DENISE M. LINVILLE, PhD Instructor William Allen White School of Journalism and Mass Communications University of Kansas

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1 DENISE M. LINVILLE, PhD Instructor William Allen White School of Journalism and Mass Communications University of Kansas Office: 2062 Dole, University of Kansas, Lawrence, Kansas Telephone: EDUCATION (Ph.D., M.B.A., B.S.) Doctor of Philosophy, Higher Education, University of Kansas (1992) Cognate area: Business Dissertation: An Exploratory Analysis of Lifestyle Factors Affecting Higher Education Participation of Older Adults Masters of Business Administration, Northwest Missouri State University (1983) Emphasis: Marketing Bachelor of Science in Business, Northwest Missouri State University (1981) Major: Marketing TEACHING EXPERIENCE (25 years) 1998 (Fall) - Present, Instructor, William Allen White School of Journalism, University of Kansas. Full responsibility for teaching both graduate and undergraduate marketing courses on the Lawrence and Edwards campuses. Courses taught: J201 Current Issues in Journalism: Social Media, J433 Strategic Communications, J435 Message Development, J568 Marketing and Media Research, JOUR 608 Ethics and the Media, J800 Introduction to Graduate Study, J820 Marketing Fundamentals, JOUR 827 Marketing Ethics, J830 Marketing Communications Projects Graduate Committees Served: 9 (Chaired: 7 projects) Directed marketing research class projects for: KU Lied Center, KJHK radio, KUJH TV, Kansas Audio Reader Network, KC Direct Marketing Association, AIESEC, Kansas Alumni Association, KU Athletics Department, Student Newspaper Readership Program (among others) 1992 (Fall) (Spring) Assistant Professor, William Allen White School of Journalism, University of Kansas. Full responsibility for organizing and instructing undergraduate marketing courses.

2 Courses taught: J240 Elements of Advertising, J342 Marketing and the Mass Media, J442 Advertising Research Invited Lecturer, Communications in Society, Promotional Writing, Reporting I, Public Relations, Advertising Copy and Layout, and Introduction to Graduate Study (1986- Present) Instructor, William Allen White School of Journalism, University of Kansas. Full-time instructor of marketing and advertising research courses while pursuing a Ph.D. in Higher Education Graduate Assistant, School of Business, University of Kansas. Taught two sections of undergraduate marketing (8 hours) each semester while pursuing a graduate degree. TEACHING HONORS Nominated by Journalism Seniors for campus-wide H.O.P.E. (Honor For Outstanding Progressive Educator) Faculty Award in 1988, 1990, 1992, and One of ten semi-finalists selected by KU seniors in 1988, 1992 and 2003, and one of four finalists in Recipient of a special Fiftieth Anniversary Teaching Award from the Journalism Dean s Club (1996) Recipient of the KU Advertising Club Faculty Advancement Award (1993) Recipient of award from the Calder Pickett Teaching Development Fund (1991) Recognized by KU Pan-Hellenic Association as Exemplary Educator (1990) PROFESSIONAL EXPERIENCE Research Advisor, KU University Relations. Coordinated exploratory research project to determine the image of KU among Kansas residents. Conducted focus groups and depth interviews (Summer 1994) Project Supervisor, Marketing Research and Telemarketing, Valentine-Radford Advertising Agency. Coordinated, trained and supervised research interviewers. Tabulated research results. Maintained regional agent database and coordinated communications with clients (Summers ) Admissions Representative, Northwest Missouri State University. Promoted NWMSU academic programs to counselors and prospective students in a four state region. Aided in development of recruitment materials ( )

3 PUBLICATIONS "Enhancing the Efficacy of Split :30 Television Commercials: An Encoding Variability Application," Surendra Singh, Denise Linville and Ajay Sukhdial, Journal of Advertising, Volume 24, Number 3, Fall "Enhancing Memory of Television Commercials Through Message Spacing," Singh, S. Mishra, S., Bendapudi, N., Linville, D., Journal of Marketing Research, Volume 31, August 1994, "Altering Message Spacing to Enhance Memory of Television Commercials," Singh, S. Mishra, S., Bendapudi, N., Linville, D. (November 1992), Marketing Science Institute Working Paper, # "Using Encoding Variability Theory to Enhance Memory of Television Commercials among Older Adults." (Abstract), Singh, S. Mishra, S., Bendapudi, N., Linville, D., Proceedings of the Marketing Science Institute, London, England, Summer, 1992, DMI3. INVITED PRESENTATIONS Social Media Marketing Resources, KU Edwards Campus Professional Edge Breakfast Series. Presentation to 150+ KC business professionals, (Fall 2009) "Women as Portrayed by the Media," Women's Leadership Conference, Omaha, Neb. (Spring 1995) "Marketing For Success," Region VII Trade Conference, Fire Training Services of Continuing Education, University of Kansas (Fall 1995) "Women in the Media," Emily Taylor Women's Resource Center, University of Kansas (Spring 1994) "Uses and Abuses of Focus Groups," Kansas City Society of Magazine Editors (Spring 1994) "Marketing in a Consumer-Oriented Society University of Kansas Russian Journalist Training Program for Business and Economic Reporters (Spring and Fall 1994) "Survey Design" Half-day seminar for the Legislative Division of Post Audit, Topeka, Kan. (Summer 1993) "Improving Memory of Advertisements in Young and Older Adults: An Approach Based on Encoding Variability," Surendra Singh, Sanjay Mishra, Neeli Bendapudi, Denise Linville. Presented by the first author at the 1992 Marketing Science Institute Conference in London, England (Summer 1992)

4 "The Mature Market and Higher Education: A Lifestyle Analysis" Annual Meeting of the Association for Continuing Higher Education (Fall 1991) SERVICE Member J-School J433 Strategic Communication Planning Committee ( ) Member J-School Graduate Committee ( ) Member KU Faculty/Staff Research Advisory Committee for KU integrated Marketing Plan ( ) Member J-School Curriculum Committee ( ) Member J-School Organizing and Planning Committee for enrollment and advising (Fall ) Supervisor, STARS program to provide KU marketing communication faculty with student help for grading, database management and advising (Fall Spring 2000) Coordinator, Instructor Evaluation Process for the J-School (Fall Present) Advertising Judge, Harris Newspaper Competition ( and 1999) Interim Editor, Teaching Tips Section, Journal of Advertising Education. Coordinated call for papers, recruited and organized reviewers, and edited papers to be included in AEJMC Advertising Division's inaugural issue (Spring and Fall 1995). Elected member, Faculty Committee (1995) Consultant, Kids Look at Lawrence, a Project for the Lawrence Chamber of Commerce, Hillcrest Elementary, Lawrence, Kan. (Spring 1995) Advertising Sequence Representative, University Daily Kansan Advisory Board ( ) Member, J-School Dean's Ad Hoc Committee to Organize Marketing Communications program at KU Regent's Center (Fall 1995) Member, J-School Judicial Board ( ) Search Committee Member, J-School Advertising Faculty ( ) Search Committee Member, University Daily Kansan Advisor, ( ) Chairperson, Advertising Division's Teaching Tips Newsletter, Association for Education in Journalism and Mass Communication. Coordinated call for papers, recruited and organized reviewers for papers offering teaching tips to advertising teachers ( )

5 Chairperson, Journalism School Committee. Committee researched and developed Journalism Honors Program. Started work on curriculum review ( ) Member ( ) Consultant, Community Leadership Survey. Aided in the development of a survey of newspaper publishers and editors to determine how newspapers in the U.S. are responding as leaders in their communities (1993) Co-chairperson, KU School of Journalism Planning Committee for the Association For Education in Journalism and Mass Communication Convention held in Kansas City in August Approximately 1700 people attended the weeklong convention. Responsibilities included fund raising, communications and promotions, arrangements for guest speakers and tours, transportation, and housing ( )