The construction of the tourist product "Via Francigena" in Tuscany

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1 The construction of the tourist product "Via Francigena" in Tuscany

2 The transformation of the path of the "Via Francigena" from historical curiosity or path for a few pilgrims regardless of the obstacles to real tourism product passes primarily from the actual feasibility of the track in safety as well as the availability of services along the way.

3 The main problems to be solved Safety of the hiking route Signposting Information points and the distribution of credentials Delivery of drinking water along the hiking route Low cost hospitality

4 The state of art in Tuscany

5 What has been done New road signs all along the parallel car route Signposting along the hiking trail Interventions aimed at safety (mainly separation of the path from the busy streets) Facilities for hikers and pilgrims (mainly low-cost hospitality, points of supply of drinking water, info points, dedicated catering etc...) Definition of a cycling route

6 MASTERPLAN INTERVENTIONS

7 Some of the interventions

8 Regional investment for this step: 3.3 million Euro Projects funded by Regione Toscana for 60% of the total investment

9 Pilgrims and hikers appreciate... "A big THANK YOU and BRAVO reach ALL (pilgrims, associations, public and private) for the work effectively and generously made," comes from Pierre-Yves-CH, which has retraced after 11 years, the Tuscan-Lazio tract: signs, nice to meet other pilgrims (most days), satisfaction to be no longer considered crazy but recognized and supported as a pilgrim; path improvements and working surfaces (pavements, pedestrian routes). ' but also... we are in Lazio. Now I can make a summary of my journey in Tuscany. I would say that along the way I did in Tuscany there would be no need of a roadbook or a road map, so it is well signposted. There were no problems of any kind except those few which I have already described in the other . Obviously the time I chose has led some difficulty, but as far as the Via Francigena in itself I think you did a great job.

10 The new Plan ,000, euros for the completion of the Tuscan stretch of the Via Francigena

11 STEP 1 PRIORITY OBJECTIVE STEP 1: interventions necessary to complete the safety of the path. FUNDING: 100% of the investment for interventions identified as priorities by Regione Toscana

12 Total investment Step 1: 5,138, PROJECTS FINANCED 19 LOCAL GOVERNMENT INVOLVED Agreement "Interventions for the safety of the Via Francigena" signed in Pontremoli on 23/06/2012

13 The new Plan Step 1

14 STEP 2 PRIORITY OBJECTIVE: complete the infrastructure of the Via Francigena FINANCING: 100% out of the region for safety and improvement of the route 60% for infrastructure for hospitality

15 Total investmente Step 2: 3,435, PROJECTS FINANCED, of which n. 17 for safety of the track and service infrastructure ( 1,814,890.81) n. 11 for host structures ( 1,584,316.98) n. 2 for the enhancement of the path ( 36,000) 23 LOCAL GOVERNMENT INVOLVED Agreement "Interventions for the infrastructure of the Via Francigena" signed in Florence on 04/12/2012

16 The new Plan Step 2

17 Few words about low cost hospitality

18 All facilities operating in Tuscany and requiring a fee for the service provided are included in the provisions of the LR 42/2000 or other regional laws (agritourisms, private accommodation) Ecclesiastical structures that offer free hospitality to the pilgrims do not fall within the categories specified by the LR 42/2000

19 The current situation of hospitality for pilgrims along the Tuscan track of the "Via Francigena"

20 Free Religious Hospitality 0 Religious hospitality (free offer ) 17 Religious hospitality (fee to pay) 9 Structures difficult to classify 13 Private accommodations 2 Hostels (in accordance with LR 42/2000) 5 Houses (in accordance with LR 42/2000) 3

21 The accommodation facilities along the Via Francigena in Tuscany (buffer 1 Km)

22 Total accomodation facilities within 1 km Affittacamere ; Agriturismi; 262 Case per vacanza; Campeggi; 12 Alberghi-Hotel; 141 Case per ferie; 15 Allogggi privati; 125 Residenze d'epoca; 16 Residence; 10 RTA; 13 Rifugi; 1 Ostelli; 4 S1 Total accomodation facilities within 1 km along the track = 1138

23 Criteria for identifying suitable accommodation for pilgrims and hikers

24 -Distance from the route An element of great importance for the users of the Via Francigena is the distance of the accommodation from the path. Obviously, the acceptable distance varies substantially depending on the medium used to pursue the path. on foot or on horseback: 1 Km Cycling: 5 Km by car: 10 Km

25 Services To be considered functional to the the Via Francigena, accomodations must have specific services available to customers. Some of these, which are considered essential, act as a reason to consider accommodation coherent with the theme "Francigena", others, considered optional, can be measured as an additional index of attention to specific customers.

26 Aiming at pilgrims who choose to walk along the hiking trail Condition: the structure must be within 1 km from the path Essential services: Washing and drying clothes service First aid kit Information material about the path Updated weather forecast optional services Luggage transport service to the next destination Food delivery (even through agreements with third parties) appropriate to the hikers needs

27 The next steps... Opening of the 15 stages of the Tuscan stretch within Easter 2014 Safety measures and signs along the cycling track Specifying the path to be done on horseback Promotional activities Support for the development of integrated tourist offers

28 Some concluding remarks: The "Via Francigena" in Tuscany is a beautiful path, rich in culture and emotional content, full of religious and historical traces immersed in a marvellous landscape. Is a cultural itinerary whose strength is determined by the charm of the entire route and not individual traits that make The success of the route in terms of tourism is related to the security of the entire route usability, presence of facilities for pilgrims and hikers but also in congruence with the priorities of potential users

29 What are the most important reasons to choose to walk along an ancient pilgrimage route? Religious? Cultural? Landscape? Sports? Search for themselves?

30 In my opinion all these, surely some others, but... The most important are: socialization membership

31 Thank you for attention