World Cup and Olympic Games New Opportunities for English Teachers and Schools

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1 World Cup and Olympic Games New Opportunities for English Teachers and Schools

2 First, some data: For the World Cup 2014, Brazil is expected to receive*: 500,000 tourists 15,000 journalists 300 FIFA staff and guests * Embratur

3 First, some data: For the Olympic Games in Rio in 2016, Brazil is expected to receive*: 380,000 tourists * Ministério do Turismo -

4 And the sad reality...

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8 Will these events affect English teachers/schools? The answer is YES!!!

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13 Some schools have already started offering special courses for these events

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23 How can you seize these opportunities? 1. By creating specific courses for these markets 2. By forming partnerships with unions, government, associations, etc 3. By marketing your new courses on segmented channels/media

24 How can we seize these opportunities? 1. By creating specific courses for these markets 2. By forming partnerships with unions, government, associations, etc 3. By marketing your new courses on segmented channels/media

25 But first, a quiz What are the 3 essential services that a tourist needs? Answer: transportation, accomodation and food. What kind of workers are involved in these services? Answer: professional drivers, hotel workers and restaurant workers Does a taxi driver need to know the same vocabulary/expressions as a waiter? Answer: No.

26 Now look at the expressions/vocabulary and answer: taxi driver, hotel worker or restaurant worker? Where to? Rare, medium ou well-done? Single or double room? Please take me to the Rio Tulip Hotel. Can you wake me up at 7? Could you bring the check, please?

27 Professional Supplements

28 What are they? Professional supplements for Interchange Series with specific vocabulary and expressions Around Town English for Professional Drivers Check In English for Hotel Workers Table for Two English for Restaurant Workers

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31 What about the basic vocabulary/functions? They need a regular course book. What s the world's most popular and successful English course?

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40 When will they be available? Around Town available now Check in levels 1 and 2 available now Table for Two August/12

41 Do I have to wait? No, you can start offering your courses now. Curso para Motoristas de Táxi e Motoristas Profissionais (início imediato) Módulo 1 Interchange Intro Full Contact Edition Part 1 e Around Town English for Professional Drivers Part 1 Módulo 2 Interchange Intro Full Contact Edition Part 2 e Around Town English for Professional Drivers Part 2 Módulo 3 Interchange Intro Full Contact Edition Part 3 e Around Town English for Professional Drivers Part 3 Módulo 4 Interchange Intro Full Contact Edition Part 4 e Around Town English for Professional Drivers Part 4 Curso para Profissionais de Hotelaria (início imediato) Módulo 1 Interchange Intro Full Contact Edition Part 1 e Check in English for Hotel Workers Part 1 Módulo 2 Interchange Intro Full Contact Edition Part 2 e Check in English for Hotel Workers Part 2 Módulo 3 Interchange Intro Full Contact Edition Part 3 e Check in English for Hotel Workers Part 3 Módulo 4 Interchange Intro Full Contact Edition Part 4 e Check in English for Hotel Workers Part 4 Curso para Profissionais de Bares e Restaurantes (início em fev/março de 2012) Módulo 1 Interchange Intro Full Contact Edition Part 1 Módulo 2 Interchange Intro Full Contact Edition Part 2 Módulo 3 Interchange 1 Full Contact Edition Part 1 e Table for Two English for Restaurant Workers Part 1 Módulo 4 Interchange 1 Full Contact Edition Part 2 e Table for Two English for Restaurant Workers Part 2

42 What s the duration of each course? Each Part (module) has about 24 teaching hours (Interchange Full Contact Edition + Professional Supplement) Cambridge offers a Lesson Planner for free for these courses (in MS Word).

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44 Is that all? No, we have the Interchange Animated Presentations for schools and the Interchange One- On-One: A Private Teacher s Manual for private teachers.

45 Animated Presentations MS PowerPoints with answers All levels on CD-ROM A Low-Tech or No-Tech Solution Available Now

46 Student s Book 1, unit 1, page 6 Please call me Beth. Good morning. Hello. Hi. How are you? How s it going? Good night. Good-bye. Have a good day. See you later. See you tomorrow. Cambridge University Press This presentation is not for sale. Created using content from Interchange Third Edition.

47 How much does it cost? Interchange Intro Part 1 Full Contact Edition + Around Town Part 1 = R$ 59,00 Around Town CD 4 parts R$ 6,50

48 How can we seize these opportunities? 1. By creating specific courses for this market 2. By forming partnerships with unions, government, associations, etc 3. By marketing your new courses on segmented channels/media

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57 How can we seize these opportunities? 1. By creating specific courses for this market 2. By forming partnerships with unions, government, associations, etc 3. By marketing your new courses on segmented channels/media

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61 Is it all about making more money? By teaching English you (or your school) are already helping our population to progress, but you can help even more by teaching English to these workers who will receive the tourists.

62 As you can see, Cambridge provides you with all the tools to offer these courses. Now, it s up to you to grab this opportunity!!!

63 Luiz Rose Tel (11)

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