is

the combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.

More information

Global Economic Briefing: Global Inflation

Global Economic Briefing: Global Inflation Global Economic Briefing: Global Inflation August 7, Dr. Edward Yardeni -97-7 eyardeni@ Debbie Johnson -- djohnson@ Mali Quintana -- aquintana@ Please visit our sites at www. blog. thinking outside the

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

SEIZING THE OPPORTUNITY IN INTERNATIONAL MARKETS

SEIZING THE OPPORTUNITY IN INTERNATIONAL MARKETS WHITE PAPER SEIZING THE OPPORTUNITY IN INTERNATIONAL MARKETS A practical guide to choosing the right s and languages 2014 Lionbridge INTRODUCTION If your app for Windows Phone is doing well at home, now

More information

The Cisco Connected World Technology Report

The Cisco Connected World Technology Report The Cisco Connected World Technology Report September 21, 2011 2011 Cisco and/or its affiliates. All rights reserved. 1 Timing and Sample Qualifications This report discusses the findings for 1,441 College

More information

How To Understand Programmatic Advertising

How To Understand Programmatic Advertising Attitudes towards Programmatic Advertising August 2015 @IABEurope IAB Europe iabeurope.eu IAB Europe Page 1 of17 Contents 1. Introduction 3-4 2. Executive Summary 5 3. Methodology and Participants 6 4.

More information

Updated development of global greenhouse gas emissions 2013

Updated development of global greenhouse gas emissions 2013 Updated development of global greenhouse gas emissions 2013 Hans-Joachim Ziesing Low Carbon Markets and the Legacy of Nuclear Power 19 th REFORM Group Meeting, Schloss Leopoldskron, Salzburg September

More information

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY.

METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the second consecutive

More information

ES Results June 2012

ES Results June 2012 ES Results June 2012 Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution Internet everywhere by any means Media multi tasking means more active

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Social media for research: Beyond the technology

Social media for research: Beyond the technology Social media for research: Matt Rhodes 21 st April 2010 Today is about three things 1 Why tools will never solve all our problems 2 3 A dive into social media monitoring What the future could look like

More information

Company presentation

Company presentation Company presentation VISION We will change the way people drink water sustainably. MISSION We offer to everybody the best possible drinking water experience according to their individual expectations.

More information

Alison Fennah, VP Research & Marketing IAB Europe. IAB Hungary Research Day - Budapest 15 th June @IABEurope

Alison Fennah, VP Research & Marketing IAB Europe. IAB Hungary Research Day - Budapest 15 th June @IABEurope Alison Fennah, VP Research & Marketing IAB IAB Hungary Research Day - Budapest 15 th June @IAB Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution

More information

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success.

One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. White paper Global Ecommerce The 2015 Pitney Bowes Global Online Shopping Study One size does not fit all. Local buyer preferences are crucial to cross-border ecommerce success. Page 2 The Internet offers

More information

GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES

GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGES SEPTEMBER 2013 Copyright 2013 The Nielsen Company 1 BELIEVABILITY IS KEY IN ADVERTISING EFFECTIVENESS RECOMMENDATIONS FROM FRIENDS AND FAMILY REMAIN MOST

More information

Sales and Customer Support FAQ

Sales and Customer Support FAQ Sales and Customer Support FAQ What is IngramSpark? IngramSpark is a new Publish On Demand SM platform. It's an easy-to-use, online publishing tool that provides publishers with simple, cost-effective

More information

Wat verwacht de hybride consument van de verschillende distributiesystemen? Jan Verlinden Insurance Leader Belgium Capgemini

Wat verwacht de hybride consument van de verschillende distributiesystemen? Jan Verlinden Insurance Leader Belgium Capgemini Wat verwacht de hybride consument van de verschillende distributiesystemen? Jan Verlinden Insurance Leader Belgium Capgemini Each Year, Capgemini and Efma Publish Insights on the Insurance Sector Through

More information

STATISTICS FOR THE FURNITURE INDUSTRY AND TRADE

STATISTICS FOR THE FURNITURE INDUSTRY AND TRADE STATISTICS FOR THE FURNITURE INDUSTRY AND TRADE Möbel Zahlen Daten STATISTICS FOR THE FURNITURE INDUSTRY AND TRADE 01/36 Economical growth in the regions of the world-economy Changes of the gross domestic

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates

More information

Global Network of Retail Consulting Companies

Global Network of Retail Consulting Companies Global Network of Retail Consulting Companies overview Ebeltoft Group is a global network of consulting companies with members in over 20 mature and emerging markets. We are unique in our ability to combine

More information

MARKETING IN BADMINTON Brian Agerbak

MARKETING IN BADMINTON Brian Agerbak MARKETING IN BADMINTON Brian Agerbak MARKETING IN BADMINTON DEFINTION MARKETING INCOME DEVELOPMENT WHY MARKETING? WHO ARE THE TARGET GROUPS? WHAT AND HOW DO WE MARKET? STRATEGIES TODAY CHALLENGES NEW MEDIA

More information

Analytics in an Omni Channel World. Arun Kumar, General Manager & Global Head of Retail Consulting Practice, Wipro Ltd.

Analytics in an Omni Channel World. Arun Kumar, General Manager & Global Head of Retail Consulting Practice, Wipro Ltd. Analytics in an Omni Channel World www.wipro.com Arun Kumar, General Manager & Global Head of Retail Consulting Practice, Wipro Ltd. Table of Contents 03...Extending the Single View of Consumer 04...Extending

More information

Building a Global Internet Company: Driving Traffic to Your Site. Benjamin Edelman Harvard Business School

Building a Global Internet Company: Driving Traffic to Your Site. Benjamin Edelman Harvard Business School Building a Global Internet Company: Driving Traffic to Your Site Benjamin Edelman Harvard Business School Mumbai, India January 20, 2012 About me Assistant Professor, Harvard Business School Teaching:

More information

Food & Coffee Offers New Ideas to Drive Non Fuel Income

Food & Coffee Offers New Ideas to Drive Non Fuel Income RPS Energy is part of RPS Group, a FTSE 250 company with a turnover of $700m. RPS Energy is one of the world s leading suppliers of independent commercial advisory services, project management support,

More information

Study on comparison tools and third-party verification schemes

Study on comparison tools and third-party verification schemes Justice and Consumers Study on comparison tools and third-party verification schemes ECCG 25/03/2015 Julien Brugerolle JUST E6 Introduction Study objectives Explore consumer behavioural patterns in the

More information

Guide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing

Guide to Trade Marketing. A guide to give you support and ideas for reviewing your trade marketing Guide to Trade Marketing A guide to give you support and ideas for reviewing your trade marketing Synergy Creative works with clients to plan, design and implement trade marketing campaigns. Here we share

More information

Address by CEO Karl-Johan Persson at H&M s AGM 2015

Address by CEO Karl-Johan Persson at H&M s AGM 2015 Address by CEO Karl-Johan Persson at H&M s AGM 2015 Good afternoon everybody, and a warm welcome to H&M s annual general meeting 2015. I am very pleased to see so many of you here today. As always, lots

More information

your success is our business

your success is our business your success is our business the missing piece of the puzzle pointing you in the right direction Advertising your product or service effectively is a difficult thing in today s diverse market. It s hard

More information

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion

Chapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies

More information

Fashion & trends in online retailing. A new catwalk for fashion brands. tradedoubler.com

Fashion & trends in online retailing. A new catwalk for fashion brands. tradedoubler.com Fashion & trends in online retailing A new catwalk for fashion brands tradedoubler.com Consumers are reinventing the way that they experience and buy fashion; brands that refuse to adapt to new channels

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

Financial Services In Europe

Financial Services In Europe Financial Services In Europe GE A Global Company Operations in over 100 countries Debt rated Triple-A since 1956 320,000 + employees worldwide Manufacturing facilities in 32 countries 2 Six GE Businesses

More information

Global Online Payment Methods: First Half 2015

Global Online Payment Methods: First Half 2015 Brochure More information from http://www.researchandmarkets.com/reports/3378379/ Global Online Payment Methods: First Half 2015 Description: Around the world, the online and mobile payments environments

More information

For the year ended: 31 Mar 31 Mar (million ) 2011 2012 Change Net sales. 772.3 913.4 +18.3% Gross profit 637.0 755.5 +18.6%

For the year ended: 31 Mar 31 Mar (million ) 2011 2012 Change Net sales. 772.3 913.4 +18.3% Gross profit 637.0 755.5 +18.6% Results highlights For the year ended: 31 Mar 31 Mar (million ) 2011 2012 Change Net sales 772.3 913.4 +18.3% Gross profit 637.0 755.5 +18.6% % of Net sales 82.5% 82.7% +0.2 pp Operating profit 132.1 152.3

More information

2016 Edenred-Ipsos Barometer Understand and improve Wellbeing At Work. May 2016

2016 Edenred-Ipsos Barometer Understand and improve Wellbeing At Work. May 2016 2016 Edenred-Ipsos Barometer Understand and improve Wellbeing At Work May 2016 INSIGHTS Wellbeing at work is a growing challenge for companies struggling with an unpredictable economic environment and

More information

D I G I T A L M E D I A I S M O R E T H A N J U S T T W E E T I N G P U R E L O N D O N

D I G I T A L M E D I A I S M O R E T H A N J U S T T W E E T I N G P U R E L O N D O N D I G I T A L M E D I A I S M O R E T H A N J U S T T W E E T I N G P U R E L O N D O N Presented by: Chris Bishop, Founder & CEO August 2014 Chris Bishop Began in online in 1999 as a publisher Digital

More information

For Retailers: The Impact of Online Advertising. Based on a meta-analysis of econometric studies by BrandScience

For Retailers: The Impact of Online Advertising. Based on a meta-analysis of econometric studies by BrandScience For Retailers: The Impact of Online Advertising Based on a meta-analysis of econometric studies by BrandScience Share of Media Mix Online Currently Receives a Low Share of Media Spend Current Media Mix

More information

Tools for High Performance Recruitment: Carl Freelove Marketing Manager

Tools for High Performance Recruitment: Carl Freelove Marketing Manager Tools for High Performance Recruitment: Building a Better Workforce Carl Freelove Marketing Manager Agenda: what you will takeaway About jobs.ac.uk Recruitment market overview The recruitment tools: creating

More information

Verdict Financial: Wealth Management. Data Collection and Forecasting Methodologies

Verdict Financial: Wealth Management. Data Collection and Forecasting Methodologies Verdict Financial: Wealth Management Data Collection and Forecasting Methodologies April 2014 Contents Global Wealth Markets Methodology Methodology Methodology 2 Global Wealth Markets Section 1: Global

More information

Dining information Searching & Sharing. Media Kit 2013

Dining information Searching & Sharing. Media Kit 2013 Dining information Searching & Sharing Media Kit 2013 Asia s Premier Dining Guide OpenRice.com is Asia s Premier Dining Guide with over 130 million monthly pageviews and 8 million monthly unique visitors

More information

Beyond e-commerce to everywhere-commerce. Accelerating UK retailers digital presence to compete globally. www.gov.uk/ukti

Beyond e-commerce to everywhere-commerce. Accelerating UK retailers digital presence to compete globally. www.gov.uk/ukti Beyond e-commerce to everywhere-commerce Accelerating UK retailers digital presence to compete globally www.gov.uk/ukti UK Trade & Investment Follow us @UKTIRetail Consumer spend fuelled by technology

More information

THE ART OF EFFECTIVE ADVERTISING

THE ART OF EFFECTIVE ADVERTISING FEATURED INSIGHTS DELIVERING CONSUMER CLARITY THE ART OF EFFECTIVE ADVERTISING THE 3-C FRAMEWORK OF CONTENT, CONTEXT AND CONSUMER Only one out of five advertising campaigns on television turn out efficient

More information

Accident Management Reducing cost, time and worry

Accident Management Reducing cost, time and worry Accident Management Reducing cost, time and worry Accident Management 02 Reducing cost, time and worry Accident management is an integral part of ALD s DriveSafe risk management programme. Operated in

More information

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: JULY 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE

More information

The relevance of Stores for Digital Shoppers. Kees Jacobs September 2014

The relevance of Stores for Digital Shoppers. Kees Jacobs September 2014 The relevance of Stores for Digital Shoppers Kees Jacobs September 2014 Consumers increasingly weave in and out of multiple channels, including stores, during the All-Channel Shopping Journey Moments of

More information

World Consumer Income and Expenditure Patterns

World Consumer Income and Expenditure Patterns World Consumer Income and Expenditure Patterns 2014 14th edi tion Euromonitor International Ltd. 60-61 Britton Street, EC1M 5UX TableTypeID: 30010; ITtableID: 22914 Income Algeria Income Algeria Income

More information

IPREX Blogbarometer 2015

IPREX Blogbarometer 2015 IPREX Blogbarometer 2015 2,134 bloggers living in 13 countries participated in the survey. The most popular blog themes are focused on consumer and lifestyle topics like beauty, fashion, food and traveling.

More information