FIT FOR FASHION SPONSORSHIP OPPORTUNITY. A Global Fashion Group Venture

Transcription

1 FIT FOR FASHION SPONSORSHIP OPPORTUNITY A Global Fashion Group Venture

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3 WHAT IS IT? Sponsorship opportunity for FIT FOR FASHION Season 2 FIT FOR FASHION is a successful Imagine Group TV format, now in its second season Broadcast on Fox cable channels and multiple local freeto-air platforms across Asia Imagine Group partners with Maker Studios 1 to provide localized reach for the FIT FOR FASHION campaigns. These YouTube stars talk directly to online audiences about all the subjects FIT FOR FASHION covers, including fitness, healthy lifestyle, beauty and confidence. 1 Maker Studios attracts more than 11 billion views every month with over 650 million subscribers. With 55,000 independent creator partners from more than 100 countries Maker is a part of the Disney Group and is home to top digital stars, channels, and content.

4 THE STATS FIT FOR FASHION Broadcast Exposure Broadcast on FOX StarWorld cable and satellite channels including additional coverage on FOX Sports cable channel Broadcast on multiple local free-to-air platforms across Asia Total broadcast territory : Malaysia, Hong Kong, Taiwan, Vietnam, Brunei, Cambodia, Fiji, Macau, Philippines, Singapore, Thailand, Indonesia, Myanmar, PNG Over 80 million potential viewers across SE Asia alone ; Reach of 7.5 million in Japan, 7 million in Korea Weekly super primetime broadcast slot with 10 x 1 hour shows in the season and repeats over the following 18 months

5 THE STATS FIT FOR FASHION Online Exposure Nearly 500,000 highly engaged Fit for Fashion Facebook fans Featured section on the official Fit for Fashion website, including links to SKUs on ZALORA website Promotional posts on social media platforms, including competitions, prizes, etc Potential additional content : Stills, video vignettes, contestant endorsements on owned channels by negotiation

6 THE STATS FIT FOR FASHION Audience Young adults 50% aged % female / 44% male High Earners 32% in top occupations, 45% in social grade AB Affluent 48% with annual HHI above $60,000 USD A proven interest in fashion, travel, personal appearance

7 BENEFITS Massive SE Asian TV coverage Drive customers to purchase your brand through the online ZALORA platform. Leverage on coordinated TV and online campaigns Embed your brand within the show editorial, offering 5X the effectiveness of normal TV advertising Premier broadcast over the Xmas and CNY period between December 2015 and February Series repeated frequently for no additional cost. Supply of edited clips from the season featuring your brand products for use as marketing material. Independent post campaign media report.

8 WHAT DO YOU GET? Sponsorship Package Benefits EXCLUSIVE Package A Non-exclusive Package B Non-exclusive Package C 1 x Episode Brand and products to be verbally mentioned and shown within the Boutique Label Fashion Challenge 1 x Episode Products featured during Reality or Elimination Section Featured section on the FIT FOR FASHION website Featured section on the ZALORA website exclusive page for FIT FOR FASHION Call-outs on social media feeds (Facebook, Twitter, Instagram) with click-through to URLs from editorial related to the show Total Estimated Media Value USD 66,000 USD 53,000 USD 17,000 WHAT S YOUR INVESTMENT? EXCLUSIVE Package A Non-exclusive Package B Non-exclusive Package C Total Estimated Media Value USD 66,000 USD 53,000 USD 17,000 Sponsorship Fee Investment USD 10,000 USD 4,000 USD 2,000

9 A GREAT DEAL? Remember, air time rates & your return on investment depends on : LOCATION, LOCATION, LOCATION FIT FOR FASHION goes on air in more than 10 countries across Asia over 80 million potential viewers so you re showcasing your products to a super huge audience. TIME OF DAY FIT FOR FASHION is on super primetime slot + repeats over the next 18 months - this means multiple feature opportunities of your products & brand! NETWORK OR SHOW POPULARITY AUDIENCE FIT FOR FASHION S1 ranked among the top 5 Fox programs in the period in all metered markets Ranked # 1 in Malaysia Ranked # 2 in Singapore (second only to America s Next Top Model) Ranked # 3 in Indonesia (ahead of MasterChef USA & Junior MasterChef ) Ranked # 5 in Philippines FIT FOR FASHION reaches the right target with high purchasing power High Earners 32% in top occupations, 45% in social grade AB Affluent 48% with annual HHI above $60,000 USD A proven interest in fashion, travel, personal appearance

10 EXAMPLES OF BRAND INTEGRATION FROM SEASON 1 REEBOK Integration of Reebok products. Products were seen in use with regular close ups of logo featured throughout series. Reebok sportswear was used exclusively by contestants throughout the show with frequent verbal mentions / endorsements. TED BAKER Clothes showcased and regularly mentioned on fashion challenges and endorsed by candidates. Brand exposure and links to Ted Baker featured on official programme website, Facebook and Instagram feeds. MINI Photo shoot with a Mini vehicle featured as the center piece of the shoot. In-show exposure was given to Hosts/Judges traveling in a Mini to shoot locations. BOOTS A bumper fashion tip segment was shown every week. Our resident makeup expert and the show host advised contestants that looking after their skin was an essential part of a beauty regime and endorsed No.7 skincare products.

11 SIGN ME UP! WHAT DO YOU NEED? Reach out to your Account Manager by 3 July 2015 to indicate your interest! subject title : Sign Me Up for Fit For Fashion Season 2! Package type : Package A (Exclusive, USD10K) / Package B (Non-exclusive, USD 4K) / Package C (Non-exclusive, USD 2K) Details of Main contact person ( , phone number) OR Fill in the form HERE I M INTERESTED! BUT Keen to grab this opportunity to get your brand name out to millions of viewers but you have questions? Or you just need more information? Reach out to your Account Manager immediately! OR Ask your questions HERE

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