Fiery Food Challenge

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2 Fiery Food Challenge The Fiery Food Challenge kicks off ZestFest 2016 and is the longest running, most prestigious competition of zesty products in the industry. Produced by Spicy Food Productions and presided over by independent VIP judges, the Fiery Food Challenge runs Monday through Wednesday, with an Awards Dinner on Friday night. Winners of the Fiery Food Challenge receive the coveted 2016 Golden Chile Award, plus additional benefits. Recipients are also eligible to market their winning products for the upcoming 2016 calendar year. January 25 27, 2016 Irving Convention Center Boardrooms

3 Fiery Food Judges Industry professionals including renowned chefs, restaurateurs and culinary media, are hand selected to judge entries in 80+ categories. In exchange for their expertise, FFC Judges receive: Two tickets to Fiery Food Challenge Awards Banquet All access pass to ZestFest 2016 Judges gather at the new Irving Convention Center at Las Colinas for one or more, 2 to 4-hour shifts to challenge their senses and evaluate entries in the following categories: CONSUMER READY (Open and serve) COOK OFF (Used in mixed or cooked application) MARKETING (Submitted on art board) BEST NEW PRODUCT (New to market after January 2015) ACCESSORIES (Branded merchandise)

4 Fiery Food Challenge Awards Title Sponsor $10,000 The Fiery Food Awards Ceremony is the culmination of three days of blind tastings of zesty products in 80+ categories. Winners are presented with their 2016 Golden Chile trophies and ribbons along with their peers, including Fiery Food and ZestFest participants, Fiery Food judges and event sponsors. The awards ceremony will be held at the Irving Convention Center at Las Colinas and the gala will be served at the ICC and hosted by the Center s Executive Chef. Guests will have the opportunity to mingle, enjoy live music entertainment, good food and drinks. Irving Convention Center at Las Colinas Friday, January 29, :00PM - 10:00PM

5 A Texas-Sized Event ZestFest is the hottest food competition and festival heating up the Southwest in 2016! Fiery food lovers are invited to sample bold and flavorful products showcased from around the country, learn from live master chef demonstrations and enjoy musical entertainment. This year s 3-day event will bring in approximately 10,000+ visitors from around the country, including local celebrities, consumers, regional and national media, and renowned chefs. ZestFest 2016, January Irving Convention Center at Las Colinas Friday 11am-6pm (11am-1pm Trade Only) Saturday 10am-6pm Sunday 10am-5pm

6 Chef Opportunities Top Chefs from across the Southwest are invited to participate in on-stage cooking demonstrations at ZestFest Previous chefs include Jon Bonnell, Eddie Deen, Sarah Penrod, and Grady Spears, to name a few. Main stage features two complete kitchen sets Chef demonstrations run 30 minutes each 15-minute audience Question and Answer sessions to follow each demonstration Chefs prepare samples for select audience members

7 A Texas-Sized Event ZestFest is the hottest food competition and festival heating up the Southwest in 2016! Fiery food lovers are invited to sample bold and flavorful products showcased from around the country, learn from live master chef demonstrations and enjoy musical entertainment. This year s 3-day event will bring in approximately 10,000+ visitors from around the country, including local celebrities, consumers, regional and national media, and renowned chefs. ZestFest 2016, January Irving Convention Center at Las Colinas Friday 11am-6pm (11am-1pm Trade Only) Saturday 10am-6pm Sunday 10am-5pm

8 Sponsorship Opportunities Additional Media Outreach ZestFest 2016 is a unique marketing opportunity to increase brand recognition to 10,000+ consumers, trade buyers, culinary professionals and companies throughout the Southwest region. ZestFest sponsorships have included strategic media partnerships with Wing Stop, Dos Equis, NBC5, and Time Warner Cable, as well as local media and targeted trade and consumer blasts. ZestFest 2016 Media Outreach will include the following placements, culminating in a $150,000 media buy. Billboard 11 prime locations Print Media DallasObserver Fort Worth Weekly Local and Cable Television NBC Media Sponsor Time Warner Cable Media Local Hispanic Stations *Additional media exposure includes strategic partnerships with the Irving CVB and targeted trade and consumer blasts.

9 Audience Demographics ZestFest Attendees are a Hot Audience! DUAL AUDIENCE 52% Male 46% Female SAAVY CONSUMERS 98% purchase from the internet 59% purchase from the internet regularly IN THEIR PRIME SPENDING YEARS 54% of Attendees are 30 to 49 years old AFFLUENT 61% have a household income over $76,500 37% have a household income over$102,000 AT-HOME COOKS 96% cook at least twice a week at home 88% cook three or more times a week 97% own grills EDUCATED 90% Attended college 60% attained an undergraduate or graduate degree THEY ENJOY BEVERAGES 75% drink beer 62% drink bottled water 58% drink wine 58% drink coffee and tea 49% drink either vodka, gin or scotch 36% drink tequila 29% drink mixed drinks

10 Blazing Inferno - $35,000 Title Sponsor of ZestFest 2016 Name Title Sponsor of ZestFest (XYZ Corp ZestFest 2016) Highly visible 10' x 20' booth space at ZestFest ($1,595 value) Two-page spread in the ZestFest show program Logo listed as Title Sponsor in all purchased advertising Two rooms at the designated ZestFest hotel for 2 nights with complimentary breakfast at the hotel Logo on all ZestFest show related display banners Special thanks and announcements throughout ZestFest at stages and information booths recognizing you as a Title Sponsor, with directions to your booth Highly visible logo at all ZestFest promotional events leading up to and during the show Title Sponsor/Preferred Vendor 6-foot banner for your booth 150 tickets to ZestFest for your clients and guests Access to the trade buyer list for ZestFest Logo on all purchased media Logo on all promotional s Tags on all purchased electronic media Logo presence on all direct mail pieces for ZestFest Logo listed on homepage of Logo on all ZestFest promotional and directional banners at show entrance and on show floor

11 Carolina Reaper - $15,000 Presenting Live Stage Sponsor Highly visible 10' x 20' booth space at ZestFest ($1,595 value) One full-page advertisement in the ZestFest program Logo listed in select newspaper and billboard purchased advertising for ZestFest Ten PA announcements of your sponsorship and booth number during ZestFest 75 Tickets To ZestFest for your clients and guests Tags on all purchased radio Logo presence on all promotional s for ZestFest Logo listed on homepage of Logo on all ZestFest promotional and directional banners at show entrance and on show floor

12 Fiery Habanero - $10,000 Presenting Live Beverage Sponsor Pouring rights for your product during the event. Highly visible 10' x 20' booth space at ZestFest ($1,595 value) One full-page advertisement in the ZestFest program Logo listed or mentioned in select newspaper billboard and Radio Spots purchased advertising for ZestFest 75 Tickets To ZestFest for your clients and guests Ten PA announcements of your sponsorship and booth number during ZestFest Tags on all purchased radio Logo presence on all promotional s for ZestFest Logo listed on homepage of Logo on all ZestFest promotional and directional banners at show entrance and on show

13 Searing Serrano $5,000 Host Sponsor of ZestFest Highly visible 10' x 10' booth space at ZestFest ($895 value) One half-page advertisement in the ZestFest show program Logo listed in select newspaper and billboard purchased advertising for ZestFest Five PA announcements of your sponsorship and booth number during ZestFest 25 Tickets To ZestFest for your clients and guests Logo presence on all promotional s for ZestFest Logo listed on homepage of Logo on all ZestFest promotional and directional banners at show entrance and on show floor

14 Hoppin Jalapeno - $2,500 Co-Host Sponsor at ZestFest Highly visible 10' x 10' booth space at ZestFest ($895 value) One half-page advertisement in the ZestFest show program Logo listed in select newspaper purchased advertising for ZestFest Five PA announcements of your sponsorship and booth number during ZestFest 25 Tickets To ZestFest for your clients and guests Logo presence on all promotional s for ZestFest Logo listed on homepage of Logo on all ZestFest promotional and directional banners at show entrance and on show floor

15 Custom Branding Opportunity Pepper Eating Contest Sponsor *Highly visible 10' x 10' booth space at ZestFest ($895 value) *One half-page advertisement in the ZestFest show program *Logo listed in The Dallas Morning News advertising for ZestFest *Numerous PA announcements of your Pepper Eating Contest sponsorship and booth number during ZestFest weekend *30 minute stage segment for Pepper Eating Contest promoting your company *Access to Pepper Eating Contest video for use in your company marketing *25 Tickets To ZestFest for your clients and guests *Logo presence on all promotional s for ZestFest *Logo listed on homepage of *Logo on all ZestFest promotional and directional banners at show entrance and on show floor Commitment Cash contribution: $3,000 Product for contest Grand prize

16 Custom Branding Opportunity Chicken Wing Eating Contest Sponsor *Highly visible 10' x 10' booth space at ZestFest ($895 value) *One half-page advertisement in the ZestFest show program *Logo listed in The Dallas Morning News advertising for ZestFest *Numerous PA announcements of your Wing Eating Contest sponsorship and booth number during ZestFest weekend *30 minute stage segment for Wing Eating Contest promoting your company *Access to Wing Eating Contest video for use in your company marketing *Logo presence on all promotional s for ZestFest *Logo listed on homepage of *Logo on all ZestFest promotional and directional banners at show entrance and on show floor Commitment Cash contribution: $3,500 Appropriate product for contest

17 Cherry Bomb - $1250 Contest Supporter at ZestFest A single 10 x 10 Booth at ZestFest ($895 value) Logo presence on all promotional s for ZestFest One 1/4 page ad in the Show Program Logo listed on homepage of Logo on all ZestFest promotional and directional banners at show entrance and on show floor

18 Stage Product Placement Product Placement Opportunities are available on stage during live demonstrations by renowned Southwest Chefs. Potential products include, but are not limited to: Pots and Pans Utensils Food Beverages Logo presence on all promotional s for ZestFest 2016 Logo listed on homepage of Logo on all ZestFest 2016 promotional and directional banners at show entrance and on show floor PA announcements of your sponsorship and booth number during ZestFest Commitment Cash contribution and/or appropriate product equal to a value of $2,500

19 Spicy Food Productions Greg Bagarozy President, Spicy Food Productions LLC 21 Cimarron Road Putnam Valley, NY Phone Fax