NIELSEN NATIONAL TV VIEW
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1 NIELSEN NATIONAL TV VIEW ACCELERATED FUNDAMENTALS ATTENDEE GUIDE 2014
2 NIELSEN LOCAL NATIONAL TV VIEW: TV VIEW: ATTENDEE GUIDE GUIDE Nielsen National TV View (NNTV) is the overnight and pre-summarized trending and tracking TV analysis tool on Nielsen MediaView. The data source is the National People Meter (NPM) single sample which includes the Hispanic sub-sample. The software provides time period, program and commercial (where available) audience estimates for broadcast, cable and syndication. Nielsen National TV View may be accessed through the Nielsen Answers Portal. BASICS 1.) NIELSEN NATIONAL TV VIEW (NNTV) software page provides access to all learning materials: 2.) For technical assistance, call the Nielsen Solutions Center at , or send an to LOGIN FEATURES Ability to set defaults Calendar Enhancements Data Release Ability to run all broadcast, cable and syndication programs for a season in one report Time-shifted data including C3 Reports can be scheduled and the results ed to you upon completion 1.) Visit 2.) Enter your address and password. 3.) If you do not know your password, click Forgotten Password? link, type in your address and follow the instructions in the you receive. 4.) After logging into the portal, select Nielsen National TV View from the My Tools menu or the box on the home page. 2 VISIT OR CALL
3 NIELSEN LOCAL NATIONAL TV VIEW: TV VIEW: ATTENDEE GUIDE GUIDE AGENDA (CONTD.) TOPIC TIME TOPIC TIME INTRODUCTION MEDIAVIEW Accessing the Application MediaView vs. Nielsen National TV View Home Page Features Review Report Manager, Report Builder, and Report Viewer Product Navigator PROGRAM OVERNIGHT REPORT (SOFTWARE + EXERCISES) Sample Measurement Interval 37 minutes total CREATE A TIME PERIOD REPORT (SOFTWARE + EXERCISES) Measurement Interval Media Metrics and Streams Report Layout Review Report Summary Analyze Report Output Practice Exercise #3 CONCLUSION 19 minutes total 7 minutes Targets 4 minutes Program Selection 6 minutes Metrics and Streams Report Layout Review Report Summary Submit Analyze Report Output 6 minutes Practice Exercise #1 PROGRAM REPORT (SOFTWARE + EXERCISES) 2 total Measurement Interval Program Selection 8 minutes Metrics and Streams 3 minutes Report Layout Review Report Summary Analyze Report Output Practice Exercise #2 Copyright 2014 The Nielsen Company 3
4 NIELSEN NATIONAL TV VIEW: ATTENDEE GUIDE PRACTICE EXERCISES PRACTICE EXERCISE 1 PROGRAM OVERNIGHT REPORT What ABC program received the highest LIVE US AA% for P18-49 on September 12, 2013 for Broadcast Primetime? A.) ROOKIE BLUE B.) SHARK TANK SP-9/12 C.) WIPEOUT PRACTICE EXERCISE 2 PROGRAM SEARCH Search for Family Guy using the filters on the program selection page. How many different networks did Family Guy air on in the month of August 2013? 4 VISIT OR CALL
5 NIELSEN NATIONAL TV VIEW: ATTENDEE GUIDE PRACTICE EXERCISES PRACTICE EXERCISE 3 TIME PERIOD REPORT Which Quarter Hour of Cable Primetime had the highest HHLD LIVE US AA% for Spike the week of September 9-15, 2013? Tip Use 3 decimal places. A.) 8:00-8:14 PM B.) 8:30-8:44 PM C.) 8:45-8:59 PM Copyright 2014 The Nielsen Company 5
6 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 6 VISIT OR CALL
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